Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries...

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Getting The Work Done

Transcript of Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries...

Page 1: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Getting The Work Done

Page 2: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

What is in this Report

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How Homeowners Completed their Projects

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Completed Projects Summary

Detailed data tables available in Appendix A

Page 5: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Two-thirds of projects are done DIY

65%11%

17%

7%

HOW DID YOU COMPLETE YOUR HOME

IMPROVEMENT PROJECT?

DIY

BIY and Hired

Pro

Contracted All

Work

Both DIY and Pro

Contracted

Nearly three-quarters of all projects completed involve a DIY effort, while roughly two-thirds are completely

DIY.

The overall level of DIY/Pro involvement is dependent on type of project. Some are more prone to DIY or

Pro work

1. Interior Painting

2. Landscaping

3. Garage improvements

4. Room remodel

5. Plumbing fixture repair

1. Roof replacement

2. Siding replacement

3. Replace/add windows

4. Replace/refinish flooring

5. Kitchen remodel

Top ProjectsDIY Pro

Page 6: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

As the level of Pro involvement increases, so too does the price

$979

$5,165

$8,454

$5,744

Total

Mean Spend by Completion Method

DIY BIY and Hired Pro Contracted All Work Both DIY and Pro Contracted

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Less is understood about the costs of hiring a professional contractor

8.9%

9.1%

10.6%

11.6%

68.2%

55.6%

55.8%

51.7%

22.8%

35.3%

33.5%

36.7%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

DIY

BIY and Pro

Pro-only

Both Pro and DIY

Cost Expectations

Lower than Expected About what was expected Higher than expected

The cost of slightly more than half of projects came is as expected, with DIY projects being the most predictable.

Project-doers do not always understand the costs of hiring professionals, with more than one-third underestimating the

final cost

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DIY projects tend to move faster, but only in the debating phase

5 88 11

2 32 3

2 2 2 2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY BIY and Hired Pro Contracted All Work Both DIY and Pro

Contracted

Months Between Steps of the Project

First Started Project And When

Project Was Completed

Decision Was Made To Do Project

And Project Started

Started Thinking About Project And

When Decision Was Made

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Older homeowners relied more on professional work

DIY

BIY and

Hired Pro

Contracted

All Work

Both DIY

and Pro

Contracted Total

Total 65.6% 11.1% 16.7% 6.6% 100.0%

Millennial 71.2% 13.7% 9.0% 6.1% 100.0%

Gen X 72.1% 9.7% 12.7% 5.4% 100.0%

Boomers 62.8% 11.1% 19.1% 7.0% 100.0%

Mature 50.4% 9.9% 31.2% 8.5% 100.0%

Male 66.8% 11.3% 16.1% 5.8% 100.0%

Female 64.6% 11.0% 17.1% 7.3% 100.0%

Under $50k 72.2% 10.1% 12.9% 4.8% 100.0%

$50k to $99.9k 65.8% 11.0% 17.0% 6.1% 100.0%

$100k+ 55.9% 13.8% 20.8% 9.5% 100.0%

HH Size - One 59.6% 12.2% 21.7% 6.5% 100.0%

HH Size - Two or

More

66.6% 10.9% 15.9% 6.6% 100.0%

Children in HH -

Yes

71.3% 13.0% 10.2% 5.4% 100.0%

Children in HH - No 63.7% 9.7% 19.4% 7.2% 100.0%

Married/Living with

Partner

66.6% 10.4% 15.9% 7.1% 100.0%

Not Married 61.9% 13.6% 19.4% 5.0% 100.0%

DIY

BIY and Hired

Pro

Contracted All

Work

Both DIY and

Pro

Contracted

Millennial 20.5% 23.2% 10.1% 17.5%

Gen X 26.5% 21.1% 18.4% 19.8%

Boomers 46.5% 48.2% 55.6% 51.8%

Mature 6.5% 7.5% 15.9% 10.9%

Total 100.0% 100.0% 100.0% 100.0%

Male 46.7% 46.7% 44.4% 40.2%

Female 53.3% 53.3% 55.6% 59.8%

Total 100.0% 100.0% 100.0% 100.0%

Under $50k 34.2% 28.1% 24.1% 22.8%

$50k to $99.9k 42.1% 41.5% 43.0% 39.1%

$100k+ 18.9% 27.4% 27.7% 32.0%

Total 100.0% 100.0% 100.0% 100.0%

HH Size - One 12.2% 14.7% 17.5% 13.2%

HH Size - Two or More 87.5% 84.6% 82.3% 85.6%

Total 100.0% 100.0% 100.0% 100.0%

Children in HH - Yes 35.6% 38.3% 20.1% 27.1%

Children in HH - No 51.9% 46.3% 62.2% 58.6%

Total 100.0% 100.0% 100.0% 100.0%

Married/Living with

Partner

78.5% 72.4% 73.8% 82.9%

Not Married 21.1% 27.4% 26.1% 17.1%

Total 100.0% 100.0% 100.0% 100.0%

More than half of all professional projects were hired by Boomers

Lower income and larger households tend to undertake more projects DIY

Completion Method by Demographics Demographics by Completion Method

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Often, even with less skill, nearly all DIY project-doers are more satisfied with all aspects of the project

93.4%

95.5%

89.0%

93.2%

95.3%

92.0%

88.8%

87.5%

98.0%

95.3%

92.7%

90.6%

82.0%

84.0%

86.0%

88.0%

90.0%

92.0%

94.0%

96.0%

98.0%

100.0%

DIY BIY and Hired Pro Contracted All Work Both DIY and Pro Contracted

Project Satisfaction

Planning Installation/Construction Outcome

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How Homeowners Plan Upcoming Projects

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Planned Projects Summary

Detailed data tables available in Appendix B

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Future project plans fall similar to completed projects

61.5%15.6%

22.9%

Planned Completion Method

DIY BIY Pro

DIY ProLawn/Garden/Landscaping 83.1% HVAC 47.6%

Paint Interior 80.1% Roof 46.4%

Other bedroom(s) 75.7% Plumbing/Electrical 38.6%

Living Room 67.7% Alternative Energy 38.3%

Basement 66.6% Windows 36.6%

Top Project Completion Plans

Overall project plans are slightly less than two-thirds DIY, yet that is misleading.

The DIY-heavy projects are also some of the highest incidence projects.

Page 14: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

More budgeted projects are DIY, but planned spend is higher with pro

37.5%

19.4%

43.0%

55.2%

19.6%

25.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

DIY BIY Pro

Portion of Planned Spend Portion of Projects with Budgets

Slightly fewer planned projects that have

budgets are DIY, but they still make up more than half of the projects.

Even though pro projects only account for one-quarter of all plans, planned spend for pro

accounts for nearly half of all planned spend.

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When planning projects, fewer than half actually have a planned budget

36.0%

36.5%

38.1%

38.2%

40.6%

42.8%

43.3%

44.0%

44.3%

44.8%

45.0%

45.2%

46.5%

48.9%

48.9%

49.1%

0.0% 20.0% 40.0% 60.0%

Living Room

Family Room/Den/Library

Kitchen

Lawn & Garden/Landscaping

Gutters

Deck/Patio/Porch/Sun…

Driveway/Walk

Roof

Siding

Insulation

Security System/Security Lighting

Swimming pool/Hot tub

Windows

Home automation/Connected…

Exterior Door

Paint Exterior

34.6%

36.1%

37.5%

37.9%

38.5%

38.6%

39.7%

39.8%

40.0%

40.6%

40.7%

41.9%

42.5%

43.2%

44.7%

52.3%

0.0% 20.0% 40.0% 60.0%

Other bedroom(s)

Plumbing/Electrical

Basement

Specialty Room

Other bathroom

Dining Room

Garage/Carport

Hallway/Entry

Paint Interior

Powder Room/Guest Bath

Heating/Air…

Master bedroom

Home Office

Master bath

Attic

Alternative Energy

Page 16: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Home and Professional Use of Purchased Products

Page 17: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Product Purchasing Summary

•o

Detailed data tables available in Appendix C

Page 18: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Not all consumer purchases are used or installed by the homeowner

94.2%

97.5%

97.9%

82.7%

74.8%

80.2%

71.0%

4.8%

1.1%

0.5%

14.4%

20.8%

17.1%

24.7%

0.7%

0.3%

0.4%

2.4%

3.2%

2.2%

2.2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hardware

Power Tools/Accessories

Hand Tools/Accessories

Lumber & Building Materials

Kitchen And Bath Remodeling

Plumbing

Heating/Ventilation/Air Conditioning

Primary Installer/User of Purchased Products

DIY Pro Shared with Pro

Page 19: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Doors/windows/millwork purchases are most commonly installed by pros

62.3%

89.3%

81.9%

61.0%

96.7%

97.5%

89.3%

28.7%

8.6%

15.6%

34.4%

2.2%

1.5%

8.0%

6.7%

1.4%

1.9%

3.1%

0.8%

0.4%

2.1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Major Household Appliances

Electrical And Lighting

Wall/Window/Ceiling And Floor Coverings

Doors/Windows/Millwork

Paint And Sundries

Lawn And Garden

Outdoor Living

Primary Installer/User of Purchased Products

DIY Pro Shared with Pro

Page 20: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spending on pro-related products tend to be more expensive

$27 $34 $39 $60 $63

$80

$105

$50

$186

$102

$206

$156

$400

$200

$62

$158

$94

$192

$95

$291

$165

$-

$50

$100

$150

$200

$250

$300

$350

$400

$450

Hand

Tools/Accessories

Paint And Sundries Hardware Electrical And Lighting Power

Tools/Accessories

Plumbing Lawn And Garden

DIY Pro Shared with Pro

Product spending for pro use or installation tend to be higher than those that are used or installed by the homeowner themselves

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Spending on pro-related products tend to be more expensive

$158 $197 $229 $254 $352

$528 $577

$1,274

$930

$1,487 $1,511

$2,395

$713

$3,064

$348

$1,086

$751

$300

$1,003 $1,038

$2,401

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

Lumber & Building

Materials

Kitchen And Bath

Remodeling

Wall/Window/Ceiling

And Floor Coverings

Doors/Windows/

Millwork

Heating/Ventilation/

Air Conditioning

Major Household

Appliances

Outdoor Living

DIY Pro Shared with Pro

Major household appliances are more equally priced along all scopes of installers. Fewer of the products require expertise to install.

Page 22: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Lumber and Building Materials

96.9% 95.4% 94.1%91.8%

87.3% 84.4% 84.1% 81.9%77.9% 76.6% 76.5%

73.8% 70.1%

54.9%47.3%

3.1% 4.3% 3.8%8.1%

12.6% 15.6% 15.9% 18.1%22.1% 23.4% 20.6%

25.5% 29.0%

44.4%52.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 23: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Kitchen and Bath Remodeling

96.6% 89.4%87.1% 84.7%

80.8% 79.3%

64.6% 64.4% 64.2% 63.3% 62.8% 61.0% 60.3%56.3%

50.8%43.0%

3.4% 6.5%12.0% 13.6%

18.1% 20.4%

35.2% 32.9% 35.3% 35.9% 34.9% 37.6% 38.4%42.8%

47.7%52.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 24: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Plumbing

93.7% 91.0% 90.5%86.1% 85.8%

81.2% 80.3%77.4% 75.2%

67.4%61.9% 61.7%

49.2%

6.2% 8.9% 9.5%13.9% 13.9%

18.4% 17.6%22.3% 24.4%

27.7%36.8% 37.1%

50.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 25: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Electrical and Lighting

99.5% 98.5% 97.3% 96.3% 96.2% 91.7% 91.7% 91.1% 89.8% 86.4% 85.7% 84.5% 83.0% 81.7%78.9% 78.5% 76.3% 72.0%

67.2%

51.6%

0.2% 1.3% 1.8% 3.3% 3.7% 6.1% 7.5% 8.8% 10.2% 13.5% 13.7% 15.5% 16.3% 15.7%20.8% 21.5% 20.5% 23.1%

32.3%

42.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 26: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Window/Wall/Floor/Ceiling Coverings

99.0%93.1% 90.5% 89.9% 89.6%

83.2% 81.8% 77.8%74.2% 72.2% 70.9% 67.8%

59.8%

34.5%

0.6%6.8% 8.7% 9.4% 10.4%

16.8% 17.8% 19.0%24.0% 27.5% 28.6% 31.1%

40.0%

65.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 27: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: Doors/Windows/Millwork

87.3%

79.5%75.9%

72.9%65.8%

61.1% 59.3% 58.7% 56.6%

50.4% 46.9%39.6%

9.9%

18.8%13.8%

26.1%33.3%

38.9% 39.8% 40.2% 37.4%

48.4% 51.2%59.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 28: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

High Pro Installation/Use Category: HVAC

98.3% 95.7% 93.1%82.2%

73.6% 69.4% 66.1% 64.4% 63.7%

49.9% 45.9% 45.7%36.2%

1.4% 3.2% 6.5%13.6%

23.7% 22.5% 27.5% 29.9% 35.4%

49.2% 51.6% 52.7%62.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DIY/Self-install Professional/Shared-install

Page 29: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchasers considered “DIY-driven” purchase more Lawn/Garden and Painting products

75.8% 72.8%

55.8% 54.6% 53.1% 52.8% 49.9%45.4% 42.9%

34.6%30.8%

26.3% 24.9%21.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

DIY Driven Homeowner's Purchases

While DIY-driven consumers purchase more than typical shopper, they are purchasing significantly more in painting and lawn and garden products

*see appendix page 65 for DIY-driven definition

Page 30: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Who is a DIYer?

DIY Driven

19%

81%

High Low

• Those who are DIY Driven are, on average, older than the other Themes

62%

38%

Gender of Purchasers

Male

Female

31%

28%

37%

0% 50% 100%

$0-$50,000

$50,000-

$100,000

$100,000+

Household Income(% does not include “Prefer not to

answer”)

Education %

Up to some college 40%

College degree 42%

Advanced degree 18% Living Arrangement

%

Married Couple 69%

Male Household 17%

Female Household 14%

Mean Age of Purchaser= 49

Average Number of Products Purchased

Average Spend per Household

Page 31: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Younger homeowners have more confidence and desire to DIY projects

27.5%

16.7%

26.7%28.2%

34.4%

14.7%

13.0% 13.4% 14.1%

19.1%

17.3%

20.9%

18.9%

11.6%

18.0%

25.5%

15.3%

23.3%

27.8%

32.8%

29.3%

20.2%

25.9%

32.2%

37.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Total Matures Boomers Gen X Millennials

I take on do-it-yourself

projects only because of the

cost savings

I don't have the time to do any

do-it-yourself projects

I don’t have the knowledge to

do any do-it-yourself projects

There aren't many home

improvement projects that I

wouldn't consider doing myself

I prefer to do projects myself

even if I could afford to pay a

professional

*Top-3 Box

Different generations have different attitudes to work done on the home. Younger homeowners are more likely to undertaking DIY project, not only due to

cost, but desire as well.

Page 32: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Appendix A

Page 33: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Background

o

o

o

o

o

o

o

Page 34: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Project Completion Method

How did you complete the project? DIY BIY and Hired Pro Contracted All Work Both DIY and Pro Contracted

1865 317 474 188

Total 65.6% 11.1% 16.7% 6.6%

Add bathroom 46.9% 23.8% 14.7% 14.7%

Replace siding 28.0% 16.0% 50.0% 6.0%

Re-wire electrical 56.0% 10.7% 26.0% 7.3%

Remodel kitchen 44.7% 22.7% 16.7% 16.0%

Add room 49.3% 14.0% 22.7% 14.0%

Remodel a room 70.7% 14.7% 7.3% 7.3%

Replace roof 8.7% 10.0% 79.3% 2.0%

Replace/refinish flooring 45.3% 25.3% 28.0% 1.3%

Remodel bathroom 46.7% 24.7% 11.3% 17.3%

Replace/add windows 30.0% 17.3% 48.7% 4.0%

Paint exterior 55.3% 14.7% 23.3% 6.7%

Build/enhance patio/deck/porch 59.3% 8.7% 22.0% 10.0%

Repair plumbing fixtures 67.3% 8.0% 21.3% 3.3%

Plant garden/landscape 84.0% 2.7% 5.3% 8.0%

Paint interior room/area 88.0% 7.3% 2.7% 2.0%

Make garage improvements 81.3% 3.3% 8.7% 6.7%

Front entrance improvements 66.7% 14.0% 14.7% 4.7%

Add/replace insulation 63.3% 8.7% 19.3% 8.7%

Remodeled basement/attic 63.3% 14.7% 10.7% 11.3%

Page 35: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Project Spend by Completion Method

Mean Spend Per Project DIY BIY and Hired Pro Contracted All Work Both DIY and Pro Contracted

Total $ 979 $ 5,165 $ 8,454 $ 5,744

Add bathroom $ 5,455 $ 18,242 $ 31,955 $ 12,671

Replace siding $ 3,663 $ 6,592 $ 27,715 $ 6,656

Re-wire electrical $ 1,604 $ 7,493 $ 3,664 $ 6,395

Remodel kitchen $ 3,470 $ 10,550 $ 21,576 $ 12,167

Add room $ 8,892 $ 7,605 $ 42,289 $ 20,081

Remodel a room $ 1,740 $ 4,877 $ 14,011 $ 5,799

Replace roof $ 5,596 $ 4,320 $ 8,876 $ 6,333

Replace/refinish flooring $ 1,747 $ 4,191 $ 4,601 $ 7,000

Remodel bathroom $ 2,357 $ 7,876 $ 11,135 $ 5,538

Replace/add windows $ 1,922 $ 4,480 $ 7,168 $ 3,092

Paint exterior $ 557 $ 4,797 $ 4,060 $ 1,850

Build/enhance patio/deck/porch $ 1,533 $ 6,735 $ 9,075 $ 5,663

Repair plumbing fixtures $ 744 $ 300 $ 728 $ 600

Plant garden/landscape $ 419 $ 2,619 $ 22,988 $ 5,403

Paint interior room/area $ 235 $ 1,416 $ 3,325 $ 1,386

Make garage improvements $ 530 $ 1,820 $ 2,528 $ 1,800

Front entrance improvements $ 363 $ 2,909 $ 3,380 $ 2,164

Add/replace insulation $ 1,797 $ 6,015 $ 6,698 $ 3,546

Remodeled basement/attic $ 3,280 $ 9,980 $ 11,706 $ 12,135

Page 36: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Cost Expectations - DIY

DIY

How did the final cost of this

project compare to what you

expected it to cost when you

started the project?

Much less than you expectedSomewhat less than you

expected

About the same as you

expected

Somewhat more than you

expectedMuch more than you expected

Total 3.1% 5.8% 68.2% 18.9% 3.9%

Add bathroom 3.0% 7.5% 23.9% 37.3% 28.4%

Replace siding 2.4% 2.4% 57.1% 21.4% 16.7%

Re-wire electrical 4.8% 11.9% 58.3% 20.2% 4.8%

Remodel kitchen 0.0% 6.0% 61.2% 25.4% 7.5%

Add room 5.4% 10.8% 43.2% 20.3% 20.3%

Remodel a room 1.9% 12.3% 60.4% 21.7% 3.8%

Replace roof 7.7% 15.4% 46.2% 15.4% 15.4%

Replace/refinish flooring 2.9% 13.2% 67.6% 13.2% 2.9%

Remodel bathroom 5.7% 8.6% 54.3% 22.9% 8.6%

Replace/add windows 0.0% 13.3% 64.4% 17.8% 4.4%

Paint exterior 2.4% 3.6% 68.7% 22.9% 2.4%

Build/enhance

patio/deck/porch 4.5% 6.7% 62.9% 25.8% 0.0%

Repair plumbing fixtures 4.0% 1.0% 74.3% 17.8% 3.0%

Plant garden/landscape 2.4% 4.8% 68.3% 21.4% 3.2%

Paint interior room/area 3.0% 4.5% 75.0% 13.6% 3.8%

Make garage improvements 4.9% 10.7% 59.8% 22.1% 2.5%

Front entrance improvements4.0% 3.0% 81.0% 11.0% 1.0%

Add/replace insulation 3.2% 4.2% 63.2% 20.0% 9.5%

Remodeled basement/attic 0.0% 6.3% 55.8% 26.3% 11.6%

Page 37: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Cost Expectations – BIY and Hired Pro

BIY and Hired Pro

How did the final cost of this

project compare to what you

expected it to cost when you

started the project?

Much less than you expectedSomewhat less than you

expected

About the same as you

expected

Somewhat more than you

expectedMuch more than you expected

Total 1.8% 7.3% 55.6% 26.7% 8.7%

Add bathroom 0.0% 0.0% 38.2% 44.1% 17.6%

Replace siding 0.0% 4.2% 45.8% 29.2% 20.8%

Re-wire electrical 0.0% 18.8% 37.5% 43.8% 0.0%

Remodel kitchen 0.0% 0.0% 67.6% 26.5% 5.9%

Add room 0.0% 0.0% 33.3% 38.1% 28.6%

Remodel a room 0.0% 0.0% 40.9% 36.4% 22.7%

Replace roof 0.0% 20.0% 33.3% 33.3% 13.3%

Replace/refinish flooring 2.6% 15.8% 65.8% 13.2% 2.6%

Remodel bathroom 5.4% 10.8% 51.4% 29.7% 2.7%

Replace/add windows 0.0% 7.7% 57.7% 19.2% 15.4%

Paint exterior 0.0% 0.0% 72.7% 18.2% 9.1%

Build/enhance

patio/deck/porch 0.0% 7.7% 53.8% 38.5% 0.0%

Repair plumbing fixtures 8.3% 0.0% 41.7% 33.3% 16.7%

Plant garden/landscape 0.0% 25.0% 25.0% 25.0% 25.0%

Paint interior room/area 0.0% 0.0% 81.8% 18.2% 0.0%

Make garage improvements 0.0% 0.0% 60.0% 40.0% 0.0%

Front entrance improvements0.0% 9.5% 52.4% 28.6% 9.5%

Add/replace insulation 0.0% 7.7% 46.2% 46.2% 0.0%

Remodeled basement/attic 0.0% 9.1% 22.7% 36.4% 31.8%

Page 38: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Cost Expectations - Pro

Contracted All Work

How did the final cost of this

project compare to what you

expected it to cost when you

started the project?

Much less than you expectedSomewhat less than you

expected

About the same as you

expected

Somewhat more than you

expectedMuch more than you expected

Total 2.0% 8.6% 55.8% 23.7% 9.8%

Add bathroom 0.0% 0.0% 57.1% 33.3% 9.5%

Replace siding 0.0% 4.0% 56.0% 26.7% 13.3%

Re-wire electrical 0.0% 12.8% 56.4% 23.1% 7.7%

Remodel kitchen 0.0% 4.0% 52.0% 24.0% 20.0%

Add room 2.9% 5.9% 35.3% 35.3% 20.6%

Remodel a room 9.1% 0.0% 72.7% 0.0% 18.2%

Replace roof 5.9% 7.6% 58.8% 19.3% 8.4%

Replace/refinish flooring 0.0% 4.8% 71.4% 21.4% 2.4%

Remodel bathroom 0.0% 0.0% 58.8% 29.4% 11.8%

Replace/add windows 1.4% 8.2% 63.0% 16.4% 11.0%

Paint exterior 2.9% 28.6% 42.9% 20.0% 5.7%

Build/enhance

patio/deck/porch 3.0% 6.1% 39.4% 51.5% 0.0%

Repair plumbing fixtures 3.1% 6.3% 56.3% 21.9% 12.5%

Plant garden/landscape 0.0% 12.5% 50.0% 12.5% 25.0%

Paint interior room/area 0.0% 25.0% 25.0% 50.0% 0.0%

Make garage improvements 0.0% 7.7% 84.6% 7.7% 0.0%

Front entrance improvements0.0% 9.1% 40.9% 36.4% 13.6%

Add/replace insulation 0.0% 6.9% 58.6% 24.1% 10.3%

Remodeled basement/attic 0.0% 6.3% 62.5% 25.0% 6.3%

Page 39: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Cost Expectations – DIY and Pro

Both DIY and Pro Contracted

How did the final cost of this

project compare to what you

expected it to cost when you

started the project?

