Global Social Media Trends International Social Media Summit May 14th Final
30
-
Upload
globalwebindex -
Category
Business
-
view
4.195 -
download
1
Transcript of Global Social Media Trends International Social Media Summit May 14th Final
Global Social Media Trends
Three things to take away• Social media truly global • Enabling a shift in the web towards emerging
Internet markets • Global consumer networks change everything
Research Sources• Global Web Index pilot study.
USA & UK
• Universal McCann. Wave 3 & When Did we Start Trusting Strangers. Global
• Online research. Active users. 16-64.
• Broadband• Start of global reach • Simple & free to access• All about users (no
money!)
Mid 2000s = a global revolution
2008 > Global Tipping point
Comscore: Dec 2008
2006 > 2008. Massive growth
28%
30%
27%
10%
58%
31% 63% 82%
66%
36%
41%
31%
22%
58%
52%
55%
42%
77%
Source: Universal McCann Social Media Tracker
Asia driving growth in blogging
Source: Universal McCann Social Media Tracker
16-54 Active Internet Universe Estimates
Blogging: Asia leads
% Write their own blog
60%+
40% -60%
30%-40%
<30%
Source: Universal McCann Social Media Tracker
Social Networking: Russia leads
Source: Universal McCann Social Media Tracker
Social Networking: everywhere
% joined a social network
70%+
60% -69%
50%-59%
<49%
Source: Universal McCann, Wave 3 2008
“Commented about films online – last 6 months”
Consumer publishing led by Asia
Source: Universal McCann When Did we Start Trusting Strangers
Why do new web markets lead?
• Independent information• Free entertainment• New to the web• Less competition from
traditional media and home technology
Urban environments promote web
Social media is driving usage
• Encouraging user take up
• Driving web usage in emerging markets
• Bypassing traditional technologies
The new social order
• Consumer content drives local language
• Chinese rising to number 1
English not the future
Source: Internet World Stats
• QQ.com• 300m+ users• $500m in revenue• Just 13% of revenue is
advertising• Virtual currency
Not all about US sites
International networks of strangers
Facebook LinkedIn Twitter
In Strangers we trustTrust strongly
When you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion?
Source: Global Web Index, Pilot survey. UK data. March 2009
• Hudson river crash• Italian / Chinese
earthquakes• Mumbai terrorist attacks
Global news network
• Consumer driven web driving transparency and oversight
Driving democracy
Changing social structures
• We know global people as individuals
• Connected across borders
• Erodes mistrust and nation concept
Global understanding
NEXT
NEXT: Just another screen
• Opera mobile browser traffic up 319% March 08 > 09
• Chile 3200%• Nigeria 4000%
• Online behaviour• Real world behaviour
Our actions will inform the network
1 social profile
• Aggregated identity that works on all sites
• 1 identity
• Social media presence needed everywhere• Engage with global opinion forming audiences• The future is global
Social Media – driving global web
Tom Smith
Twitter: @tomtrendstream
Trendstream.net
Slideshare.net/tomtrendstream
Thank you!
