Panasonic India Social Media Analysis Q4 2015
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Transcript of Panasonic India Social Media Analysis Q4 2015
![Page 1: Panasonic India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022030210/58a5f76a1a28aba5728b6c31/html5/thumbnails/1.jpg)
Panasonic Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Panasonic Twitter
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Panasonic: Social Media Report
This report looks at how
Panasonic Indiaperformed on social media between
October 1st – December 31st, 2015
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Generate Your Own Social Media Report
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It took minutes to create.
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![Page 4: Panasonic India Social Media Analysis Q4 2015](https://reader031.fdocuments.us/reader031/viewer/2022030210/58a5f76a1a28aba5728b6c31/html5/thumbnails/4.jpg)
Analysis of
Panasonic IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS COUNTRY DEMOGRAPHICS
3,634,728 India Mostly Young, Male and Single
Panasonic India
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Engagement Score Total Fan Posts
21 557
Total Posts Brand Response Rate
177 49.01%
Total Likes Avg. Reply Time
29,832 6 hrs, 25 mins
Total Comments General Sentiment
783 Neutral
Total Shares
3,260
BRAND POSTS FAN POSTS
Brand Overview
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3,625K
3,630K
3,635K
3,640K
3,645K
3,650K
3,655K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,634,728
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Engagement
0
250
Panasonic India had an average engagement score of 21 and a highest of 137.
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Community Analysis
Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by Pakistan.
Fan Demographics Distribution of Fans
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
Pakistan
Bangladesh
Nepal
United Arab Emirates
United States
Sri Lanka
Saudi Arabia
Malaysia
Poland
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0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Panasonic Viera 20
Panasonic Lumix 19
day 17
Panasonic 14
Panasonic Refrigerators
12
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1%
99%
Brand Participation Brand Non Participation
46%
26%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Panasonic India responded to 1 conversations generated by the 177 Posts they published.
Panasonic India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
13-NOV-15, FRI 10:50PM
Happy Children's Day !!
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
247 1,464 8 353 Negative
12-NOV-15, THU 11:29PM
Happy Bhai Dooj...!!
07-DEC-15, MON 10:52PM
Happy Birthday DHARMENDRA JI !!
ENGMT.
LIKES COMMENTS SHARES SENTIMENT
215 1,551 6 273 Neutral
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
211 3,058 74 77 Positive
NO IMAGE NO IMAGE NO IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 5 10 15 20 25
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 5 10 15 20 25 30
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequency
Panasonic India 115
service 107
months 85
company 84
product 81
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Panasonic India responded to 273 conversations generated by the 557 Posts fans published.
Panasonic India appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
49%
51%
Brand Participation Brand Non Participation
24%
31%
45%
Posititve Negative Neutral
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Analysis of
Panasonic IndiaTwitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
17,368 311 1.82% India
Panasonic India@PanasonicIndia
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Engagement Score
41
Total Proactive Tweets
165
Retweets Total
8
Replies Total
143
Favorites Total
111
Total Mention
1,171
Total Retweets
124
Response Rate (%)
11.7%
Average Reply Time (mins)
393
BRAND TWEETS USER TWEETS
Brand Overview
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17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
17,368
New Followers
311
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Engagement
0
250
500
Panasonic India had an average engagement score of 41 and a highest of 252.
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0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
165 8
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Contest Time...
Mark your selfie and get a chance to win Eluga Mark..!!
https://t.co/vJ3mBDpfDw
26-Dec-15, Sat 01:53AM
ENGMT. FAV. REPLIES RETWEETS
383 9 2 10
Top Engaging Tweets
Happy Dhanteras !! https://t.co/zjflXVpeG1
Happy Halloween !! https://t.co/1ZBBzuYOUJ
08-Nov-15, Sun 10:39PM
ENGMT. FAV. REPLIES RETWEETS
252 6 3 5
30-Oct-15, Fri 11:35PM
ENGMT. FAV. REPLIES RETWEETS
212 3 1 5
NO IMAGE NO IMAGE NO IMAGE
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Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180
0 5 10 15 20 25 30 35 40 45 50
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 1
0 100 200 300 400 500 600
#hs18panasonicsmartphones
#review*
#neverbuypanasonic*
#panasonic*
#launch*
#esi2015*
#mensday19nov*
#hyderabad*
#4k*
#next100*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hs18panasonicsmartphones review neverbuypanasonic panasonic launch
Spread of Hashtags by day
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Average Response Rate : 11.7%
0
50
100
150
200
250
300
350
400
450
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
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Average Reply Time : 6 hours 33 minutes
0
200
400
600
800
1000
1200
1400
1600
1800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
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Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
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0
100
200
300
400
500
600
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
50
100
150
200
250
300
350
400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
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Total number of Retweets : 124
-2
0
2
4
6
8
10
12
14
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
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Total number of Mentions: 1,171
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
Tinu Cherian Abraham 237,081 1
HomeShop18 84,506 6
Business Today 76,936 1
Panasonic Corp. 50,534 5
Panasonic USA 38,722 3
TOP 5 INFLUENCERS
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