The fundamentals of the Millennial BA - recruiting, retaining and growing the 21st century BA
Global Summit of Women May 5-7, 2011 “ Growing and Retaining Members”
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Transcript of Global Summit of Women May 5-7, 2011 “ Growing and Retaining Members”
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Global Summit of WomenMay 5-7, 2011
“Growing and Retaining Members”
Linda Hallman, CAEExecutive DirectorAmerican Association of University Women
www.aauw.org
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Growing and Retaining Members
www.aauw.org
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Growing and Retaining Members
• What are today’s challenges– Discovering who “we are”–What issues resonate with today’s member–Meeting the needs of current & future members
www.aauw.org
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Growing and Retaining Members
• Who are our members today/tomorrow?– Nationwide branches (aka chapters)• Range from 2-3 members to hundreds
– National members• Individuals from around the country and the world
– Prospective members ?!
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Growing and Retaining Members
• Environmental Scan–What are key issues today?–What are fundraising challenges?
– Similar organizations• Partners or competitors?
www.aauw.org
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Growing and Retaining Members
• Organization evaluation–Mission – Governance system– Programs, activities, events– Communication methods
www.aauw.org
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Growing and Retaining Members
• Membership Survey–Methods of conducting surveys• Face-to-face; focus groups; phone; mail; online
–Who to survey• Current members• Potential members
–Membership trends• Locally• Nationally• Globally
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Growing and Retaining Members
• Membership issues identified–What are current members’ perceptions?• Liked; didn’t like; wanted changed?• Would keep them as a member?
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Growing and Retaining Members
• What did prospective members think of AAUW?– Our mission? – How we presented ourselves?–What value we gave to the cause?–What’s in it for me?
• What do non-members thinkof your organization?
www.aauw.org
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Growing and Retaining Members
• What did we learn?– Our updated mission does resonate with current/future audiences
– Demographics are key; flexibility is crucial– Outreach methods
make all the difference
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Growing and Retaining Members
• What did we fix?– Governance structure– New membership recruitment/retention aides for our branches to meet local needs
– Increase engagement with our national members– Communication and marketing improvements– Reminded: to be ever evolving
www.aauw.org
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Growing and Retaining Members
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Growing and Retaining Members
• The impact of an environmental scan and evaluation on our business model:– Lessons learned– Changes made– Future plans
www.aauw.org
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Growing and Retaining Members
• Going Global: AAUW’s expanding business model– Brief overview of our international activities– Key partnerships–Membership growth/retention
www.aauw.org
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Growing and Retaining Members
• How can our lessons help your organizations– Understand your challenges– Understand your current/potential members– Look toward your future
Thank you!
www.aauw.org