Much less than you expectedSomewhat less than you

expected

About the same as you

expected

Somewhat more than you

expectedMuch more than you expected

Total 3.7% 7.9% 51.7% 31.8% 4.9%

Add bathroom 0.0% 0.0% 52.4% 33.3% 14.3%

Replace siding 0.0% 0.0% 77.8% 11.1% 11.1%

Re-wire electrical 0.0% 9.1% 63.6% 27.3% 0.0%

Remodel kitchen 0.0% 4.2% 70.8% 20.8% 4.2%

Add room 0.0% 9.5% 57.1% 33.3% 0.0%

Remodel a room 0.0% 9.1% 45.5% 45.5% 0.0%

Replace roof 0.0% 0.0% 33.3% 66.7% 0.0%

Replace/refinish flooring 0.0% 0.0% 100.0% 0.0% 0.0%

Remodel bathroom 0.0% 11.5% 53.8% 34.6% 0.0%

Replace/add windows 16.7% 0.0% 50.0% 33.3% 0.0%

Paint exterior 0.0% 0.0% 40.0% 50.0% 10.0%

Build/enhance

patio/deck/porch 0.0% 6.7% 73.3% 6.7% 13.3%

Repair plumbing fixtures 20.0% 0.0% 40.0% 40.0% 0.0%

Plant garden/landscape 8.3% 16.7% 33.3% 33.3% 8.3%

Paint interior room/area 0.0% 0.0% 66.7% 33.3% 0.0%

Make garage improvements 0.0% 10.0% 70.0% 10.0% 10.0%

Front entrance improvements0.0% 0.0% 28.6% 71.4% 0.0%

Add/replace insulation 7.7% 7.7% 38.5% 38.5% 7.7%

Remodeled basement/attic 5.9% 5.9% 52.9% 29.4% 5.9%

Page 40: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Project Timelines

DIY BIY and Hired Pro Contracted All WorkBoth DIY and Pro

Contracted

Project TimelinesMean Median Mean Median Mean Median Mean Median

Months Between When First Started

Thinking About Project And When

Decision Was Made To Do Project5 1 8 2 8 1 11 2

Months Between When Decision Was

Made To Do Project And When First

Started Project2 0 3 1 2 1 3 1

Months Between When First Started

Project And When Project Was

Completed2 0 2 1 2 0 2 1

Months Between When First Started

Thinking About Project And When

Project Was Completed8 3 12 5 11 4 15 6

Page 41: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Homeowner Demographics and Project Completion Method

Completion Method

by Demographics DIY

BIY and

Hired Pro

Contracted

All Work

Both DIY and

Pro

Contracted

Total 65.6% 11.1% 16.7% 6.6%

Millennial 71.2% 13.7% 9.0% 6.1%

Gen X 72.1% 9.7% 12.7% 5.4%

Boomers 62.8% 11.1% 19.1% 7.0%

Mature 50.4% 9.9% 31.2% 8.5%

Male 66.8% 11.3% 16.1% 5.8%

Female 64.6% 11.0% 17.1% 7.3%

Under $50k 72.2% 10.1% 12.9% 4.8%

$50k to $99.9k 65.8% 11.0% 17.0% 6.1%

$100k+ 55.9% 13.8% 20.8% 9.5%

HH Size - One 59.6% 12.2% 21.7% 6.5%

HH Size - Two or More 66.6% 10.9% 15.9% 6.6%

Children in HH - Yes 71.3% 13.0% 10.2% 5.4%

Children in HH - No 63.7% 9.7% 19.4% 7.2%

Married/Living with

Partner

66.6% 10.4% 15.9% 7.1%

Not Married 61.9% 13.6% 19.4% 5.0%

Demographics by

Completion Method DIY

BIY and

Hired Pro

Contracted

All Work

Both DIY and

Pro

Contracted

Millennial 20.5% 23.2% 10.1% 17.5%

Gen X 26.5% 21.1% 18.4% 19.8%

Boomers 46.5% 48.2% 55.6% 51.8%

Mature 6.5% 7.5% 15.9% 10.9%

Male 46.7% 46.7% 44.4% 40.2%

Female 53.3% 53.3% 55.6% 59.8%

Under $50k 34.2% 28.1% 24.1% 22.8%

$50k to $99.9k 42.1% 41.5% 43.0% 39.1%

$100k+ 18.9% 27.4% 27.7% 32.0%

HH Size - One 12.2% 14.7% 17.5% 13.2%

HH Size - Two or

More

87.5% 84.6% 82.3% 85.6%

Children in HH - Yes 35.6% 38.3% 20.1% 27.1%

Children in HH - No 51.9% 46.3% 62.2% 58.6%

Married/Living with

Partner

78.5% 72.4% 73.8% 82.9%

Not Married 21.1% 27.4% 26.1% 17.1%

Page 42: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Project Satisfaction and Completion Method

DIY BIY and Hired Pro Contracted All Work

Both DIY and Pro

Contracted

Overall, how satisfied were you

with the planning stage of this

project?

Completely dissatisfied 0.1% 0.0% 0.5% 0.0%

Somewhat dissatisfied 1.1% 0.3% 2.2% 0.7%

Neither satisfied nor

dissatisfied4.9% 3.9% 6.9% 4.9%

Somewhat satisfied 20.4% 29.5% 19.8% 30.0%

Completely satisfied 73.0% 66.1% 69.2% 63.2%

Don't know 0.4% 0.3% 1.4% 1.2%

And, overall, how satisfied were

you during the installation or

construction of this project?

Completely dissatisfied 0.0% 0.3% 1.3% 0.6%

Somewhat dissatisfied 1.4% 1.6% 5.6% 4.5%

Neither satisfied nor

dissatisfied3.0% 5.6% 3.5% 6.2%

Somewhat satisfied 22.5% 24.8% 19.5% 31.9%

Completely satisfied 72.9% 67.3% 69.3% 55.7%

Don't know 0.2% 0.4% 0.8% 1.1%

Overall, how satisfied are you

with the outcome of this

project?

Completely dissatisfied 0.1% 0.2% 1.5% 1.0%

Somewhat dissatisfied 0.5% 1.0% 2.6% 0.6%

Neither satisfied nor

dissatisfied0.9% 2.9% 2.1% 5.3%

Somewhat satisfied 16.6% 21.1% 14.2% 19.6%

Completely satisfied 81.4% 74.2% 78.6% 71.0%

Don't know 0.6% 0.6% 1.1% 2.5%

Page 43: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Appendix B

Page 44: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Background

Page 45: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics

Which of the following best describes your current employment status? Which of the following best describes your race?

Employed

full time

Employed

part time

Self-

employed

Not

employed

but

looking

for work

Not

employed

and not

looking

for work Retired Student Homemaker Asian

Black or

African-

American

Native

American

or

Alaskan

native

Native

Hawaiian

or other

Pacific

islander White

Other

race

Don’t

know/Pref

er not to

answer

Driveway/Walk

DIY 44.5% 8.7% 8.6% 3.9% 4.1% 16.3% 2.3% 11.6% 4.9% 8.7% 0.2% 0.0% 82.9% 3.1% 0.1%

BIY 54.7% 7.6% 1.9% 1.6% 4.7% 10.4% 8.8% 10.3% 4.7% 16.4% 4.3% 0.3% 69.5% 4.6% 0.2%

Pro 46.3% 9.5% 7.7% 3.9% 3.2% 18.2% 2.3% 8.9% 2.6% 12.3% 0.3% 0.0% 81.8% 2.9% 0.0%

Deck/Patio/Porch/Sun Room/Fencing

DIY 38.5% 9.3% 8.3% 5.2% 4.8% 17.6% 2.6% 13.6% 2.7% 6.2% 0.4% 0.2% 88.6% 1.9% 0.1%

BIY 47.4% 12.1% 9.7% 4.5% 2.9% 10.8% 2.7% 9.9% 3.7% 15.6% 3.2% 0.0% 70.3% 7.0% 0.2%

Pro 55.6% 8.7% 5.5% 4.3% 3.3% 12.5% 4.3% 5.8% 6.1% 14.5% 1.3% 0.0% 72.9% 5.0% 0.2%

Lawn & Garden/Landscaping

DIY 34.3% 9.8% 8.8% 5.4% 3.7% 23.4% 2.2% 12.4% 4.1% 8.9% 0.4% 0.4% 82.8% 3.1% 0.3%

BIY 48.6% 11.3% 5.0% 3.3% 1.6% 17.1% 6.7% 6.2% 5.5% 9.7% 1.4% 0.0% 76.7% 6.7% 0.1%

Pro 48.0% 7.3% 6.4% 4.6% 2.2% 21.8% 2.1% 7.6% 5.2% 16.6% 0.2% 0.0% 75.7% 1.8% 0.5%

Swimming pool/Hot tub

DIY 48.1% 8.9% 9.8% 4.3% 3.7% 11.4% 1.2% 12.8% 2.9% 7.4% 0.5% 0.0% 86.7% 2.4% 0.1%

BIY 72.5% 10.7% 1.2% 1.4% 0.7% 4.1% 2.4% 7.0% 7.3% 8.0% 1.1% 0.0% 82.5% 1.2% 0.0%

Pro 58.6% 10.2% 5.5% 6.7% 0.2% 4.7% 7.6% 6.4% 1.6% 13.6% 2.3% 1.0% 74.0% 7.2% 0.4%

Windows

DIY 43.0% 13.2% 10.4% 3.2% 4.5% 10.7% 5.2% 9.9% 8.1% 10.2% 1.1% 0.6% 76.1% 3.6% 0.3%

BIY 63.2% 6.7% 8.6% 6.1% 2.3% 5.1% 3.6% 4.4% 8.2% 16.8% 0.3% 0.0% 71.2% 3.6% 0.0%

Pro 47.4% 8.5% 8.4% 6.0% 2.9% 15.1% 2.7% 9.0% 3.6% 15.8% 1.8% 0.0% 74.9% 3.8% 0.1%

Siding

DIY 51.4% 6.8% 3.9% 4.8% 5.0% 13.2% 1.5% 13.4% 2.3% 4.5% 0.8% 1.1% 89.7% 1.6% 0.0%

BIY 67.5% 4.2% 2.0% 5.4% 0.0% 10.1% 1.2% 9.5% 6.5% 24.3% 0.0% 0.0% 65.2% 4.0% 0.0%

Pro 54.1% 13.3% 5.0% 2.6% 2.1% 12.6% 5.0% 5.3% 5.1% 13.8% 2.1% 0.2% 75.9% 2.8% 0.0%

Roof

DIY 43.8% 9.0% 10.9% 5.7% 6.0% 10.4% 2.4% 11.8% 2.8% 6.8% 0.2% 0.1% 86.0% 4.1% 0.0%

BIY 50.1% 17.7% 4.6% 5.3% 3.4% 10.2% 1.8% 6.9% 6.9% 15.4% 2.3% 0.0% 70.3% 5.1% 0.0%

Pro 46.8% 9.0% 5.8% 6.1% 2.6% 21.5% 2.2% 6.0% 8.4% 15.0% 0.6% 0.0% 75.3% 0.7% 0.0%

Gutters

DIY 46.5% 6.6% 9.2% 5.9% 4.8% 17.1% 1.4% 8.5% 5.4% 11.5% 1.5% 0.0% 78.2% 3.2% 0.1%

BIY 63.6% 7.3% 2.2% 4.1% 6.2% 10.7% 2.1% 3.8% 9.4% 14.1% 0.9% 0.0% 74.4% 1.1% 0.0%

Pro 51.9% 9.6% 6.8% 3.3% 0.0% 20.8% 1.2% 6.4% 4.9% 9.6% 0.4% 0.0% 83.3% 1.8% 0.1%

Page 46: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best describes your current employment status? Which of the following best describes your race?

Employed

full time

Employed

part time

Self-

employed

Not

employed

but

looking

for work

Not

employed

and not

looking

for work Retired Student Homemaker Asian

Black or

African-

American

Native

American

or

Alaskan

native

Native

Hawaiian

or other

Pacific

islander White

Other

race

Don’t

know/Pref

er not to

answer

Exterior Door

DIY 44.0% 9.1% 7.9% 4.7% 4.3% 16.1% 3.1% 10.9% 4.1% 7.4% 0.3% 0.5% 84.5% 3.0% 0.1%

BIY 54.1% 11.6% 2.6% 3.6% 3.4% 11.6% 1.7% 11.4% 3.9% 19.0% 0.3% 0.0% 73.0% 3.8% 0.0%

Pro 55.4% 11.8% 3.3% 3.9% 1.4% 15.6% 3.4% 5.1% 2.2% 13.0% 0.7% 0.0% 80.9% 3.0% 0.3%

Paint Exterior

DIY 40.0% 8.8% 10.4% 4.7% 4.0% 19.0% 1.9% 11.2% 4.0% 10.3% 1.5% 0.0% 80.1% 3.6% 0.5%

BIY 59.2% 8.8% 4.0% 2.6% 1.7% 14.8% 3.2% 5.7% 2.6% 15.8% 0.0% 0.0% 78.2% 3.3% 0.0%

Pro 49.3% 6.4% 8.5% 4.2% 2.2% 20.1% 3.2% 6.2% 6.8% 13.5% 2.2% 0.0% 73.0% 4.3% 0.1%

Insulation

DIY 42.9% 10.1% 11.7% 3.7% 6.0% 9.5% 2.0% 14.1% 2.2% 8.7% 0.3% 0.6% 85.6% 2.5% 0.0%

BIY 69.5% 12.5% 0.3% 4.4% 3.2% 8.0% 1.0% 1.2% 7.3% 13.8% 2.7% 0.0% 68.4% 7.8% 0.0%

Pro 57.0% 5.3% 1.3% 3.9% 6.6% 15.3% 2.0% 8.6% 11.8% 12.7% 0.0% 0.0% 74.3% 1.1% 0.0%

Living Room

DIY 34.6% 12.7% 9.0% 5.6% 4.2% 11.7% 4.5% 17.9% 6.4% 11.9% 1.1% 0.5% 74.8% 5.0% 0.3%

BIY 57.7% 12.4% 3.3% 3.5% 2.7% 5.5% 8.5% 6.3% 10.7% 15.0% 0.0% 0.0% 68.2% 6.0% 0.1%

Pro 59.3% 4.6% 4.5% 4.0% 0.4% 13.9% 8.8% 4.3% 5.6% 17.2% 0.9% 0.0% 74.2% 2.1% 0.0%

Family Room/Den/Library

DIY 35.8% 11.0% 7.0% 6.1% 4.6% 10.0% 5.0% 20.4% 7.3% 10.5% 0.5% 0.4% 75.8% 5.6% 0.0%

BIY 62.8% 9.4% 6.9% 5.4% 1.5% 5.8% 3.5% 4.7% 5.2% 11.7% 0.9% 0.0% 80.7% 1.3% 0.2%

Pro 71.4% 5.7% 2.8% 1.6% 0.0% 10.0% 4.5% 3.9% 9.9% 11.9% 3.8% 0.0% 73.6% 0.7% 0.0%

Kitchen

DIY 32.6% 13.2% 9.4% 6.2% 4.0% 14.7% 4.9% 15.1% 5.2% 11.1% 0.3% 0.2% 79.4% 3.4% 0.4%

BIY 45.7% 14.3% 6.1% 5.4% 2.9% 15.4% 1.9% 8.2% 6.2% 12.9% 2.3% 0.2% 72.8% 5.3% 0.3%

Pro 45.5% 8.8% 9.7% 4.8% 1.4% 17.4% 5.6% 6.8% 4.0% 17.7% 1.8% 0.4% 72.7% 3.4% 0.0%

Home automation/Connected or

Smart Home Products

DIY 57.0% 5.3% 8.7% 0.8% 1.4% 15.0% 2.3% 9.4% 4.7% 10.0% 0.8% 0.0% 80.2% 4.3% 0.0%

BIY 75.6% 12.4% 0.7% 2.2% 0.2% 2.8% 1.0% 5.1% 6.2% 12.9% 4.5% 0.0% 76.4% 0.0% 0.0%

Pro 68.6% 8.9% 11.3% 2.6% 0.0% 7.5% 1.1% 0.0% 0.0% 15.4% 0.0% 2.5% 80.5% 1.5% 0.0%

Security System/Security Lighting

DIY 45.1% 5.1% 12.1% 5.3% 3.0% 13.1% 6.3% 10.0% 3.8% 5.9% 0.6% 1.4% 81.4% 6.8% 0.0%

BIY 65.0% 6.3% 6.8% 0.7% 3.8% 7.3% 7.0% 3.2% 3.8% 7.0% 0.9% 0.0% 81.8% 6.6% 0.0%

Pro 57.5% 7.4% 7.0% 1.7% 0.2% 11.6% 1.8% 12.8% 8.5% 14.1% 0.8% 1.1% 75.0% 0.5% 0.2%

Page 47: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best describes your current employment status? Which of the following best describes your race?

Employed

full time

Employed

part time

Self-

employed

Not

employed

but

looking

for work

Not

employed

and not

looking

for work Retired Student Homemaker Asian

Black or

African-

American

Native

American

or

Alaskan

native

Native

Hawaiian

or other

Pacific

islander White

Other

race

Don’t

know/Pref

er not to

answer

Dining Room

DIY 39.1% 14.7% 8.7% 3.6% 3.4% 9.8% 6.0% 14.6% 6.7% 12.1% 0.5% 0.9% 75.1% 4.6% 0.1%

BIY 59.9% 15.4% 5.6% 1.8% 1.5% 3.1% 8.4% 4.3% 9.4% 10.4% 2.8% 0.0% 71.2% 6.0% 0.2%

Pro 75.6% 5.7% 0.7% 1.9% 0.5% 9.8% 4.0% 1.7% 3.8% 9.6% 3.7% 0.0% 82.3% 0.6% 0.0%

Home Office

DIY 44.8% 10.8% 10.9% 2.8% 2.6% 8.8% 8.5% 10.7% 6.2% 11.4% 0.2% 1.0% 77.1% 4.0% 0.0%

BIY 64.8% 17.4% 4.1% 1.3% 0.8% 2.7% 2.6% 6.2% 8.6% 20.0% 3.7% 0.0% 66.0% 1.4% 0.3%

Pro 71.4% 7.6% 3.7% 2.6% 0.8% 8.2% 3.9% 1.9% 4.9% 8.8% 0.0% 0.0% 84.5% 1.9% 0.0%

Garage/Carport

DIY 44.4% 8.0% 7.1% 3.5% 4.8% 18.5% 2.2% 11.5% 3.8% 7.6% 0.5% 0.0% 82.2% 5.7% 0.1%

BIY 71.2% 10.5% 5.7% 5.8% 0.8% 3.2% 1.9% 0.9% 4.1% 11.9% 1.4% 0.0% 82.6% 0.0% 0.0%

Pro 48.2% 8.4% 6.4% 4.4% 5.2% 15.4% 3.5% 8.4% 3.5% 11.9% 2.9% 0.0% 80.3% 1.5% 0.0%

Specialty Room (exercise room, craft

room, etc.)

DIY 38.3% 8.4% 6.0% 9.3% 5.7% 12.3% 4.1% 15.8% 6.6% 12.7% 1.6% 0.0% 73.3% 5.1% 0.6%

BIY 66.5% 11.6% 0.8% 1.0% 3.8% 3.3% 2.3% 10.7% 4.0% 16.1% 0.5% 0.5% 78.3% 0.5% 0.0%

Pro 74.3% 2.1% 9.5% 2.1% 0.0% 6.3% 3.6% 2.1% 2.4% 13.5% 1.9% 0.0% 82.1% 0.0% 0.0%

Powder Room/Guest Bath

DIY 41.5% 11.6% 6.9% 2.8% 3.4% 13.6% 3.4% 16.7% 4.1% 5.4% 0.6% 0.0% 88.1% 1.8% 0.0%

BIY 46.7% 14.4% 3.4% 13.4% 0.9% 9.5% 1.2% 10.5% 0.9% 18.9% 0.0% 0.0% 73.9% 6.3% 0.0%

Pro 49.2% 9.5% 7.3% 4.7% 2.7% 19.4% 2.2% 5.0% 8.2% 12.6% 1.2% 0.4% 75.4% 2.1% 0.0%

Basement

DIY 37.8% 11.9% 6.5% 5.4% 6.3% 14.3% 5.3% 12.5% 6.2% 9.9% 1.1% 0.7% 79.0% 2.8% 0.4%

BIY 51.8% 15.3% 4.7% 7.1% 0.8% 8.6% 2.3% 9.4% 3.7% 11.0% 0.6% 0.0% 80.3% 4.5% 0.0%

Pro 60.8% 3.9% 6.9% 1.9% 0.8% 11.7% 6.1% 8.0% 3.3% 20.1% 1.1% 0.4% 67.7% 7.2% 0.2%

Attic

DIY 48.5% 5.5% 11.2% 3.4% 5.9% 8.8% 1.0% 15.6% 3.7% 11.5% 0.3% 0.0% 79.1% 4.7% 0.7%

BIY 67.0% 11.2% 2.7% 2.8% 0.0% 1.8% 8.7% 5.8% 1.7% 22.0% 0.0% 0.9% 75.3% 0.0% 0.0%

Pro 56.8% 10.7% 4.8% 2.8% 2.2% 7.2% 6.2% 9.2% 8.9% 7.7% 0.6% 0.0% 81.9% 0.9% 0.0%

Hallway/Entry

DIY 36.0% 9.7% 7.2% 3.7% 4.2% 15.1% 4.5% 19.7% 3.1% 8.8% 0.6% 0.0% 85.6% 2.0% 0.0%

BIY 63.7% 14.3% 0.7% 5.7% 2.2% 4.7% 1.9% 6.8% 8.7% 18.8% 0.5% 0.0% 59.3% 12.8% 0.0%

Pro 48.5% 17.9% 4.5% 2.3% 0.0% 16.3% 5.1% 5.4% 2.3% 10.7% 0.0% 0.0% 84.5% 2.5% 0.0%

Page 48: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best describes your current employment status? Which of the following best describes your race?

Employed

full time

Employed

part time

Self-

employed

Not

employed

but

looking

for work

Not

employed

and not

looking

for work Retired Student Homemaker Asian

Black or

African-

American

Native

American

or

Alaskan

native

Native

Hawaiian

or other

Pacific

islander White

Other

race

Don’t

know/Pref

er not to

answer

Heating/Air Conditioning/Ventilation

DIY 41.2% 7.4% 15.1% 7.9% 3.0% 5.6% 2.7% 17.2% 3.3% 10.2% 0.2% 1.5% 77.3% 7.5% 0.0%

BIY 48.8% 16.0% 7.9% 2.6% 1.2% 2.9% 6.2% 14.4% 6.7% 9.2% 0.7% 0.0% 77.2% 6.2% 0.0%

Pro 45.5% 7.2% 5.9% 6.1% 2.7% 16.6% 3.5% 12.5% 10.8% 10.5% 0.4% 0.1% 75.9% 2.1% 0.2%

Alternative Energy (Solar, Wind, etc.)

