Getting to a Gig - Conference Worksfaster.conferenceworks.com.au/wp-content/uploads/sites/9/...UFB...
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Getting to a Gig
Our journey towards delivering best in class broadband
Mike Lott – Head of Product
November 2014
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Who is Chorus?
• New Zealand’s largest telecommunications infrastructure company with 1.8 million lines connecting homes and businesses
• Standalone, publically-listed company
• We build and operate a wholesale-only, open access network, supporting ~90 retail providers nationwide
• Operate a FTTN network designed for 10Mbps ADSL2+ and have recently released VDSL2 that reaches 60% of lines
• Forefront of building a new fibre network to more than 830,000 homes and businesses in partnership with Government
P2
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We are the result of what happens when it becomes political
P3
0
5
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Wired Broadband
Penetration Rates
Bro
adban
d C
on
necti
on
s p
er 1
00
popu
lati
on
May 2006:Governmentannounces
separation ofTelecom andregulatory
change
March 2008:
first launchof local loopunbundling
December2010:UFB
officially launched
September2007:
Broadbandovertakes
dial-up
NZ Dec 201330.2
broadband penetration
OECD average
27.0 broadband penetration
Source: OECD Broadband Portal (http://www.oecd.org/sti/broadband/oecdbroadbandportal.htm)1: Chorus estimate based on growth. Statistics NZ estimated household broadband uptake to be 75% at June 2013 (Household Use of ICT survey).
Estimated1 77% of NZ households have
broadband today
15th in OECD –ahead of US,
Australia and Japan
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UFB Vision: Fibre to the premises to 75% of New Zealand
Approach
– Open access to all
– Layer 1 & 2 fibre
– 33 Regional Tenders
– Low wholesale pricing, with free install for consumers
– Access only
– Wholesale only
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$33bn in productivity benefits through fibre rollout
P5
$14.2bn $9.1bn $3.6bn $5.9bn
PLUS…..$5.5bn in growth benefits
Business Agriculture Education HealthcareSector
Potential savings
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On December 1, 2011, Chorus was separated from Telecom NZ via demerger
The total separation
between the network and the services is transforming
the industry
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Scope of the Chorus Network
P7
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Two Phases of our Challenge
P8
• Establish a new business
• Build a FTTP network from a standing start
• Build a new IT stack separate from the integrated telco past
Start up
2012-4
• Get end user and community engagement
• Get customers connected
• Continue to support the demand for bandwidth
Sustain & Grow
2015+
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Want to cover three things;
How we have used ngConnect to improve our business and engage outside of the telco sector
1. Innovation
We used to see it as a an inconvenience
2. Realising that
bandwidth growth was our friend We were building
fibre but who cares
3. Getting community
engagement
P9
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Innovation
Continuously looking for better ways
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For fibre deployment, it’s all about getting better at layer 0
P11
New underground fibre closure used for all connection types
New air blown fibre cable
more reliable
greater blowing distance
New air blown connection tube
Cheaper, stronger, smaller
New practices where existing duct or aerial is not available:
Use new hardened tube for SDU in line with other utility practices
multi-storey building cabling to support simple installation practices
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ngConnect
P12
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Connected service vehicle video
P13
http://www.youtube.com/watch?v=KRU00gcZRcI
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Bandwidth Growth
The driver of our business
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Demand is being driven by connected devices
Benchmarking Broadband – New Zealand’s path to generating global broadband envyP15
Source: IDC New Zealand Consumerscape 2014
OTT video
1-2 Mbps
Browsing
3-5 Mbps
SD TV
2 Mbps
HD TV
6-8 Mbps
Smartphone
1-2 Mbps
Online gaming
1-2 Mbps
HD gaming
6-8 MbpsVoIP
0.1 Mbps
Streaming music
0.3 MbpsVideo sharing
2 Mbps
Photo sharing
1 Mbps
HQ Video Calling
1-2 Mbps
Average # of smart devices in NZ homes increased from 2.9 to 5.2 in 3 years
Smartphones have grown from 13% penetration in 2011 to 68% in 2014
Tablets have grown from 4% penetration in 2011 to 39% in 2014
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Stimulating annual bandwidth growth of 50%..
