What are customer value, satisfaction, and loyalty, and how can companies deliver them ?
Getting Your Website to Deliver SEO Satisfaction
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Transcript of Getting Your Website to Deliver SEO Satisfaction
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Getting Your Website to Deliver SEO Satisfaction
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Andy Komack & Komarketing Associates
Andy Komack President & Founder of KoMarketing Associates, LLC First SEO project January 2000 Google AdWords Certified Professional Babson MBA ('98)
KoMarketing Associates• Full Service Agency • SEO, PPC & Social Media Marketing• Focus on B2B Companies• Founded January 2004• Based in Waltham, MA
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David Crouch & ten24 Website Solutions
David Crouch President & Founder of ten24 Website Solutions Expertise in defining and delivering content managed websites Delivered over 100 website projects since 2002 20+ years in marketing small - mid size businesses
ten24 Website Solutions• Engineer, Design and Develop web-based solutions• Focus on content managed websites• B2B and nonprofit clients• Located in Worcester, MA
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The Boss
IT Guy
CMS Vendor
Competition
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You want your website to play nice!
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Search Engine Optimization
Title Tags
H1
URLs
RSSXML
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Content Management System
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How Should Your CMS Deliver SEO Satisfaction?
• Easy to Use for Content Creators
• Complete Web Page Management
• Web Address / URL Generation
• Additional SEO Best Practices
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Content Creation
Keywords• Keyword research is essential• Every page is an opportunity
Optimize Content• Page titles• Meta description tags • Page headings• Body content• Cross linking
Proactive• Internet marketing requires speed and flexibility• Can't afford to wait for IT or a vendor to make site changes
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Content Creation
Content Management System• Should allow non-technical users to easily create new content:
o Pageso News itemso Eventso Imageso Documents
• Easily edit/modify content on each page
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Web Page Management
It is critical your CMS does not take page properties that are essential to effective SEO and lock them down!
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Web Page Management
Browser Title (HTML <TITLE> Tag)
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Web Page Management
• Meta Information (Description and Keywords)
• Page Headings (HTML – H1, H2 and H3 if possible)
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Web Page Management
• A CMS should have the ability to include / exclude a new page from the main navigational menus.
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Web Address and URL Generation
• The Web address should appear like a static, directory-style URL.
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Web Address and URL Generation• The web address generated by the CMS should not change in direct
correlation with webpage changes (such as a modification of an HTML title tag).
• The age of a URL is an important factor in search engine rankings.
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Are You Still Awake??
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Additional SEO Best Practices
• Breadcrumb Trail: Breadcrumb trails add to the overall usability of the website.
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Additional SEO Best Practices
• RSS Generation: Especially press releases and articles.
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Additional SEO Best Practices
• JavaScript: Able to accept multiple Website analytics JavaScript code.
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Additional SEO Best Practices• Ideally a CMS will have a native Blog module that has specific, blog-related
technologies, and where the blog is essentially a part of the primary website.
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Thank You for Attending
David [email protected]://www.ten24web.com
Andy [email protected]://www.komarketingassociates.com