Introduction to Marketing - Investors Heritage · Social Media: single image, carousel, and video...
Transcript of Introduction to Marketing - Investors Heritage · Social Media: single image, carousel, and video...
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I n t r o d u c t i o n t o M a r k e t i n g
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B u i l d i n g a S u c c e s s f u l M a r k e t i n g C a m p a i g n
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M a r k e t i n g M e d i a M i x
Leveraging multiple media placements.
Selecting a theme and being consistent.
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P r i n t A d s
Direct Mail
Newspaper Ads
Newspaper Inserts
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P a t r i o t i c D i r e c t M a i l
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L e a v e s D i r e c t M a i l
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F l o r a l D i r e c t M a i l
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P a t r i o t i c N e w s p a p e r I n s e r t s
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L e a v e s N e w s p a p e r I n s e r t s
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F l o r a l N e w s p a p e r I n s e r t s
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P a t r i o t i c N e w s p a p e r A d s
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L e a v e s N e w s p a p e r A d s
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F l o r a l N e w s p a p e r A d s
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D i g i t a l A d s
Create a consistent online presence
Multiple options available:
Questionnaire
Social Media: single image, carousel, and video
Banner ads: 7 sizes available
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Q u e s t i o n n a i r e
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S o c i a l M e d i a A d s
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B a n n e r A d s
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G a t h e r i n g L e a d s
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M a r k e t i n g b u i l t f o r l e a d g e n e r a t i o n .
Direct mail & newspaper insert return cards
Social media questionnaire
Custom landing page
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M a i l a b l e R e t u r n C a r d
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Q u e s t i o n n a i r e L e a d s
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C u s t o m L a n d i n g P a g e
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U s i n g t h e m a r k e t i n g p r o g r a m t o l e v e r a g e R O I .
We’ll be able to track how many interested preened customers we get through:
• Return cards mailed in
• Questionnaires completed
• Landing page forms filled out
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F o l l o w i n g U p w i t h L e a d s
Best practices for following up with leads:
Assign an employee to reach out to contacts
Follow up in a timely manner
Use preferred contact method
Always get an agreement on next steps
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T h a n k Y o u