GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 1 GIS in Prevention County...

1 GIS in Prevention, County Profiles, Series 3 (2006)

5. Basic Demographics

GIS in Prevention County Profiles Series, No. 3

Madison County, Indiana

Barbara Seitz de Martinez, PhD, MLS, CPP

The Indiana Prevention Resource Center at Indiana University is funded, in part, by a contract with the Indiana Family and Social Services Administration, Division of Mental Health and Addiction, financially supported through HHS/Substance Abuse Mental Health Services Administration, Center for Substance Abuse Prevention, Substance Abuse Prevention and Treatment Block Grant. The IPRC is operated by the Department of Applied Health Science and The School of Health, Physical Education and Recreation.

THE INDIANA PREVENTION RESOURCE CENTER

GIS in Prevention, County Profiles, Series 3 (2006)


GIS in Prevention County Profile Series, No. 3

Madison County, Indiana

Barbara Seitz de Martinez, PhD, MLS, CPP

Project Staff:

Indiana Prevention Resource Center

Opinions expressed herein are those of the authors, and not necessarily those of the Trustees of Indiana University or the Division of Mental Health and Addiction. Indiana University accepts full Responsibility for the content of this publication. ©2005 The Trustees of Indiana University. Permission is extended to reproduce this County Profile for non-profit educational purposes. All other rights reserved.

Ritika Bhawal, MPHSolomon BriggsKyoungsun Heo, MPASrinivasa Konchada



5.1 Population

Table 5.1b Population by Age Source: (AGS, 2004 est., 2005)

Table 5.1a: Totals: Population, Households, and Geographic Characteristics (AGS, 2004 est., 2005).

In 2004, this county ranked in the state by total population. Table 1a below shows total population, persons per square mile, total number of households, total land and water areas. Table 1b presents population under 24 by age. Both tables present comparisons of the county to the state and nation.

Total Population and Geographic Data, 2004 est.

Madison Co. Indiana U.S.

Total Population 130,409 6,230,346 293,686,994

Persons per sq. mi. 289 174 83

Total Households 52,787 2,465,349 112,708,665

Land Area (sq. miles) 452 35,867 3,537,438

Water Area (sq. miles) 1 551 256,645

Population by Age 0-24 (as Percent of Total Population), 2004 est.

Year Madison Co. Indiana U.S.

0-4 6.3 6.8 6.8

5-9 6.4 7 6.8

10-13 5.4 5.8 5.7

14-17 5.3 5.8 5.7

18-20 3.3 3.6 3.5

21-24 2.7 2.9 2.9



Map: Median Age of Population (equal count)

Equal Count

AGS, Core Demographics,2004 estimates (2005)




Map: Median Age Current Yr. (contour map)





Map: Median Age Current Yr. (prism map)





5.2 Race/Ethnicity

Table 5.2: Race/Ethnicity, 2004estimates (AGS, 2004 est., 2005)

The following table shows the county’s racial/ethnic make-up in percentages compared to the rest of the state and nation:

Ranking By Race/Ethnicity 2004 Estimates (2005)

Race/Ethnic Group Madison Co. Indiana

Rank by White 82 16

Rank by Black 7 23

Rank by Asian 41 38

Rank by 2 or More Races 68 38

Rank by Hispanic 37 30

Race/Ethnicity 2004 Estimates (2005)

Race/Ethnic Group Madison Co. Indiana U.S.

