RIDING THE OVER-THE-TOP WAVE

SPRINGBOARD Media Solution Overview

March 2014

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Who is mPortal?

The Mobility Experts!

Enabling Connected Experiences®

Delivering superior mobile and connected device experiences for the past 14 years.

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What We Do We enable service providers - including Mobile and Cable Operators - to deliver communication, collaboration and entertainment services to Internet-connected devices.

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Powered by SPRINGBOARD®

Our SPRINGBOARD software platform integrates, unifies, manages and delivers service provider’s mobile apps & services to their subscribers, along with a superior user experience.

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SPRINGBOARD – How it Works

SPRINGBOARD extends branded presence through compelling user experiences on mobile phones, tablets, desktops, TVs, and other connected devices.

SPRINGBOARD is offered as a cloud-based managed service and is a secure, highly available, global, and scalable platform.

SPRINGBOARD integrates with a variety of disparate systems to pull in content and services and delivers them as cohesive user experiences.

TV Everywhere Second Screen Unified Portal Self Care App Store

Connected Experiences

SPRINGBOARD consists of mobile device software (UI) and a cloud-based management platform (UX.)

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Introducing SPRINGBOARD Media

SPRINGBOARD Media offers a superior user experience for discovery and search of TV & video.

•  Deep Social Integration •  Video on Demand •  Trailers/Clips •  Group Chat •  Notifications

TV Everywhere & Second Screen Experiences

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SPRINGBOARD Media – How it Works The cloud-based platform integrates with multiple content sources to deliver a consistent and dynamic experience.

SPRINGBOARD MEDIA (CLOUD)

WEB CONSOLE

mPortal Ops Customer

CONNECTED DEVICES

“Thin Clients” “Thin Clients”

SPRINGBOARD MEDIA CLIENTS

APIs Data Sources

EXTERNAL SOURCES

CUSTOMER SOURCES

CUSTOMER  CMS  

AUTHENTICATION/ENTITLEMENT  

EPG  /  SCHEDULE  

VIDEO  SOURCES  

ADVERTISING  SYSTEM  

SOCIAL  MEDIA  

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SPRINGBOARD Media Building Blocks

•  Over 20 building blocks for features that are common to video and social TV apps

•  A white label user experience (ScreenBee) that can be branded / customized to fit the customer needs

•  Open APIs allow service providers to build their own user experience

•  Cloud based solution minimizes the capital investment and risk

•  Integration with existing systems delivers seamless user experience

SPRINGBOARD Media is based on building blocks that enable content and service providers to quickly launch compelling and engaging video experiences across connected devices.

FAVORITES  MANAGER  

REMINDERS  MANAGER  

SOCIAL  TREND  ANALYZER  

SEARCH  

Synchroniza@on  MANAGER  

CHAT  MANAGER  

GEOLOCATION  MANAGER  

AUTHENTICATION  MANAGER  

SOCIAL  RECOMMENDATIONS  

NOTIFICATION  SERVER  

BOOKMARK  MANAGER  

EVENT  SCHEDULER  

(SAMPLE  BUILDING  BLOCKS)  

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Second Screen Applications

•  Discover Content (‘What to Watch’) –  Helps user identify what to watch on TV or on Demand based on a

variety of sources including traditional guides, social media, usage analysis, and much more

•  Socialize and Interact with Content –  While watching content on their TV or their device, users can socialize

with others and engage with the content in various ways

•  Watch Content –  Once users find what they want to watch (live or on-demand), they

can watch it on their connected device as long as they have the right to do so

SPRINGBOARD Media enables the following Second Screen applications:

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Content Discovery – Live TV

•  See which friends are online and discover the shows they like

•  See fans of a show airing now

•  Search for a specific show by name or genre

•  Find out “what’s on” right now on your TV

•  Discover trending shows

A myriad of social and traditional content discovery options help users find the live TV shows they want to watch.

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Content Discovery – On Demand Content

•  Find shows by category/genre

•  View ‘promoted’ content

•  View recommendations based on preference & history

•  Find shows on favorite channel

•  Save and retrieve favorites

Helps users find On-Demand content available through their service provider or other online sources.

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Complementary Program Information

•  Program description & information

•  Episodes and air dates

•  Reminders prior to show times

•  Cast photos and bios

•  Twitter Feeds

More content and metadata improves the experience and strengthens loyalty. Handy tools increase engagement and simplify discovery.

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Video Streaming

•  Video can be shared on social media sites

•  Bookmarks track playback so users can continue where they left off

•  Clips can be stored as favorites

Integrates video clips from multiple sources, including second screen content that complements live TV viewing.

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Social Integration & Interactions

•  Sign-on and authentication using Facebook

•  Access a list of all Facebook friends

•  See their favorite shows, and which you have in common

•  Discovered an interesting show, find out who else likes it with one click

•  Setup a private group chat about a show

Deep integration into Facebook and Twitter are the basis for a social TV experience.

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Synchronizing Content with TV

•  Easy to use dashboard provides total control over the content and timing

•  Changes can be made in real-time during the broadcast

•  All interactions are saved and replayed for on-demand viewers

•  Any number of programs can be enhanced with interactions simultaneously

Create a more engaging experience by synchronizing images, polls, videos and almost any 3rd party content (ads, etc.) into the programming lineup.

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SPRINGBOARD Media Benefits

•  Drives more TV viewing by offering more powerful content discovery options

•  Increases reach by providing viewers what they want, when/where they want it

•  Improves loyalty through engagement and social interactions

•  Supports business decisions by understanding consumer behavior

•  Provides control over the user experience and content

•  Ensures brand consistency across all viewing experiences

Helps content and service providers strengthen their core values and tap new promotional and revenue opportunities without giving up control.

SPRINGBOARD Media “ScreenBee” demonstration:

http://www.mportal.com/

springboard-media/

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Company Overview mPortal,  founded  in  2000,  focuses  on  providing  superior  end  user  experiences  for  mobile  content  and  applica@ons  across  smartphones,  tablets  and  other  Internet-­‐connected  devices.  Its  offerings  are  targeted  at  telecom,  cable  and  media  providers  who  are  looking  for  solu@ons  that  address  the  discovery,  delivery  and  mone@za@on  of  “over-­‐the-­‐top”  apps  and  services.      Specifically  tailored  to  meet  service  provider’s  needs,  mPortal  products  are  designed  to  extend  brand  and  presence  to  connected  devices,  making  it  fun  and  easy  for  users  to  discover  and  interact  with  communica@on,  collabora@on,  entertainment,  social  and  business  apps  from  any  of  their  mobile  devices.      As  a  total  solu@on  provider,  mPortal  eliminates  the  complexi@es  involved  in  launching  a  mobile  offering.  Using  mPortal  as  a  strategic  partner,  customers  can  focus  on  their  core  business  and  rely  on  mPortal  to  provide  its  exper@se  in  launching  revenue-­‐genera@ng  mobile  experiences.      Our  customers  to  date  include  many  of  the  world’s  leading  companies  such  as  AT&T,  Bright  House  Networks,  Cablevision,  Comcast,  Cricket  Communica@ons,  Cox  Communica@ons,  Disney  Mobile,  Mobile  ESPN,  Reliance  Infocomm,  TELUS,  TV  Guide,  Time  Warner  Cable,  and  Verizon  Wireless.    

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Contact Us!

sales@mportal.com

www.mportal.com

www.mportal.com/blog

Linkedin.com/company/mportal

@mportal