GLOBAL E-COMMERCE MARKETPLACES 2018 PUBLICATION DATE: MARCH 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS

I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Global E-Commerce Marketplaces 2018

Report

B2C E-Commerce

Global

China, Germany, Japan, UK, USA

English

PDF & PowerPoint

39

PRICES* Single User License:

Site License:

Global Site License:

€ 450 (exc. VAT)

€ 675 (exc. VAT)

€ 900 (exc. VAT)

We occasionally offer a discount on selected reports as newer reports are published.

Please see the most up-to-date pricing on our website www.ystats.com.

QUESTIONS

ANSWERED

IN THIS REPORT

How much of global online retail sales was generated on marketplaces in 2017 and what is the

projection for 2022?

What role is played by marketplaces in cross-border E-Commerce?

Why do online shoppers buy from marketplaces instead of retailer websites?

What are the leading E-Commerce marketplaces worldwide?

How much gross merchandise volume is generated on Alibaba's marketplaces compared to

Amazon's?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL E-COMMERCE MARKETPLACES 2018

HALF OF GLOBAL ONLINE RETAIL SALES IS GENERATED ON MARKETPLACES

Online marketplaces, such as Amazon, eBay, Tmall and Rakuten, generated around

50% of global E-Commerce sales in 2017, with a projection of two-thirds by 2022, according

to sources cited in the yStats.com report. Eight in ten online shoppers used these platforms

in 2017 and two-thirds started their product search on multi-seller websites rather than on

the search engines of retail shops.

Asia is the global leader of the marketplace trend. In countries such as China, India

and Japan, the vast majority of online shoppers reported making half or more of their

Internet purchases on marketplaces, according to data from a 2017 survey contained in the

yStats.com report. In contrast, only around one-third of U.S. B2C E-Commerce sales was

generated by third-party merchants via marketplaces. Nevertheless, more U.S. consumers

are turning to marketplace shopping, attracted by better prices and free or discounted

shipping options. Other marketplace features luring online shoppers in different countries

include product availability and variety.

While popularity of marketplaces among global online shoppers is rising, the rivalry

between the top online marketplaces is intensifying. In terms of gross merchandise volume,

Alibaba was the leading marketplace operator in the world in 2016, generating two times

more online sales than Amazon’s retail and marketplace GMV combined, as yStats.com’s

publication shows. Nevertheless, Amazon’s marketplace is also growing, with around one in

two units sold on Amazon coming from third-party sellers, as of 2017. Besides the two E-

Commerce giants, other leaders in the global marketplace space include eBay, Rakuten,

JD.com, Etsy, and Wish, with numerous regional and country champions such as

MercadoLibre, Flipkart, Allegro and Jumia.

GLOBAL E-COMMERCE MARKETPLACES 2018

3

MANAGEMENT SUMMARY

GLOBAL E-COMMERCE MARKETPLACE TRENDS

Global: Overview of E-Commerce Marketplace Trends, February 2018

Global: Combined Share of the Top 75 E-Commerce Marketplaces, in % of Retail E-Commerce Sales, 2017e

Global: Marketplace’s Share of B2C E-Commerce Sales, in %, 2016 & 2022f

Global: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017

Global: Platforms Where Online Shoppers Do Product Search, in % of Online Shoppers, August 2017

Global: Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017

Asia: Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online

Shoppers, by China, India, Japan and South Korea, August 2017

USA: Third-Party Sellers Share of B2C E-Commerce Sales, in %, 2016

USA: Top Platforms to Begin Product Search, in % of Online Shoppers, 2016 & 2017

USA: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Shoppers, Q1 2017

UK: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017

UK: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May

2017

Germany: B2C E-Commerce Sales on Marketplaces, in EUR billion, and Share of Total B2C E-Commerce Sales, in %,

2015 - 2017

TOP E-COMMERCE MARKETPLACES

Global: Overview of Selected Leading Retail E-Commerce Marketplaces by Region, February 2018

Global: Top E-Commerce Platforms Used in Latest Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2017

Global: Top 5 E-Commerce Marketplaces by GMV, in USD billion, 2016

Profile of Alibaba’s Retail Marketplaces, February 2018

GMV on Alibaba’s Retail Marketplaces in China, by Taobao and Tmall, in CNY billion, FY 2015 – FY 2017

