Going Mobile (2010) by Yiibu
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Transcript of Going Mobile (2010) by Yiibu
![Page 1: Going Mobile (2010) by Yiibu](https://reader035.fdocuments.us/reader035/viewer/2022070300/540d19a47bef0a84278b9f79/html5/thumbnails/1.jpg)
Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu
http://www.flickr.com/photos/ralphunden/2981403903
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mobile is different...
http://www.flickr.com/photos/fuzzcat/22019163
full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
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different constraints...
varied input methods
limited baery life
inconsistent networks
limited display +memory
varied form factors
limited CPU
varied environments varied privacy
http://www.flickr.com/photos/whiteafrican/2736565604
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varied environments varied privacy
a private device in an often public context
and contexts
http://www.flickr.com/photos/whiteafrican/2736565604
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expect distractions
http://www.flickr.com/photos/agharass/4818032706
“Life is what happens to you while you're busy making other plans.” – John Lennon
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lots of diversity
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and a little jargon
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a few “walled gardens”
http://www.flickr.com/photos/hawksanddoves/325231714/
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where operators once ruled...
http://www.flickr.com/photos/pagedooley/4313864280
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via private networks
a
b
switching centre
receiver
caller
c
d
base-station
transcoding, bandwidth limitations, service blocking and no packet neutrality
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and exclusive decks
http://www.flickr.com/photos/heliotrop3/3913546727
exclusive real estate
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then something happened...
http://www.flickr.com/photos/pagedooley/4313864280
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
a little history
bill
ion
s o
f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2001
voice + textstylus
monochrome
bill
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s o
f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2003
the ‘smartphone’
colour display
the ‘navi-pad’
camera
memory cards
bill
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f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Released: 1984CPU: 8 MHzRAM: 128k (512k max)Storage: 400k (3.5” floppy)Display: 22.9 cm MonochromeDimensions: 34.5 x 24.4 x 27.7 cmWeight: 7.5 kgs
Released: 2003CPU: 104 MHz
RAM: 6 MBStorage: 32 MB MMC Card
Display: 5.3 cm Thousands of coloursDimensions: 10.9 x 5.8 x 2.4 cm
Weight: 122 g
2003considered
portable in 1984fits in your pocket
bill
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s o
f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
20063G + WiFi
GPS
full web browser
sensors
video
music
complexitybill
ion
s o
f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2007
touch & gestures
simplicity
full web browser
hard drive
bill
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f un
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2007
Released: 1998CPU: 233 MHzRAM: 32 MB (512 MB max)Storage: 4 GB (+ optical drive)Display: 38.1 cm Millions of coloursDimensions: 40.1 x 38.6 x 44.7 cmWeight: 17.3 kgs
Released: 2007CPU: 412 MHzRAM: 128 MB
Storage: 4 GB (8 GB max)Display: 8.9 cm Millions of colours
Dimensions: 11.4 x 6.1 x 1.2 cmWeight: 135 g
again, it was ‘portable’...?
bill
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s o
f un
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2008
the “App Store” cometh...
“NetBooks” were also hot...
bill
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s o
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2010
the rise of Android...
the dawn of tablets...
bill
ion
s o
f un
its
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2010and this number...
bill
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f un
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is *roughly the number of people living here...
*2009 estimates put the population around 6.79 billion inhabitants...
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some specifics...
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number of internet connections in the world1,802,330,457
26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
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number of people with mobile devices4,600,000,000
68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int
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number of mobile subscriptions5,000,000,000
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number of unique users3,400,000,000
or roughly 1/2 the population of the planet
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and the devices...
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camera
touchwifi
3G
gestures
navigation
music
videointernet
apps
voice
messaging
hi-res colour display
bluetooth
full web browser
feature convergence
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an almost blank canvas...
camera
touchwifi
3G
gestures
navigation
music
videointernet
apps
voice
messaging
hi-res colour display
bluetooth
full web browser
with a buon or two!
a big screen...
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on a plethora of platforms...
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19%
2%2%2%3%
3%
3%
3%
9% 20%
34%
NokiaSamsungLGRIMSony EricssonMotorolaAppleHTCZTEG’FiveOthers
Nokia
SamsungLG
Other
Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8)http://www.gartner.com/it/page.jsp?id=1421013
made by many OEMS...
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Samsung Apps
Blackberry AppWorld
Sony Ericsson PlayNow
Motorola Shop4AppsLG Application Store
Windows Marketplace for Mobile
Vodafone Apps
O2 Litmus
Orange Application Shop
PocketGear
GetJar
Dell Mobile Appstore
with countless routes to market...
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"The future is already here – it’s just not evenly distributed."
– William Gibson
http://www.flickr.com/photos/kiwanja/3169447879
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San Francisco
the most popular device today in...
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San Francisco
the most popular device today in...
growing fast...
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London
the most popular device today in...
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London
the most popular device today in...
fashionable
functional
*Nokia and Samsung also very popular...
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Dar es Salaam
the most popular device today in...
