RE-HYDRATE(Electrolytes)

RE-ENERGIZE(Green Tea Extract)

RE-VITALIZE(Vitamins)

PROBLEMARTIFICIAL

(Sucralose &Caffeine)

UNORIGINAL(Lack of

Differentiation)

OVERLOADED(5 Hour Energy

8333% B12)

HealthBenefits:IncreasedCogni5on+FatBurner+PerformanceBenefits

GREEN TEA CAFFEINE

SYNTHETIC CAFFEINE250 mg caffeine

100 mg caffeine

JITTERS

CRASH

JITTERS

CRASH

SMOOTHBOOST

SMOOTHBOOST

ELECTROLYTES

ELECTROLYTES

SODIUM POTASSIUM

MAGNESIUM CALCIUM CHLORIDE

More than Gatorade

VITAMINSA C D E

B2 B3 B5 B6 B9 B12 More than Vitamin Water

Expectedtogrowata

+8.3%CAGRfrom2015–2020

Salesforecastto

DOUBLEoverthenextfiveyears

In2014

+6.4%forvolume

sold

SPORTS DRINKS TEAS

USA MARKET

BeverageMarke5ngCorpora5on www.kusi.comwww.teausa.com

ENERGY DRINKS

$730M

5 HOUR ENERGY

NEXT 7 COs

$35M

2014MARKET

SIZE USA Shot Revenues

Source: Caffeine Informer

ORIGINAL FORMULA

INNOVATIVE PACKAGING

UNIQUE LABEL DESIGN

KICKSTARTER

Goal CollectedPreorders

$20,000 $22,7232,792

TRACTION

VALUATION

PreviousRaise$72K

Previous Valuation$1.03M

CurrentRaise

$300K Pre-MoneyValuation

$3M

$300k RAISE

2nd Production RunSmart WarehousingNorth East Expansion SM Marketing Hire Sales Team

ELITE GYMS: CREATE A PREMIUM

BRAND

SOCIAL MEDIA: TRU ATHLETES ON

INSTAGRAM

TARGET: ACTIVE, ATHLETES, & HEALTH CONSCIOUS

MARKETING STRATEGY

NYC MICRO LAUNCH GOALS

STEVELONGCROSSFITTRAINER

LISAWANGFORMEROLYMPIAN

TJWRIGHTFORMERNFLPLAYERTHE

ELITEATHLETEKNOWS

BEST

“TRUEnergy is the sports drink of the future.”

“Athletes need a drink like this…”

“TRUEnergy is perfect for CrossFit athletes. We are always looking for

a natural edge.”

MATHIASKAUFMANNR&D

RYANFOSS-SKIFTESVIKPARTNER

JACKMCNAMARACEO,CO-FOUNDER

TEAM

ROBERTAVAKIANCMO,CO-FOUNDER

BRANDAMBASSADORPROGRAM

ANDREWIVECOO,PECHTERPOLLS

MIGUELMOURECEO,ENIMAXDI

ADVISORS & PARTNERS

POLARBEVERAGESKEYADVISOR

CYCFITNESSPARTNER

JEFFEREYBINDERCEO,CLSHOLDINGSINC.