DIY 54.5% 9.4% 14.1% 6.7% 2.4% 6.4% 1.2% 5.3% 0.0% 12.3% 0.4% 0.0% 84.7% 2.6% 0.0%

BIY 72.4% 7.3% 10.6% 0.9% 0.0% 1.9% 0.0% 6.9% 8.0% 15.2% 1.7% 0.0% 74.5% 0.6% 0.0%

Pro 51.0% 4.8% 15.0% 5.1% 0.0% 16.1% 3.9% 4.2% 8.9% 9.1% 1.2% 0.0% 69.4% 10.5% 0.9%

Plumbing/Electrical

DIY 35.8% 11.8% 11.1% 5.3% 4.8% 18.9% 1.8% 10.5% 6.0% 5.4% 0.1% 0.0% 84.7% 3.8% 0.0%

BIY 47.7% 15.4% 6.0% 7.9% 1.7% 12.0% 2.4% 7.0% 4.7% 11.7% 2.9% 0.4% 73.9% 6.3% 0.0%

Pro 37.3% 10.3% 7.7% 6.0% 5.0% 20.4% 4.2% 9.0% 4.6% 12.1% 1.6% 0.0% 76.4% 5.2% 0.2%

Paint Interior

DIY 31.7% 10.3% 8.0% 4.9% 4.2% 21.9% 2.5% 16.5% 2.9% 8.2% 0.5% 0.3% 84.7% 3.2% 0.2%

BIY 44.2% 13.4% 5.2% 5.0% 4.0% 20.1% 3.6% 4.6% 3.1% 14.1% 0.2% 0.0% 80.7% 1.7% 0.2%

Pro 47.1% 8.6% 7.0% 3.6% 0.4% 25.0% 2.9% 5.4% 6.6% 11.5% 0.1% 0.0% 79.5% 2.1% 0.2%

Master bedroom

DIY 41.4% 12.8% 9.1% 3.8% 4.8% 10.5% 2.1% 15.7% 4.5% 11.9% 0.5% 0.5% 78.7% 3.7% 0.3%

BIY 60.5% 11.0% 8.2% 2.8% 2.2% 6.4% 2.5% 6.4% 11.2% 14.8% 2.2% 0.0% 70.9% 0.9% 0.0%

Pro 57.2% 9.3% 5.3% 5.4% 0.0% 14.6% 4.3% 4.0% 3.6% 15.4% 0.0% 0.0% 76.4% 4.4% 0.2%

Other bedroom(s)

DIY 34.1% 12.5% 9.0% 4.9% 4.7% 12.1% 7.5% 15.1% 4.3% 14.5% 0.3% 0.8% 74.8% 5.3% 0.0%

BIY 47.3% 13.4% 3.8% 3.4% 3.6% 4.3% 12.9% 11.3% 6.5% 18.2% 0.0% 0.0% 69.2% 6.1% 0.0%

Pro 47.5% 8.6% 13.1% 1.4% 0.0% 18.3% 10.4% 0.7% 14.2% 6.7% 0.6% 0.5% 73.9% 3.7% 0.3%

Master bath

DIY 41.5% 9.9% 8.3% 3.7% 4.7% 15.0% 2.1% 14.8% 5.7% 11.3% 1.0% 0.0% 79.7% 2.0% 0.3%

BIY 59.8% 6.9% 4.2% 3.7% 0.4% 11.6% 2.2% 11.2% 4.2% 9.6% 1.9% 0.0% 80.4% 3.8% 0.0%

Pro 47.2% 9.2% 10.0% 2.1% 1.9% 20.8% 2.8% 6.1% 4.8% 13.0% 0.8% 0.0% 77.9% 3.3% 0.2%

Other bathroom

DIY 35.0% 9.1% 8.4% 5.7% 9.1% 15.2% 3.4% 14.1% 7.7% 13.5% 0.1% 1.1% 72.8% 3.8% 1.1%

BIY 54.4% 9.0% 3.7% 2.9% 3.4% 13.9% 2.6% 10.0% 6.9% 9.9% 1.1% 0.0% 80.7% 0.6% 0.8%

Pro 43.1% 13.0% 2.4% 6.6% 1.9% 24.4% 2.8% 5.8% 8.2% 10.5% 2.4% 0.0% 73.8% 5.1% 0.0%

Page 49: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best

describes your ethnic

background?

Which of the following best describes your current marital

status?

Hispanic/

Latino Other

Prefer not

to say Single

Single,

living with

partner Married Divorced Separated Widowed

Driveway/Walk

DIY 12.5% 85.9% 1.6% 18.6% 8.4% 58.3% 8.3% 3.3% 3.2%

BIY 28.1% 70.9% 1.0% 17.9% 8.0% 57.7% 8.5% 3.8% 4.3%

Pro 9.8% 87.9% 2.3% 10.5% 4.2% 70.4% 10.0% 0.8% 4.1%

Deck/Patio/Porch/Sun Room/Fencing

DIY 9.5% 88.5% 1.9% 13.2% 7.2% 64.1% 9.9% 2.2% 3.4%

BIY 27.2% 70.1% 2.7% 26.0% 5.0% 54.4% 9.3% 2.1% 3.2%

Pro 14.9% 81.3% 3.7% 17.8% 3.6% 69.2% 6.0% 0.3% 3.2%

Lawn & Garden/Landscaping

DIY 10.3% 87.1% 2.6% 13.9% 6.6% 60.9% 10.8% 2.4% 5.3%

BIY 22.5% 76.2% 1.2% 16.7% 4.3% 60.2% 6.5% 1.0% 11.3%

Pro 10.3% 87.5% 2.1% 16.5% 5.9% 62.6% 9.7% 1.6% 3.7%

Swimming pool/Hot tub

DIY 18.5% 79.2% 2.4% 14.7% 10.2% 63.2% 6.2% 4.8% 0.8%

BIY 26.4% 70.3% 3.3% 14.0% 2.6% 75.9% 1.5% 5.1% 0.9%

Pro 24.8% 73.6% 1.5% 21.8% 7.9% 62.6% 4.6% 1.9% 1.2%

Windows

DIY 17.7% 78.1% 4.2% 21.0% 11.0% 54.7% 9.7% 2.8% 0.7%

BIY 18.0% 80.6% 1.4% 24.9% 2.6% 64.7% 5.5% 2.0% 0.4%

Pro 13.2% 82.3% 4.5% 19.4% 6.6% 59.5% 6.9% 1.4% 6.1%

Siding

DIY 17.4% 81.2% 1.5% 16.2% 6.8% 63.9% 11.4% 0.7% 0.9%

BIY 26.1% 72.8% 1.0% 12.4% 4.3% 74.1% 2.2% 3.9% 3.0%

Pro 13.7% 85.2% 1.1% 17.5% 6.3% 62.4% 9.8% 0.0% 4.0%

Roof

DIY 13.6% 84.5% 1.9% 20.3% 5.7% 57.0% 11.4% 3.5% 2.0%

BIY 16.6% 80.7% 2.7% 20.3% 10.8% 60.1% 6.2% 0.0% 2.7%

Pro 12.9% 82.7% 4.4% 19.1% 6.5% 57.8% 9.8% 2.3% 4.6%

Gutters

DIY 14.6% 83.4% 2.0% 16.3% 10.6% 57.9% 9.2% 2.9% 3.0%

BIY 10.6% 88.1% 1.3% 18.6% 1.3% 66.3% 8.2% 0.2% 5.4%

Pro 14.7% 83.2% 2.1% 13.0% 6.7% 61.0% 10.6% 2.5% 6.2%

Page 50: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best

describes your ethnic

background?

Which of the following best describes your current marital

status?

Hispanic/

Latino Other

Prefer not

to say Single

Single,

living with

partner Married Divorced Separated Widowed

Exterior Door

DIY 16.9% 80.0% 3.1% 14.1% 7.8% 63.0% 8.2% 3.3% 3.6%

BIY 12.8% 84.2% 3.0% 15.8% 4.4% 64.7% 5.6% 5.8% 3.7%

Pro 13.6% 81.4% 5.0% 13.3% 4.6% 68.8% 10.4% 0.3% 2.7%

Paint Exterior

DIY 15.2% 82.3% 2.5% 13.0% 6.4% 62.2% 11.3% 3.5% 3.5%

BIY 15.1% 83.7% 1.2% 16.7% 1.5% 69.3% 4.4% 5.3% 2.8%

Pro 17.3% 79.0% 3.8% 21.0% 4.5% 60.8% 7.9% 0.8% 5.0%

Insulation

DIY 12.0% 85.2% 2.8% 15.9% 9.2% 59.3% 9.6% 4.7% 1.3%

BIY 27.2% 70.4% 2.4% 14.5% 8.9% 65.4% 8.8% 0.0% 2.5%

Pro 12.9% 82.9% 4.2% 18.3% 6.8% 57.8% 9.6% 4.6% 2.7%

Living Room

DIY 16.6% 80.5% 2.9% 23.5% 10.5% 52.5% 6.9% 2.2% 4.5%

BIY 20.8% 76.4% 2.8% 26.7% 5.1% 57.2% 6.4% 2.2% 2.3%

Pro 14.5% 80.9% 4.6% 24.4% 6.6% 58.0% 9.0% 0.3% 1.8%

Family Room/Den/Library

DIY 13.6% 84.9% 1.5% 17.7% 7.6% 58.5% 10.5% 2.7% 3.0%

BIY 25.4% 70.1% 4.5% 28.0% 6.7% 61.9% 1.7% 0.0% 1.7%

Pro 29.1% 70.9% 0.0% 22.4% 5.3% 63.1% 6.9% 0.0% 2.2%

Kitchen

DIY 13.4% 83.1% 3.5% 20.0% 9.7% 53.5% 8.1% 4.0% 4.8%

BIY 14.9% 83.6% 1.6% 21.7% 7.3% 57.1% 8.3% 2.3% 3.3%

Pro 16.1% 81.2% 2.6% 22.5% 5.6% 56.9% 8.3% 2.3% 4.4%

Home automation/Connected or

Smart Home Products

DIY 15.5% 81.5% 3.0% 14.9% 7.0% 64.2% 12.2% 1.0% 0.6%

BIY 23.0% 76.7% 0.3% 10.5% 4.1% 78.1% 4.7% 0.9% 1.7%

Pro 6.4% 93.6% 0.0% 21.9% 2.5% 56.7% 9.4% 6.2% 3.3%

Security System/Security Lighting

DIY 15.3% 82.9% 1.8% 18.1% 5.5% 60.8% 6.1% 7.7% 1.9%

BIY 26.4% 72.4% 1.2% 16.8% 12.6% 63.1% 6.8% 0.6% 0.2%

Pro 8.8% 88.0% 3.2% 16.4% 6.6% 58.9% 6.3% 4.6% 7.2%

Page 51: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best

describes your ethnic

background?

Which of the following best describes your current marital

status?

Hispanic/

Latino Other

Prefer not

to say Single

Single,

living with

partner Married Divorced Separated Widowed

Dining Room

DIY 14.4% 82.7% 2.9% 24.8% 9.0% 53.9% 4.7% 3.6% 3.9%

BIY 13.2% 85.7% 1.1% 20.9% 8.1% 66.5% 3.9% 0.0% 0.6%

Pro 25.9% 72.9% 1.2% 22.8% 4.4% 68.1% 4.2% 0.0% 0.5%

Home Office

DIY 14.5% 83.2% 2.3% 20.1% 6.9% 59.6% 9.1% 1.5% 2.8%

BIY 17.6% 81.9% 0.5% 22.3% 7.2% 67.5% 1.7% 0.0% 1.2%

Pro 19.1% 80.9% 0.0% 14.3% 5.5% 70.0% 7.7% 1.7% 0.8%

Garage/Carport

DIY 16.8% 81.0% 2.2% 15.8% 8.3% 63.9% 7.0% 2.0% 2.9%

BIY 9.9% 87.1% 2.9% 19.7% 7.6% 64.0% 7.2% 0.0% 1.4%

Pro 12.6% 86.8% 0.6% 16.6% 6.3% 58.4% 10.7% 5.8% 2.1%

Specialty Room (exercise room, craft

room, etc.)

DIY 17.4% 80.8% 1.8% 15.7% 10.2% 63.4% 6.9% 0.8% 3.0%

BIY 33.2% 65.9% 0.9% 15.5% 6.6% 66.2% 2.7% 4.3% 4.7%

Pro 12.5% 87.5% 0.0% 27.2% 1.7% 59.9% 2.8% 8.5% 0.0%

Powder Room/Guest Bath

DIY 15.3% 83.1% 1.6% 12.3% 8.3% 63.5% 8.0% 3.5% 4.4%

BIY 13.3% 85.9% 0.8% 25.2% 3.0% 54.5% 7.4% 5.4% 4.4%

Pro 7.6% 92.4% 0.0% 14.5% 3.8% 59.5% 14.6% 5.4% 2.2%

Basement

DIY 11.0% 86.1% 2.9% 19.0% 7.1% 59.6% 9.0% 2.6% 2.8%

BIY 18.5% 78.1% 3.4% 14.7% 6.4% 67.3% 5.7% 0.0% 5.9%

Pro 15.8% 79.6% 4.6% 21.9% 3.5% 66.6% 4.6% 1.1% 2.3%

Attic

DIY 15.4% 84.1% 0.5% 19.6% 9.3% 60.3% 7.2% 1.6% 1.9%

BIY 13.3% 82.5% 4.2% 20.9% 4.8% 73.1% 1.2% 0.0% 0.0%

Pro 14.2% 85.0% 0.8% 16.5% 6.3% 66.3% 8.3% 1.5% 1.0%

Hallway/Entry

DIY 6.7% 90.7% 2.6% 19.8% 6.8% 57.0% 6.2% 4.3% 6.0%

BIY 13.4% 85.9% 0.7% 23.4% 6.0% 60.0% 3.3% 4.0% 3.3%

Pro 12.6% 86.3% 1.2% 22.8% 7.2% 63.9% 4.7% 0.0% 1.4%

Page 52: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

Which of the following best

describes your ethnic

background?

Which of the following best describes your current marital

status?

Hispanic/

Latino Other

Prefer not

to say Single

Single,

living with

partner Married Divorced Separated Widowed

Heating/Air Conditioning/Ventilation

DIY 17.5% 82.0% 0.5% 18.2% 8.3% 53.2% 11.5% 6.0% 2.8%

BIY 11.9% 84.9% 3.2% 19.5% 4.5% 61.2% 4.9% 8.8% 1.1%

Pro 10.1% 89.2% 0.7% 21.5% 8.5% 54.1% 9.0% 2.0% 4.8%

Alternative Energy (Solar, Wind, etc.)

DIY 28.3% 71.2% 0.5% 19.6% 3.6% 60.6% 3.2% 11.3% 1.6%

BIY 10.4% 88.4% 1.2% 24.5% 4.4% 69.6% 0.9% 0.0% 0.5%

Pro 24.8% 71.2% 4.0% 12.0% 8.3% 64.5% 8.2% 0.0% 7.0%

Plumbing/Electrical

DIY 13.2% 86.2% 0.6% 15.1% 8.5% 58.3% 9.6% 5.6% 3.0%

BIY 18.0% 80.0% 2.1% 17.8% 3.8% 66.9% 8.7% 0.0% 2.7%

Pro 9.4% 87.8% 2.8% 19.4% 7.8% 54.5% 8.5% 4.7% 5.1%

Paint Interior

DIY 11.9% 86.0% 2.1% 14.8% 8.2% 57.6% 11.9% 2.6% 4.9%

BIY 18.8% 80.6% 0.6% 13.7% 10.1% 56.3% 9.0% 3.0% 7.9%

Pro 18.8% 80.3% 0.9% 17.9% 6.1% 57.9% 9.2% 1.1% 7.8%

Master bedroom

DIY 14.3% 82.9% 2.8% 17.9% 10.6% 54.1% 8.9% 4.6% 3.9%

BIY 21.7% 75.4% 2.9% 22.2% 11.5% 56.5% 3.2% 0.0% 6.6%

Pro 15.0% 80.4% 4.6% 21.3% 2.0% 66.4% 5.7% 0.8% 3.9%

Other bedroom(s)

DIY 14.1% 83.7% 2.2% 27.2% 8.2% 48.3% 8.8% 3.7% 3.7%

BIY 17.5% 79.0% 3.5% 36.9% 4.1% 47.4% 5.8% 1.0% 5.0%

Pro 21.7% 74.7% 3.5% 24.3% 4.7% 56.2% 6.3% 4.1% 4.4%

Master bath

DIY 11.6% 85.5% 2.9% 15.4% 8.2% 56.6% 12.4% 1.7% 5.6%

BIY 24.5% 73.9% 1.5% 10.5% 10.3% 64.4% 5.2% 2.2% 7.4%

Pro 12.5% 84.6% 3.0% 17.4% 7.7% 61.1% 8.1% 1.5% 4.2%

Other bathroom

DIY 13.6% 84.7% 1.8% 20.4% 8.1% 55.6% 8.4% 2.7% 4.8%

BIY 18.5% 80.6% 1.0% 18.7% 1.1% 60.4% 6.8% 3.3% 9.7%

Pro 16.6% 80.9% 2.5% 21.7% 8.6% 53.9% 8.2% 2.6% 5.0%

Page 53: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

What is your age?

Which of the following includes your current total annual

household income before taxes? Region

Centennial Millennial Gen X Boomer Mature < $25,000

$25,000 -

$49,999

$50,000 -

$74,999 $75,000+

Prefer Not

to Say Northeast Midwest South West

Driveway/Walk

DIY 5.3% 46.6% 23.2% 21.1% 3.8% 18.8% 28.2% 20.7% 30.0% 2.3% 20.2% 21.4% 44.0% 14.5%

BIY 10.0% 50.6% 24.8% 10.8% 3.8% 10.3% 17.2% 14.6% 54.0% 3.9% 18.9% 17.9% 33.8% 29.3%

Pro 1.2% 36.0% 27.6% 27.9% 7.3% 7.7% 22.3% 18.2% 49.0% 2.8% 28.2% 28.4% 25.0% 18.4%

Deck/Patio/Porch/Sun

Room/Fencing

DIY 4.1% 37.5% 27.6% 26.7% 4.2% 15.6% 27.9% 21.2% 32.3% 2.9% 15.9% 26.7% 41.3% 16.2%

BIY 5.2% 54.2% 20.8% 16.5% 3.3% 22.5% 18.1% 17.9% 39.4% 2.1% 17.2% 18.9% 39.8% 24.1%

Pro 6.0% 42.7% 24.6% 23.8% 3.0% 9.1% 18.6% 16.8% 50.6% 4.9% 22.3% 20.6% 33.5% 23.6%

Lawn & Garden/Landscaping

DIY 4.1% 31.1% 24.6% 34.1% 6.1% 20.1% 26.3% 20.2% 30.0% 3.4% 17.5% 24.2% 38.1% 20.2%

BIY 8.8% 43.4% 19.7% 18.8% 9.5% 12.9% 17.0% 18.7% 46.8% 4.6% 15.1% 16.1% 42.6% 26.1%

Pro 3.6% 34.9% 25.7% 30.0% 5.7% 12.5% 19.4% 11.7% 50.4% 6.1% 21.3% 18.0% 36.1% 24.6%

Swimming pool/Hot tub

DIY 4.7% 54.0% 22.2% 16.3% 2.8% 15.6% 22.5% 17.8% 43.0% 1.1% 17.6% 21.1% 44.6% 16.8%

BIY 5.7% 69.2% 19.0% 6.2% 0.0% 11.8% 6.8% 13.9% 64.8% 2.7% 22.0% 24.6% 26.7% 26.8%

Pro 11.5% 48.3% 25.9% 12.5% 1.7% 15.2% 10.7% 14.5% 56.3% 3.3% 16.3% 15.2% 33.4% 35.1%

Windows

DIY 8.7% 43.2% 29.2% 16.9% 2.0% 24.0% 24.0% 17.3% 32.9% 1.9% 18.6% 23.1% 38.4% 20.0%

BIY 7.9% 59.7% 23.8% 8.3% 0.4% 15.2% 13.8% 16.0% 53.4% 1.6% 20.5% 20.5% 36.1% 22.9%

Pro 5.2% 43.9% 26.3% 20.3% 4.3% 15.6% 19.3% 20.2% 42.7% 2.2% 23.0% 25.7% 30.4% 20.9%

Siding

DIY 3.6% 53.3% 19.7% 22.8% 0.6% 18.0% 26.6% 16.5% 37.7% 1.2% 14.9% 25.5% 40.9% 18.7%

BIY 7.9% 58.3% 20.1% 12.6% 1.2% 16.2% 9.4% 17.5% 56.5% 0.5% 23.0% 25.5% 32.9% 18.7%

Pro 2.6% 38.9% 34.2% 19.3% 5.0% 14.3% 18.9% 14.1% 51.0% 1.7% 23.2% 22.4% 34.2% 20.1%

Roof

DIY 8.9% 41.2% 29.6% 19.0% 1.2% 30.0% 22.9% 15.7% 30.5% 0.9% 18.9% 19.6% 41.5% 20.0%

BIY 4.9% 57.5% 18.6% 15.6% 3.5% 25.8% 19.8% 10.4% 41.4% 2.6% 17.9% 21.0% 32.5% 28.6%

Pro 5.5% 36.1% 25.4% 26.5% 6.5% 20.4% 20.5% 18.0% 38.1% 3.0% 21.6% 20.5% 40.9% 17.1%

Gutters

DIY 4.0% 39.9% 27.1% 26.3% 2.6% 17.6% 26.7% 20.9% 33.3% 1.5% 17.7% 24.8% 42.7% 14.8%

BIY 2.5% 56.8% 17.2% 18.4% 5.1% 17.1% 19.6% 14.2% 47.7% 1.4% 15.5% 34.8% 24.2% 25.5%

Pro 3.5% 34.3% 26.3% 29.3% 6.5% 16.8% 21.8% 15.3% 43.6% 2.6% 22.5% 23.5% 33.1% 20.9%

Page 54: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

What is your age?

