GMG Airlines
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GMG AIRLINES First class all the way
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Transcript of GMG Airlines
GMG AIRLINESFirst class all the way
Segmentation
Low cost segment
Premium segment
Targeting
Premium segment
Concentrated (Niche) marketing
Differentiation and Positioning
Quality and service
Cost
First class service
Reason for Success…
Quality over price
Trained employees
TechnologyAdherence to Positioning
concept
