GLOBAL PERSPECTIVESon Shopper Marketing. Best-in-class case histories from around the world. Global...
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Name Company Address City, State, Country, Zip Code Phone, Fax, Email Cardholder’s Name Card Number Expiration Date Cardholder’s Signature *Please Circle Please FAX completed form to: 773-992-4455. Email questions to: [email protected] Price Per Book: $75.95 US (Shipping will be added for multiple copies & International Shipping) Indicate Quantity: _________ Books GLOBAL PERSPECTIVES on Shopper Marketing Best-in-class case histories from around the world. Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals. The 31 cases presented in this first-of-its-kind publication were amassed from 18 countries across six continents. And they reflect an even greater diversity of objectives and success measures, strategies and tactics. However, they also prove that, although people around the world are vastly different, they do exhibit a lot of similarities — especially when they’re shopping. That’s not to say that there aren’t numerous cultural differences at work: Portuguese shoppers have ready access to abundant, inexpensive fruit choices, so they rarely buy ice cream; Russians don’t typically drink a beverage while eating dinner (unless soup qualifies); U.S. consumers, meanwhile, tend to ingest a lot of both. But whatever idiosyncrasies there may be from place to place, shoppers everywhere have some basic, fundamental needs — for simplicity, for convenience, for an adequate selection, for a pleasant shopping experience, for peace of mind that their notion of value has been satisfied. How they express and fulfill these needs might be significantly different as you traverse the globe, but the needs themselves are universal. GLOBAL PERSPECTIVES on Shopper Marketing Made Possible By: Best-in-class case histories from around the world. 13P2P_CDM_GPOSM_Cover.indd 1
Transcript of GLOBAL PERSPECTIVESon Shopper Marketing. Best-in-class case histories from around the world. Global...
Name
Company
Address
City, State, Country, Zip Code
Phone, Fax, Email
Cardholder’s Name
Card Number
Expiration Date
Cardholder’s Signature
*Please Circle
Please FAX completed form to: 773-992-4455. Email questions to: [email protected]
Price Per Book: $75.95 US
(Shipping will be added
for multiple copies &
International Shipping)
Indicate Quantity: _________ Books
GLOBAL PERSPECTIVES on Shopper MarketingBest-in-class case histories from around the world.
Global Perspectives on Shopper Marketing is a unique collection of case studies from around the world presented to inform and inspire retail marketing professionals.
The 31 cases presented in this first-of-its-kind publication were amassed from 18 countries across six continents. And they reflect an even greater diversity of objectives and success measures, strategies and tactics. However, they also prove that, although people around the world are vastly different, they do exhibit a lot of similarities — especially when they’re shopping.
That’s not to say that there aren’t numerous cultural differences at work: Portuguese shoppers have ready access to abundant, inexpensive fruit choices, so they rarely buy ice cream; Russians don’t typically drink a beverage while eating dinner (unless soup qualifies); U.S. consumers, meanwhile, tend to ingest a lot of both.
But whatever idiosyncrasies there may be from place to place, shoppers everywhere have some basic, fundamental needs — for simplicity, for convenience, for an adequate selection, for a pleasant shopping experience, for peace of mind that their notion of value has been satisfied. How they express and fulfill these needs might be significantly different as you traverse the globe, but the needs themselves are universal.
GLOBAL PERSPECTIVESon Shopper Marketing
Made Possible By:
Best-in-class case histories from around the world.
13P2P_CDM_GPOSM_Cover.indd 1
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