Mobile GMV on Alibaba’s Retail Marketplaces in China, in CNY billion and in % of Total GMV, FY 2015 – FY 2017

GMV of Alibaba’s AliExpress Marketplace, in USD billion, FY 2015 – FY 2017

Profile of Amazon’s Marketplace, February 2018

Amazon’s Net Sales Breakdown, by Online Stores, Physical Stores, Third-Party Seller Services, Subscription Services,

AWS and Other, in USD million, and Year-on-Year Change, in %, Q4 2016 – Q4 2017

Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q4 2015 – Q4 2017

Amazon’s Estimated GMV, by First-Party and Third-Party, in USD billion, 2015 – 2023f

Number of Marketplace Sellers on Amazon with More than USD 100,000 in Sales, in thousands, 2015 - 2017

2

GLOBAL E-COMMERCE MARKETPLACES 2018

TABLE OF CONTENTS

4

1

3

5

5

GLOBAL E-COMMERCE MARKETPLACES 2018

REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GLOBAL E-COMMERCE MARKETPLACES 2018 Report Coverage

This report focuses on E-Commerce marketplaces. E-Commerce

marketplaces are defined as platforms where third-party merchants (B2C)

or individuals (C2C) can sell their digital or physical products online

whereas the marketplace operator acts as an intermediary. B2B E-

Commerce marketplaces, pure service marketplaces (e.g.

accommodation), shopping aggregators, and marketplaces on the basis of

social media and search engines were not included. The definition of

marketplaces used by the original sources cited in this report might differ

from the one stated above.

Report Structure

The content of the report is divided into two parts.

The first part focuses on market trends and developments

related to E-Commerce marketplaces. It begins with a qualitative overview

of the relevant global trends, and continues with a number of statistics

and survey results related to E-Commerce marketplaces, such as the

share of marketplaces in global B2C E-Commerce sales, the share of

online shoppers beginning their product search on marketplaces compared

to other platforms, and the top reasons why online shoppers buy from

marketplaces. The quantitative charts include global information and

selected country data for the world’s five largest markets by B2C E-

Commerce sales (China, USA, UK, Japan, and Germany).

The second part of this report covers selected major E-

Commerce marketplaces worldwide. It contains an overview of selected

leading marketplaces in different regions, a ranking of the world’s top 5

marketplace operators by Gross Merchandise Volume (GMV) and profiles of

the world’s top two companies by marketplace GMV: Alibaba and Amazon.

The profiles are presented in the order of descending GMV and include

information such as: headquarters, list of marketplaces operated,

marketplace GMV and revenue, number of sellers and buyers, selected

marketplace services and features, and overview of commissions. Besides

the profile, selected statistics are included for each of the two companies,

such as GMV growth.

GLOBAL E-COMMERCE MARKETPLACES 2018

6

Middle East B2C E-Commerce Market 2018

North America B2C E-Commerce Market 2017

Latin America B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

Southeast-Asia B2C E-Commerce Market 2017

Western Europe B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

Top 5 Country B2C E-Commerce Sales Forecasts: 2017 to 2021

China B2C E-Commerce Sales Forecasts: 2017 to 2021

USA B2C E-Commerce Sales Forecasts: 2017 to 2021

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021

UK B2C E-Commerce Sales Forecasts: 2017 to 2021

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021

Global Cross-Border B2C E-Commerce 2017

Europe Cross-Border B2C E-Commerce 2017

Asia-Pacific Cross-Border B2C E-Commerce 2017

Global Online Payment Methods: Second Half 2017

Europe Online Payment Methods: Second Half 2017

Asia-Pacific Online Payment Methods: Second Half 2017

January 2018

December 2017

October 2017

June 2017

May 2017

July 2017

July 2017

December 2017

November 2017

November 2017

November 2017

November 2017

November 2017

February 2017

February 2017

February 2017

February 2018

February 2017

February 2018

€ 1,950

€ 950

€ 1, 950

€ 3,950

€ 1,950

€ 2,950

€ 3,950

€ 1,950

€ 450

€ 450

€ 450

€ 450

€ 450

€ 2,950

€ 1,950

€ 1,950

€ 1,950

€ 950

€ 750

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Africa B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

Q2 2018

Q2 2018

€ 1,950

€ 1,950

GLOBAL E-COMMERCE MARKETPLACES 2018

7

8

9

10

11

12