GoChime Investor Deck

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1/16/14 1 1/16/14 1 — CUSTOM AUDIENCE MANAGMENT Social Marketing Automation

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Transcript of GoChime Investor Deck

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— CUSTOM AUDIENCE MANAGMENT —

Social Marketing Automation

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— CUSTOM AUDIENCE MANAGMENT —

THE OPPORTUNITY

Email marketing and marketing automation platforms provide highly personalized segments and data about customers, but have no automated means of reaching

customers outside of email.

Social advertising platforms, meanwhile, lack their own personalized segments and data about customers. 

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— CUSTOM AUDIENCE MANAGMENT —

THE OPPORTUNITY

There is nothing else on the market that provides a secure and automated bridge between first-party customer data and social media advertising. Companies need to manually download and

upload CSV files every time their data changes.

Large brands have too much data that changes too quickly to do this, and SMBs don’t have the time or resources to reset

their audiences every time their data changes.

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WHAT WE DO

GoChime allows brands to seamlessly sync their first-party data to Facebook to run smarter social advertising

campaigns.

With GoChime, brands can automatically move customers through a specified journey, reach the customers who do not

open their promotional email, and easily create lookalike audiences of their best customers to find more great

customers.

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CASE STUDIES Underground Eats

Underground Eats was only reaching 20% of their email list. When they added GoChime, they reached 60%.

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CASE STUDIES Journelle

Journelle used GoChime to target lookalike audiences of previous purchasers. They are generating thousands of dollars in

new revenue at an ROI up to 16x.

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CASE STUDIES ooVoo

ooVoo used GoChime to target lookalike audiences of their current customers. They decreased their cost per download by

28% and increased overall downloads by 20%, saving them thousands of dollars.

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AND IT’S WORKING

“GoChime provides our clients with an extremely

precise targeting platform to launch highly effective

social campaigns.” – Cameron (FanPageDirect)

“The best marketing platform we’ve ever used.” – Harry Schiff (AgentAnything)

“Non-intrusive, personalized marketing.” – James Haft (PalCapital)

“We had never run Facebook ads before. Using

GoChime, we saw a huge spike in traffic and signups.”

– Matt Wood (Wiseling)

“GoChime was the perfect way for us to re-engage the people on our events email list.” – Adam Sirois (Underground Eats)

“GoChime audiences outperformed our standard targeting. We saw a huge number of app installs.” – Colleen Lynch (SHIFT)

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PIPELINE

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THE TEAM

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THE TEAM Extensive experience building and integrating with advertising,

email marketing, and CRM APIs. 

Recognizing our innovation Facebook has granted us access to their Ads API. We’ve been building on the Custom Audiences

feature since its release in November 2012. 

Our team actively contributes to the Node.js community, both teaching and contributing to open source projects. Tim has been a

featured speaker at QCon and has led multiple seminars and workshops on Node.js. Brian is the founder of NodeLingo and has

edited multiple books on Node.js for Manning Publications.

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FUTURE

Email marketing and marketing automation have proven to be highly successful strategies for reaching, nurturing, and

converting customers.

Extending these strategies into the social sphere, where people spend more than 20% of their time online, is a huge opportunity. We’ve made this possible on Facebook already,

and we are working on an integration with Twitter.

Eventually we will integrate with DSPs and traditional display networks to reach customers everywhere they are online.

FUTURE