White 89.78 87.49 75.05

Black 8 8.39 12.29

Asian 0.35 0.97 3.66

Two or More Races 1.02 1.24 2.44

Hispanic origin 1.74 4.11 14.27



Map: Race/Ethnicity: White



Map: Race/Ethnicity: White (contour)



Map: Race/Ethnicity: White (prism)



Map: Race/Ethnicity: Black



Map: Race/Ethnicity: Black (contour)



Map: Race/Ethnicity: Black (prism by county)



Map: Race/Ethnicity: Black (prism)



Map: Race/Ethnicity: Hispanic/Latino



Map: Race/Ethnicity: Hispanic/Latino (contour)



Map: Race/Ethnicity: Hispanic/Latino (prism)



5.3 Marital Status

Table 5.3: Marital Status, 2004 estimates (AGS, 2004 est., 2005)

The following table shows the marital status of the population in the county compared with the state and nation:

Marital Status, 15 years and over, 2004 est.(2005)


Never Married 21.2 24.7 27

Currently Married 53.5 53.7 50.9

Separated 5.3 4.1 5.8

Widowed 12.8 11 9.9

Divorced 7.2 6.4 6.4



Map: Percent Currently Divorced





5.4 Labor Force

The following table shows the percent of persons were not in the labor force.

Table 5.4: Labor Force (AGS, 2004 est., 2005)

Population Not in Labor Force (Percent), 2004 est. (AGS, 2005)


Population by Labor Force (2004 est.) 103,229 4,827,617 228,863,934

Percent of Males Not in Labor Force 34.5 26.2 29.2

Percent of Females Not in Labor Force 44.1 40 42.5

Population Not in Labor Force (Percent), 2004 est. 39.4 33.3 36

Rank by Percent of Total Population Not in Labor Force 6 36 36



Map: Percent Not in Labor Force





Map: Percent of Males Not in Labor Force





5.5 Industry

Table 4 shows percentages for the top five industries relative to the state and nation as of 2002:

Blue collar jobs account for 63% of all workers, white collar for 37% of workers.

Table 5.5: Top 5 Industries, 2002 estimates (AGS, 2002 est., 2003)

Top Five Industries, 2002

Industry Madison Co. Indiana U.S.

Manufacturing 23% 23% 14%

Retail Trade 13% 12% 12%

Health Services 13% 11% 12%

Education Services 7% 9% 9%

Personal Services 7% 6% 6%

White collar workers in all industries 43% 48% 53%

Blue collar workers in all industries 57% 52% 47%



5.6 Occupations

The following table lists the occupations in which the highest percent of the county residents worked in 2002 with comparisons to the state and nation:

Table 5.6: Top Five Occupations, 2002 estimates (AGS, 2002 est., 2003)

Top Five Occupations, 2002 Estimates


Administrative support occupations, including clerical, 16%



Machine operators, assemblers & inspectors, 13%

Precision production, craft & repair occupations, 13%

Professional specialty occupations, 14%

Precision production, craft & repair occupations, 13%

Service occupations, except protective & household, 13%

Executive, Administrative, and Managerial, 12%


Professional specialty occupations, 12%


Professional specialty occupations, 11% Sales occupations, 11% Sales occupations, 12%



5.7 Educational Attainment

The following table shows educational attainment in the county compared with the state and the nation.

Table 5.7: Educational Attainment (AGS, 2004 est., 2005)

Educational Attainment, 2004 est. (AGS, 2005)


Less than 9th grade 5.6 5.3 7.6

9th to 12th grade, no diploma 14.4 12.6 12

Total, Less Than 9th or less than HS Diploma 20 17.8 19.6

High school graduate 40.1 37.2 28.6

Some college, no degree 19.7 19.8 21.1

Associate degree 5.9 5.8 6.3

Bachelor's degree 8.7 12.2 15.6

Graduate or profession degree 5.4 7.2 8.9

Rank for % of Pop 25+ w/ less than HS Diploma 37 26th of 51

Rank for % of Pop 25+ w/ a college degree 32 43rd of 51



Map: Education: Any College Degree



Map: Education: Any College Degree (contour map)



Map: Education: Any College Degree (prism map)



5.8 Households (Families, w/ Child, Income)

Table 8 shows number of households, families, and households with children, and also included data in comparison to the state and nation.

Table 5.8: Median Age and Household Income (AGS, 2004 est., 2005)

Households, Families, and Income, 2003 est.

Madison Indiana U.S.

