Global River EducationGlobal River Education

What do we want to grow?What do we want to grow?

Global River Education is an innovative public education system consultancy whose mission is to facilitate the

creation of a dynamic, free public school environment

where underserved students develop the knowledge, skills,

character, and experiences needed to succeed in life and in

citizenship.

Who are we?Who are we?

What’s the plan man?What’s the plan man?

1. Market summary

2. Marketing strategy

3. Market research

4. Web plan

5. Financials

6. Controls

7. Summary and Q & A

1. Market Summary1. Market Summary

•No Child Left Behind (NCLB)

•Redesign system

•Thriving Regenerative Education™

•No Child Left Behind (NCLB)

•Redesign system

•Thriving Regenerative Education™

What’s the market like?What’s the market like?

•Entire public education system

•Target: Bay Area under-resourced, inner-city high schools

•High demand

•Big need

•Can we grow?

•Entire public education system

•Target: Bay Area under-resourced, inner-city high schools

•High demand

•Big need

•Can we grow?

That’s SWOT I thoughtThat’s SWOT I thought

Internal– 30+ years experience– Low brand awareness– Thriving Regenerative Enterprise

External– Trend nexus– Resistance to change– NCLB and EMOs

Internal– 30+ years experience– Low brand awareness– Thriving Regenerative Enterprise

External– Trend nexus– Resistance to change– NCLB and EMOs

Is there any competition?Is there any competition?

•KIPP

•Big Picture Company

•Growth in Alternatives

•KIPP

•Big Picture Company

•Growth in Alternatives

What do we do?What do we do?

• Public education system consultancy– NCLB– Sustainability

• Research program– Past, present & future of system

• Tutoring• Music Classes• National Council for the Redesign of

Education (NCRE)

• Public education system consultancy– NCLB– Sustainability

• Research program– Past, present & future of system

• Tutoring• Music Classes• National Council for the Redesign of

Education (NCRE)

What are the keys to success?What are the keys to success?

•Broad perspective of cause not symptoms

•Multi-stakeholder engagement

•Strategic promotions plan

•System knowledge is power

•Broad perspective of cause not symptoms

•Multi-stakeholder engagement

•Strategic promotions plan

•System knowledge is power

2. Market Strategy2. Market Strategy

•Generate awareness

•Facilitate broad discussion

•Town Hall Meetings

•PR program

•Generate awareness

•Facilitate broad discussion

•Town Hall Meetings

•PR program

What’s the message?What’s the message?

•Global river: it’s all downstream

•Emergent theme: passion for learning

•Systemic change

•Redesign

•TRE

•Global river: it’s all downstream

•Emergent theme: passion for learning

•Systemic change

•Redesign

•TRE

It’s all in the mixIt’s all in the mix

•Quality services

•Premium funded

•Brand awareness

•Town Hall Meetings

•Quality services

•Premium funded

•Brand awareness

•Town Hall Meetings

What’s all the Promotion?What’s all the Promotion?

• Advertising• PR

– News release– Local media stories– Town Hall Meetings

(3/yr initially)

• Web portal– Video Blog

• Guerilla in the midst

• Advertising• PR

– News release– Local media stories– Town Hall Meetings

(3/yr initially)

• Web portal– Video Blog

• Guerilla in the midst

3. Market Research3. Market Research

•Probing complexity

•Critical Systems Thinking

•Regenerative capacity

•Probing complexity

•Critical Systems Thinking

•Regenerative capacity

4. Website4. Website

• Joey Shepp, Earthsite

• Information hub

• Integrated resource

• Town Hall Meetings

• User generated

• Joey Shepp, Earthsite

• Information hub

• Integrated resource

• Town Hall Meetings

• User generated

5. Financials5. Financials

•Critical Assumption = $ available

•Need to explore this

•Critical Assumption = $ available

•Need to explore this

6. Controls6. Controls

•Ecosystem model

•Collaborative leadership

•Stakeholder engagement

•TREE™

•Ecosystem model

•Collaborative leadership

•Stakeholder engagement

•TREE™

What’s the worst?What’s the worst?

•No $

•NCLB •Low awareness

•Earned income drivers

•Reconsider continuously

•Zapatista marketing

•No $

•NCLB •Low awareness

•Earned income drivers

•Reconsider continuously

•Zapatista marketing

7. In Summary…7. In Summary…

•Non-profit

•Experienced educators

•Awareness is critical

•Stakeholder engagement

•Town Hall Meetings

•NCRE

•Non-profit

•Experienced educators

•Awareness is critical

•Stakeholder engagement

•Town Hall Meetings

•NCRE

Global River EducationThanks for your timeGlobal River EducationThanks for your time

What’s the structure?What’s the structure?

Organizational Structure

Research ProgramEducation market research

Non-profit funded

Education System ConsultancyThriving Regenerative Education

Non-profit funded

Music ClassesPreschool enrichment services

Non-profit and/orEarned Income

EducareTutoring ServicesNon-profit and/orEarned Income

Global River EducationParent Organization

MOST™ Importantly…MOST™ Importantly…Objective Strategy Tactic Who/When/How much?

Raise 100% Raise 100% awareness among awareness among public school public school district district superintendents superintendents in the Bay Area by in the Bay Area by October 2009.October 2009.

Develop partnerships

with local school boards and

superintendents

Invite school board members, parents,

teachers, administrators and superintendents to participate in Town Hall

Meetings

John and Kathy will begin spreading the word immediately – $200

Leverage graduate student access to

interview every superintendent in the Bay

Area to generate awareness

John will begin interviews in November 2007 as part of GRE market research

project - $250

Ensure that every superintendent is on

GRE email list

John will maintain active dialogues with

superintendents post interview - $250