Gidon Session 01
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Transcript of Gidon Session 01
SiteSell Education1
Building a Successful Business
Using the Internet
SiteSell Education2
Your Instructor
• Gidon Ariel – Web-based Business Consultant and Trainer– Owner, www.sbiisrael.com, www.holycityprayer.com– Marketing consultant, MATI– SiteSell Certified trainer, Israel– Chronic Procrastinator
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Goal of Session 1
• See the BIG picture.• Meet Course Learning Objectives for Day :
– What to understand– What to accomplish
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Understand and Achieve
Introduction: The Big Picture – Prepare To Succeed
Upon completion of this part, you will understand...• A “DAY” is not a 24 hour calendar day -- you work at
your own pace• One-step at a time is do-able, following the video or
written Action Guide• You will reach humps along the way and beat them
Upon completion of this part, you will have...• Watched and/or read the Intro of the Action Guide
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Understand and Achieve
DAY 1 -- Master The BasicsUpon completion of this part, you will understand...• The significance of CTPM• The concept of PREselling (vs. Selling)• The need to prepare a solid foundation• The importance of persistenceUpon completion of this part, you will have...• Watched and/or read DAY 1 of the Action Guide
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What You Need To Succeed
• BRAINS
AND…
• MOTIVATION
BAM!
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3 Biggest Online Dangers
• Building Web sites that don't work.• Believing you make money overnight.• Having an offline business mentality.
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What Works Online?
• Quality relevant information.
• Targeted traffic.
• Trust and credibility.
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Content Is The Key To Success
• High-value content related to your business. • Content written to please your visitors.• Content written to please Search Engines.• Content that connects and builds
relationships.
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Opportunity For Success
• Follow a proven process. • Identify and develop your best Site Concept.• Write original site content based on your
passion.• Implement proven money-generating
techniques.
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The Process Is Simple
C-T-P-M
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The Process You'll Learn
The successful online business process is…• C-T-P-M• It works!• PREsold traffic converts to customers.
==============================• http://results.sitesell.com/
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C-T-P-M
• Content
• Traffic
• PREsell
• Monetize
"Building Income Through Content"
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Successful Business-Building Basics
• Emulate countless other successes.
• Take it one step (day, week) at a time.
• Follow DAYS 1-10 of the Action Guide.
• Prepare a solid foundation in DAYS 1-5.
• Create high-value content in DAYS 6-10.
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The Building Process
$Session 9
Build other Traffic for Income
Session 8 How to Build Solid Relationships
Session 7 Building Traffic for Profitability
Session 6 Your look and feel Strategies
Session 5 How to Build a Site that Gets the Click
Session 4 Strategies to Investigating the best Monetization Options
Session 3 Using Brainstorm It for Profitable Topics
Session 2 How to Develop the Best Site Concept
Session 1 Mastering the Business Basics
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Your Web Business Toolkit
You have a complete set of all the tools andservices you need to:
• Do precise market research.
• Develop your best Site Concept.
• Create CONTENT people want.
• Attract targeted TRAFFIC.
• Build and nurture RELATIONSHIPS.
• PRESELL visitors/prospects.
• MONETIZE (I.e., generate income).
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The PROCESS is C-T-P-M
• Content
• Traffic
• PREsell
• Monetization
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What Makes Good CONTENT?
• Related to your theme.
• Written to please your visitors.
• Written to please Search Engines.
• Builds positive relationships.
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Anguilla-Beaches.com
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Anguilla-Vacation.com
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Best Anguilla Restaurants
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World Class Dining
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How Do You Get TRAFFIC?
• The right keywords help people find you.
• Quality Content attracts targeted traffic.
• More Content attracts even more Traffic.
• Traffic is the lifeblood of a good site.
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Making The Search Engines Happy
• Anguilla beaches.com Alexa rating: 51,945• Anguilla tourist board Alexa rating: 371,996
The lower the rating, the better.
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What is PREselling?
• PREselling is the online version of offline relationship building.
• PREselling warms up your prospects by building their trust and respect for you.
• PREselling is giving visitors what they want without "selling" them.
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Ways To PREsell
• Provide quality content pages.
• Offer a free e-book.
• Set up a free e-course.
• Publish a free newsletter.
• Announce a weekly free surprise.
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PREselling Example – 1a
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PREselling Example – 1b
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PREselling Example – 2
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PREselling Example – 3a
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PREselling Example – 3b
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How To MONETIZE
• Do not rush into it.
• Don't sell or prod your visitors to buy.
• Do gently lead your visitors to click through to
one of your income streams.
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MONETIZATION Example – 1
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MONETIZATION Example – 2a
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MONETIZATION Example – 2b
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MONETIZATION Example – 3a
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MONETIZATION Example – 3b
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MONETIZATION Example – 3c
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MONETIZATION Example – 3d
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Case Study Demonstrates Concepts
The case study:
• Demonstrates concepts by example.
• Builds an actual online business.
• Follows the C-T-P-M process.
• Guides you in building YOUR business.
• Makes your (home)work easier.
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Meet Tobi, Budding Online Entrepreneur
Tobi's Objectives:
• Build an online business.
• Be independent.
• Avoid "get-rich-quick."
• Make money now and in the future.
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Deciding On A Site Concept
Your Site Concept must:
• Be on a subject that's in demand.
• Not be too competitive.
• Not be too broad.
• Be something that excites you.
• Offer high ROI potential.
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The Site Concept Process
• Choose 3 themes/concepts that interest you.
• Do market research on all 3 (via Brainstorm It!).
• Choose the one with the most profit potential.
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What Keyword Research Will Reveal
• The type of information people are looking for.
• How often people search for that information.
• What competitors provide and how they do it.
• What content you'll need to deliver and how.
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The Keyword Research Tool
Brainstorm It!
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Offline Market Research
• Research what people are buying.
• Research possible store locations.
• Open the business at the right location.
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Online Market Research
• Find out what people are searching for.
• Find out what other sites are offering what they are looking for.
• Discover the most profitable keywords (search terms).
• Create a site based on what they're seeking (one theme).
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Tobi's Three Concepts
• Food
• Cake
• Carbs
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Tobi's Big Decision
To be continued…
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What Do You Know And Love?
• What are you passionate about?
• What do you love to talk about?
• What have you learned on the job?
• What do family and friends say you're good at?
• What's your favorite hobby?
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From Passion To Business
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What Are Your Possible Concepts?
• What activities do you enjoy most about your current occupation?
• What bugs you?
• Do you have solutions to everyday problems that would be of value to a lot of people?
Write them down!
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Smart Solution, Smart Business
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Already Have A Business?
• What is your business concept?
• What "solution" does your business provide?
• Do you target a particular market segment?
• How do you position your business? What angle do you take that makes you unique?
Write it down!
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From Business To Better Business
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A Good Theme for a Website?Practically ANYTHING!
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Tonight’s Walk-aways
• Alexa
• Google PageRank
• Archive.org
• Free e-Books and Master Courses
• http://actionguide.sitesell.com/
• http://demo.sitesell.com/
• http://chooseit.sitesell.com/
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Your Business-Building Homework
• Complete registration for this course and SiteBuildIt!
• Read/watch INTRO, DAY 1 & 2 of the Action Guide.
• Log into Brainstorm It! and explore. Click on the question marks for related help.
• Identify 3 potential Site Concepts, write them down and bring them to the next class.
Any Questions? E-mail or call me! [email protected]
02-5354586, 054-5665037