Households (2004) 52,787 2,465,349 112,708,665

Families (2004) 35,260 1,659,694 75,740,018

Households with children (2004) 17,106 864,296 40,102,709

Average Household Income 52,328 57,000 63,396

Per capita income 21,524 22,807 24,583

Rank for Ave HH Income High-Low 55 28th of 51

Rank for Per Cap Income H-L 41 25th of 51

Average Age of Householder 45-54 yrs. 45-54 yrs.



Map: Average Household Income





5.9 Families (by type)

The following tables shows the percent distribution by type of household with children and median family income with comparisons to the state and nation.

Table 5.9a: Types of Households with Children (AGS, 2004 est., 2005); Median Family Income (AGS, 2004 est., 2005)

Types of Households w/ Children and Median Family Income, 2004 est. (AGS, 2005)

County Madison Co. Indiana U.S.

HHs w/ children (2004) 17,106 864,296 40,102,709

Married Couple Family (Percent) 65.1 70 69

Lone Parent Male (Percent) 8 6.9 6.8

Lone Parent Female (Percent) 25.2 21.8 23.2

Non-family Male Head (Percent) 1.5 1.1 0.8

Non-family Female Head (Percent) 0.3 0.2 0.2

Median Family Income 50,389 54,393 54,087

Rank for Married Couple Family (% of HHs w/ children) 89 26th of 51

Rank for Median Family Income 48 21st of 51



Map: Median Family Income





Map: Median Family Income (contour map)





5.10 Lifestyles (County)

Based upon census data and demographic projections, the Claritas™ PRIZM segmentation system analyzes every neighborhood in the United States according to the opportunities and the influences which impact its residents. Claritas™ has defined 62 different types of neighborhoods, which they call “clusters.” The cluster concept is based on the assumption that “Birds of a feature flock together.” The clusters are defined based on “similarities in income, education, and household type, as well as attitudes and product preferences.” (Mitchell 1995) These clusters are, in turn, assigned to 15 broader categories called Social Groups. An objective of this analysis is to determine demographic variables and lifestyle characteristics to explain customer profile differences. While the driving impetus behind this data is commercial for-profit business, its application value is not limited to that sector. We offer this information in the County Profile Series for its application in the service of prevention.

See Appendix for explanation of Lifestyles Codes



5.10 Lifestyles (County)

Table 5.10: Dominant Lifestyles (Claritas™: Indiana 2004, 2005)

PRIZM NE Social Groups - Lifestyle, Claritas™ 2004 (2005)

Madison Indiana United States

Ranked PRIZM NE Social Groups

T2 - Country Comfort 18.62% T2 - Country Comfort 15.47% T4 - Rustic Living 11.46%

