Global and Local Audiences

What do film companies have to think about when they are targeting different

audiences

While the idea is being developed in the pre-production phase the producers will need to think about the potential target audience, how the audience will relate to the idea, how many people would watch the film.

Global Appeal

At the Pre -Production Stage

Frozen Fifth Estate 71’

Local Appeal

Who are the stars that appear in the film?

Casting Appeal – Global or Local?

Director Appeal – Global or Local?

Yann Demange Jennifer Lee and Chris Buck

Summarise why Frozen appealed to a global audience

Why would 71’ not appeal to a global audience? How does it appeal to a UK audience?

Summary

Who distributed our case study film? Local Appeal – will often have an understated/small

distribution campaign. The budget will be a lot smaller. Independent Distributors tend to be the people that distribute films with local appeal (Warp/ WarpX /Metrodome/ Optimum Releasing)

Global – distribution campaign will be big, backed with a lot of money and will be controlled by the big six -Viacom Time Warner Walt Disney, Fox, Universal/Vivendi, and Sony. They don’t play well with others!

Why did it work for The Hobbit but not The Fifth Estate?

Distribution -Local VS Global

Research these two case studies and find out about their Global and Local (British) appeal

Discus how they managed to do both successful and what evidence there is to say that they were successful for both a Global and Local audience.

You should consider◦ Cast◦ Crew◦ Storyline , stereotypes and characters◦ Themes and messages◦ Production Values◦ Distribution ◦ Reviews◦ Box Office Mojo

Frozen and 12 Years a Slave

What are some of the reasons for the popularity of US produced films for UK audiences and can UK films achieve success in the US?

Write the introduction to this question (200 words) What would be your central argument and what four key points

would you make? Give specific details from the case studies and explain why you

would include that information. What other films could you talk about and what could you say? What key terminology would you use (explain the terms in your

own words)

Prepare as a ONE PAGE word document that can be photocopied for the class

Planning a response in Groups