Which of the following includes your current total annual

household income before taxes? Region

Centennial Millennial Gen X Boomer Mature < $25,000

$25,000 -

$49,999

$50,000 -

$74,999 $75,000+

Prefer Not

to Say Northeast Midwest South West

Exterior Door

DIY 5.6% 41.4% 27.6% 22.9% 2.4% 17.8% 23.0% 20.9% 35.7% 2.5% 19.2% 23.2% 37.0% 20.6%

BIY 2.3% 56.4% 18.4% 18.5% 4.3% 18.6% 15.3% 17.9% 46.0% 2.1% 21.3% 21.4% 30.5% 26.8%

Pro 2.0% 46.9% 23.1% 23.2% 4.8% 12.5% 19.7% 12.6% 48.4% 6.8% 21.6% 22.4% 35.0% 21.0%

Paint Exterior

DIY 4.5% 34.0% 26.3% 31.1% 4.1% 19.2% 25.5% 21.9% 31.5% 1.8% 16.3% 23.1% 38.0% 22.6%

BIY 6.8% 49.7% 18.4% 19.1% 6.0% 13.2% 14.5% 18.3% 51.8% 2.2% 23.8% 16.8% 34.9% 24.5%

Pro 2.4% 40.0% 27.3% 21.4% 8.9% 11.9% 18.6% 11.1% 52.1% 6.3% 14.5% 22.0% 31.3% 32.2%

Insulation

DIY 3.5% 48.5% 32.3% 14.8% 1.0% 26.8% 20.1% 16.0% 36.6% 0.4% 20.6% 26.3% 36.7% 16.5%

BIY 6.1% 64.4% 18.6% 8.2% 2.7% 15.2% 20.3% 14.4% 49.5% 0.6% 20.0% 25.6% 20.3% 34.1%

Pro 3.3% 48.2% 28.1% 15.8% 4.6% 23.7% 17.7% 14.5% 41.4% 2.6% 19.5% 32.3% 29.2% 18.9%

Living Room

DIY 8.3% 47.6% 23.7% 19.3% 1.2% 28.1% 26.5% 16.1% 26.1% 3.3% 16.3% 20.5% 41.0% 22.1%

BIY 12.1% 52.5% 25.8% 8.3% 1.3% 12.5% 16.7% 21.3% 46.8% 2.8% 15.9% 25.1% 32.3% 26.7%

Pro 6.8% 48.0% 21.8% 18.3% 5.1% 14.9% 16.7% 13.6% 50.2% 4.6% 20.2% 30.7% 31.2% 18.0%

Family Room/Den/Library

DIY 7.4% 48.3% 23.9% 18.2% 2.2% 23.3% 20.0% 18.1% 37.1% 1.4% 19.0% 22.6% 37.4% 21.0%

BIY 7.1% 60.9% 21.9% 8.8% 1.3% 11.3% 16.6% 10.2% 59.6% 2.3% 26.3% 12.7% 38.6% 22.3%

Pro 4.7% 55.3% 24.8% 12.7% 2.5% 15.8% 16.7% 4.5% 60.0% 3.0% 20.0% 30.4% 27.5% 22.1%

Kitchen

DIY 8.5% 42.7% 24.2% 21.8% 2.8% 29.4% 25.3% 18.5% 24.5% 2.2% 16.6% 25.4% 36.0% 22.0%

BIY 3.8% 46.8% 23.7% 22.4% 3.3% 19.2% 16.8% 21.7% 40.9% 1.5% 18.6% 20.6% 40.8% 20.0%

Pro 5.9% 38.0% 23.4% 26.3% 6.4% 17.8% 15.4% 18.1% 44.6% 4.1% 19.4% 20.8% 33.7% 26.2%

Home automation/Connected or

Smart Home Products

DIY 6.4% 41.2% 30.1% 19.3% 2.9% 5.0% 18.5% 25.2% 48.5% 2.7% 24.3% 17.1% 36.7% 21.9%

BIY 2.5% 68.4% 17.9% 9.9% 1.2% 6.6% 13.1% 11.1% 68.8% 0.3% 23.3% 18.2% 27.6% 31.0%

Pro 6.8% 47.8% 32.5% 11.3% 1.6% 7.1% 10.0% 17.6% 64.9% 0.3% 29.0% 14.0% 32.7% 24.3%

Security System/Security

Lighting

DIY 6.7% 46.6% 24.5% 19.7% 2.6% 17.4% 23.9% 25.1% 32.4% 1.2% 16.5% 15.9% 45.7% 21.8%

BIY 8.7% 64.0% 12.9% 11.5% 2.8% 7.8% 9.1% 11.4% 70.9% 0.7% 20.4% 19.5% 36.6% 23.5%

Pro 2.6% 48.6% 24.3% 18.2% 6.2% 11.0% 14.9% 11.3% 58.5% 4.3% 19.4% 18.3% 28.4% 33.9%

Page 55: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

What is your age?

Which of the following includes your current total annual

household income before taxes? Region

Centennial Millennial Gen X Boomer Mature < $25,000

$25,000 -

$49,999

$50,000 -

$74,999 $75,000+

Prefer Not

to Say Northeast Midwest South West

Dining Room

DIY 10.2% 52.7% 20.8% 13.1% 3.2% 23.8% 19.3% 17.9% 37.2% 1.8% 17.8% 22.3% 37.2% 22.7%

BIY 9.9% 57.3% 23.7% 7.5% 1.6% 6.7% 16.6% 21.3% 53.9% 1.5% 31.5% 12.1% 25.9% 30.5%

Pro 3.9% 62.5% 23.1% 7.4% 3.2% 6.5% 10.6% 16.8% 64.8% 1.3% 20.9% 22.5% 24.5% 32.1%

Home Office

DIY 8.5% 43.5% 25.8% 19.4% 2.8% 14.3% 24.5% 21.1% 38.9% 1.2% 16.4% 20.9% 40.0% 22.7%

BIY 5.6% 61.2% 24.2% 7.4% 1.6% 11.1% 14.5% 15.7% 53.5% 5.2% 24.6% 23.7% 27.8% 24.0%

Pro 3.5% 62.6% 20.0% 12.5% 1.5% 10.0% 11.8% 6.5% 71.6% 0.0% 24.2% 11.4% 36.8% 27.6%

Garage/Carport

DIY 6.6% 44.5% 19.5% 25.6% 3.8% 16.5% 23.7% 19.3% 38.5% 2.0% 14.4% 26.4% 35.7% 23.5%

BIY 6.0% 60.9% 23.6% 7.8% 1.7% 9.0% 18.9% 16.7% 54.5% 0.9% 19.8% 22.7% 31.5% 26.0%

Pro 0.6% 46.9% 24.6% 20.9% 6.9% 18.4% 21.3% 12.9% 45.0% 2.4% 23.6% 20.3% 33.2% 22.9%

Specialty Room (exercise room,

craft room, etc.)

DIY 8.4% 50.9% 19.4% 20.3% 0.9% 17.3% 21.7% 20.8% 34.3% 5.9% 19.5% 18.5% 37.0% 25.0%

BIY 8.3% 52.8% 32.2% 6.7% 0.0% 13.0% 14.2% 17.4% 53.5% 1.8% 32.6% 15.1% 23.9% 28.4%

Pro 5.5% 54.0% 30.6% 9.0% 0.9% 12.1% 2.6% 19.1% 64.3% 1.9% 27.7% 7.7% 31.1% 33.5%

Powder Room/Guest Bath

DIY 2.9% 45.9% 28.7% 19.4% 3.1% 18.4% 22.1% 20.6% 36.8% 2.1% 18.3% 28.5% 32.4% 20.8%

BIY 8.0% 50.4% 25.6% 12.6% 3.4% 23.9% 16.6% 15.3% 43.1% 0.9% 13.9% 16.2% 48.5% 21.4%

Pro 1.4% 40.1% 21.6% 32.4% 4.6% 16.0% 20.4% 10.0% 51.3% 2.3% 18.9% 19.4% 25.7% 36.0%

Basement

DIY 9.1% 38.4% 25.1% 23.1% 4.3% 15.3% 20.6% 22.6% 37.4% 4.2% 31.0% 41.6% 17.1% 10.3%

BIY 8.4% 58.4% 16.1% 14.0% 3.1% 13.9% 15.9% 17.5% 51.6% 1.1% 23.3% 25.7% 17.6% 33.5%

Pro 7.4% 43.9% 32.8% 11.8% 4.1% 12.8% 17.8% 15.6% 50.6% 3.2% 34.6% 30.4% 19.3% 15.7%

Attic

DIY 7.7% 48.6% 22.2% 18.2% 3.3% 14.0% 19.8% 17.0% 47.2% 2.0% 30.9% 19.9% 37.9% 11.3%

BIY 15.5% 67.3% 12.9% 3.3% 1.0% 12.8% 21.1% 16.2% 47.8% 2.2% 19.0% 18.0% 31.9% 31.2%

Pro 9.0% 63.6% 12.7% 12.1% 2.6% 9.9% 28.1% 13.5% 45.2% 3.4% 31.3% 24.6% 23.3% 20.8%

Hallway/Entry

DIY 5.2% 46.3% 21.4% 25.1% 2.0% 23.5% 23.5% 19.8% 30.7% 2.6% 19.3% 27.8% 33.1% 19.8%

BIY 2.5% 65.5% 24.0% 7.4% 0.6% 15.2% 19.4% 16.8% 44.2% 4.4% 23.8% 21.9% 22.5% 31.9%

Pro 7.1% 52.4% 19.0% 18.7% 2.8% 5.2% 17.3% 12.8% 59.4% 5.3% 25.0% 20.2% 34.4% 20.3%

Page 56: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Planned Completion Method and Demographics (cont.)

What is your age?

Which of the following includes your current total annual

household income before taxes? Region

Centennial Millennial Gen X Boomer Mature < $25,000

$25,000 -

$49,999

$50,000 -

$74,999 $75,000+

Prefer Not

to Say Northeast Midwest South West

Heating/Air

Conditioning/Ventilation

DIY 8.3% 49.9% 24.8% 17.0% 0.0% 27.6% 21.1% 19.7% 31.4% 0.2% 18.5% 16.6% 47.5% 17.4%

BIY 5.1% 54.4% 30.1% 10.2% 0.3% 16.0% 28.5% 12.9% 42.0% 0.7% 11.5% 23.9% 33.1% 31.6%

Pro 10.9% 39.7% 21.8% 23.4% 4.2% 16.5% 18.7% 19.9% 41.0% 3.8% 23.1% 22.4% 34.9% 19.6%

Alternative Energy (Solar, Wind,

etc.)

DIY 1.3% 59.7% 27.7% 11.3% 0.0% 25.1% 12.9% 17.8% 40.2% 4.1% 21.1% 25.4% 38.7% 14.8%

BIY 5.5% 65.5% 23.9% 4.4% 0.7% 10.4% 9.7% 20.2% 59.2% 0.5% 14.6% 27.7% 28.7% 29.0%

Pro 3.8% 47.1% 23.6% 18.7% 6.8% 4.8% 24.1% 10.6% 52.2% 8.3% 27.5% 9.8% 23.6% 39.1%

Plumbing/Electrical

DIY 6.8% 40.3% 22.4% 26.5% 3.9% 29.0% 22.4% 25.3% 20.9% 2.4% 11.1% 23.6% 41.9% 23.4%

BIY 6.9% 55.8% 16.8% 18.3% 2.2% 13.6% 30.0% 15.2% 41.2% 0.0% 17.1% 21.6% 32.8% 28.5%

Pro 4.4% 39.5% 23.0% 25.3% 7.8% 22.8% 25.4% 18.1% 30.6% 3.0% 19.0% 21.6% 42.3% 17.1%

Paint Interior

DIY 4.1% 32.6% 28.0% 31.5% 3.8% 23.1% 26.6% 19.8% 27.4% 3.1% 15.7% 28.0% 39.1% 17.2%

BIY 3.9% 42.3% 21.0% 27.8% 4.9% 18.6% 21.7% 13.3% 44.6% 1.8% 14.2% 18.2% 44.7% 22.9%

Pro 2.5% 36.6% 26.1% 25.8% 9.0% 16.3% 17.6% 16.0% 44.0% 6.1% 23.7% 18.2% 27.0% 31.1%

Master bedroom

DIY 5.5% 46.4% 29.0% 17.2% 1.8% 24.9% 25.6% 18.2% 29.2% 2.0% 17.4% 19.8% 41.5% 21.3%

BIY 5.7% 63.7% 17.2% 12.2% 1.2% 13.6% 20.6% 12.7% 52.8% 0.4% 22.6% 18.7% 25.7% 32.9%

Pro 3.4% 49.0% 28.3% 17.3% 2.0% 16.7% 14.1% 12.2% 53.7% 3.3% 21.4% 18.8% 34.2% 25.7%

Other bedroom(s)

DIY 10.8% 45.2% 24.2% 17.9% 2.0% 23.4% 26.6% 15.2% 30.3% 4.5% 15.4% 22.7% 38.8% 23.1%

BIY 17.0% 53.3% 15.6% 12.9% 1.1% 13.4% 23.4% 18.8% 43.6% 0.9% 19.6% 18.8% 24.2% 37.5%

Pro 7.0% 48.4% 18.9% 19.8% 5.9% 23.5% 17.9% 10.0% 43.1% 5.6% 19.6% 15.6% 36.8% 28.0%

Master bath

DIY 2.7% 38.9% 32.2% 23.4% 2.8% 22.3% 26.6% 17.4% 32.5% 1.2% 15.1% 20.6% 40.4% 23.9%

BIY 6.4% 49.5% 25.0% 16.4% 2.7% 10.8% 18.2% 19.3% 48.0% 3.6% 16.8% 17.8% 42.2% 23.3%

Pro 4.8% 39.2% 24.7% 27.4% 3.9% 8.3% 15.7% 19.8% 52.0% 4.2% 22.1% 22.9% 32.7% 22.3%

Other bathroom

DIY 5.2% 42.7% 28.6% 21.5% 2.0% 22.7% 24.9% 20.4% 28.1% 3.8% 15.3% 20.4% 39.5% 24.8%

BIY 5.5% 52.6% 19.8% 17.2% 4.9% 16.5% 12.5% 13.0% 57.7% 0.3% 25.9% 12.3% 39.2% 22.6%

Pro 2.9% 40.5% 26.2% 25.4% 5.0% 18.2% 23.4% 13.8% 41.7% 3.0% 23.4% 25.5% 31.0% 20.1%

Page 57: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Budget for Planned Projects

Has Budget No Budget

Living Room 36.0% 64.0%Family Room/Den/Library 36.5% 63.5%Kitchen 38.1% 61.9%Lawn & Garden/Landscaping 38.2% 61.8%Gutters 40.6% 59.4%Deck/Patio/Porch/Sun Room/Fencing 42.8% 57.2%Driveway/Walk 43.3% 56.7%Roof 44.0% 56.0%Siding 44.3% 55.7%Insulation 44.8% 55.2%Security System/Security Lighting 45.0% 55.0%Swimming pool/Hot tub 45.2% 54.8%Windows 46.5% 53.5%Home automation/Connected or Smart Home Products 48.9% 51.1%Exterior Door

48.9% 51.1%

Paint Exterior 49.1% 50.9%

Has Budget No Budget

Other bedroom(s) 34.6% 65.4%

Plumbing/Electrical 36.1% 63.9%

Basement 37.5% 62.5%

Specialty Room 37.9% 62.1%

Other bathroom 38.5% 61.5%

Dining Room 38.6% 61.4%

Garage/Carport 39.7% 60.3%

Hallway/Entry 39.8% 60.2%

Paint Interior 40.0% 60.0%

Powder Room/Guest Bath 40.6% 59.4%

Heating/Air Conditioning/Ventilation 40.7% 59.3%

Master bedroom 41.9% 58.1%

Home Office 42.5% 57.5%

Master bath 43.2% 56.8%

Attic 44.7% 55.3%

Alternative Energy 52.3% 47.7%

Page 58: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Budget for Planned Project by Planned Completion Method

DIY BIY Pro

Has Budget

No Budget

Has Budget

No Budget

Has Budget

No Budget

Driveway/Walk 40.5% 59.5% 52.5% 47.5% 44.6% 55.4%Deck/Patio/Porch/Sun

Room/Fencing39.4% 60.6% 51.0% 49.0% 47.3% 52.7%

Lawn &

Garden/Landscaping37.0% 63.0% 46.8% 53.2% 42.0% 58.0%

Swimming pool/Hot tub 35.6% 64.4% 61.0% 39.0% 49.9% 50.1%Windows 44.6% 55.4% 56.1% 43.9% 43.5% 56.5%Siding 41.4% 58.6% 53.2% 46.8% 43.5% 56.5%Roof 44.1% 55.9% 53.6% 46.4% 40.3% 59.7%Gutters 36.1% 63.9% 52.7% 47.3% 43.4% 56.6%Exterior Door 47.2% 52.8% 53.1% 46.9% 49.7% 50.3%Paint Exterior 45.5% 54.5% 59.2% 40.8% 51.7% 48.3%Insulation 41.1% 58.9% 55.1% 44.9% 43.4% 56.6%Living Room 29.4% 70.6% 49.3% 50.7% 50.2% 49.8%Family

Room/Den/Library29.3% 70.7% 56.4% 43.6% 43.6% 56.4%

Kitchen 33.5% 66.5% 44.4% 55.6% 45.1% 54.9%Home

automation/Connected

or Smart Home

Products

40.9% 59.1% 59.1% 40.9% 58.6% 41.4%

Security

System/Security

Lighting

40.3% 59.7% 52.6% 47.4% 48.0% 52.0%

DIY BIY Pro

Has Budget

No Budget

Has Budget

No Budget

Has Budget

No Budget

Dining Room 32.9% 67.1% 49.4% 50.6% 46.9% 53.1%

Home Office 34.3% 65.7% 53.2% 46.8% 63.0% 37.0%

Garage/Carport 30.2% 69.8% 61.1% 38.9% 49.1% 50.9%Specialty Room

(exercise room, craft

room, etc.)

26.8% 73.2% 58.8% 41.2% 56.6% 43.4%

Powder Room/Guest

Bath33.8% 66.2% 53.6% 46.4% 51.5% 48.5%

Basement 33.4% 66.6% 53.4% 46.6% 40.5% 59.5%

Attic 38.6% 61.4% 59.4% 40.6% 46.6% 53.4%

Hallway/Entry 33.9% 66.1% 49.3% 50.7% 53.8% 46.2%Heating/Air

Conditioning/Ventilati

on

34.1% 65.9% 43.9% 56.1% 44.6% 55.4%

Alternative Energy

(Solar, Wind, etc.)51.7% 48.3% 58.5% 41.5% 49.1% 50.9%

Plumbing/Electrical 33.3% 66.7% 45.2% 54.8% 35.2% 64.8%

Paint Interior 38.8% 61.2% 45.2% 54.8% 44.8% 55.2%

Master bedroom 36.3% 63.7% 53.3% 46.7% 51.8% 48.2%

Other bedroom(s) 30.6% 69.4% 41.3% 58.7% 50.9% 49.1%

Master bath 40.0% 60.0% 49.2% 50.8% 46.0% 54.0%

Other bathroom 34.0% 66.0% 49.2% 50.8% 42.4% 57.6%

Page 59: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Total Planned Budget

Mean Median

Driveway/Walk $ 884 $ 222

Deck/Patio/Porch/Sun Room/Fencing $ 1,025 $ 400

Lawn & Garden/Landscaping $ 463 $ 200

Swimming pool/Hot tub $ 1,031 $ 200

Windows $ 960 $ 300

Siding $ 627 $ 100

Roof $ 1,667 $ 500

Gutters $ 442 $ 150

Exterior Door $ 403 $ 200

Paint Exterior $ 628 $ 200

Insulation $ 675 $ 200

Living Room $ 657 $ 250

Family Room/Den/Library $ 640 $ 200

Kitchen $ 1,324 $ 500 Home automation/Connected or Smart

Home Products$ 640 $ 145

Security System/Security Lighting $ 495 $ 200

Mean Median

Dining Room $ 736 $ 200

Home Office $ 696 $ 250

Garage/Carport $ 691 $ 200 Specialty Room (exercise room, craft

room, etc.)$ 444 $ 125

Powder Room/Guest Bath $ 702 $ 200

Basement $ 855 $ 300

Attic $ 359 $ 80

Hallway/Entry $ 319 $ 100

Heating/Air Conditioning/Ventilation $ 1,545 $ 500

Alternative Energy (Solar, Wind, etc.) $ 1,053 $ 160

Plumbing/Electrical $ 695 $ 250

Paint Interior $ 383 $ 150

Master bedroom $ 866 $ 333

Other bedroom(s) $ 465 $ 150

Master bath $ 1,126 $ 400

Other bathroom $ 1,020 $ 300

Page 60: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Total Planned Budget by Planned Completion Method

DIY BIY Pro

Mean Median Mean Median Mean Median

Driveway/Walk $ 468 $ 200 $ 856 $ 200 $ 1,567 $ 500

Deck/Patio/Porch/Sun Room/Fencing $ 710 $ 300 $ 1,050 $ 300 $ 1,804 $ 1,000

Lawn & Garden/Landscaping $ 385 $ 200 $ 754 $ 225 $ 811 $ 500

Swimming pool/Hot tub $ 729 $ 200 $ 1,023 $ 50 $ 1,376 $ 400

Windows $ 767 $ 300 $ 814 $ 120 $ 1,298 $ 500

Siding $ 555 $ 110 $ 525 $ 14 $ 797 $ 234

Roof $ 956 $ 400 $ 949 $ 100 $ 2,636 $ 1,800

Gutters $ 296 $ 100 $ 310 $ 70 $ 767 $ 380

Exterior Door $ 307 $ 150 $ 374 $ 200 $ 664 $ 350

Paint Exterior $ 403 $ 200 $ 574 $ 130 $ 1,317 $ 800

Insulation $ 303 $ 100 $ 866 $ 150 $ 1,098 $ 400

Living Room $ 444 $ 200 $ 1,024 $ 500 $ 814 $ 300

Family Room/Den/Library $ 588 $ 250 $ 629 $ 150 $ 793 $ 306

Kitchen $ 1,029 $ 350 $ 1,494 $ 500 $ 1,744 $ 1,000

Home automation/Connected or Smart Home

Products$ 474 $ 200 $ 500 $ 88 $ 1,094 $ 250

Security System/Security Lighting $ 384 $ 200 $ 355 $ 100 $ 782 $ 321

Page 61: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Total Planned Budget by Planned Completion Method

DIY BIY Pro

Mean Median Mean Median Mean Median

Dining Room $ 842 $ 200 $ 583 $ 233 $ 645 $ 122

Home Office $ 599 $ 250 $ 524 $ 150 $ 1,089 $ 500

Garage/Carport $ 432 $ 200 $ 611 $ 150 $ 1,157 $ 500

Specialty Room (exercise room, craft room,

etc.)$ 507 $ 100 $ 361 $ 90 $ 438 $ 145

Powder Room/Guest Bath $ 466 $ 150 $ 869 $ 390 $ 1,045 $ 400

Basement $ 754 $ 250 $ 565 $ 100 $ 1,390 $ 500

Attic $ 389 $ 100 $ 326 $ 12 $ 336 $ 100

Hallway/Entry $ 239 $ 100 $ 335 $ 150 $ 551 $ 150

Heating/Air Conditioning/Ventilation $ 1,002 $ 300 $ 796 $ 366 $ 2,109 $ 800

Alternative Energy (Solar, Wind, etc.) $ 492 $ 90 $ 790 $ 160 $ 1,831 $ 600

Plumbing/Electrical $ 560 $ 120 $ 374 $ 150 $ 1,027 $ 500

Paint Interior $ 253 $ 150 $ 566 $ 200 $ 1,073 $ 500

Master bedroom $ 638 $ 300 $ 1,398 $ 233 $ 1,007 $ 500

Other bedroom(s) $ 429 $ 150 $ 550 $ 250 $ 529 $ 200

Master bath $ 720 $ 200 $ 1,169 $ 400 $ 1,889 $ 1,000

Other bathroom $ 602 $ 200 $ 1,206 $ 400 $ 1,719 $ 980

Page 62: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Appendix C

Page 63: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

PPTS Background

o

o

o

o

Page 64: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Product Category Purchases

15.3%

18.6%

20.3%

23.6%

25.8%

29.0%

30.4%

32.6%

36.4%

37.0%

39.5%

43.7%

50.1%

60.3%

0.0% 20.0% 40.0% 60.0% 80.0%

Doors, Windows, and Millwork

Outdoor Living

Heating, Ventilation, and Air Conditioning

Kitchen and Bath Remodeling

Lumber and Building Materials

Major Household Appliances

Power Tools and Accessories

Wall, Window, Ceiling, and Floor Coverings

Hand Tools and Accessories

Hardware

Plumbing

Electrical and Lighting

Paint and Sundries

Lawn and Garden

2017 Product Category Purchases

(% of Homeowners)

Page 65: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

DIY-driven definition

DIY Driven

DIY Driven homeowners prefer to tackle the majority of home improvement projects themselves, rather than hiring professionals (even if they could afford to pay

professionals). Their neighbors and friends come to them as sources of information about DIY projects, and they feel that they have both the time and knowledge to

complete most projects. They enjoy doing yard work.

Purchaser themes are split into High and Low based on the strength of

agreement to the attitude questions that go into each Theme. Those who are in the High group for each Theme

are those who score 8-10 on a 10 point scale. When themes are detailed, the

High group of each theme is analyzed.

