GIO Case Studyescalated.com.au/Gio_Case_Study.pdfGIO Case Study GIO used one escalator at 5 shopping...
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Escalated Advertising Pty. Ltd. ABN 24 120 910 992 47 Nott Street, Port Melbourne Victoria, 3207 Australia Phone +61 3 9676 9333 Fax +61 3 9676 9331 [email protected] www.escalated.com.au Escalator Handrail Media Conveyor Belt Media GIO Case Study GIO used one escalator at 5 shopping centres to advertise their low CTP Insurance premiums. Location Westfield Miranda, New South Wales, Australia Methodology • 3-4 Minute face to face interview conducted by Roy Morgan Research • N = 160 qualified shoppers 16+ • Recruited via Westfield Miranda Shopping Centre • Filter: Had used the travelator with GIO branding on the handrails Result • Unprompted advertising recall 45% • Unprompted brand recall 33.3% • Prompted advertising recall 60% • Unprompted message recall of those who recalled the advertising 74% Unprompted advertising recall Escalator Handrail Media – Advertising Recall Unprompted brand recall Prompted advertising recall Unprompted message recall, of people who recalled the advertising 100% 50% 60% 33% 45% 74% ‘ 74% unprompted message recall ’ HOW LOW CAN YOUR CTP GO? Get an online quote in 4 minutes. gio.com.au/low Insurance is issued by GIO General Ltd ABN 22 022 861 583. Applies until 1 Oct 2009, on comprehensively insured vehicles less than 9 years old, insured for private use with NIL ITC. Driver must be 30 to 69 years, with minimum 60% No Claims Bonus and no ‘at fault’ accidents in the last 2 years.
Transcript of GIO Case Studyescalated.com.au/Gio_Case_Study.pdfGIO Case Study GIO used one escalator at 5 shopping...
Escalated Advertising Pty. Ltd. ABN 24 120 910 992
47 Nott Street, Port Melbourne Victoria, 3207 Australia
Phone +61 3 9676 9333 Fax +61 3 9676 9331 [email protected] www.escalated.com.au
Escalator Handrail Media
Conveyor Belt Media
GIO Case Study
GIO used one escalator at 5 shopping centres to advertise their low CTP Insurance premiums.
Location Westfield Miranda, New South Wales, Australia
Methodology• 3-4 Minute face to face interview conducted by Roy Morgan Research • N = 160 qualified shoppers 16+ • Recruited via Westfield Miranda Shopping Centre • Filter: Had used the travelator with GIO branding on the handrails
Result• Unprompted advertising recall 45% • Unprompted brand recall 33.3% • Prompted advertising recall 60% • Unprompted message recall of those who recalled the advertising 74%
Unprompted
advertising recall
Escalator Handrail Media – Advertising Recall
Unprompted
brand recall
Prompted
advertising recall
Unprompted message recall,
of people who recalled
the advertising
100%
50%60%
33%
45%
74%
‘ 74% unprompted messagerecall’
HO
W L
OW
CA
N Y
OU
R C
TP G
O?
Get
an
onlin
e qu
ote
in 4
min
utes
.H
OW
LO
W C
AN
YO
UR
CTP
GO
?G
et a
n on
line
quot
e in
4 m
inut
es.
gio
.co
m.a
u/l
ow
Insu
ranc
e is
iss
ued
by G
IO G
ener
al L
td A
BN
22
022
861
583.
App
lies
until
1 O
ct 2
009,
on
com
preh
ensi
vely
insu
red
vehi
cles
less
than
9 y
ears
old
, ins
ured
for
priv
ate
use
with
NIL
ITC
. Driv
er m
ust
be 3
0 to
69
year
s, w
ith m
inim
um 6
0% N
o C
laim
s B
onus
and
no
‘at f
ault’
acc
iden
ts in
the
last
2 y
ears
.g
io.c
om
.au
/lo
wIn
sura
nce
is i
ssue
d by
GIO
Gen
eral
Ltd
AB
N 2
2 02
2 86
1 58
3. A
pplie
s un
til 1
Oct
200
9, o
n co
mpr
ehen
sive
ly in
sure
d ve
hicl
es le
ss th
an 9
yea
rs o
ld, i
nsur
ed fo
r pr
ivat
e us
e w
ith N
IL IT
C. D
river
mus
t be
30
to 6
9 ye
ars,
with
min
imum
60%
No
Cla
ims
Bon
us a
nd n
o ‘a
t fau
lt’ a
ccid
ents
in th
e la
st 2
yea
rs.