T3 - Middle America 15.14% T3 - Middle America 14.37% T3 - Middle America 10.31%

T4 - Rustic Living 13.24% T1 - Landed Gentry 12.19% T2 - Country Comfort 10.11%

C3 - Micro-City Blues 12.50% T4 - Rustic Living 11.52% U1 - Urban Uptown 8.59%

T1 - Landed Gentry 11.81% S4 - Inner Suburbs 8.60% T1 - Landed Gentry 8.32%

S4 - Inner Suburbs 8.52% S3 - Middleburbs 7.78% S2 - The Affluentials 7.60%

C2 - City Centers 7.83% C3 - Micro-City Blues 7.43% C2 - City Centers 7.29%

S3 - Middleburbs 6.05% S2 - The Affluentials 7.09% C3 - Micro-City Blues 6.50%

S2 - The Affluentials 3.82% C2 - City Centers 6.62% S3 - Middleburbs 6.16%

C1 - Second City Society 1.29% S1- Elite Suburbs 2.82% S1- Elite Suburbs 5.11%

S1- Elite Suburbs 1.18%C1 - Second City Society 2.27% U3 - Urban Cores 5.09%

U1 - Urban Uptown 0.00% U2 - Midtown Mix 1.57% S4 - Inner Suburbs 4.62%

U2 - Midtown Mix 0.00% U3 - Urban Cores 1.19% U2 - Midtown Mix 4.62%

U3 - Urban Cores 0.00% U1 - Urban Uptown 1.09% C1 - Second City Society 4.22%



PRIZM NE Indiana All of US

Social Groups

Households % Households %

Households by PRIZM NE Segment 2,403,575 109,949,228

Ranked PRIZM NE Social Groups

T2 - Country Comfort 15.47% T4 - Rustic Living 11.46%

T3 - Middle America 14.37% T3 - Middle America 10.31%

T1 - Landed Gentry 12.19% T2 - Country Comfort 10.11%

T4 - Rustic Living 11.52% U1 - Urban Uptown 8.59%

S4 - Inner Suburbs 8.60% T1 - Landed Gentry 8.32%

S3 - Middleburbs 7.78% S2 - The Affluentials 7.60%

C3 - Micro-City Blues 7.43% C2 - City Centers 7.29%

S2 - The Affluentials 7.09% C3 - Micro-City Blues 6.50%

C2 - City Centers 6.62% S3 - Middleburbs 6.16%

S1- Elite Suburbs 2.82% S1- Elite Suburbs 5.11%

C1 - Second City Society 2.27% U3 - Urban Cores 5.09%

U2 - Midtown Mix 1.57% S4 - Inner Suburbs 4.62%

U3 - Urban Cores 1.19% U2 - Midtown Mix 4.62%

U1 - Urban Uptown 1.09% C1 - Second City Society 4.22%

Unclassified 0.00% Unclassified 0.00%

IN and US PRIZM NE Social groupsProfile Reports





Social Groups

Households % Households %

U1 - Urban Uptown 26,223 1.09% 9,448,679 8.59%

04 Young Digerati 2,836 0.12% 1,375,891 1.25%

07 Money & Brains 3,652 0.15% 2,271,572 2.07%

16 Bohemian Mix3,086 0.13% 2,039,556 1.85%

26 The Cosmopolitans 4,753 0.20% 1,322,925 1.20%

29 American Dreams 11,896 0.49% 2,438,735 2.22%

U2 - Midtown Mix 37,648 1.57% 5,077,544 4.62%

31 Urban Achievers 6,674 0.28% 1,873,089 1.70%

40 Close-In Couples 9,197 0.38% 1,297,051 1.18%

54 Multi-Culti Mosaic 21,777 0.91% 1,907,404 1.73%




Social Groups

U3 - Urban Cores 28,571 1.19% 5,591,571 5.09%

59 Urban Elders3,812 0.16% 1,500,247 1.36%

61 City Roots12,051 0.50% 1,324,991 1.21%

65 Big City Blues3,556 0.15% 1,329,113 1.21%

66 Low-Rise Living9,152 0.38% 1,437,220 1.31%

S1- Elite Suburbs 67,724 2.82% 5,622,638 5.11%

01 Upper Crust14,810 0.62% 1,666,836 1.52%

02 Blue Blood Estates14,962 0.62% 1,080,848 0.98%

03 Movers & Shakers19,130 0.80% 1,734,579 1.58%

06 Winner's Circle18,822 0.78% 1,140,375 1.04%





Social Groups

S2 - The Affluentials

170,491 7.09% 8,360,679 7.60%

08 Executive Suites

12,390 0.52% 1,169,479 1.06%

14 New Empty Nests