DIY-driven attitudinal inputs• There aren’t many home improvement projects that I

wouldn’t consider doing myself• My neighbors or friends come to me as a source of

information about do-it-yourself projects• I prefer to do projects myself even if I could afford to

pay a professional• I don’t have the knowledge to do any do-it-yourself

projects (reverse score)• I don’t have the time to do any do-it-yourself projects

(reverse score)• I enjoy doing yard work

Page 66: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Category

DIY Pro

Shared

with Pro

Don't

knowHardware 94.2% 4.8% 0.7% 0.3%

Power Tools/Accessories 97.5% 1.1% 0.3% 1.1%

Hand Tools/Accessories 97.9% 0.5% 0.4% 1.1%

Lumber & Building Materials 82.7% 14.4% 2.4% 0.5%

Kitchen And Bath Remodeling 74.8% 20.8% 3.2% 1.1%

Plumbing 80.2% 17.1% 2.2% 0.5%

Heating/Ventilation/Air Conditioning 71.0% 24.7% 2.2% 2.1%

Major Household Appliances 62.3% 28.7% 6.7% 2.3%

Electrical And Lighting 89.3% 8.6% 1.4% 0.6%

Wall/Window/Ceiling And Floor

Coverings

81.9% 15.6% 1.9% 0.5%

Doors/Windows/Millwork 61.0% 34.4% 3.1% 1.6%

Paint And Sundries 96.7% 2.2% 0.8% 0.3%

Lawn And Garden 97.5% 1.5% 0.4% 0.6%

Outdoor Living 89.3% 8.0% 2.1% 0.6%

Page 67: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product - Hardware

DIY ProShared

with Pro

Don't

know

Hardware Door knob/lock set 92.3% 7.3% 0.2% 0.1%

Hardware Dead bolt lock 92.6% 6.9% 0.4% 0.2%

HardwareDecorative door hardware (kick plate/mail slot/door

knocker/house numbers)85.2% 10.2% 4.3% 0.2%

Hardware Cabinet hardware 85.7% 11.7% 2.6% 0.0%

Hardware Shelving hardware/brackets 93.9% 4.5% 0.0% 1.6%

Hardware Storage/closet organizer system 98.3% 0.4% 1.2% 0.0%

Hardware Storage hooks/pegboard hooks/hanging devices 98.1% 0.5% 0.0% 1.4%

Hardware Storage system for garage or basement 88.2% 11.0% 0.7% 0.0%

Hardware Nails/screws/anchors 97.8% 1.8% 0.2% 0.2%

Hardware Door hinges 95.6% 3.8% 0.3% 0.3%

Hardware Gate hardware 90.3% 9.4% 0.0% 0.3%

Hardware Mail box 92.4% 7.3% 0.4% 0.0%

Hardware Garage parking assistant 91.2% 0.0% 6.5% 2.3%

Page 68: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Power Tools/Accessories

DIY ProShared

with ProDon't know

Power Tools and Accessories Drill/Driver 98.1% 1.3% 0.1% 0.5%

Power Tools and Accessories Saw (circular, jig, reciprocating) 93.7% 2.1% 1.9% 2.3%

Power Tools and Accessories Power screwdriver 99.1% 0.3% 0.0% 0.6%

Power Tools and Accessories High-speed rotary tool 96.8% 2.5% 0.3% 0.4%

Power Tools and Accessories Spiral saw/drywall cut-out tool 99.3% 0.0% 0.7% 0.0%

Power Tools and Accessories Combo kit (multiple tools in one case) 99.7% 0.0% 0.0% 0.3%

Power Tools and Accessories Bench tools (table saw, miter saw, drill press, etc.) 99.6% 0.0% 0.0% 0.4%

Power Tools and Accessories Nail gun/staple gun 97.5% 2.4% 0.0% 0.1%

Power Tools and Accessories Sander (belt, palm, etc.) 99.5% 0.0% 0.3% 0.3%

Power Tools and Accessories Oscillating tool 99.0% 1.0% 0.0% 0.0%

Power Tools and Accessories Router 90.9% 4.4% 0.9% 3.8%

Power Tools and Accessories Grinder/polisher 99.8% 0.2% 0.0% 0.0%

Power Tools and Accessories Air compressor 96.6% 3.1% 0.0% 0.2%

Power Tools and Accessories Wet/Dry Vacuum 95.4% 1.2% 1.0% 2.4%

Power Tools and Accessories Other tools 95.2% 0.0% 0.0% 4.8%

Power Tools and Accessories Drill bit 98.8% 0.1% 0.0% 1.0%

Power Tools and Accessories Screwdriver bit 96.8% 1.4% 0.1% 1.7%

Power Tools and Accessories Router bit 98.2% 0.8% 1.0% 0.0%

Power Tools and Accessories Circular saw blade 99.8% 0.2% 0.0% 0.0%

Power Tools and Accessories Saw blade (for jigsaw, reciprocating saw) 100.0% 0.0% 0.0% 0.0%

Power Tools and Accessories Sanding sheets/disks, etc. (for power tools) 98.2% 0.7% 0.0% 1.1%

Power Tools and Accessories Grinding wheel 97.8% 0.0% 0.0% 2.2%

Power Tools and Accessories Hole saw 99.5% 0.5% 0.0% 0.0%

Power Tools and Accessories Accessory set (variety of sizes/types in one case) 94.4% 1.7% 0.0% 3.9%

Power Tools and Accessories Router table 87.4% 11.0% 0.9% 0.6%

Power Tools and Accessories Bench tool accessories (table saw blades, band saw blades) 98.7% 0.9% 0.3% 0.0%

Power Tools and Accessories Other accessories 96.8% 0.5% 0.3% 2.3%

Page 69: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Hand Tools/Accessories

DIY ProShared

with Pro

Don't

know

Hand Tools and Accessories Level 97.5% 0.1% 1.9% 0.5%

Hand Tools and Accessories Hammer 97.4% 0.2% 0.0% 2.4%

Hand Tools and Accessories Wrench (including socket) 97.6% 0.0% 1.4% 1.0%

Hand Tools and Accessories Saw (hand, hack, etc.) 98.7% 0.4% 0.3% 0.6%

Hand Tools and Accessories Crowbar/demolition tool 97.2% 2.1% 0.0% 0.6%

Hand Tools and AccessoriesMeasuring tool (e.g., measuring tape and laser measuring

devices)98.2% 0.1% 0.1% 1.7%

Hand Tools and Accessories Screwdriver 99.4% 0.0% 0.0% 0.6%

Hand Tools and Accessories Staple gun 96.6% 0.4% 0.0% 3.1%

Hand Tools and Accessories Tool box 99.1% 0.6% 0.0% 0.4%

Hand Tools and Accessories Tool set (multiple tool types) 97.4% 0.0% 2.3% 0.3%

Hand Tools and Accessories Tool belt 89.1% 5.7% 0.0% 5.2%

Hand Tools and Accessories Pliers 98.4% 1.1% 0.0% 0.6%

Hand Tools and Accessories Glue gun 97.6% 2.4% 0.0% 0.0%

Hand Tools and Accessories Utility knife 99.8% 0.1% 0.1% 0.1%

Hand Tools and Accessories Stud finder 93.0% 0.0% 2.1% 4.8%

Hand Tools and Accessories Sawhorse 100.0% 0.0% 0.0% 0.0%

Hand Tools and Accessories Work gloves, Knee pads, and other protective gear 97.2% 0.5% 0.2% 2.1%

Hand Tools and Accessories Flashlight/work light 99.7% 0.0% 0.0% 0.2%

Hand Tools and Accessories Ratchet tie downs 97.5% 2.5% 0.0% 0.0%

Hand Tools and Accessories Ladder 96.8% 0.6% 1.1% 1.5%

Page 70: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Lumber/Building Materials

DIY ProShared

with Pro

Don't

know

Lumber and Building Materials Lumber 87.3% 8.9% 3.7% 0.1%

Lumber and Building Materials Synthetic decking material 76.6% 22.2% 1.3% 0.0%

Lumber and Building Materials Housewrap 77.9% 21.5% 0.5% 0.0%

Lumber and Building Materials Ceramic tile backer board 84.4% 3.7% 11.9% 0.0%

Lumber and Building Materials Roofing/shingles 47.3% 49.6% 2.3% 0.7%

Lumber and Building Materials Exterior siding 54.9% 43.7% 0.6% 0.8%

Lumber and Building Materials Drywall/gypsum board 84.1% 13.3% 2.6% 0.0%

Lumber and Building Materials Panel products (plywood, particle board, etc.) 91.8% 5.5% 2.6% 0.1%

Lumber and Building Materials Insulation 81.9% 17.1% 0.9% 0.0%

Lumber and Building Materials Drywall repair kit 95.4% 4.1% 0.3% 0.2%

Lumber and Building Materials Weather stripping/home weatherization 96.9% 3.1% 0.0% 0.0%

Lumber and Building Materials Fencing 70.1% 23.9% 5.2% 0.9%

Lumber and Building Materials Concrete Mix 94.1% 2.5% 1.3% 2.1%

Lumber and Building Materials Rain gutter 73.8% 25.5% 0.0% 0.7%

Lumber and Building Materials Gate 76.5% 16.4% 4.2% 2.9%

Page 71: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Kitchen/Bath Remodel

DIY ProShared

with Pro

Don't

know

Kitchen and Bath Remodeling Toilet topper cabinet 89.4% 5.9% 0.7% 4.1%

Kitchen and Bath Remodeling Bath hardware (wall-mounted) 79.3% 15.2% 5.2% 0.3%

Kitchen and Bath Remodeling Kitchen cabinets 56.3% 35.5% 7.3% 0.9%

Kitchen and Bath Remodeling Garbage disposal 64.6% 32.4% 2.8% 0.1%

Kitchen and Bath Remodeling Bathroom vanity top/counter 62.8% 29.8% 5.1% 2.3%

Kitchen and Bath Remodeling Bathroom vanity cabinet 64.2% 33.4% 1.9% 0.5%

Kitchen and Bath Remodeling Kitchen countertop 43.0% 44.6% 8.2% 4.2%

Kitchen and Bath Remodeling Kitchen sink 61.0% 29.8% 7.8% 1.4%

Kitchen and Bath Remodeling Bathroom sink 63.3% 30.0% 5.9% 0.8%

Kitchen and Bath Remodeling Toilet seat 96.6% 3.4% 0.0% 0.1%

Kitchen and Bath Remodeling Tub/shower surround 60.3% 30.9% 7.5% 1.3%

Kitchen and Bath Remodeling Tub/shower door 50.8% 40.5% 7.1% 1.6%

Kitchen and Bath Remodeling Bathtub (conventional, whirlpool) 64.4% 30.2% 2.7% 2.6%

Kitchen and Bath Remodeling Medicine cabinet 80.8% 17.9% 0.2% 1.0%

Kitchen and Bath Remodeling Laundry room/mud room sink 84.7% 10.4% 3.2% 1.8%

Kitchen and Bath Remodeling Shower tray 87.1% 11.5% 0.5% 1.0%

Page 72: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product - Plumbing

DIY ProShared

with Pro

Don't

know

Plumbing Toilet repair parts 91.0% 6.9% 2.0% 0.1%

Plumbing Pipe/fittings 80.3% 16.5% 1.0% 2.1%

Plumbing Toilet 61.9% 32.6% 4.2% 1.2%

Plumbing Faucet 77.4% 19.6% 2.7% 0.2%

Plumbing Pipe insulation 81.2% 17.5% 0.9% 0.4%

Plumbing Wall-mounted shower head/nozzle 90.5% 9.0% 0.5% 0.0%

Plumbing Hand-held shower head/nozzle 93.7% 5.8% 0.4% 0.1%

Plumbing Sink repair item (such as P-Trap, J-Trap, etc.) 85.8% 12.6% 1.2% 0.3%

Plumbing Water softener 61.7% 35.2% 2.0% 1.1%

Plumbing Water filtration system 75.2% 23.7% 0.7% 0.4%

Plumbing Faucet repair parts 86.1% 12.1% 1.8% 0.0%

Plumbing Pump 67.4% 20.6% 7.1% 4.9%

Plumbing Water heater 49.2% 46.4% 4.1% 0.4%

Page 73: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product - HVAC

DIY ProShared

with Pro

Don't

know

Heating/Ventilation/Air ConditioningAir conditioner (central, split system, through-wall or

room)45.9% 49.0% 2.5% 2.5%

Heating/Ventilation/Air Conditioning Air purifier 95.7% 2.9% 0.4% 1.1%

Heating/Ventilation/Air Conditioning Humidifier 93.1% 4.0% 2.5% 0.3%

Heating/Ventilation/Air Conditioning Dehumidifier 98.3% 1.4% 0.0% 0.3%

Heating/Ventilation/Air Conditioning Attic ventilation 45.7% 50.9% 1.8% 1.6%

Heating/Ventilation/Air Conditioning Heating system 36.2% 57.5% 5.3% 1.0%

Heating/Ventilation/Air Conditioning Thermostat 73.6% 21.4% 2.4% 2.7%

Heating/Ventilation/Air Conditioning Bathroom ventilation 63.7% 34.1% 1.3% 0.9%

Heating/Ventilation/Air Conditioning Electric wall/baseboard/ceiling/kickspace heater 82.2% 9.7% 4.0% 4.2%

Heating/Ventilation/Air Conditioning Fireplace 66.1% 25.5% 1.9% 6.4%

Heating/Ventilation/Air Conditioning Radiant Floor Heat 69.4% 21.9% 0.5% 8.1%

Heating/Ventilation/Air Conditioning Radon Mitigation Ventilator 64.4% 29.9% 0.0% 5.7%

Heating/Ventilation/Air Conditioning Whole house/Central Ventilation System 49.9% 46.5% 2.7% 0.9%

Page 74: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Major Appliances

DIY ProShared

with Pro

Don't

know

Major Household Appliances Central Vacuum System 87.0% 2.7% 4.4% 6.0%

Major Household Appliances Clothes washer 59.3% 34.7% 5.6% 0.4%

Major Household Appliances Clothes dryer 65.8% 26.9% 4.4% 2.9%

Major Household Appliances Dishwasher 58.8% 33.8% 5.9% 1.4%

Major Household Appliances Refrigerator 55.5% 30.3% 13.1% 1.2%

Major Household Appliances Freestanding freezer 78.9% 14.7% 6.2% 0.2%

Major Household Appliances Freestanding range 57.4% 32.0% 8.1% 2.6%

Major Household Appliances Range hood/vent 55.9% 36.6% 2.5% 5.0%

Major Household Appliances Wall oven/built-in oven 41.6% 44.2% 12.3% 1.9%

Major Household Appliances Cooktop/surface unit 61.3% 31.9% 1.9% 4.8%

Major Household Appliances Microwave/hood combination 78.1% 13.1% 2.6% 6.2%

Page 75: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Electrical/Lighting

DIY ProShared

with Pro

Don't

know

Electrical and Lighting Interior light fixture 86.4% 10.5% 3.0% 0.1%

Electrical and Lighting Exterior light fixture 85.7% 13.4% 0.3% 0.5%

Electrical and Lighting Light switch 91.7% 6.1% 1.5% 0.8%

Electrical and Lighting Breaker 72.0% 22.3% 0.7% 4.9%

Electrical and Lighting Load center or breaker box 51.6% 35.5% 6.8% 6.1%

Electrical and Lighting Electric wire/cable 81.7% 12.5% 3.2% 2.6%

Electrical and Lighting Ceiling fan 78.5% 20.0% 1.6% 0.0%

Electrical and Lighting Garage door opener 67.2% 28.6% 3.7% 0.6%

Electrical and Lighting Smoke/gas/radon detector 91.1% 7.5% 1.3% 0.1%

Electrical and Lighting Home security products 78.9% 17.8% 2.9% 0.4%

Electrical and Lighting Every day or decorative light bulbs 98.5% 0.6% 0.7% 0.2%

Electrical and Lighting Timers 99.5% 0.2% 0.0% 0.3%

Electrical and Lighting Surge protection 97.3% 1.8% 0.0% 0.9%

Electrical and Lighting Door bell & chime 91.7% 5.6% 0.6% 2.1%

Electrical and Lighting Vanity cabinet lighting 76.3% 18.6% 1.9% 3.2%

Electrical and Lighting Electrical generator 84.5% 15.0% 0.4% 0.0%

Electrical and Lighting Receptacle or electric outlet 89.8% 9.7% 0.6% 0.0%

Electrical and Lighting Wall plate 96.2% 2.6% 1.1% 0.1%

Electrical and Lighting Intercom 83.0% 5.0% 11.2% 0.8%

Electrical and Lighting Smart-home hub 96.3% 2.4% 0.9% 0.4%

Page 76: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product –Wall/Window/Ceiling/Floor Coverings

DIY ProShared

with Pro

Don't

know

Wall/Window/Ceiling/Floor Coverings Ceiling tiles/drop ceiling panels/grid 81.8% 17.4% 0.4% 0.4%

Wall/Window/Ceiling/Floor Coverings Wallpaper 89.9% 6.7% 2.7% 0.7%

Wall/Window/Ceiling/Floor Coverings Window Treatments (blinds, shades, curtains) 93.1% 6.8% 0.0% 0.0%

Wall/Window/Ceiling/Floor Coverings Paneling 74.2% 9.2% 14.7% 1.8%

Wall/Window/Ceiling/Floor Coverings Tile (marble tile, natural stone tile, etc.) 59.8% 37.3% 2.7% 0.2%

Wall/Window/Ceiling/Floor Coverings Vinyl floor tile/sheet 77.8% 18.0% 1.0% 3.2%

Wall/Window/Ceiling/Floor Coverings Hardwood flooring (solid wood) 67.8% 27.9% 3.3% 1.1%

Wall/Window/Ceiling/Floor Coverings Engineered hardwood flooring 70.9% 27.2% 1.4% 0.5%

Wall/Window/Ceiling/Floor Coverings Laminate flooring 72.2% 25.5% 2.0% 0.3%

Wall/Window/Ceiling/Floor Coverings Carpeting (wall-to-wall) 34.5% 60.8% 4.3% 0.4%

Wall/Window/Ceiling/Floor Coverings Decorative mirrors/tiles 90.5% 8.1% 0.6% 0.8%

Wall/Window/Ceiling/Floor Coverings Area rugs (3' x 5' or larger) 99.0% 0.4% 0.2% 0.4%

Wall/Window/Ceiling/Floor Coverings Grout 83.2% 12.7% 4.1% 0.0%

Wall/Window/Ceiling/Floor Coverings Grout sealer 89.6% 5.8% 4.6% 0.0%

Page 77: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Doors/Windows/Millwork

DIY ProShared

with Pro

Don't

know

Doors/Windows/Millwork Patio door 58.7% 36.2% 3.9% 1.2%

Doors/Windows/Millwork Exterior door 46.9% 48.7% 2.5% 1.9%

Doors/Windows/Millwork Storm/screen door 61.1% 37.3% 1.6% 0.0%

Doors/Windows/Millwork Regular window 39.6% 57.0% 2.9% 0.5%

Doors/Windows/Millwork Storm window 65.8% 27.4% 5.9% 0.9%

Doors/Windows/Millwork Molding 87.3% 9.3% 0.6% 2.8%

Doors/Windows/Millwork Interior passage door 79.5% 17.6% 1.2% 1.7%

Doors/Windows/Millwork Closet door 72.9% 22.3% 3.8% 1.0%

Doors/Windows/Millwork Skylight 56.6% 32.5% 4.9% 6.0%

Doors/Windows/Millwork Shutters 59.3% 26.3% 13.6% 0.8%

Doors/Windows/Millwork Overhead garage door 50.4% 46.5% 1.9% 1.1%

Doors/Windows/Millwork Garage Screen Door 75.9% 12.9% 0.9% 10.4%

Page 78: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Paint and Sundries

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with Pro

Don't

know

Paint and Sundries Tape 97.8% 0.4% 1.3% 0.5%

Paint and Sundries Varnish/polyurethane 98.3% 1.4% 0.3% 0.0%

Paint and Sundries Spray paint 98.3% 0.2% 1.0% 0.5%

Paint and Sundries Exterior paint 88.3% 8.7% 3.0% 0.0%

Paint and Sundries Interior paint 92.9% 5.7% 1.0% 0.4%

Paint and Sundries Exterior stain 94.3% 4.6% 1.1% 0.0%

Paint and Sundries Interior stain 97.5% 2.5% 0.0% 0.0%

Paint and Sundries Wood Cleaners/Strippers 98.1% 1.3% 0.0% 0.6%

Paint and Sundries Spackling 99.7% 0.0% 0.3% 0.1%

Paint and Sundries Sandpaper/steel wool 100.0% 0.0% 0.0% 0.0%

Paint and Sundries Paint brush/roller/pan/pad 98.0% 1.3% 0.4% 0.2%

Paint and Sundries Paint sprayer/power roller 95.0% 3.4% 0.4% 1.2%

Paint and Sundries Paint scraper/putty knife 99.2% 0.0% 0.8% 0.0%

Paint and Sundries Garage floor coating 96.0% 3.4% 0.6% 0.0%

Paint and Sundries Exterior waterproofing/wood preservative/sealant 93.6% 2.9% 3.1% 0.3%

Paint and Sundries Caulk 98.1% 0.9% 0.2% 0.8%

Paint and Sundries Adhesive/glue 99.8% 0.0% 0.0% 0.2%

Paint and Sundries Cement repair/maintenance/waterproofing products 96.1% 3.3% 0.5% 0.2%

Paint and Sundries Aerosol foam insulation 99.1% 0.4% 0.2% 0.3%

Paint and Sundries Paint thinner 96.3% 3.6% 0.0% 0.1%

Paint and Sundries Driveway sealer 88.3% 11.4% 0.3% 0.0%

Page 79: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Lawn and Garde

DIY ProShared

with Pro

Don't

know

Lawn and Garden Landscape lighting 92.4% 6.7% 0.6% 0.3%

Lawn and Garden Lawn edger 97.3% 1.9% 0.0% 0.8%

Lawn and Garden Pressure washer 97.4% 0.3% 0.0% 2.3%

Lawn and Garden Fertilizer 96.7% 2.0% 0.8% 0.5%

Lawn and Garden Insecticide/pesticide 98.8% 0.7% 0.3% 0.2%

Lawn and Garden Garden hose 99.4% 0.0% 0.0% 0.6%

Lawn and Garden Long handled tools 96.3% 2.9% 0.0% 0.8%

Lawn and Garden Leaf blower 97.6% 1.0% 0.1% 1.4%

Lawn and Garden Landscape fabric 97.4% 2.5% 0.0% 0.1%

Lawn and Garden String/line trimmer 99.4% 0.0% 0.0% 0.6%

Lawn and Garden Hedge trimmer 96.0% 3.6% 0.0% 0.4%

Lawn and Garden Riding lawn mower 98.2% 0.3% 1.2% 0.4%

Lawn and Garden Other lawn mower 98.4% 1.3% 0.0% 0.3%

Lawn and Garden Snow blower 98.4% 0.0% 0.0% 1.6%

Lawn and Garden Chain saw 99.4% 0.0% 0.0% 0.6%

Lawn and Garden Underground sprinkler system 80.6% 17.9% 1.5% 0.0%

Lawn and Garden Arbor/trellis 95.6% 2.3% 1.1% 0.9%

Lawn and Garden Wheelbarrow 97.5% 0.1% 0.3% 2.1%

Lawn and Garden Hose reel 99.5% 0.3% 0.0% 0.3%

Lawn and Garden Pruning tools 99.9% 0.0% 0.0% 0.1%

Lawn and Garden Concrete pavers 86.4% 8.4% 2.6% 2.6%

Lawn and Garden Retaining wall blocks 84.9% 8.3% 3.1% 3.7%

Lawn and Garden Concrete edger 94.7% 4.6% 0.0% 0.8%

Lawn and Garden Stepping stones 97.7% 1.6% 0.6% 0.1%

Lawn and Garden Grass seed 97.8% 1.3% 0.3% 0.6%

Lawn and Garden Weed killer 98.5% 0.7% 0.6% 0.1%

Page 80: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Purchase user/installer by Product – Outdoor Living

