Goats and Trees: 10 weeks as a KMIS intern at ILRI
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Transcript of Goats and Trees: 10 weeks as a KMIS intern at ILRI
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Social Media, Research &
Development
10 weeks as a KMIS intern at ILRI
in Addis Ababa, Ethiopia
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Using social interactive media approaches, tools and
strategies to help ILRI document and communicate its
research and development activities.
+The Goat:
wisdom and energy
+The Tree:
knowledge and nature
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Social. Sharing.
Caring.
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Macchiato
time
Yammer
time
Being Social.
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4
3
2
1
website
microblogging
social networking
Communication Tools
emails
blogRSS Feed
video
social bookmarkingapps
widgets
slide sharing
photo sharing
enterprise networkingPinterest
podcastparticipatory video
mobilewiki
analyticssearch engine optimization
+ILRI social media metrics with Liya Dejene
Who‟s following ILRI online?
What are our audience most interested in?
What comments do they post?
+Look out for in-depth ILRI
social media statistics
reports
3 golden rules for getting the most out of
social media:
1. Identify your audience and goals
3. Analyze the impact of your efforts
2. Don‟t be afraid to make mistakes
+The importance of sharing.
Meals, minibuses and gossip: sharing is at the heart of everything
people do in Ethiopia
Social media as an extension of African culture and traditions
Coffee ceremonies and storytelling = social communication
Making a difference requires teamwork.
Several voices are stronger than one.
The web and global social network is powerful – use it to share.
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“When spiders‟ webs unite, they can
tie up a lion.”
– Ethiopian proverb
Image: CIA figurative map of the world wide web
+Field Trip with some people,
somewhere, to do something.
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I learned a valuable lesson on my very first field trip with ILRI –
ask more questions.
Same goes for social media and knowledge sharing. The
beauty of web 2.0 is that large scale conversation – sharing
your knowledge and expertise, but also learning something
new for yourself too.
+Social Media Guide for
promoting African knowledge
on Climate Change With Ewen Le Borgne & Tsehay Gashaw
A guide to social media
Promoting African knowledge (on climate change adaptation)
Researchers, civil society practitioners, info. intermediaries
Doubts and Pitfalls
Encouraging people to experiment with social media
+Caring about the quality of
your work, caring for each
other - in the office and
across Ethiopia.
Blogs
Brochures with Meron
Wikis
Overall learning experience
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Social. Sharing.
Daring.
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Keep „social‟ at the heart of
everything you do.
Be sociable too.
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Think of social networking as an extension of a
conversation that has been going on for centuries.
Once upon a time,
knowledge was power.
Today, sharing knowledge is power.
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Dare to stand out from the crowd.
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Be Daring
+ Thank you.