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Dar es Salaam
the most popular device today in...
yes, they do still sell these ...even in London!
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Jakarta
the most popular device today in...
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Jakarta
the most popular device today in...
2003?
youth market
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The most popular device doesn’t necessarily have the largest user base.
it depends...
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as for demographics...
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http://www.flickr.com/photos/pss/4830803189
it’s for serious business...
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http://www.flickr.com/photos/slava/2906747450
and, fab @ txting!
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...useful, but be skeptical.
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connecting with our audience
http://www.flickr.com/photos/jamescridland/613445810
a
there’s Waldo
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via App StoresSamsung Apps
Blackberry AppWorld
Sony Ericsson PlayNow Motorola Shop4Apps
LG Application Store
Windows Marketplace for Mobile
Vodafone Apps
O2 Litmus
Orange Application Shop
PocketGear
GetJar
Dell Mobile Appstore
![Page 51: Going Mobile (2010) by Yiibu](https://reader035.fdocuments.us/reader035/viewer/2022070300/540d19a47bef0a84278b9f79/html5/thumbnails/51.jpg)
just different decks...
http://www.flickr.com/photos/heliotrop3/3913546727
more exclusive real estate...
![Page 52: Going Mobile (2010) by Yiibu](https://reader035.fdocuments.us/reader035/viewer/2022070300/540d19a47bef0a84278b9f79/html5/thumbnails/52.jpg)
with the same stuff...
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...with the same stuff.http://www.flickr.com/photos/28705377@N04/4142872268
your app here
and little discoverability...
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the web...
getting things done on the iphone
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call to action
persuasion
trust
emotion
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what’s popular
http://www.flickr.com/photos/lusosash/4153620043
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http://www.flickr.com/photos/24258698@N04/2302563062
text messaging
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entertainment for the masses
mobile web site
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social networking
via apps, mobile web and SMS
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casual games
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http://site.layar.com/company/blog/make-your-own-layar-screen-shot-with-the-dreamcatcher/
technology specific
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http://www.flickr.com/photos/24258698@N04/2302563062
brand awareness & marketing
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the “pass-back”
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publishing + ebooks
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moment
the long-tail...
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apps for “real people”...
http://www.flickr.com/photos/dnorman/4007986587
joinerflorist
chefteacher
social worker
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people
http://www.flickr.com/photos/gribanov/3203725133
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most people don’t wake up in the morning and say...
http://www.flickr.com/photos/ralphunden/2981403903
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http://www.flickr.com/photos/ralphunden/2981403903
but they might wake up and say...
photo opportunity
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http://www.flickr.com/photos/dichohecho/4275447303
information/data & task completion
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http://www.flickr.com/photos/joeshlabotnik/1767685092
knowledge & self-improvement
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http://www.flickr.com/photos/aidanmorgan/3709199304/
boredom
a “pass-back”
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http://www.flickr.com/photos/alancleaver/2581218229
stress & fatigue
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http://www.pocketgamer.co.uk/r/iPhone/MouthOff/feature.asp?c=12609
social identity & persona
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http://www.flickr.com/photos/qole2/2562647441/
personalisation & lifestyle
“geek chic”
ooh, Linux...
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http://www.flickr.com/photos/rolandslakis/99196316
social interaction & play
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http://www.flickr.com/photos/mshades/2370462197
safety, control & independence
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http://www.flickr.com/photos/8bitjoystick/3245697454
play
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how do we do it?
http://www.flickr.com/photos/marcoarment/2035853550
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http://www.flickr.com/photos/yandle/3857072335
do research
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iterate quickly
http://www.flickr.com/photos/rosenfeldmedia/3978119393
iterate quickly
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http://www.flickr.com/photos/mellis/304872324
get something on a device
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http://www.flickr.com/photos/rosenfeldmedia/3978126471
test ideas often
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http://www.flickr.com/photos/hendry/3053419265
fail early
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http://www.flickr.com/photos/generated/3313311558
don’t be afraid to use the bin
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http://www.flickr.com/photos/joelanman/367425390
focus on content
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http://www.flickr.com/photos/certified_su/2667673050
view limitations as opportunities
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don’t forget the user
http://www.flickr.com/photos/ralphunden/2981403903
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go for the ‘long-wow’...
that’s as much as he smiles...
http://www.flickr.com/photos/brownwren/3652695983/
delight?
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http://www.flickr.com/photos/pagedooley/4534699748
design for diversity
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http://www.flickr.com/photos/rebcal/4017674504
design for interruptions
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http://www.flickr.com/photos/akashkurdekar/2959140399
design for personal time
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http://www.flickr.com/photos/goincase/4647893507
design for health, learning & quality of life
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"How do we design to be sometimes off in a world that is itself always on?"
http://www.flickr.com/photos/featheredtar/3081108482
– Marko Ahtisaari, Director of Design Strategy, Nokia
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"To be able to fill leisure intelligently is the last product of civilisation..."
– Bertrand Russell, Conquest of Happiness (1930)
http://www.flickr.com/photos/sergemelki/349313011