DIY ProShared

with Pro

Don't

know

Outdoor Living Patio or deck retractable awning 85.4% 7.9% 6.0% 0.6%

Outdoor Living Gazebo/Pergolas 81.6% 18.0% 0.0% 0.4%

Outdoor Living Swimming Pool/Spa/Hot tub 63.0% 28.4% 5.3% 3.3%

Outdoor Living Outdoor Heating 94.4% 3.6% 2.0% 0.0%

Outdoor Living Outdoor kitchen 78.5% 17.3% 3.8% 0.5%

Outdoor Living Outdoor storage shed 84.5% 10.4% 4.8% 0.3%

Outdoor Living Outdoor grill 96.6% 2.4% 0.7% 0.2%

Page 81: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –By Category

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Hardware $ 39 $ 21 $ 102 $ 50 $ 94 $ 45 $ 19 $ 15

Power Tools/Accessories $ 63 $ 35 $ 156 $ 100 $ 95 $ 60 $ 54 $ 50

Hand Tools/Accessories $ 27 $ 15 $ 50 $ 25 $ 62 $ 49 $ 27 $ 20

Lumber & Building Materials $ 158 $ 50 $ 1,274 $ 500 $ 348 $ 110 $ 148 $ 93

Kitchen And Bath Remodeling $ 197 $ 60 $ 930 $ 300 $ 1,086 $ 500 $ 361 $ 200

Plumbing $ 80 $ 32 $ 400 $ 200 $ 291 $ 90 $ 131 $ 150

Heating/Ventilation/Air Conditioning $ 352 $ 100 $ 2,395 $ 1,500 $ 1,003 $ 400 $ 401 $ 200

Major Household Appliances $ 528 $ 444 $ 713 $ 599 $ 1,038 $ 700 $ 393 $ 420

Electrical And Lighting $ 60 $ 25 $ 206 $ 100 $ 192 $ 100 $ 64 $ 40

Wall/Window/Ceiling And Floor

Coverings

$ 229 $ 75 $ 1,487 $ 900 $ 751 $ 100 $ 275 $ 150

Doors/Windows/Millwork $ 254 $ 124 $ 1,511 $ 550 $ 300 $ 250 $ 156 $ 124

Paint And Sundries $ 34 $ 15 $ 186 $ 67 $ 158 $ 40 $ 25 $ 30

Lawn And Garden $ 105 $ 35 $ 200 $ 85 $ 165 $ 50 $ 92 $ 60

Outdoor Living $ 577 $ 275 $ 3,064 $ 599 $ 2,401 $ 1,000 $ 797 $ 1,200

Page 82: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Hardware

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Hardware Door knob/lock set $ 38 $ 30 $ 58 $ 30 $ 39 $ 30 $ 20 $ 20

Hardware Dead bolt lock $ 40 $ 30 $ 54 $ 40 $ 132 $ 120 $ 33 $ 33

HardwareDecorative door hardware (kick plate/mail slot/door

knocker/house numbers)$ 41 $ 30 $ 104 $ 84 $ 28 $ 40 $ 30 $ 30

Hardware Cabinet hardware $ 49 $ 32 $ 114 $ 53 $ 55 $ 45

Hardware Shelving hardware/brackets $ 43 $ 28 $ 74 $ 50 $ 27 $ 28

Hardware Storage/closet organizer system $ 96 $ 53 $ 114 $ 53 $ 320 $ 320

Hardware Storage hooks/pegboard hooks/hanging devices $ 20 $ 15 $ 86 $ 100 $ 7 $ 6

Hardware Storage system for garage or basement $ 168 $ 100 $ 493 $ 500 $ 258 $ 200

Hardware Nails/screws/anchors $ 16 $ 10 $ 42 $ 35 $ 20 $ 20 $ 10 $ 10

Hardware Door hinges $ 29 $ 20 $ 54 $ 35 $ 50 $ 50 $ 15 $ 15

Hardware Gate hardware $ 51 $ 30 $ 65 $ 50 $ 30 $ 30

Hardware Mail box $ 47 $ 35 $ 48 $ 50 $ 75 $ 65

Hardware Garage parking assistant $ 73 $ 47 $ 155 $ 50 $ 50 $ 50

Page 83: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Power Tools/Accessories

Mean Median Mean Median Mean Median Mean Median

Power Tools and Accessories Drill/Driver $ 70 $ 50 $ 175 $ 200 $ 34 $ 34 $ 50 $ 50

Power Tools and Accessories Saw (circular, jig, reciprocating) $ 96 $ 69 $ 120 $ 120 $ 30 $ 30 $ 70 $ 70

Power Tools and Accessories Power screwdriver $ 60 $ 49 $ 40 $ 40 $ 34 $ 40

Power Tools and Accessories High-speed rotary tool $ 81 $ 75 $ 123 $ 75 $ 75 $ 75 $ 100 $ 100

Power Tools and Accessories Spiral saw/drywall cut-out tool $ 80 $ 70 $ 350 $ 350

Power Tools and Accessories Combo kit (multiple tools in one case) $ 104 $ 85 $ 83 $ 83

Power Tools and Accessories Bench tools (table saw, miter saw, drill press, etc.) $ 165 $ 149 $ 149 $ 149

Power Tools and Accessories Nail gun/staple gun $ 70 $ 50 $ 132 $ 150 $ 50 $ 50

Power Tools and Accessories Sander (belt, palm, etc.) $ 64 $ 40 $ 45 $ 45 $ 45 $ 45

Power Tools and Accessories Oscillating tool $ 69 $ 50 $ 100 $ 100

Power Tools and Accessories Router $ 133 $ 100 $ 66 $ 70 $ 423 $ 600 $ 100 $ 100

Power Tools and Accessories Grinder/polisher $ 77 $ 50 $ 150 $ 150

Power Tools and Accessories Air compressor $ 169 $ 125 $ 676 $ 750 $ 125 $ 125

Power Tools and Accessories Wet/Dry Vacuum $ 89 $ 70 $ 119 $ 50 $ 60 $ 60 $ 75 $ 70

Power Tools and Accessories Other tools $ 113 $ 50 $ 45 $ 50

Power Tools and Accessories Drill bit $ 14 $ 10 $ 5 $ 5 $ 37 $ 5

Power Tools and Accessories Screwdriver bit $ 14 $ 10 $ 2 $ 2 $ 50 $ 50 $ 41 $ 10

Power Tools and Accessories Router bit $ 28 $ 20 $ 123 $ 123 $ 150 $ 150

Power Tools and Accessories Circular saw blade $ 28 $ 20 $ 20 $ 20

Power Tools and Accessories Saw blade (for jigsaw, reciprocating saw) $ 23 $ 15

Power Tools and Accessories Sanding sheets/disks, etc. (for power tools) $ 18 $ 12 $ 40 $ 40 $ 18 $ 12

Power Tools and Accessories Grinding wheel $ 40 $ 15 $ 30 $ 30

Power Tools and Accessories Hole saw $ 51 $ 25 $ 100 $ 100

Power Tools and Accessories Accessory set (variety of sizes/types in one case) $ 42 $ 30 $ 73 $ 8 $ 35 $ 35

Power Tools and Accessories Router table $ 122 $ 100 $ 42 $ 30 $ 220 $ 220 $ 100 $ 100

Power Tools and AccessoriesBench tool accessories (table saw blades, band saw

blades)$ 61 $ 40 $ 42 $ 8 $ 59 $ 59

Power Tools and Accessories Other accessories $ 46 $ 38 $ 77 $ 38 $ 100 $ 100 $ 37 $ 38

Page 84: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Hand Tools/Accessories

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Hand Tools and Accessories Level $ 17 $ 13 $ 100 $ 100 $ 25 $ 25 $ 15 $ 15

Hand Tools and Accessories Hammer $ 16 $ 12 $ 17 $ 10 $ 15 $ 12

Hand Tools and Accessories Wrench (including socket) $ 23 $ 20 $ 49 $ 49 $ 22 $ 20

Hand Tools and Accessories Saw (hand, hack, etc.) $ 27 $ 20 $ 90 $ 90 $ 105 $ 20 $ 20 $ 20

Hand Tools and Accessories Crowbar/demolition tool $ 30 $ 28 $ 132 $ 100 $ 28 $ 28

Hand Tools and AccessoriesMeasuring tool (e.g., measuring tape and laser

measuring devices)$ 16 $ 10 $ 30 $ 30 $ 120 $ 120 $ 13 $ 10

Hand Tools and Accessories Screwdriver $ 13 $ 10 $ 6 $ 6

Hand Tools and Accessories Staple gun $ 28 $ 20 $ 6 $ 6 $ 20 $ 20

Hand Tools and Accessories Tool box $ 69 $ 36 $ 40 $ 40 $ 36 $ 36

Hand Tools and Accessories Tool set (multiple tool types) $ 54 $ 38 $ 95 $ 95 $ 125 $ 125

Hand Tools and Accessories Tool belt $ 38 $ 30 $ 65 $ 50 $ 17 $ 10

Hand Tools and Accessories Pliers $ 20 $ 14 $ 19 $ 20 $ 14 $ 14

Hand Tools and Accessories Glue gun $ 16 $ 12 $ 19 $ 25

Hand Tools and Accessories Utility knife $ 11 $ 8 $ 50 $ 50 $ 20 $ 20 $ 8 $ 8

Hand Tools and Accessories Stud finder $ 22 $ 20 $ 49 $ 49 $ 34 $ 20

Hand Tools and Accessories Sawhorse $ 52 $ 44

Hand Tools and Accessories Work gloves, Knee pads, and other protective gear $ 19 $ 15 $ 21 $ 25 $ 13 $ 15 $ 12 $ 15

Hand Tools and Accessories Flashlight/work light $ 23 $ 20 $ 15 $ 15 $ 23 $ 23 $ 28 $ 30

Hand Tools and Accessories Ratchet tie downs $ 26 $ 20 $ 114 $ 125

Hand Tools and Accessories Ladder $ 84 $ 75 $ 51 $ 25 $ 100 $ 100 $ 131 $ 134

Page 85: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Lumber/Building Materials

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Lumber and Building Materials Lumber $ 194 $ 100 $ 356 $ 100 $ 198 $ 100 $ 500 $ 500

Lumber and Building Materials Synthetic decking material $ 234 $ 150 $ 1,402 $ 1,500 $ 495 $ 495

Lumber and Building Materials Housewrap $ 118 $ 100 $ 339 $ 120 $ 500 $ 500

Lumber and Building Materials Ceramic tile backer board $ 141 $ 98 $ 647 $ 1,000 $ 140 $ 80

Lumber and Building Materials Roofing/shingles $ 382 $ 250 $ 3,503 $ 1,800 $ 1,062 $ 500 $ 429 $ 550

Lumber and Building Materials Exterior siding $ 783 $ 425 $ 961 $ 425 $ 859 $ 1,250 $ 425 $ 425

Lumber and Building Materials Drywall/gypsum board $ 117 $ 50 $ 328 $ 100 $ 824 $ 1,000

Lumber and Building Materials Panel products (plywood, particle board, etc.) $ 104 $ 60 $ 203 $ 100 $ 142 $ 65 $ 60 $ 60

Lumber and Building Materials Insulation $ 130 $ 58 $ 546 $ 200 $ 431 $ 500

Lumber and Building Materials Drywall repair kit $ 21 $ 17 $ 34 $ 30 $ 27 $ 15 $ 20 $ 20

Lumber and Building Materials Weather stripping/home weatherization $ 39 $ 20 $ 106 $ 50

Lumber and Building Materials Fencing $ 312 $ 148 $ 1,209 $ 500 $ 311 $ 200 $ 232 $ 232

Lumber and Building Materials Concrete Mix $ 63 $ 25 $ 201 $ 300 $ 79 $ 25 $ 25 $ 25

Lumber and Building Materials Rain gutter $ 238 $ 70 $ 700 $ 500 $ 93 $ 93

Lumber and Building Materials Gate $ 149 $ 89 $ 281 $ 150 $ 835 $ 1,000 $ 130 $ 130

Page 86: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Kitchen/Bath Remodel

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Kitchen and Bath Remodeling Toilet topper cabinet $ 76 $ 65 $ 132 $ 100 $ 256 $ 90 $ 80 $ 80

Kitchen and Bath Remodeling Bath hardware (wall-mounted) $ 78 $ 50 $ 157 $ 100 $ 52 $ 35 $ 50 $ 50

Kitchen and Bath Remodeling Kitchen cabinets $ 1,159 $ 300 $ 4,614 $ 3,100 $ 3,995 $ 5,500 $ 715 $ 715

Kitchen and Bath Remodeling Garbage disposal $ 101 $ 95 $ 174 $ 150 $ 134 $ 160 $ 100 $ 100

Kitchen and Bath Remodeling Bathroom vanity top/counter $ 331 $ 200 $ 549 $ 350 $ 479 $ 175 $ 200 $ 200

Kitchen and Bath Remodeling Bathroom vanity cabinet $ 254 $ 200 $ 741 $ 750 $ 1,538 $ 800 $ 188 $ 250

Kitchen and Bath Remodeling Kitchen countertop $ 1,118 $ 450 $ 2,535 $ 2,500 $ 1,832 $ 1,500 $ 1,000 $ 1,000

Kitchen and Bath Remodeling Kitchen sink $ 269 $ 200 $ 352 $ 300 $ 1,028 $ 700 $ 176 $ 200

Kitchen and Bath Remodeling Bathroom sink $ 159 $ 129 $ 267 $ 200 $ 304 $ 150 $ 150 $ 150

Kitchen and Bath Remodeling Toilet seat $ 31 $ 25 $ 99 $ 100 $ 40 $ 45

Kitchen and Bath Remodeling Tub/shower surround $ 745 $ 350 $ 1,028 $ 400 $ 409 $ 500 $ 316 $ 350

Kitchen and Bath Remodeling Tub/shower door $ 365 $ 300 $ 820 $ 500 $ 1,921 $ 2,600 $ 350 $ 350

Kitchen and Bath Remodeling Bathtub (conventional, whirlpool) $ 414 $ 325 $ 793 $ 700 $ 1,519 $ 1,200 $ 500 $ 500

Kitchen and Bath Remodeling Medicine cabinet $ 102 $ 80 $ 180 $ 175 $ 100 $ 100 $ 100 $ 100

Kitchen and Bath Remodeling Laundry room/mud room sink $ 184 $ 160 $ 189 $ 160 $ 189 $ 160 $ 160 $ 160

Kitchen and Bath Remodeling Shower tray $ 55 $ 25 $ 173 $ 30 $ 123 $ 100 $ 83 $ 100

Page 87: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Plumbing

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Plumbing Toilet repair parts $ 22 $ 19 $ 56 $ 25 $ 50 $ 35 $ 23 $ 25

Plumbing Pipe/fittings $ 39 $ 25 $ 147 $ 100 $ 48 $ 50 $ 31 $ 30

Plumbing Toilet $ 201 $ 200 $ 347 $ 250 $ 200 $ 100 $ 200 $ 200

Plumbing Faucet $ 107 $ 78 $ 175 $ 100 $ 229 $ 200 $ 77 $ 78

Plumbing Pipe insulation $ 52 $ 25 $ 467 $ 500 $ 430 $ 500 $ 45 $ 45

Plumbing Wall-mounted shower head/nozzle $ 53 $ 40 $ 72 $ 50 $ 96 $ 65

Plumbing Hand-held shower head/nozzle $ 49 $ 40 $ 66 $ 40 $ 66 $ 75 $ 35 $ 35

Plumbing Sink repair item (such as P-Trap, J-Trap, etc.) $ 37 $ 20 $ 42 $ 25 $ 108 $ 90 $ 20 $ 20

Plumbing Water softener $ 245 $ 100 $ 765 $ 780 $ 796 $ 300 $ 225 $ 225

Plumbing Water filtration system $ 130 $ 75 $ 585 $ 500 $ 1,661 $ 2,362 $ 98 $ 96

Plumbing Faucet repair parts $ 25 $ 20 $ 75 $ 35 $ 31 $ 8

Plumbing Pump $ 136 $ 125 $ 601 $ 400 $ 600 $ 1,000 $ 156 $ 150

Plumbing Water heater $ 418 $ 430 $ 1,165 $ 900 $ 856 $ 600 $ 500 $ 500

Page 88: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer – HVAC

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Heating/Ventilation/Air Conditioning

Air conditioner (central, split system, through-wall or

room)$ 501 $ 300 $ 4,001 $ 3,600 $ 1,946 $ 2,500 $ 423 $ 300

Heating/Ventilation/Air Conditioning

Air purifier $ 109 $ 93 $ 219 $ 235 $ 300 $ 300 $ 109 $ 93

Heating/Ventilation/Air Conditioning

Humidifier $ 81 $ 50 $ 243 $ 100 $ 277 $ 200 $ 50 $ 50

Heating/Ventilation/Air Conditioning

Dehumidifier $ 139 $ 130 $ 449 $ 400 $ 100 $ 100

Heating/Ventilation/Air Conditioning

Attic ventilation $ 143 $ 100 $ 532 $ 400 $ 771 $ 1,230 $ 200 $ 200

Heating/Ventilation/Air Conditioning

Heating system $ 1,514 $ 1,000 $ 3,929 $ 4,000 $ 1,426 $ 1,100 $ 2,780 $ 2,850

Heating/Ventilation/Air Conditioning

Thermostat $ 97 $ 77 $ 186 $ 100 $ 123 $ 55 $ 132 $ 100

Heating/Ventilation/Air Conditioning

Bathroom ventilation $ 118 $ 85 $ 213 $ 199 $ 283 $ 250 $ 340 $ 85

Heating/Ventilation/Air Conditioning

Electric wall/baseboard/ceiling/kickspace heater $ 107 $ 70 $ 549 $ 500 $ 85 $ 60 $ 100 $ 100

Heating/Ventilation/Air Conditioning

Fireplace $ 721 $ 500 $ 1,217 $ 900 $ 659 $ 450 $ 524 $ 500

Heating/Ventilation/Air Conditioning

Radiant Floor Heat $ 86 $ 50 $ 783 $ 653 $ 600 $ 600 $ 120 $ 120

Heating/Ventilation/Air Conditioning

Radon Mitigation Ventilator $ 180 $ 199 $ 621 $ 800 $ 200 $ 200

Heating/Ventilation/Air Conditioning

Whole house/Central Ventilation System $ 4,351 $ 2,500 $ 3,374 $ 2,300 $ 4,890 $ 5,000 $ 2,300 $ 2,300

Page 89: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Major Appliances

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Major Household Appliances Central Vacuum System $ 321 $ 200 $ 1,214 $ 1,200 $ 480 $ 480 $ 200 $ 200

Major Household Appliances Clothes washer $ 523 $ 500 $ 595 $ 500 $ 685 $ 600 $ 500 $ 500

Major Household Appliances Clothes dryer $ 497 $ 450 $ 609 $ 500 $ 718 $ 600 $ 465 $ 450

Major Household Appliances Dishwasher $ 498 $ 500 $ 601 $ 600 $ 596 $ 650 $ 500 $ 500

Major Household Appliances Refrigerator $ 966 $ 925 $ 1,159 $ 1,100 $ 1,724 $ 1,500 $ 965 $ 925

Major Household Appliances Freestanding freezer $ 331 $ 200 $ 596 $ 600 $ 381 $ 300 $ 249 $ 249

Major Household Appliances Freestanding range $ 635 $ 500 $ 630 $ 500 $ 619 $ 745 $ 565 $ 565

Major Household Appliances Range hood/vent $ 232 $ 200 $ 364 $ 300 $ 269 $ 200 $ 200 $ 200

Major Household Appliances Wall oven/built-in oven $ 391 $ 350 $ 919 $ 800 $ 547 $ 400 $ 357 $ 480

Major Household Appliances Cooktop/surface unit $ 445 $ 420 $ 644 $ 599 $ 724 $ 750 $ 420 $ 420

Major Household Appliances Microwave/hood combination $ 210 $ 200 $ 451 $ 350 $ 266 $ 300 $ 156 $ 200

Page 90: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Electrical and Lighting

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Electrical and Lighting Interior light fixture $ 89 $ 65 $ 156 $ 109 $ 125 $ 100 $ 300 $ 300

Electrical and Lighting Exterior light fixture $ 59 $ 50 $ 90 $ 65 $ 48 $ 50 $ 50 $ 50

Electrical and Lighting Light switch $ 13 $ 10 $ 18 $ 20 $ 22 $ 6 $ 69 $ 80

Electrical and Lighting Breaker $ 49 $ 25 $ 132 $ 40 $ 64 $ 50 $ 40 $ 40

Electrical and Lighting Load center or breaker box $ 147 $ 100 $ 494 $ 300 $ 303 $ 200 $ 200 $ 200

Electrical and Lighting Electric wire/cable $ 67 $ 40 $ 84 $ 50 $ 164 $ 100 $ 44 $ 40

Electrical and Lighting Ceiling fan $ 143 $ 100 $ 199 $ 150 $ 312 $ 300

Electrical and Lighting Garage door opener $ 121 $ 135 $ 280 $ 225 $ 229 $ 300 $ 117 $ 150

Electrical and Lighting Smoke/gas/radon detector $ 44 $ 34 $ 71 $ 24 $ 232 $ 320 $ 20 $ 20

Electrical and Lighting Home security products $ 251 $ 200 $ 329 $ 240 $ 351 $ 180 $ 200 $ 200

Electrical and Lighting Every day or decorative light bulbs $ 31 $ 20 $ 154 $ 25 $ 73 $ 70 $ 6 $ 4

Electrical and Lighting Timers $ 21 $ 15 $ 100 $ 100 $ 10 $ 10

Electrical and Lighting Surge protection $ 25 $ 20 $ 113 $ 129 $ 20 $ 20

Electrical and Lighting Door bell & chime $ 62 $ 32 $ 97 $ 60 $ 69 $ 50 $ 130 $ 150

Electrical and Lighting Vanity cabinet lighting $ 128 $ 100 $ 135 $ 110 $ 205 $ 100 $ 48 $ 39

Electrical and Lighting Electrical generator $ 404 $ 300 $ 2,138 $ 450 $ 7,000 $ 7,000

Electrical and Lighting Receptacle or electric outlet $ 21 $ 13 $ 37 $ 16 $ 26 $ 12

Electrical and Lighting Wall plate $ 14 $ 8 $ 14 $ 10 $ 15 $ 15 $ 5 $ 5

Electrical and Lighting Intercom $ 197 $ 173 $ 138 $ 120 $ 292 $ 300 $ 25 $ 25

Electrical and Lighting Smart-home hub $ 131 $ 125 $ 224 $ 200 $ 150 $ 80 $ 140 $ 140

Page 91: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Wall/Window/Ceiling/Floor Coverings

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Wall/Window/Ceiling/Floor Coverings

Ceiling tiles/drop ceiling panels/grid $ 169 $ 178 $ 854 $ 1,000 $ 70 $ 70 $ 200 $ 200

Wall/Window/Ceiling/Floor Coverings

Wallpaper $ 133 $ 100 $ 173 $ 200 $ 146 $ 90 $ 164 $ 210

Wall/Window/Ceiling/Floor Coverings

Window Treatments (blinds, shades, curtains) $ 99 $ 60 $ 456 $ 237 $ 60 $ 60

Wall/Window/Ceiling/Floor Coverings

Paneling $ 153 $ 110 $ 169 $ 110 $ 69 $ 100 $ 110 $ 110

Wall/Window/Ceiling/Floor Coverings

Tile (marble tile, natural stone tile, etc.) $ 499 $ 250 $ 1,573 $ 1,100 $ 1,069 $ 400 $ 300 $ 300

Wall/Window/Ceiling/Floor Coverings

Vinyl floor tile/sheet $ 259 $ 150 $ 495 $ 150 $ 299 $ 300 $ 99 $ 150

Wall/Window/Ceiling/Floor Coverings

Hardwood flooring (solid wood) $ 982 $ 800 $ 3,578 $ 3,000 $ 575 $ 200 $ 900 $ 900

Wall/Window/Ceiling/Floor Coverings

Engineered hardwood flooring $ 918 $ 700 $ 2,603 $ 1,400 $ 1,885 $ 440 $ 700 $ 700

