Global Strategy Intro & Walmart case setup [2 week agenda]
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Transcript of Global Strategy Intro & Walmart case setup [2 week agenda]
TUNGHAI UNIVERSITYDepartment of International Business - Taichung
Seminar in International Business
Global Strategy (A)
Today’s Agenda
Preview of Global Strategy & Course Remainder
Media\What is Strategy Intro M E Porter London 2008 [HBS Strategy].flv
Strategy Primer (A)
Group Listing
Wal-Mart Introduction
Preview of Final Third of Course
1. Today General Strategy Lecture I Wal-Mart Preview
• What is Strategy?• Assignment: What is Wal-Mart’s Strategy?
2. Due Next weekStudent Analysis of Wal-Mart Strategy
• Wal-Mart Stores, Inc Case• Mini-Presentations on Wal-Mart Discussion Q’s• Global Strategy Lecture II
3. Two weeks: – Wal-Mart China, 2006 Case Analysis– Normal Case Discussion & Student Write-Up’s
Strategy
TUNGHAI UNIVERSITYDepartment of International Business - Taichung
StrategyCritical Concepts in Global Strategy I
Seminar in Intl Business
Group Finalization
• Leave your name/number on the list at Desk
• Choose one of X groups– Group 1– Group 2– Group 3…
Wal-Mart Stores, Inc
• Worlds Biggest Company– Prior to Oil Ramp-up– >1M employees
• Became most profitable– Selling at lower margins
• Originally Lead by Highly Charismatic Leader– Sam Walton
• Looking for it’s next Growth Markets– To maintain its 8% YOY Earnings Growth
Wal-Mart Stores, Inc
• Original Case– Covers Firm’s Strategy and Competitive
Advantage– Prelude to our international transferability
analysis of Wal-Mart China.
Wal-Mart Stores, Inc [HBS 9-794-024]
• Group Mini Presentations :– 10 Minutes Maximum– Group 1:
• What are the sources of Wal-Mart’s Competitive Advantage?
– Group 2: • How Sustainable are those sources of Wal-Mart’s
Competitive Advantage
– Group 3:• What is Wal-Mart’s unique Fit? Describe it in detail.
Next Week
• Global Strategy & Organization (B):– Required Readings: What is Strategy? M. E. Porter,
Harvard Business Review, November – December, 1996.
– Supplemental Readings: The Five Competitive Forces That Shape Strategy, M. E. Porter, Harvard Business Review January, 2008.
• Mini Group Presentations
TUNGHAI UNIVERSITYDepartment of International Business - Taichung
Seminar in International Business
Global Strategy (B)
Today’s Agenda
I Analysis of Wal-Mart Strategy– Group 1:
• What are the sources of Wal-Mart’s Competitive Advantage?
– Group 2: • How Sustainable are those sources of Wal-Mart’s
Competitive Advantage– Group 3:
• What is Wal-Mart’s unique Fit? Describe it in detail.– Group 4:
• What is Wal-Mart’s International Presence
II Global Strategy Concepts II
Global Strategy Concepts II
TUNGHAI UNIVERSITYDepartment of International Business - Taichung
StrategyCritical Concepts in Global Strategy I
Seminar in Intl Business
Wal-Mart Stores, Inc [HBS 9-794-024]
• Group Mini Presentations – 15 Minutes + 5 Minutes Q & A– Group 1:
• What are the sources of Wal-Mart’s Competitive Advantage?
– Group 2: • How sustainable are those sources of Wal-Mart’s
Competitive Advantage
– Group 3:• What is Wal-Mart’s unique Fit? Describe it in detail.
– Group 4:• What is Wal-Mart’s International Presence?
Next Week
• Wal-Mart, China
• CEO Interview 2007
• Final Project Planning
TUNGHAI UNIVERSITYDepartment of International Business - Taichung
Seminar in International Business
Wal-Mart 2005/2007Growth & International Transferability
Today’s Agenda
I Analysis of Wal-Mart China Growth Strategy– Group 4:
• Can Wal-Mart build the same competitive advantage in China using its US domestic model?
– Group 5: • How Transferable are Wal-Mart’s resources internationally,
how would you analyze/evaluate them?– Group 6:
• Should Wal-Mart Copy it’s US strategy in China? Why or Why Not?
II Wal-Mart Stores: “Everyday Low Prices in China”– Case Discussion– Video Interview (25 min.)– Written Write-Up Due (you may add hand written comments from discussion to
your margin)
III In-Class Planning for Final Project
“Break Out” Group Analysis
I Analysis of Wal-Mart Global Strategy– Group 1:
• How can Wal-Mart Continue it’s 10% Y/Y Growth– Group 2:
• How Transferable are Wal-Mart’s resources internationally, how would you analyze/evaluate them?
– Group 3: • Should Wal-Mart Copy it’s US strategy in China? Why or Why Not?
– Group 4: • Can Wal-Mart build the same competitive advantage in China using
its US domestic model?
Lee Scott, CEO
• Wal-Mart CEO Charlie Rose David Glass Interview 56min [2007].flv
Advantage
Growth
International
Trends01:30 – 26:00
Wal-Mart, 2005 [HBS 9-705-460]
• WalMart Stores & 2005[HBS SAV NOTES].ppt
Change, Transformation…for Growth
1. Broaden the Reach…(into customers wallets)
– Shoppers purchase a few things, would like to sell more things (clothes and toys and groceries and cosmetics)
2. Maintain a good Corporate Image– Stores that the community would like
3. Operate in a more complex world– Indication that the strategy is being tested
Back to Theory: Tradeoff’s (1) Global versus Local and (2) New Market Analysis
Next : Final Project Presentations
– Specific Country / Specific Product or Service
– SWOT Framework– How this Country &
Product Fit’s into it’s present strategy
– 30 Minutes– Written Summary Due the
Following Week
• Country Overview• Culture Briefing• Marketing Practices• Management Scene• Financial and
Currency• Business Feasibility
Study• PowerPoint's due at presentation
This is only a suggestion, your outline/flow may be different.
Evaluation Criteria
Professor 50%Class 50% Total =100%
Basis:International Strategy Evaluation Form
(available at eLearning)
Questions????
• Visit my office anytime….
• M615B
• Have a good weekend;.