Gianni's Peroni Weekly Top Line Recap 9.20.14
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IBD Gianni Mazzotta, Boston Week: Sept 14 – Sept 20, 2014 Wins 1. Set up amazing Patio Party event at Scoozi/Safar salon on Newbury St 2. Conducted staff training at Posto in Somerville. 3. Sold in Peroni to Itadaki (Japanese restaurant) on Newbury St! Challenges 1. Constant challenge with the local craft trend, even in Italian bar/restaurants Next Steps 1. Follow-up on potential Fount accounts 2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts Photos Some pictures from the start of the patio party at Scoozi/Safar salon..it got better..pictures continued..! 1
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Transcript of Gianni's Peroni Weekly Top Line Recap 9.20.14
IBD Gianni Mazzotta, BostonWeek: Sept 14 – Sept 20, 2014 Wins
1. Set up amazing Patio Party event at Scoozi/Safar salon on Newbury St2. Conducted staff training at Posto in Somerville.3. Sold in Peroni to Itadaki (Japanese restaurant) on Newbury St!
Challenges1. Constant challenge with the local craft trend, even in Italian bar/restaurants
Next Steps1. Follow-up on potential Fount accounts 2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts
Photos
Some pictures from the start of the patio party at Scoozi/Safar salon..it got better..pictures continued..!
1
Scoozi and Safar Salon event
Safar salon and Scoozi restaurant are co-owned and share a common entrance, one of the coolest spots on Boston’s most fashionable street. DJ set-up, model search and fashion show.
Pictures continued
Pictures continued
It did not take long for the party to get going..!Models everywhere and lingerie fashion show!
Safar Salon/Scoozi
Peroni a big hit throughout the night.
Boston’s top VIPs with Peroni in hand..!
Minimal investment(10 cases), great brand exposure and perfect alignment at
great Peroni account!
Media Coverage!
Local Nighlife Media coverage by Dirty Water News!!
A great time had by all and Peroni everywhere!
After party held at Bastille Kitchen (new
Boston hotspot and Peroni account)!