22,117 0.92% 1,158,142 1.05%

15 Pools & Patios

26,943 1.12% 1,353,476 1.23%

17 Beltway Boomers

22,183 0.92% 1,056,083 0.96%

18 Kids & Cul-de-Sacs

31,600 1.31% 1,707,202 1.55%

19 Home Sweet Home

55,258 2.30% 1,916,297 1.74%





Social Groups

S3 - Middleburbs 186,902 7.78% 6,774,660 6.16%

21 Gray Power 22,287 0.93% 1,162,080 1.06%

22 Young Influentials 42,331 1.76% 1,622,973 1.48%

30 Suburban Sprawl 46,251 1.92% 1,444,129 1.31%

36 Blue-Chip Blues 34,160 1.42% 1,362,607 1.24%

39 Domestic Duos 41,873 1.74% 1,182,871 1.08%

S4 - Inner Suburbs 206,784 8.60% 5,078,654 4.62%

44 New Beginnings 80,409 3.35% 1,708,932 1.55%

46 Old Glories 44,946 1.87% 1,092,098 0.99%

49 American Classics 35,551 1.48% 1,124,829 1.02%

52 Suburban Pioneers 45,878 1.91% 1,152,795 1.05%





Social Groups

C1 - Second City Society54,598 2.27% 4,635,170 4.22%

10 Second City Elite18,027 0.75% 1,299,663 1.18%

12 Brite Lites, Li'l City20,508 0.85% 1,624,448 1.48%

13 Upward Bound 16,063 0.67% 1,711,059 1.56%

C2 - City Centers 159,036 6.62% 8,016,669 7.29%

24 Up-and-Comers24,256 1.01% 1,345,154 1.22%

27 Middleburg Managers37,780 1.57% 2,055,156 1.87%

34 White Picket Fences19,416 0.81% 1,385,173 1.26%

35 Boomtown Singles28,750 1.20% 1,350,821 1.23%

41 Sunset City Blues48,834 2.03% 1,880,365 1.71%





Social Groups

C3 - Micro-City Blues 178,579 7.43% 7,146,477 6.50%

47 City Startups 33,652 1.40% 1,363,111 1.24%

53 Mobility Blues 40,573 1.69% 1,435,560 1.31%

60 Park Bench Seniors 23,876 0.99% 1,221,808 1.11%

62 Hometown Retired 31,322 1.30% 1,256,741 1.14%

63 Family Thrifts 49,156 2.05% 1,869,257 1.70%

T1 - Landed Gentry 292,896 12.19% 9,143,703 8.32%

05 Country Squires 48,156 2.00% 2,009,880 1.83%

09 Big Fish, Small Pond 68,304 2.84% 2,352,022 2.14%

11 God's Country 34,321 1.43% 1,686,225 1.53%

20 Fast-Track Families 63,201 2.63% 1,611,470 1.47%

25 Country Casuals 78,914 3.28% 1,484,106 1.35%





Social Groups

T2 - Country Comfort 371,800 15.47% 11,117,646 10.11%

23 Greenbelt Sports 42,205 1.76% 1,788,064 1.63%

28 Traditional Times 85,651 3.56% 2,931,705 2.67%

32 New Homesteaders 65,296 2.72% 2,151,180 1.96%

33 Big Sky Families 64,748 2.69% 1,788,172 1.63%

37 Mayberry-ville 113,900 4.74% 2,458,525 2.24%

T3 - Middle America 345,374 14.37% 11,331,855 10.31%

38 Simple Pleasures 75,274 3.13% 2,770,796 2.52%

42 Red, White & Blues 45,285 1.88% 1,297,475 1.18%

43 Heartlanders 58,974 2.45% 2,227,418 2.03%

45 Blue Highways 61,567 2.56% 1,880,346 1.71%

50 Kid Country, USA 38,535 1.60% 1,340,551 1.22%

51 Shotguns & Pickups 65,739 2.74% 1,815,269 1.65%





Social Groups

T4 - Rustic Living276,949 11.52% 12,603,283 11.46%

48 Young & Rustic51,852 2.16% 2,165,554 1.97%

55 Golden Ponds47,831 1.99% 1,927,889 1.75%

56 Crossroads Villagers47,221 1.96% 2,192,714 1.99%

57 Old Milltowns39,281 1.63% 1,565,868 1.42%

58 Back Country Folks47,721 1.99% 2,646,747 2.41%

64 Bedrock America43,043 1.79% 2,104,511 1.91%

Unclassified0 0.00% 0 0.00%


GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 1 GIS in Prevention County...

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