GOA | NILGIRIS{luxury homes}

BRANDBOOK

Dear Isprava-ite,What does luxury mean to you? Is it red carpet affairs and polo matches, or lavishly appointed suites and mouth-watering feasts? Perhaps it’s serenading views and peaceful escapes? Luxury means different things to different people. For us, luxury is an experience. It is about intuitively satiating desires before they even become one. It is about making it unique, thoughtful and attentive to detail in a way that it never has been before. Our goal is to understand how our customer perceives luxury, and redefine it for them. By raising the bar and exceeding their expectations. By creating the inimitable. By building dream homes that are designed to leave behind a legacy. And with your dedication, perseverance and commitment, these dreams are only just the beginning.Welcome to the team, welcome to the Isprava family!

Gazebo, Villa Branco

visionTo leave a legacy through exceptional style, thoughtful personalisation and service that goes the extra mile.

missionTo make an indelible impression with every home we craft. From destination to design, craftsmanship to cutting edge technology, we build, manage and rent only the most luxurious and exclusive homes, each of which embodies a unique savoir-faire. We endeavor to celebrate a carefully preserved heritage alongside a dynamic engagement with modernity, to leave behind a legacy that is unique and unforgettable.

Our story does not end with our homes - that is just where the journey begins. Our customers become our family and our communities are empowered by our presence. We aim to build trust on an unshakable foundation. It is not just our mission to set the standard, but also to then exceed those standards.

Our ultimate goal is to be an iconic global brand which is synonymous with the largest purveyors of luxury, giving our investors the most lucrative opportunities in the luxury lifestyle sector, and our clients an experience unlike any other.

{the isprava vision & mission}

Dining area, Villa Azul

By redefining the luxury real-estate industry By achieving operational excellenceBy staying true to our design aesthetic By progressing with transparency and honestyBy building intrinsic long-lasting associations By crafting exclusive Isprava experiences By giving back to the community By being environmentally responsible With you at the forefront

{the isprava objective}To make an impacT. Leave an impression. creaTe dream homes and hoLidaYs unLike anY oTher. We aim To do aLL This and more…

Balcony, Villa Cecelia

A book that defines the brand promiseA book that exemplifies brand beliefs, brand personality and commitment A book of method and creativityA book of strategy and commitment A book of inspiration and guidance A book that weaves together the Isprava storyAnd how it can be brought to life through a bespoke and personalised customer experience

{the isprava brand book}purveYors of LuxurY. creaTors of The inimiTabLe. dreamers of TomorroW.This is Your manifesTo To success…

Sit out, Villa Verde

Dining area, Villa Branco

It all started back in 2013, when a desire to escape my hectic life as an investment banker compelled me to look for a place offering tranquillity and luxury. I was looking for the perfect home away from home. And it was a getaway to Goa that became the first chapter of this ever-evolving story. I appreciated the juxtapositions that can be found in Goa. The 16th century history against vibrant neighbourhoods. The calm beaches against crowded shacks. The energetic parties against tranquil hideaways. I decided this land of contrasts is where I would own a holiday home. Goa however was marred by gated communities, complicated paperwork and lax regulations, purchasing a home was an ordeal. The homes lacked a feeling of authenticity and exclusivity. Personal comfort was not a priority and attention to the environment and community was deeply deficient. I realised the gap in the industry, and went on to identifying this business opportunity. Thus, Isprava was born. Today, we build, sell and rent out exquisite homes both on the beaches of Goa and in the hills of the Nilgiris. We have been able to fuel a community of craftsmen, designers and homeowners who strive for great quality. And we have been able to build an illustrious Isprava family—from CEOs and celebrities to superstars and sports icons—one that continues to grow, one home at a time.The Isprava story is only just beginning…

Nibhrant Shah,CEO of Isprava

{the isprava beginning}

A brand is not a product, package, offer or service. It is not a name or a logo, a package design, ad campaign or slogan. It is a relationship. A belief. A promise. An experience. It is how you bring a vision to life, creating the inimitable and building it up with a personalisation that radiates everything the brand stands for. It is you, and what you make it.

{what is a brand?}a brand is more Than You Think iT is. iT is WhaT You make iT.

Bedroom, Villa Verde

A dreamer. A visionary. An achiever. A success. Our customer plays many roles in his/her daily life, and wears more than one hat…

{the isprava customer is}seeking unique experiences, discerningLY and passionaTeLY. meeT The isprava cusTomer…

CEOs/MDsLarge corporatesUltra-high net-worth individualsInvestment bankersIndustrialistsThought leadersNRIs ProfessionalsStart-Up FoundersMillennialsActors Affluent travellersSportsmenTier 2 industrialists

They are…

DiscerningDemandingDecisiveFocussed Established Well-travelledFamily orientedGenerousNetwork drivenConnectedTime starved Busy Typically, in their 30’s - 60’s

Isprava is where they find their own, unwind and indulge. They expect…

LuxuryExclusivityPrivacyComfortTransparencyConvenienceA high quality of life

And it is at Isprava we make all of this possible. We leave no stone unturned. Because they deserve the best…

Authentic and bespoke experiencesIntuitive understanding of their needsLifelong memories Attention to detailImpeccable serviceWarmth and pamperingAn experience unlike any other

Wall, Villa Capela

The luxury of a hotel within the comforts of a home. The uniqueness of design within the realms of tradition. The dedication of service within the sanctuary of privacy. We promise them the chance to build a legacy, build their story, within ours.

{the isprava brand promise}a brand is a promise. a good brand is a promise kepT. We promise The discerning isprava cusTomer…

Poolside, Villa Capella

Ownership of the land and property No hidden costs Complete transparencyClean land titles and all permissions in place 10-12 months from start to finishInternational team of experts delivering world class homesUnique, exclusive homes in handpicked locations offering the most beautiful views Handover of complete ready home, with staff and fully equipped with all amenitiesAntique/restored furniture along with traditional building techniques Access to insider tips about the city

We invest time and effort in understanding our customer intimately. We promise the most personalised product with uncompromised service. We appreciate that each one of our customers is unique and special in their own way. We stay true to our brand by staying focussed on our customers. Our brand is all about them, and all of this is possible because of you.

{the isprava strengths}

Lawn, Villa Evora

{isprava personifies}from archiTecTuraL marveLs To musicaL masTerpieces, vinTage LuxurY To modern pLeasures, peace, TranquiLLiTY and bLiss – aLL come TogeTher To inspire The isprava dream…

.

Study, Villa Branco

archiTecTure- church in italy:understated elegance, inviting, contemporary, re-invented and redefined through the years

music- Western instrumental classical:calming, powerful, moving, Luxuri-ous, Tailored, precise and individual

vehicLe- vintage rolls royce:comfort, strength, heritage, Loyal to traditional values, iconic

accessorY- patek phillip:modern and beautifully supported by years of heritage, understated elegance, Trustworthy and reliable

TexTure- aged Wood:Warm, Welcoming and homely

acTiviTY- reading:intelligent, relaxing and providing an escape

furniTure- planter chair:Warm, Welcoming, comfortable and Luxurious

animaL- stallion:majestic, powerful, swift, Loyal, attentive, intelligent and exquisite detail

drink- single malt:ownership, individual and aspirational

www.isprava.com