Global Sustainable Tourism Council, Kelly Bricker
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Transcript of Global Sustainable Tourism Council, Kelly Bricker
Dr. Kelly Bricker
Vice Chair, GSTC
Chair, TIES REC
THE INTERNATIONAL ECOTOURISM SOCIETY
Q: What and Who is the GSTC?
A: the leading global authority in
setting standards for what can be
called “sustainable” in travel &
tourism
Supporters include:
United Nations: UNWTO + UNEP
NGO’s: IUCN, Rainforest Alliance, Universities
Private Sector: TUI Travel, Sabre
Travel Trade Associations: PATA, ATTA, ASTA
Plays a unique role relating to standards
Global and Virtual
Advocacy for sustainable tourism, and for ST’s place in international conservation and development activities
GSTC’s Core Activities
Criteria (Standards) for
Sustainability– Hotels & Tour Operators
– Destinations
Created with the input of worldwide expert NGO’s,
academics, private sector, public authorities
Define sustainable tourism in a way that is
actionable, measurable and credible.
A minimum standard of sustainability for tourism
businesses and destinations across the globe.
Global Sustainable Tourism Council’s Criteria
37 criteria for hotels & tour operators
41 criteria for destinations
all based on these 4 pillars
Social &
Economic Cultural EnvironmentalSustainability
Management
Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org
GSTC Sustainability Criteria
• Worldwide applicability
• Suitable for developed and developing countries
• For large and small businesses, and for destinations
• For urban, rural, and natural areas
• Considering traditional and indigenous communities
Raise awareness of ST issues by distributing
them widely: to travel companies, public sector
tourism officials, students…on websites and in
Incorporate them into training materials; contact
us for university tourism program collaboration
Use as a checklist to improve performance
Create national, regional, or local standards
based upon them
Create subsector standards based upon them
Utilizing the Criteria Translations
GSTC’s Core Activities
• Criteria (Standards) for Sustainability
– Hotels & Tour Operators
– Destinations
• Certification: Verify Certifiers’ Programs
Destinations – Early Adopter Program
Sustainable Destination Program
• Training for Destination Management
• Destination Assessments
GSTC’s Core Activities
Training Program in multiple languages on
sustainable tourism, offered globally
How You Can Engage with GSTC
Everyone:
• Gain familiarity with the criteria and apply them
widely
• Organize GSTC Sustainable T&T Training Classes
• Certification: appreciate its value and promote its
application to destinations and travel companies
How You Can Engage with GSTC
Public Sector:
o Use our tools and services
o Work towards destination certification
Private Companies:
o Certification from a GSTC-Recognized/Approved
certification body
o Join or sponsor
NGO’s and Educators:
o Join us and participate in working groups
o Incorporate the criteria into programs
Summary…
– Sustainable Destination Management
– Training & Education
– Certification & Standards
www.gstcouncil.org
Kelly Bricker, Vice Chair
Thank you!