PowerPoint Presentation

GIANT ADS presents

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Mission NOT ImpossibleSocial Media

2000: Google re-launches Adwords to sell Ads on a CPM basis. Begins to earn money1990:start of World Wide Web3 million users

20042007

20061998: Google is launched. No one is interested in buying the page rank technology at the timeA Brief History of the Internet Index was 25 million pages

2004 Facebook launched20051990199820002003

Google launches Adsense. Selling targeted ads on other websites

5,5 million FB users200820092010201112 million FB users50 million FB users100 million FB users800million FB users600 million FB users350 million FB usersGoogle purchases YouTube for $1,65 billion.Twitter is launchedGoogle earns $10 billion profitGoogle index now contains 40 billion pages

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Percentage of internet users that use Facebook South Africasource

Still dont believe in social media?Well these companies below do and they are spending millions of dollars to be part of the action. Google just spent $585 million dollars creating Google plusEven if you havent officially set up your brands social media presence, it doesnt mean some of your fans havent done so already. Baileys Cream had over 200 000 fans on unofficial fan pages. For us as marketers, it was fantastic all we had to do was join the conversation by inviting everyone to be part of a single Baileys Page, explains Dawn Henry, VP of Consumer Planning at Diageo.

We had an instant community of brand adorers who become brand advocates. It doesnt get much better than that.

TheLike buttonlets your users easily share interesting content from your application or website back to Facebook. Like stories appear on users Wall and their friends News Feeds.How has this all happened so quickly?With a simple little icon that can be inserted anywhere on your own traditional website with one line of code.

The like button launches in February 2009. With this feature Facebook took thousands of groups and communities and linked them all together through Facebook.To show how successful this is for Facebook, we compare the number of users that the number One and number Two leaders in social media each have by 2011

800 million users100 million users

Social media is a new way to use the web. Its a trendy term to describe a new kind of mass media.

It involves both listening and talking. Its about being there for friends as well as engaging strangers.

Its all done on a daily basis by thousands of people in your town. Be under no illusionits where the people are.

As youve heard by now social media is here to stay...Your choice, the ONLY one you have right now, frankly, is to engage these people on their turf, to meet them where they gather.

And if you want to get ahead, youd better do it fast

How do organizations use social media ?

Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news additional PR Engaging with fans and friends of fans Promotions Advertising Brand Building Competitions Activation

The role a social media manager plays Providing a space for consumers to interact with company, brand or product.

Working with client, agency, PR Company to provide a cohesive message to the public.

Engaging directly with consumers making them into loyal fans and brand ambassadors

Deliver quick response time

The role a social media manager plays Reputation management and monitoring

Keep profiles fresh and updated

Distribute content for maximum visibility

Build an active following for your clients

Set up and manage advertising campaigns

A social media manager is a fusion between the IT geek and marketing manager. Not only do they have to keep up to date on all the latest technology in a rapidly changing field. They have to use these new developments to gain maximum advantage for the client. Just remember our example of Facebooks like button.11

Our Services

Fan Page set up /managed/monitored Integration of blog and Twitter feed Engage, get fans active. Average of 2 unique status updates per day Up to 3 links shared (similar to the links shared on Twitter) Reputation management Monthly report on your friend count, fans (likes), exposure, Integration of other brand assets (videos, audio, articles, etc)

People on FacebookMore than 800 million active usersMore than 50% of our active users log on to Facebook in any given dayAverage user has 130 friends

Activity on FacebookMore than 900 million objects that people interact with (pages, groups, events and community pages)Average user is connected to 80 community pages, groups and eventsOn average, more than 250 million photos are uploaded per day

Global ReachMore than 70 languages available on the siteMore than 75% of users are outside of the United StatesOver 300,000 users helped translate the site through the translations application

PlatformOn average, people on Facebook install apps more than 20 million times every dayEvery month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websitesMore than 7 million apps and websites are integrated with Facebook

MobileMore than 350 million active users currently access Facebook through their mobile devicesMore than 475 mobile operators globally work to deploy and promote Facebook mobile productsis chart is compatible with PowerPoint 2007 2010.

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Account setup Integrate Twitter into Blog & Facebook Average of 8 Twitter messages per workday Following 20 influencers per day 5 re-tweets per day of value in niche Management of Direct Message Reputation management Integration of other brand assets (videos, audio, articles, etc) Monthly report on your follower account, exposure, reputation feedback, twitter grader score

Account setup Upload and SEO all videosGrowing of friends and subscribers Distribution of video's through Facebook, Twitter, Blog Management of Direct Messages Monthly report on your friends and subscribers, channel views, reputation feedback.

All blog comments moderated Blog posts are re-tweeted as well as syndicated on Facebook for further exposureInteraction with those that follow your blog including posting responses to comments Feedback of any reputational issues via Blog,

ADDITIONAL: Set up and creation of Self hosted Word Press Blog

blog

Lets talk moolasR3000 per month maintenance fee SET UP fee R1950 if required+ additional R250 an hour for any design workFacebook Advertising Campaigns to be discussed

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1. Standard R1999

2. Reveal Tab R2999

3. Interactive R6000

Custom Facebook Landing Page

Case study

Vintage Car ImportersThe Challenge

To grow a fan base on a minimum advertising budget across all 3 social networks ,

To increase traffic to website

To prove that Social Media plays an important role in marketing.

Click through rate0.14%CTRSpent$310.56SpentCost per impressions$0.72CPMCost per click$0.51CPCConversion click - fan49%

Who will give this car superhero status?

Twitter

Tweeting, Retweeting, Following Classic Car and Car influencers i.e.TopGear YouTube

Created videos, befriended people that are subscribing, sharing and following other Classic Car and Car influencers.

Set up and Management of blog.

Providing 18 x 500 word SEO articles Distribution to Social Bookmarking Sites, Facebook, Twitter, Article directories.

Total 8466

Facebook1105

Twitter2422

YouTube4919

Traffic increased by 457%90 days before90 days after

The next BIG thing..... Its here already

Click here to find out

Unleash your companies Social potentialLet us keep an eye on it for youMeans money in the bank for you with a great return on investment

What you need to do

Venessa Nolan +27 21 558 8133 +27 82 870 2017 venessa@giantads.co.za

Questions? Comments?We are happy to help you! www.giantads.co.za