Wall/Window/Ceiling/Floor Coverings

Laminate flooring $ 684 $ 450 $ 1,461 $ 1,200 $ 2,152 $ 3,000 $ 500 $ 500

Wall/Window/Ceiling/Floor Coverings

Carpeting (wall-to-wall) $ 725 $ 550 $ 1,944 $ 1,500 $ 2,352 $ 3,000 $ 1,000 $ 1,000

Wall/Window/Ceiling/Floor Coverings

Decorative mirrors/tiles $ 80 $ 50 $ 363 $ 300 $ 600 $ 600 $ 81 $ 65

Wall/Window/Ceiling/Floor Coverings

Area rugs (3' x 5' or larger) $ 133 $ 79 $ 139 $ 75 $ 248 $ 400 $ 171 $ 75

Wall/Window/Ceiling/Floor Coverings

Grout $ 30 $ 20 $ 63 $ 30 $ 42 $ 50

Wall/Window/Ceiling/Floor Coverings

Grout sealer $ 19 $ 15 $ 26 $ 20 $ 24 $ 18

Page 92: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Doors/Windows/Millwork

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Doors/Windows/Millwork Patio door $ 233 $ 150 $ 1,106 $ 750 $ 830 $ 400 $ 250 $ 250

Doors/Windows/Millwork Exterior door $ 321 $ 300 $ 715 $ 600 $ 165 $ 75 $ 96 $ 25

Doors/Windows/Millwork Storm/screen door $ 174 $ 150 $ 309 $ 250 $ 251 $ 250

Doors/Windows/Millwork Regular window $ 736 $ 300 $ 4,124 $ 3,310 $ 559 $ 325 $ 357 $ 500

Doors/Windows/Millwork Storm window $ 319 $ 200 $ 1,946 $ 600 $ 294 $ 300 $ 358 $ 500

Doors/Windows/Millwork Molding $ 112 $ 50 $ 498 $ 250 $ 127 $ 150 $ 50 $ 50

Doors/Windows/Millwork Interior passage door $ 138 $ 100 $ 298 $ 175 $ 100 $ 100 $ 144 $ 138

Doors/Windows/Millwork Closet door $ 151 $ 100 $ 195 $ 110 $ 53 $ 54 $ 100 $ 100

Doors/Windows/Millwork Skylight $ 164 $ 100 $ 496 $ 500 $ 266 $ 350 $ 250 $ 250

Doors/Windows/Millwork Shutters $ 181 $ 100 $ 1,411 $ 1,100 $ 231 $ 115 $ 123 $ 123

Doors/Windows/Millwork Overhead garage door $ 448 $ 300 $ 992 $ 950 $ 634 $ 500 $ 525 $ 525

Doors/Windows/Millwork Garage Screen Door $ 287 $ 250 $ 1,481 $ 1,600 $ 125 $ 125 $ 124 $ 124

Page 93: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Paint and Sundries

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Paint and Sundries Tape $ 11 $ 8 $ 15 $ 15 $ 6 $ 5 $ 9 $ 10

Paint and Sundries Varnish/polyurethane $ 24 $ 15 $ 37 $ 50 $ 33 $ 45

Paint and Sundries Spray paint $ 18 $ 11 $ 3 $ 3 $ 34 $ 2 $ 15 $ 15

Paint and Sundries Exterior paint $ 101 $ 48 $ 327 $ 150 $ 394 $ 40 $ 8 $ 8

Paint and Sundries Interior paint $ 78 $ 50 $ 201 $ 95 $ 205 $ 200 $ 50 $ 50

Paint and Sundries Exterior stain $ 78 $ 40 $ 211 $ 112 $ 110 $ 110

Paint and Sundries Interior stain $ 33 $ 24 $ 40 $ 12

Paint and Sundries Wood Cleaners/Strippers $ 45 $ 20 $ 232 $ 300 $ 30 $ 30

Paint and Sundries Spackling $ 10 $ 8 $ 9 $ 8 $ 5 $ 5

Paint and Sundries Sandpaper/steel wool $ 11 $ 10

Paint and Sundries Paint brush/roller/pan/pad $ 19 $ 15 $ 11 $ 12 $ 20 $ 15 $ 15 $ 15

Paint and Sundries Paint sprayer/power roller $ 82 $ 50 $ 87 $ 100 $ 330 $ 330 $ 50 $ 50

Paint and Sundries Paint scraper/putty knife $ 8 $ 5 $ 4 $ 2

Paint and Sundries Garage floor coating $ 166 $ 90 $ 168 $ 175 $ 200 $ 200

Paint and Sundries Exterior waterproofing/wood preservative/sealant $ 61 $ 40 $ 75 $ 50 $ 165 $ 100 $ 40 $ 40

Paint and Sundries Caulk $ 13 $ 10 $ 7 $ 7 $ 20 $ 25 $ 28 $ 30

Paint and Sundries Adhesive/glue $ 10 $ 8 $ 50 $ 50 $ 6 $ 5

Paint and Sundries Cement repair/maintenance/waterproofing products $ 64 $ 32 $ 43 $ 30 $ 40 $ 40 $ 32 $ 32

Paint and Sundries Aerosol foam insulation $ 19 $ 12 $ 12 $ 12 $ 60 $ 60 $ 12 $ 12

Paint and Sundries Paint thinner $ 15 $ 10 $ 22 $ 20 $ 11 $ 11

Paint and Sundries Driveway sealer $ 95 $ 75 $ 295 $ 500 $ 25 $ 25

Page 94: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Lawn and Garden

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Lawn and Garden Landscape lighting $ 65 $ 40 $ 222 $ 300 $ 25 $ 25 $ 40 $ 40

Lawn and Garden Lawn edger $ 115 $ 99 $ 75 $ 10 $ 90 $ 90

Lawn and Garden Pressure washer $ 196 $ 165 $ 223 $ 200 $ 101 $ 100

Lawn and Garden Fertilizer $ 46 $ 30 $ 85 $ 45 $ 46 $ 45 $ 30 $ 30

Lawn and Garden Insecticide/pesticide $ 28 $ 20 $ 40 $ 35 $ 32 $ 10 $ 22 $ 20

Lawn and Garden Garden hose $ 29 $ 25 $ 20 $ 20 $ 37 $ 25

Lawn and Garden Long handled tools $ 34 $ 22 $ 21 $ 10 $ 25 $ 25

Lawn and Garden Leaf blower $ 112 $ 89 $ 65 $ 65 $ 150 $ 150 $ 65 $ 50

Lawn and Garden Landscape fabric $ 32 $ 25 $ 43 $ 30 $ 25 $ 25

Lawn and Garden String/line trimmer $ 87 $ 75 $ 68 $ 68

Lawn and Garden Hedge trimmer $ 81 $ 60 $ 85 $ 100 $ 65 $ 65

Lawn and Garden Riding lawn mower $ 1,786 $ 1,400 $ 2,060 $ 1,300 $ 120 $ 120 $ 1,403 $ 1,500

Lawn and Garden Other lawn mower $ 263 $ 249 $ 85 $ 85 $ 224 $ 224

Lawn and Garden Snow blower $ 473 $ 350 $ 300 $ 300

Lawn and Garden Chain saw $ 157 $ 100 $ 125 $ 125

Lawn and Garden Underground sprinkler system $ 216 $ 175 $ 704 $ 457 $ 220 $ 22

Lawn and Garden Arbor/trellis $ 67 $ 40 $ 115 $ 35 $ 40 $ 40 $ 50 $ 50

Lawn and Garden Wheelbarrow $ 64 $ 59 $ 260 $ 260 $ 300 $ 300 $ 60 $ 60

Lawn and Garden Hose reel $ 43 $ 35 $ 51 $ 25 $ 36 $ 36

Lawn and Garden Pruning tools $ 27 $ 20 $ 20 $ 20

Lawn and Garden Concrete pavers $ 149 $ 100 $ 443 $ 500 $ 739 $ 1,000 $ 100 $ 100

Lawn and Garden Retaining wall blocks $ 270 $ 200 $ 406 $ 300 $ 292 $ 200 $ 200 $ 200

Lawn and Garden Concrete edger $ 130 $ 75 $ 298 $ 250 $ 100 $ 100

Lawn and Garden Stepping stones $ 71 $ 40 $ 48 $ 5 $ 200 $ 200 $ 45 $ 45

Lawn and Garden Grass seed $ 36 $ 25 $ 49 $ 50 $ 50 $ 50 $ 25 $ 25

Lawn and Garden Weed killer $ 29 $ 20 $ 92 $ 40 $ 69 $ 50 $ 20 $ 20

Page 95: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Spend by User/Installer –Outdoor Living

DIY Pro Shared with Pro Don't know

Mean Median Mean Median Mean Median Mean Median

Outdoor Living Patio or deck retractable awning $ 473 $ 450 $ 1,258 $ 1,000 $ 812 $ 1,000 $ 363 $ 363

Outdoor Living Gazebo/Pergolas $ 321 $ 250 $ 948 $ 250 $ 250 $ 250

Outdoor Living Swimming Pool/Spa/Hot tub $ 3,049 $ 1,200 $ 7,846 $ 5,000 $ 8,047 $ 5,000 $ 1,200 $ 1,200

Outdoor Living Outdoor Heating $ 193 $ 150 $ 560 $ 400 $ 310 $ 300

Outdoor Living Outdoor kitchen $ 961 $ 500 $ 446 $ 350 $ 359 $ 400 $ 350 $ 350

Outdoor Living Outdoor storage shed $ 836 $ 500 $ 1,204 $ 500 $ 1,062 $ 1,000 $ 598 $ 500

Outdoor Living Outdoor grill $ 291 $ 200 $ 328 $ 350 $ 325 $ 200 $ 259 $ 200

Page 96: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Gender and User/Installer Breakout –Product Category

DIY Pro

Shared

with Pro Don't know

HardwareMale 95.1% 4.1% 0.7% 0.1%

Female 93.4% 5.4% 0.7% 0.5%

Power Tools/AccessoriesMale 97.4% 1.6% 0.1% 1.0%

Female 97.7% 0.5% 0.4% 1.3%

Hand Tools/AccessoriesMale 97.7% 0.9% 0.7% 0.8%

Female 98.1% 0.2% 0.2% 1.5%

Lumber & Building MaterialsMale 84.4% 12.9% 2.2% 0.5%

Female 81.0% 15.8% 2.6% 0.6%

Kitchen And Bath RemodelingMale 81.0% 16.3% 1.8% 0.9%

Female 70.6% 24.0% 4.2% 1.2%

PlumbingMale 80.4% 16.4% 2.4% 0.8%

Female 79.9% 17.8% 1.9% 0.3%

Heating/Ventilation/Air ConditioningMale 68.2% 27.9% 2.4% 1.5%

Female 73.6% 21.8% 2.0% 2.6%

Major Household AppliancesMale 57.1% 32.9% 6.4% 3.6%

Female 67.2% 24.7% 7.0% 1.0%

Electrical And LightingMale 90.1% 8.3% 1.4% 0.2%

Female 88.7% 9.0% 1.3% 1.0%

Wall/Window/Ceiling And Floor CoveringsMale 79.9% 18.4% 1.4% 0.4%

Female 83.4% 13.7% 2.3% 0.6%

Doors/Windows/MillworkMale 59.3% 37.3% 2.9% 0.5%

Female 62.5% 31.5% 3.3% 2.7%

Paint And SundriesMale 97.1% 2.5% 0.4% 0.0%

Female 96.4% 2.0% 1.1% 0.6%

Lawn And GardenMale 97.3% 1.8% 0.4% 0.5%

Female 97.7% 1.2% 0.4% 0.7%

Outdoor Living

Male 90.0% 7.4% 1.8% 0.8%

Female 88.7% 8.6% 2.4% 0.3%

Page 97: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

User/Installer and Gender Breakout – Product Category

DIY Pro

Shared

with Pro Don't know

HardwareMale 46.8% 39.4% 46.5% 15.8%

Female 53.2% 60.6% 53.5% 84.2%

Power Tools/AccessoriesMale 52.8% 77.8% 19.4% 44.4%

Female 47.2% 22.2% 80.6% 55.6%

Hand Tools/AccessoriesMale 46.1% 77.1% 77.8% 31.1%

Female 53.9% 22.9% 22.2% 68.9%

Lumber & Building MaterialsMale 49.7% 43.7% 45.1% 42.2%

Female 50.3% 56.3% 54.9% 57.8%

Kitchen And Bath RemodelingMale 44.3% 32.0% 22.8% 34.7%

Female 55.7% 68.0% 77.2% 65.3%

PlumbingMale 47.0% 44.8% 52.2% 66.2%

Female 53.0% 55.2% 47.8% 33.8%

Heating/Ventilation/Air ConditioningMale 45.9% 54.0% 51.9% 34.1%

Female 54.1% 46.0% 48.1% 65.9%

Major Household AppliancesMale 45.3% 56.4% 46.9% 78.0%

Female 54.7% 43.6% 53.1% 22.0%

Electrical And LightingMale 47.2% 44.8% 48.4% 17.7%

Female 52.8% 55.2% 51.6% 82.3%

Wall/Window/Ceiling And Floor CoveringsMale 40.1% 48.4% 29.5% 30.9%

Female 59.9% 51.6% 70.5% 69.1%

Doors/Windows/MillworkMale 47.3% 52.8% 45.3% 14.6%

Female 52.7% 47.2% 54.7% 85.4%

Paint And SundriesMale 47.3% 52.7% 26.0% 3.6%

Female 52.7% 47.3% 74.0% 96.4%

Lawn And GardenMale 48.1% 58.6% 49.8% 39.3%

Female 51.9% 41.4% 50.2% 60.7%

Outdoor Living

Male 51.2% 47.2% 43.2% 73.0%

Female 48.8% 52.8% 56.8% 27.0%

Page 98: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Generation and User/Installer Breakout – Product Category

DIY Pro

Shared

with Pro

Don't

know

Hardware

Centennial 97.0% 3.0% 0.0% 0.0%

Millennial 94.9% 3.3% 1.7% 0.0%

Gen X 95.1% 4.0% 0.4% 0.4%

Boomer 93.8% 6.0% 0.1% 0.2%

Millennial 91.0% 8.9% 0.1% 0.0%

Power Tools/Accessories

Centennial 98.3% 1.0% 0.4% 0.4%

Millennial 95.8% 3.1% 0.8% 0.4%

Gen X 98.9% 0.3% 0.1% 0.8%

Boomer 98.6% 0.0% 0.0% 1.3%

Millennial 97.7% 0.2% 0.0% 2.2%

Hand Tools/Accessories

Centennial 97.5% 2.5% 0.0% 0.0%

Millennial 98.7% 0.9% 0.2% 0.2%

Gen X 98.7% 0.5% 0.0% 0.7%

Boomer 97.8% 0.1% 0.9% 1.2%

Millennial 97.6% 0.7% 0.0% 1.7%

Lumber & Building Materials

Centennial 90.2% 6.8% 3.0% 0.0%

Millennial 88.1% 9.0% 2.9% 0.1%

Gen X 86.2% 11.2% 2.5% 0.1%

Boomer 78.8% 19.1% 1.7% 0.5%

Millennial 73.1% 15.2% 8.2% 3.4%

Kitchen And Bath Remodeling

Centennial 88.1% 9.7% 2.2% 0.0%

Millennial 86.2% 11.0% 2.6% 0.2%

Gen X 71.1% 24.4% 4.5% 0.0%

Boomer 70.6% 26.1% 3.2% 0.1%

Millennial 63.4% 36.0% 0.6% 0.0%

Plumbing

Centennial 84.5% 9.3% 5.1% 1.1%

Millennial 84.8% 12.3% 2.8% 0.1%

Gen X 81.7% 16.2% 2.1% 0.1%

Boomer 78.3% 20.5% 1.2% 0.0%

Millennial 71.2% 22.2% 6.4% 0.2%

Heating/Ventilation/Air Conditioning

Centennial 65.8% 17.6% 12.2% 4.4%

Millennial 80.8% 15.6% 3.3% 0.2%

Gen X 78.9% 17.1% 2.2% 1.8%

Boomer 63.2% 35.6% 0.9% 0.4%

Millennial 41.9% 57.8% 0.3% 0.0%

DIY Pro

Shared

with Pro

Don't

know

Major Household Appliances

Centennial 67.0% 19.6% 4.3% 9.1%

Millennial 75.1% 19.6% 5.2% 0.2%

Gen X 67.8% 27.4% 4.5% 0.2%

Boomer 51.0% 37.9% 9.9% 1.2%

Millennial 46.8% 45.1% 7.7% 0.3%

Electrical And Lighting

Centennial 89.6% 7.9% 1.8% 0.7%

Millennial 91.7% 5.7% 2.3% 0.3%

Gen X 89.6% 8.7% 1.2% 0.5%

Boomer 89.8% 8.9% 1.0% 0.3%

Millennial 80.7% 16.7% 1.2% 1.4%

Wall/Window/Ceiling And Floor

Coverings

Centennial 82.5% 7.7% 1.1% 8.7%

Millennial 88.8% 8.6% 2.3% 0.3%

Gen X 81.5% 16.3% 2.1% 0.2%

Boomer 77.5% 20.4% 1.8% 0.2%

Millennial 75.7% 24.3% 0.0% 0.0%

Doors/Windows/Millwork

Centennial 78.3% 6.4% 3.1% 12.2%

Millennial 81.2% 15.5% 2.8% 0.5%

Gen X 58.4% 38.3% 2.8% 0.5%

Boomer 44.9% 51.9% 2.7% 0.5%

Millennial 26.0% 64.1% 9.9% 0.0%

Paint And Sundries

Centennial 92.8% 1.6% 2.1% 3.5%

Millennial 97.5% 1.0% 1.2% 0.3%

Gen X 97.7% 1.5% 0.8% 0.0%

Boomer 96.0% 3.1% 0.6% 0.2%

Millennial 96.6% 3.2% 0.1% 0.1%

Lawn And Garden

Centennial 96.0% 0.6% 2.8% 0.6%

Millennial 97.4% 1.8% 0.6% 0.2%

Gen X 98.2% 1.0% 0.4% 0.4%

Boomer 97.7% 1.5% 0.3% 0.6%

Millennial 97.0% 3.0% 0.0% 0.1%

Outdoor Living

Centennial 89.4% 6.3% 4.3% 0.0%

Millennial 91.7% 6.7% 1.6% 0.0%

Gen X 87.5% 9.5% 2.8% 0.2%

Boomer 88.0% 9.2% 2.3% 0.5%

Millennial 97.9% 2.1% 0.0% 0.0%

Page 99: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

User/Installer and Generation Breakout – Product Category

DIY Pro

Shared

with Pro

Don't

know

Hardware

Centennial 1.0% 0.6% 0.0% 0.0%

Millennial 30.5% 21.1% 78.7% 8.0%

Gen X 26.1% 21.8% 16.8% 56.9%

Boomer 37.1% 46.5% 3.5% 35.1%

Millennial 5.2% 10.0% 1.0% 0.0%

Power Tools/Accessories

Centennial 1.9% 1.8% 2.7% 0.8%

Millennial 30.1% 89.6% 89.3% 12.1%

Gen X 27.6% 6.7% 5.8% 24.0%

Boomer 36.4% 1.3% 2.2% 53.6%

Millennial 4.0% 0.6% 0.0% 9.5%

Hand Tools/Accessories

Centennial 1.2% 5.5% 0.0% 0.0%

Millennial 33.1% 56.2% 17.4% 7.6%

Gen X 28.0% 27.8% 1.2% 27.6%

Boomer 34.1% 5.8% 81.4% 56.1%

Millennial 3.6% 4.7% 0.0% 8.7%

Lumber & Building Materials

Centennial 1.0% 0.4% 1.1% 0.0%

Millennial 28.8% 17.3% 31.9% 7.8%

Gen X 26.3% 20.2% 26.2% 5.2%

Boomer 41.0% 58.5% 29.7% 56.1%

Millennial 2.9% 3.6% 11.1% 31.0%

Kitchen And Bath Remodeling

Centennial 2.2% 0.9% 1.3% 0.0%

Millennial 35.4% 16.3% 24.5% 52.8%

Gen X 27.0% 33.4% 39.9% 9.5%

Boomer 32.3% 43.0% 33.6% 37.7%

Millennial 3.1% 6.4% 0.7% 0.0%

Plumbing

Centennial 1.0% 0.5% 2.2% 13.3%

Millennial 26.6% 18.0% 32.8% 28.9%

Gen X 26.9% 24.8% 25.3% 22.3%

Boomer 40.6% 49.5% 23.1% 22.3%

Millennial 5.0% 7.2% 16.6% 13.3%

Heating/Ventilation/Air Conditioning

Centennial 1.7% 1.3% 9.9% 11.6%

Millennial 41.3% 23.0% 54.3% 10.8%

Gen X 24.6% 15.3% 22.4% 58.0%

Boomer 29.0% 47.0% 12.6% 19.6%

Millennial 3.4% 13.4% 0.8% 0.0%

DIY Pro

Shared

with Pro

Don't

know

Major Household Appliances

Centennial 1.7% 1.1% 1.0% 21.0%

Millennial 38.9% 21.9% 25.0% 7.0%

Gen X 27.0% 23.6% 16.7% 7.8%

Boomer 29.1% 46.7% 52.3% 62.1%

Millennial 3.2% 6.7% 5.0% 2.0%

Electrical And Lighting

Centennial 0.8% 0.7% 1.0% 1.3%

Millennial 25.9% 16.9% 42.2% 16.9%

Gen X 25.0% 25.4% 21.0% 29.8%

Boomer 42.1% 43.6% 29.7% 30.0%

Millennial 6.2% 13.4% 6.1% 21.9%

Wall/Window/Ceiling And Floor

Coverings

Centennial 1.0% 0.5% 0.6% 28.4%

Millennial 34.9% 17.8% 38.7% 29.6%

Gen X 25.1% 26.4% 26.8% 14.3%

Boomer 34.6% 47.9% 33.9% 27.7%

Millennial 4.4% 7.5% 0.0% 0.0%

Doors/Windows/Millwork

Centennial 2.4% 0.3% 1.8% 33.2%

Millennial 49.1% 16.6% 33.7% 25.4%

Gen X 22.9% 26.5% 21.9% 16.3%

Boomer 23.9% 48.6% 28.8% 25.0%

Millennial 1.8% 8.0% 13.7% 0.0%

Paint And Sundries

Centennial 0.8% 0.6% 2.2% 12.2%

Millennial 24.9% 11.5% 38.0% 33.8%

Gen X 24.8% 16.6% 24.4% 2.8%

Boomer 44.9% 64.6% 34.6% 49.7%

Millennial 4.6% 6.7% 0.8% 1.5%

Lawn And Garden

Centennial 0.7% 0.3% 5.0% 1.1%

Millennial 24.6% 28.3% 40.6% 10.9%

Gen X 24.9% 15.7% 25.1% 25.5%

Boomer 42.3% 41.0% 29.4% 61.1%

Millennial 7.5% 14.7% 0.0% 1.4%

Outdoor Living

Centennial 1.4% 1.1% 2.8% 0.0%

Millennial 41.6% 33.8% 30.3% 0.0%

Gen X 25.1% 30.2% 34.1% 25.9%

Boomer 29.7% 34.4% 32.8% 74.1%

Millennial 2.2% 0.5% 0.0% 0.0%

Page 100: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Region and User/Installer Breakout – Product Category

