Going Mobile
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…Going Mobile Why the future of business is in the palm of your hand
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Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.Part 1 of a 2 part series. Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
Transcript of Going Mobile
…Going Mobile
Why the future of business is in the palm of your hand
What We’re Going to Cover
Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general
Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)
Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business
Did You Know 4.0
http://www.youtube.com/watch?v=6ILQrUrEWe8
Mobile Technology
The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”
“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”
Media Consumption is Shifting
How fast is mobile internet growing?
How fast is mobile internet growing?
9 million customers in 3 yrs
120 million iPod Touches, iPhones, and iPads sold in 3 yrs
Desktop vs. Mobile
Mobile
How has mobile usability changed?
App market will explode to $38B industry by 2015
iTunes Apps - $1.7 Billion in 2010
Explosive Growth
What are they using their phone for?
How much do people use their phones?
Don’t Forget About SMS
98% of phones in the U.S. are SMS-
enabled
By 2009, 5 trillion SMS messages were being sent
worldwide
SMS: By the Numbers
Marketing Tactic CTR Conversion Rate
E-Mail 6.64% 1.73%
Internet Display 0.76% 4.43%
SMS 14.06% 8.22%
Direct Marketing Association’s 2010 Response Rate Trend Report
90% of all text messages are read within 3 mins
99% text messages opened are read by the recipient
Twist, Text, & Win
Mobile Optimized
Social & Mobile
Mobile Optimized
Mobile Optimized (WDW)
Mobile Optimized (DLR)
Mobile Engagement – Scanning
The growing prevalence of smartphones has broughtwith it an array of technologies that give marketers a“device” to deepen engagement with consumers
What is a QR (Quick Response) Code?
A barcode readable by smartphones which connects consumers to multimedia content
Can be programmed to communicate severaltypes of info (website, video, send email/text)
Adds new level of engagement to a traditionallypassive experience
DIY QR Codes at Home Depot
Do-it-yourselfers now able to do more product research themselves
Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.
Ability to buy items online or make purchases with mobile device with a “buy button”
How Has Disney Leveraged?
DLR Ticket Offers(print & bus shelters)
QR code-embedded credentials
Directed to Tron mobile website
Triggered content throughout the ship
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AAA Disney January Month Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation
What We’ve Done…
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What We’ve Done…
MPI’s One+ Magazine
Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video
Mobile Apps
?
Mobile Apps
Join us next month as we take a deep dive into the wonderful world of apps
