Gillette India Social Media Analysis Q4 2015
-
Upload
unmetric -
Category
Social Media
-
view
324 -
download
0
Transcript of Gillette India Social Media Analysis Q4 2015
![Page 1: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/1.jpg)
Gillette Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Gillette FB
![Page 2: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/2.jpg)
Gillette: Social Media Report
This report looks at how
Gillette Indiaperformed on social media between
October 1st – December 31st, 2015
![Page 3: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/3.jpg)
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
![Page 4: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/4.jpg)
Analysis of
Gillette IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
![Page 5: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/5.jpg)
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,933,228 77,199 2.70% IndiaMostly Young, Male and
Single
Gillette India
![Page 6: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/6.jpg)
Engagement Score Total Fan Posts
1,000 256
Total Posts General Sentiment
3 Neutral
Total Likes
1,398,902
Total Comments
6,395
Total Shares
2,254
BRAND POSTS FAN POSTS
Brand Overview
![Page 7: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/7.jpg)
2,800K
2,820K
2,840K
2,860K
2,880K
2,900K
2,920K
2,940K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,933,228
New Fans
77,199
![Page 8: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/8.jpg)
Engagement
0
250
500
750
1,000
1,250
Gillette India had an average engagement score of 1000 and a highest of 1000.
![Page 9: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/9.jpg)
Community Analysis
Gillette India fans are mostly Young, Male and Single Gillette India fans are largely from India followed by United Arab Emirates.
Fan Demographics Distribution of Fans
98%
2%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K
India
United Arab Emirates
United States
Saudi Arabia
Bangladesh
Pakistan
Sri Lanka
Canada
Nepal
Japan
![Page 10: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/10.jpg)
0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Choose Gillette MACH3 2
week 2
http://amzn.to/1OZ695Z 1
dull lives 1
smooth 1
![Page 11: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/11.jpg)
Most Engaging Brand Posts
31-DEC-15, THU 10:30AM
Choose Gillette MACH3 for a smooth and comfortable shaving experience, week after week. Get it now! ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 843,261 3,731 1,117 Positive
08-DEC-15, TUE 12:01PM
For blades that give you a close, comfortable shave week after week, choose Gillette MACH3. Get it n ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 555,6082,662 1,135 Positive
NO IMAGE NO IMAGE
![Page 12: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/12.jpg)
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
![Page 13: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/13.jpg)
Top Keywords Used Frequency
P&G 81
option 58
message 54
purse 53
IV 53
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
![Page 14: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/14.jpg)
Analysis of
Gillette IndiaTwitter Account
Oct 01, 2015 - Dec 31, 2015
![Page 15: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/15.jpg)
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
24,381 244 1.01% India
Gillette India@GilletteIndia
![Page 16: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/16.jpg)
Engagement Score
181
Total Proactive Tweets
25
Retweets Total
225
Replies Total
16
Favorites Total
97
Total Mention
773
Total Retweets
139
Response Rate (%)
2.07%
Average Reply Time (mins)
555
BRAND TWEETS USER TWEETS
Brand Overview
![Page 17: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/17.jpg)
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
24,381
New Followers
244
![Page 18: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/18.jpg)
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
895
![Page 19: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/19.jpg)
Engagement
0
250
500
750
Gillette India had an average engagement score of 181 and a highest of 503.
![Page 20: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/20.jpg)
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
25 225
![Page 21: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/21.jpg)
Sunscreen? Shades? What’s that one thing you don’t hit the beach
without? Share them with #MyBeachE..
28-Dec-15, Mon 04:01AM
ENGMT. FAV. REPLIES RETWEETS
825 23 34 37
Top Engaging Tweets
Planning to hit the beach in style? Give the Gillette Body razor a try.
#MyBeachEssentials #BuiltFo..
28-Dec-15, Mon 04:40AM
ENGMT. FAV. REPLIES RETWEETS
640 20 12 25
NO IMAGE NO IMAGE
![Page 22: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/22.jpg)
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 5 10 15 20 25 30
0 50 100 150 200 250 300
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
![Page 23: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/23.jpg)
0 20 40 60 80 100 120 140
0 50 100 150 200 250 300 350 400 450 500
#flexballfacesofsunburn*
#builtforbody*
#mybeachessentials
#owntheflexball*
#facesofsunburn
#afrojackdelhi*
#spectre*
#sunburnarena*
#sunburngoa*
#afrojackkolkata
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
![Page 24: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/24.jpg)
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
flexballfacesofsunburn builtforbody mybeachessentials owntheflexball facesofsunburn
Spread of Hashtags by day
![Page 25: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/25.jpg)
0 100 200 300 400 500 600 700 800
#owntheflexball*
#afrojackkolkata
#facesofsunburn
#sunburnarena*
#afrojackdelhi*
#sunburngoa*
#builtforbody*
#flexballfacesofsunburn*
#mybeachessentials
#spectre*
Engagement Score
Hashtags - Engagement
![Page 26: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/26.jpg)
Average Response Rate : 2.07%
0
50
100
150
200
250
300
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
![Page 27: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/27.jpg)
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
![Page 28: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/28.jpg)
0
50
100
150
200
250
300
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
![Page 29: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/29.jpg)
0
20
40
60
80
100
120
140
160
180
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
![Page 30: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/30.jpg)
Total number of Retweets : 139
-10
0
10
20
30
40
50
60
70
80
90
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
![Page 31: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/31.jpg)
Total number of Mentions: 773
-50
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
![Page 32: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/32.jpg)
Influencers
Name Followers Tweets
Sunburn Festival 342,437 1
Real_Bengal_Tiger 148,907 2
Mystic Guru 143,519 2
Sujay Koner 106,881 4
Gillette 82,269 1
TOP 5 INFLUENCERS
![Page 33: Gillette India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022022411/58ed22c11a28aba17b8b4727/html5/thumbnails/33.jpg)
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now