WAVE OF CHANGE How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA.
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Governors Round Table June 23-24 WAVE OF CHANGE How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA
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Transcript of WAVE OF CHANGE How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA.
Governors Round TableJune 23-24
WAVE OF CHANGE
How PR Increases our Collective ImpactKamali Brooks, Public Relations Manager, SIA
PR and Collective Impact
CollectiveImpact
IncreasedRecognition
Recognition Goal
Soroptimist will be recognized for its efforts to improve the lives of women and girls.
Collective Impact
Social & Economic Empowerment
How people hear about SIA
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Number of introduction forms received 1,023 1,058 1,138 1,161 1,267
Word of mouth (friend, family, co-worker, another member, etc.)
43% 43% 38% 39% 35%
Internet/web search (trafficking, scholarships, women’s organizations, etc.)
12% 17% 20% 23% 19%
Local project or event or the promotion of a local project or event
9% 8% 10% 8% 8%
How people hear about SIA
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Number of introduction forms received 1,023 1,058 1,138 1,161 1,267
Word of mouth (friend, family, co-worker, another member, etc.)
43% 43% 38% 39% 35%
Internet/web search (trafficking, scholarships, women’s organizations, etc.)
12% 17% 20% 23% 19%
Local project or event or the promotion of a local project or event
9% 8% 10% 8% 8%
Search Engine Optimization
Live Your Dream
Increase
Collective
Impact
Promote Women’s Opportunity Awards Promote women- and girl-focused
projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
Increase Awareness
Promote Women’s
Opportunity Awards
Benefits
of
Promoting
Get more women to apply Improves recipients’ quality of life Helps recipients build confidence Strengthens self-determination Multiplies cycle of growth
Women’s Opportunity Awards
Benefits
of
Promoting
Increase donations for award More financial support = Help more
women Increase amount of money given to each
recipient (award dollars) Increase total number of awards given
Women’s Opportunity Awards
Benefits
of
Promoting
Program becomes synonymous with Soroptimist and its mission.
Women’s Opportunity Awards
Promote women- and girl-focused projects
PR Resources
Logos
Customizable
Templates
Club and region website templates
Media templates
Club stationery templates
Customizable Templates
Local
Publicity
Tools
New club publicity template
Publicity kits
Speeches
Audio PSAs
Media Kit 101
Local Publicity Tools
PR
Guides
Website guidelines
Graphic Identity & Style Manual
Exhibit Guide
Photo Guide
PR Guides
Translated Resources
臺灣資源
Español
Português
한국 자원
日本語資料
Benefits
of
Promoting
Clubs will be known for helping women and girls
Global recognition Increase # people interested in
Soroptimist Potential to increase financial support
Mission-focused Projects
Promote Live Your Dream
Deliver our mission Engage members at club and individual
level Cultivate Soroptimist brand Increase financial resources
Live Your Dream
Offers
Alternative
Ways to
Promote Live Your Dream
Post Live Your Dream song online
Encourage people to download
Promote Live Your Dream
Share promotional videos
Promote Live Your Dream
Share virtual badges
Promote Live Your Dream
Sport Live Your Dream merchandise!
Promote Live Your Dream
Hand out promotional materials
Increase recognition Strengthen Soroptimist brand Engage more people in mission Enable us to help more women Relieve financial burden on members
Live Your Dream
Benefits
of
Promoting
Success of Live Your Dream = YOU!
Implement SIA’s Visual Identity
Implement SIA’s Visual Identity
SIA SI
Our unique look becomes synonymous with organization and mission
Using Soroptimist and Live Your Dream logos together shows relationship between them
Soroptimist’s Visual Identifiers
Benefits
of
Using
Soroptimist’s Visual Identifiers
Graphic Identity& Style Manual
Club/Region Website
Inform people about Soroptimist Provides instant visualization Accessible 24/7 Easily updated Save on printing costs
Club/Region Website
Benefits
of
Having
Website
Use Social Media
Eliminates gatekeepers Adds value to membership Communicate with a lot of people at
once Cost efficient
Social Media
Benefits
of Using
Social
Media
Increase
Public
Awareness
Promote Women’s Opportunity Awards Promote women- and girl-focused
projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
TO SUM IT UP!
Increase Awareness, Increase Collective Impact
Help women and girls around the world to live their dreams!