• Low concurrent usage enables a good (but not perfect) experience today
• Concurrent use will drive network challenges
P16
Chorus Network Analysis
• Location = Auckland• Connection = 70Mbps VDSL• Netflix on Apple TV with WiFi to
standard router• LightBox on iPad (Gen 2)• Experience – no perceived quality
issues
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Thro
ugh
pu
t at
Lay
er 2
(M
bp
s)
Time (h:mm) on the evening of Thursday 12th September
Average 290kbps 6.26Mbps 8.42Mbps 6.32Mbps 230kbps
plus Lightboxusing 2Mbps
on iPadNetflix using 6Mbps on AppleTV
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95% 97%
65%
92%
32%
63%
Percentage of copper lines by broadband capability
Basicbroadband
> 5mbps
VDSL
But building the network doesn’t mean the best experience happens automatically
Connection speed and connection volume
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Benchmarking Broadband – New Zealand’s path to generating global broadband envyP18
Changes to our services to match the new model
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1. Provide HD ready commercial services
P19
Emails and browsing
Social networking
TV and movies on demand
Video calling
Real time gaming
Cloud services
3+ simultaneous users
Regulated UBA
Boost VDSL
Fibre 100
Fibre 200
Pragmatists = Value and Info Seekers
Connected Matriarchs = Seek Connectedness (video calling)
Digital Natives = Entertainment Seekers, Gamers
Affluent Families = Entertainment, Efficiency
More UsersFewer UsersMainstreamUsage
Heavy Usage
Home Business = Certainty, Cloud
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2. Enhance our fibre offerings
P20
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3. Share more information about our network
P21
- - -UFB
Year 1-3
- - -UFB
Year 4-5
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4. Ensure we deliver on Service Commitments
P22
ServiceCommitment
MarketOutcome
Minimum average throughput of 10Mbps from Handover Point to ETP
Broadband that supports HD Video
OperationalCommitment
Minimum 10Mbps VDSL Line Rate
ModemDSLAMRSP
EquipmentETP
Chorus Network
HoPAggregation
Network
End User Network*
RSP Network*
* Commitment excludes issues outside Chorus’ control e.g. RSP, End User and international networks
Capacity planned Aggregation Network
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This has driven demand for ‘better broadband’
P23
0
3,0001,000
-11,000
16,000
10,000
-15,000
-10,000
-5,000
0
5,000
10,000
15,000
20,000
25,000
Unbundled copper Standard broadband (basic &enhanced)
High speed copper (VDSL) Fibre (GPON)
Chorus Broadband Lines: Quarterly Net Additions
Sep-13 Dec-13 Mar-14 Jun-14 Sept-14
Broadband growth remains strong
Standard mass market broadband is in decline
Growth is in high speed broadband
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Average connection speed has increased steadily
P24
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500,000
1,000,000
Dec-11 Jun-12 Dec-12 Jun-13 Dec-13 Jun-14
Ave
rage
Co
nn
ecti
on
Sp
eed
(M
bp
s)
Co
nn
ecti
on
Vo
lum
e
ADSL ADSL2+ VDSL GPON Connection Speed
10.83 MbpsDecember 01, 2011
15.26 MbpsSeptember 01, 2014
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Community Engagement
How we are getting communities to care about fibre
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Getting Community Engagement
P26
Deliver on the original
vision
Generate goodwill
while building the
fibre network
Excitement and demand
outside of the telcoindustry
Engagement as to why fibre was
being built
Created a competition; one town in New Zealand would get Gigabit services
We need:
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TVC Launching Gigatown
P27
http://www.youtube.com/watch?v=cCDv6vRfW28
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How it worked
• Using Social media, we set out to create 5 finalists who we would take to Chattanooga to see how they were leveraging fibre
• Social media posts, weighted by population size, meant that communities had to engage to win
• The winning town is selected from finalists based on judging of their plan for Gigabit Success and on supporter activity through social media.
P28
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Story so far
P29
http://www.youtube.com/watch?v=PLWrWYTeBNU
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• We have arguably been New Zealand’s most successful social media campaign and surprised ourselves at how successful it has been in bringing the towns together
• When the finalists saw what Chattanooga had done and how they had leveraged the infrastructure they came back doubly motivated
P30
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Gig summary
P31
http://gigatown.co.nz/plan-for-gig-success
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Impact for Chorus
Strong engagement in why fibre
Government has pledged to increase coverage of fibre to 85% and do more in the last 15%
Increased sales and a marked shift in perception of the quality of our infrastructure
Changed our products and approach, from being the bare minimum to being aspirational
P32
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Getting to a Gig
Our journey towards delivering best in class broadband
November 2014