DIY Pro

Shared

with Pro Don't know

Hardware

Northeast 94.4% 5.0% 0.4% 0.2%

Midwest 93.6% 4.6% 0.6% 1.2%

South 94.5% 5.0% 0.4% 0.1%

West 94.2% 4.3% 1.5% 0.0%

Power Tools/Accessories

Northeast 95.4% 3.6% 0.3% 0.8%

Midwest 98.2% 0.3% 0.1% 1.5%

South 97.5% 1.0% 0.4% 1.1%

West 98.7% 0.2% 0.1% 1.0%

Hand Tools/Accessories

Northeast 96.8% 2.8% 0.2% 0.2%

Midwest 98.4% 0.1% 0.0% 1.5%

South 97.7% 0.3% 0.9% 1.1%

West 98.5% 0.1% 0.0% 1.4%

Lumber & Building Materials

Northeast 81.5% 14.1% 4.1% 0.3%

Midwest 83.5% 11.6% 3.5% 1.3%

South 81.3% 17.1% 1.4% 0.2%

West 85.4% 12.3% 2.0% 0.3%

Kitchen And Bath Remodeling

Northeast 68.6% 28.8% 0.9% 1.7%

Midwest 76.8% 17.7% 4.1% 1.4%

South 77.2% 18.4% 3.8% 0.6%

West 72.8% 23.0% 2.9% 1.4%

Plumbing

Northeast 73.4% 22.7% 1.5% 2.4%

Midwest 84.0% 13.1% 2.6% 0.3%

South 81.6% 16.8% 1.6% 0.1%

West 77.8% 18.3% 3.6% 0.3%

Heating/Ventilation/Air

Conditioning

Northeast 71.6% 22.1% 3.3% 3.0%

Midwest 75.8% 21.2% 0.7% 2.4%

South 73.1% 23.9% 2.1% 0.9%

West 58.2% 34.8% 3.8% 3.2%

DIY Pro

Shared

with Pro Don't know

Major Household Appliances

Northeast 58.7% 30.9% 8.9% 1.5%

Midwest 66.6% 25.8% 4.4% 3.2%

South 64.6% 27.9% 5.8% 1.6%

West 55.3% 32.2% 9.5% 3.0%

Electrical And Lighting

Northeast 89.4% 9.0% 0.8% 0.8%

Midwest 90.6% 7.4% 1.2% 0.8%

South 87.9% 10.0% 1.4% 0.7%

West 90.4% 7.2% 2.1% 0.4%

Wall/Window/Ceiling And Floor

Coverings

Northeast 84.8% 12.4% 2.2% 0.6%

Midwest 82.3% 14.1% 3.2% 0.4%

South 81.5% 16.8% 1.3% 0.4%

West 79.9% 17.6% 1.5% 0.9%

Doors/Windows/Millwork

Northeast 60.9% 32.2% 5.7% 1.2%

Midwest 61.8% 35.0% 2.8% 0.4%

South 62.1% 33.5% 2.3% 2.1%

West 57.6% 36.8% 2.9% 2.7%

Paint And Sundries

Northeast 96.6% 2.5% 0.3% 0.6%

Midwest 97.9% 1.4% 0.6% 0.1%

South 96.1% 2.6% 1.1% 0.2%

West 96.4% 2.3% 0.7% 0.6%

Lawn And Garden

Northeast 96.5% 1.4% 1.1% 1.1%

Midwest 97.2% 1.8% 0.2% 0.9%

South 98.4% 1.1% 0.1% 0.4%

West 96.8% 2.1% 0.9% 0.2%

Outdoor Living

Northeast 85.1% 6.3% 6.6% 2.0%

Midwest 90.4% 6.2% 2.8% 0.6%

South 89.2% 10.3% 0.4% 0.1%

West 92.1% 6.5% 1.1% 0.2%

Page 101: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

User/Installer and Region Breakout – Product Category

DIY Pro

Shared

with Pro Don't know

Hardware

Northeast 15.0% 15.8% 10.2% 6.5%

Midwest 24.7% 24.0% 21.3% 86.5%

South 41.5% 43.2% 25.9% 7.0%

West 18.8% 17.0% 42.7% 0.0%

Power Tools/Accessories

Northeast 15.9% 54.8% 16.9% 11.1%

Midwest 25.5% 6.0% 8.7% 33.4%

South 38.7% 35.7% 64.5% 38.4%

West 19.9% 3.6% 9.9% 17.1%

Hand Tools/Accessories

Northeast 12.8% 69.2% 5.6% 2.6%

Midwest 26.3% 3.3% 0.0% 34.7%

South 42.7% 24.1% 93.2% 41.0%

West 18.2% 3.4% 1.2% 21.7%

Lumber & Building Materials

Northeast 14.9% 14.8% 25.4% 9.5%

Midwest 24.4% 19.5% 35.3% 59.8%

South 40.4% 48.8% 23.1% 18.0%

West 20.4% 16.9% 16.1% 12.7%

Kitchen And Bath Remodeling

Northeast 16.3% 24.5% 5.1% 26.9%

Midwest 25.6% 21.2% 31.5% 30.6%

South 41.6% 35.6% 48.2% 21.9%

West 16.4% 18.6% 15.3% 20.7%

Plumbing

Northeast 14.7% 21.2% 11.3% 70.4%

Midwest 24.2% 17.6% 27.6% 12.4%

South 44.0% 42.3% 31.5% 8.2%

West 17.2% 18.8% 29.6% 9.0%

Heating/Ventilation/Air

Conditioning

Northeast 18.6% 16.5% 27.4% 26.5%

Midwest 28.8% 23.1% 8.4% 31.1%

South 38.6% 36.3% 34.9% 16.1%

West 14.0% 24.1% 29.3% 26.3%

DIY Pro

Shared

with Pro Don't know

Major Household Appliances

Northeast 14.5% 16.5% 20.3% 10.1%

Midwest 27.5% 23.1% 16.9% 35.8%

South 39.4% 37.0% 33.1% 26.6%

West 18.6% 23.4% 29.7% 27.4%

Electrical And Lighting

Northeast 15.8% 16.4% 8.7% 19.0%

Midwest 27.2% 22.9% 23.6% 31.0%

South 38.5% 45.4% 39.8% 39.3%

West 18.6% 15.2% 27.9% 10.6%

Wall/Window/Ceiling And Floor

Coverings

Northeast 17.6% 13.6% 19.2% 19.4%

Midwest 23.2% 21.0% 37.8% 17.5%

South 40.9% 44.3% 28.4% 28.6%

West 18.2% 21.1% 14.6% 34.6%

Doors/Windows/Millwork

Northeast 15.7% 14.8% 29.0% 11.6%

Midwest 28.3% 28.4% 25.2% 6.7%

South 37.8% 36.1% 27.7% 48.6%

West 18.2% 20.7% 18.1% 33.0%

Paint And Sundries

Northeast 16.3% 18.9% 6.4% 31.4%

Midwest 26.9% 16.5% 21.5% 9.3%

South 38.1% 45.1% 56.1% 19.7%

West 18.7% 19.5% 15.9% 39.6%

Lawn And Garden

Northeast 14.3% 12.9% 38.8% 27.5%

Midwest 24.6% 28.9% 11.7% 36.4%

South 42.7% 32.0% 7.3% 31.3%

West 18.4% 26.2% 42.1% 4.8%

Outdoor Living

Northeast 16.2% 13.4% 53.5% 60.9%

Midwest 21.0% 16.1% 27.6% 23.4%

South 41.8% 53.9% 8.0% 8.6%

West 21.0% 16.6% 11.0% 7.1%

Page 102: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer

Was professional the main

influencer?

Yes No

Hardware 39.3% 60.7%

Power Tools/Accessories 56.7% 43.3%

Hand Tools/Accessories 54.7% 45.3%

Lumber & Building Materials 66.8% 33.2%

Kitchen And Bath Remodeling 46.3% 53.7%

Plumbing 61.0% 39.0%

Heating/Ventilation/Air Conditioning 65.4% 34.6%

Major Household Appliances 16.8% 83.2%

Electrical And Lighting 39.8% 60.2%

Wall/Window/Ceiling And Floor

Coverings

43.6% 56.4%

Doors/Windows/Millwork 48.9% 51.1%

Paint And Sundries 63.9% 36.1%

Lawn And Garden 53.9% 46.1%

Outdoor Living 36.4% 63.6%

Base: Pro was the user/installer

Page 103: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer -Hardware

Was professional the

main influencer?

Yes No

Hardware Door knob/lock set 40.4% 59.6%

Hardware Dead bolt lock 8.9% 91.1%

HardwareDecorative door hardware (kick plate/mail

slot/door knocker/house numbers)41.1% 58.9%

Hardware Cabinet hardware 23.4% 76.6%

Hardware Shelving hardware/brackets 38.5% 61.5%

Hardware Storage/closet organizer system 83.7% 16.3%

Hardware Storage hooks/pegboard hooks/hanging devices 100.0% 0.0%

Hardware Storage system for garage or basement 36.9% 63.1%

Hardware Nails/screws/anchors 60.5% 39.5%

Hardware Door hinges 27.6% 72.4%

Hardware Gate hardware 79.1% 20.9%

Hardware Mail box 39.1% 60.9%

Hardware Garage parking assistant 87.5% 12.5%

Base: Pro was the user/installer

Page 104: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Power Tools/Accessories

Was professional the

main influencer?

Yes No

Power Tools and Accessories Drill/Driver 100.0% 0.0%

Power Tools and Accessories Saw (circular, jig, reciprocating) 47.5% 52.5%

Power Tools and Accessories Power screwdriver 0.0% 100.0%

Power Tools and Accessories High-speed rotary tool 82.2% 17.8%

Power Tools and Accessories Spiral saw/drywall cut-out tool 100.0% 0.0%

Power Tools and Accessories Combo kit (multiple tools in one case) 0.0% 0.0%

Power Tools and AccessoriesBench tools (table saw, miter saw, drill press,

etc.)0.0% 0.0%

Power Tools and Accessories Nail gun/staple gun 28.8% 71.2%

Power Tools and Accessories Sander (belt, palm, etc.) 100.0% 0.0%

Power Tools and Accessories Oscillating tool 100.0% 0.0%

Power Tools and Accessories Router 21.6% 78.4%

Power Tools and Accessories Grinder/polisher 0.0% 100.0%

Power Tools and Accessories Air compressor 100.0% 0.0%

Power Tools and Accessories Wet/Dry Vacuum 49.2% 50.8%

Power Tools and Accessories Other tools 0.0% 0.0%

Power Tools and Accessories Drill bit 100.0% 0.0%

Power Tools and Accessories Screwdriver bit 94.0% 6.0%

Power Tools and Accessories Router bit 44.0% 56.0%

Power Tools and Accessories Circular saw blade 100.0% 0.0%

Power Tools and Accessories Saw blade (for jigsaw, reciprocating saw) 0.0% 0.0%

Power Tools and Accessories Sanding sheets/disks, etc. (for power tools) 0.0% 100.0%

Power Tools and Accessories Grinding wheel 0.0% 0.0%

Power Tools and Accessories Hole saw 100.0% 0.0%

Power Tools and AccessoriesAccessory set (variety of sizes/types in one

case)80.4% 19.6%

Power Tools and Accessories Router table 0.0% 100.0%

Power Tools and AccessoriesBench tool accessories (table saw blades, band

saw blades)54.0% 46.0%

Power Tools and Accessories Other accessories 65.8% 34.2%

Base: Pro was the user/installer

Page 105: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Hand Tools/Accessories

Was professional the

main influencer?

Yes No

Hand Tools and Accessories Level 7.0% 93.0%

Hand Tools and Accessories Hammer 54.8% 45.2%

Hand Tools and Accessories Wrench (including socket) 100.0% 0.0%

Hand Tools and Accessories Saw (hand, hack, etc.) 100.0% 0.0%

Hand Tools and Accessories Crowbar/demolition tool 27.1% 72.9%

Hand Tools and AccessoriesMeasuring tool (e.g., measuring tape and laser

measuring devices)100.0% 0.0%

Hand Tools and Accessories Screwdriver 0.0% 0.0%

Hand Tools and Accessories Staple gun 0.0% 100.0%

Hand Tools and Accessories Tool box 100.0% 0.0%

Hand Tools and Accessories Tool set (multiple tool types) 0.0% 100.0%

Hand Tools and Accessories Tool belt 85.1% 14.9%

Hand Tools and Accessories Pliers 100.0% 0.0%

Hand Tools and Accessories Glue gun 49.6% 50.4%

Hand Tools and Accessories Utility knife 59.6% 40.4%

Hand Tools and Accessories Stud finder 100.0% 0.0%

Hand Tools and Accessories Sawhorse 0.0% 0.0%

Hand Tools and AccessoriesWork gloves, Knee pads, and other protective

gear88.9% 11.1%

Hand Tools and Accessories Flashlight/work light 52.6% 47.4%

Hand Tools and Accessories Ratchet tie downs 6.4% 93.6%

Hand Tools and Accessories Ladder 29.0% 71.0%

Base: Pro was the user/installer

Page 106: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Lumber/Building Materials

Was professional the

main influencer?

Yes No

Lumber and Building Materials Lumber 57.9% 42.1%

Lumber and Building Materials Synthetic decking material 28.5% 71.5%

Lumber and Building Materials Housewrap 92.8% 7.2%

Lumber and Building Materials Ceramic tile backer board 90.5% 9.5%

Lumber and Building Materials Roofing/shingles 83.8% 16.2%

Lumber and Building Materials Exterior siding 56.1% 43.9%

Lumber and Building Materials Drywall/gypsum board 68.3% 31.7%

Lumber and Building Materials Panel products (plywood, particle board, etc.) 68.8% 31.2%

Lumber and Building Materials Insulation 77.7% 22.3%

Lumber and Building Materials Drywall repair kit 46.4% 53.6%

Lumber and Building Materials Weather stripping/home weatherization 22.7% 77.3%

Lumber and Building Materials Fencing 51.1% 48.9%

Lumber and Building Materials Concrete Mix 68.7% 31.3%

Lumber and Building Materials Rain gutter 91.7% 8.3%

Lumber and Building Materials Gate 44.0% 56.0%

Base: Pro was the user/installer

Page 107: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Kitchen/Bath Remodel

Was professional the

main influencer?

Yes No

Kitchen and Bath Remodeling Toilet topper cabinet 23.9% 76.1%

Kitchen and Bath Remodeling Bath hardware (wall-mounted) 20.2% 79.8%

Kitchen and Bath Remodeling Kitchen cabinets 52.4% 47.6%

Kitchen and Bath Remodeling Garbage disposal 42.3% 57.7%

Kitchen and Bath Remodeling Bathroom vanity top/counter 41.7% 58.3%

Kitchen and Bath Remodeling Bathroom vanity cabinet 34.3% 65.7%

Kitchen and Bath Remodeling Kitchen countertop 20.6% 79.4%

Kitchen and Bath Remodeling Kitchen sink 34.2% 65.8%

Kitchen and Bath Remodeling Bathroom sink 60.7% 39.3%

Kitchen and Bath Remodeling Toilet seat 51.9% 48.1%

Kitchen and Bath Remodeling Tub/shower surround 72.6% 27.4%

Kitchen and Bath Remodeling Tub/shower door 65.4% 34.6%

Kitchen and Bath Remodeling Bathtub (conventional, whirlpool) 64.8% 35.2%

Kitchen and Bath Remodeling Medicine cabinet 32.2% 67.8%

Kitchen and Bath Remodeling Laundry room/mud room sink 41.3% 58.7%

Kitchen and Bath Remodeling Shower tray 94.1% 5.9%

Base: Pro was the user/installer

Page 108: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer -Plumbing

Was professional the

main influencer?

Yes No

Plumbing Toilet repair parts 71.7% 28.3%

Plumbing Pipe/fittings 97.3% 2.7%

Plumbing Toilet 35.1% 64.9%

Plumbing Faucet 38.9% 61.1%

Plumbing Pipe insulation 64.3% 35.7%

Plumbing Wall-mounted shower head/nozzle 40.7% 59.3%

Plumbing Hand-held shower head/nozzle 24.6% 75.4%

Plumbing Sink repair item (such as P-Trap, J-Trap, etc.) 82.0% 18.0%

Plumbing Water softener 84.1% 15.9%

Plumbing Water filtration system 80.7% 19.3%

Plumbing Faucet repair parts 90.3% 9.7%

Plumbing Pump 75.8% 24.2%

Plumbing Water heater 71.0% 29.0%

Base: Pro was the user/installer

Page 109: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer -HVAC

Was professional

the main influencer?

Yes No

Heating/Ventilation/Air Conditioning

Air conditioner (central, split system, through-

wall or room)62.9% 37.1%

Heating/Ventilation/Air Conditioning

Air purifier 84.0% 16.0%

Heating/Ventilation/Air Conditioning

Humidifier 89.4% 10.6%

Heating/Ventilation/Air Conditioning

Dehumidifier 82.0% 18.0%

Heating/Ventilation/Air Conditioning

Attic ventilation 87.1% 12.9%

Heating/Ventilation/Air Conditioning

Heating system 75.2% 24.8%

Heating/Ventilation/Air Conditioning

Thermostat 50.9% 49.1%

Heating/Ventilation/Air Conditioning

Bathroom ventilation 75.4% 24.6%

Heating/Ventilation/Air Conditioning

Electric wall/baseboard/ceiling/kickspace

heater11.2% 88.8%

Heating/Ventilation/Air Conditioning

Fireplace 39.6% 60.4%

Heating/Ventilation/Air Conditioning

Radiant Floor Heat 89.5% 10.5%

Heating/Ventilation/Air Conditioning

Radon Mitigation Ventilator 81.7% 18.3%

Heating/Ventilation/Air Conditioning

Whole house/Central Ventilation System 65.9% 34.1%

Base: Pro was the user/installer

Page 110: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Major Appliances

Was professional the

main influencer?

Yes No

Major Household Appliances Central Vacuum System 100.0% 0.0%

Major Household Appliances Clothes washer 18.0% 82.0%

Major Household Appliances Clothes dryer 10.6% 89.4%

Major Household Appliances Dishwasher 13.1% 86.9%

Major Household Appliances Refrigerator 13.9% 86.1%

Major Household Appliances Freestanding freezer 11.1% 88.9%

Major Household Appliances Freestanding range 2.6% 97.4%

Major Household Appliances Range hood/vent 41.2% 58.8%

Major Household Appliances Wall oven/built-in oven 26.5% 73.5%

Major Household Appliances Cooktop/surface unit 31.7% 68.3%

Major Household Appliances Microwave/hood combination 25.9% 74.1%

Base: Pro was the user/installer

Page 111: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Electrical and Lighting

Was professional the

main influencer?

Yes No

Electrical and Lighting Interior light fixture 13.4% 86.6%

Electrical and Lighting Exterior light fixture 19.9% 80.1%

Electrical and Lighting Light switch 63.4% 36.6%

Electrical and Lighting Breaker 66.4% 33.6%

Electrical and Lighting Load center or breaker box 70.4% 29.6%

Electrical and Lighting Electric wire/cable 49.1% 50.9%

Electrical and Lighting Ceiling fan 10.2% 89.8%

Electrical and Lighting Garage door opener 63.5% 36.5%

Electrical and Lighting Smoke/gas/radon detector 39.6% 60.4%

Electrical and Lighting Home security products 44.9% 55.1%

Electrical and Lighting Every day or decorative light bulbs 45.9% 54.1%

Electrical and Lighting Timers 0.0% 100.0%

Electrical and Lighting Surge protection 96.4% 3.6%

Electrical and Lighting Door bell & chime 12.1% 87.9%

Electrical and Lighting Vanity cabinet lighting 11.2% 88.8%

Electrical and Lighting Electrical generator 32.5% 67.5%

Electrical and Lighting Receptacle or electric outlet 46.3% 53.7%

Electrical and Lighting Wall plate 78.6% 21.4%

Electrical and Lighting Intercom 82.2% 17.8%

Electrical and Lighting Smart-home hub 61.2% 38.8%

Base: Pro was the user/installer

Page 112: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Wall/Window/Ceiling/Floor Coverings

Was professional the

main influencer?

Yes No

Wall/Window/Ceiling/Floor Coverings

Ceiling tiles/drop ceiling panels/grid 89.2% 10.8%

Wall/Window/Ceiling/Floor Coverings

Wallpaper 82.8% 17.2%

Wall/Window/Ceiling/Floor Coverings

Window Treatments (blinds, shades, curtains) 54.8% 45.2%

Wall/Window/Ceiling/Floor Coverings

Paneling 62.4% 37.6%

Wall/Window/Ceiling/Floor Coverings

Tile (marble tile, natural stone tile, etc.) 30.2% 69.8%

Wall/Window/Ceiling/Floor Coverings

Vinyl floor tile/sheet 22.0% 78.0%

Wall/Window/Ceiling/Floor Coverings

Hardwood flooring (solid wood) 32.0% 68.0%

Wall/Window/Ceiling/Floor Coverings

Engineered hardwood flooring 57.9% 42.1%

Wall/Window/Ceiling/Floor Coverings

Laminate flooring 49.0% 51.0%

Wall/Window/Ceiling/Floor Coverings

Carpeting (wall-to-wall) 28.0% 72.0%

Wall/Window/Ceiling/Floor Coverings

Decorative mirrors/tiles 84.4% 15.6%

Wall/Window/Ceiling/Floor Coverings

Area rugs (3' x 5' or larger) 50.1% 49.9%

Wall/Window/Ceiling/Floor Coverings

Grout 69.0% 31.0%

Wall/Window/Ceiling/Floor Coverings

Grout sealer 77.2% 22.8%

Base: Pro was the user/installer

Page 113: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Doors/Windows/Millwork

Was professional the

main influencer?

Yes No

Doors/Windows/Millwork Patio door 36.6% 63.4%

Doors/Windows/Millwork Exterior door 32.5% 67.5%

Doors/Windows/Millwork Storm/screen door 42.8% 57.2%

Doors/Windows/Millwork Regular window 60.4% 39.6%

Doors/Windows/Millwork Storm window 66.9% 33.1%

Doors/Windows/Millwork Molding 47.9% 52.1%

Doors/Windows/Millwork Interior passage door 31.3% 68.7%

Doors/Windows/Millwork Closet door 56.6% 43.4%

Doors/Windows/Millwork Skylight 92.7% 7.3%

Doors/Windows/Millwork Shutters 44.6% 55.4%

Doors/Windows/Millwork Overhead garage door 61.2% 38.8%

Doors/Windows/Millwork Garage Screen Door 6.5% 93.5%

Base: Pro was the user/installer

Page 114: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Paint and Sundries

Was professional the

main influencer?

Yes No

Paint and Sundries Tape 54.1% 45.9%

Paint and Sundries Varnish/polyurethane 72.1% 27.9%

Paint and Sundries Spray paint 100.0% 0.0%

Paint and Sundries Exterior paint 53.3% 46.7%

Paint and Sundries Interior paint 72.3% 27.7%

Paint and Sundries Exterior stain 65.4% 34.6%

Paint and Sundries Interior stain 66.5% 33.5%

Paint and Sundries Wood Cleaners/Strippers 78.7% 21.3%

Paint and Sundries Spackling 100.0% 0.0%

Paint and Sundries Sandpaper/steel wool 0.0% 0.0%

Paint and Sundries Paint brush/roller/pan/pad 49.8% 50.2%

Paint and Sundries Paint sprayer/power roller 100.0% 0.0%

Paint and Sundries Paint scraper/putty knife 88.8% 11.2%

Paint and Sundries Garage floor coating 84.4% 15.6%

Paint and SundriesExterior waterproofing/wood

preservative/sealant33.8% 66.2%

Paint and Sundries Caulk 39.9% 60.1%

Paint and Sundries Adhesive/glue 100.0% 0.0%

Paint and SundriesCement repair/maintenance/waterproofing

products73.7% 26.3%

Paint and Sundries Aerosol foam insulation 100.0% 0.0%

Paint and Sundries Paint thinner 63.4% 36.6%

Paint and Sundries Driveway sealer 82.7% 17.3%

Base: Pro was the user/installer

Page 115: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Lawn and Garden

Was professional

the main influencer?

Yes No

Lawn and Garden Landscape lighting 52.6% 47.4%

Lawn and Garden Lawn edger 100.0% 0.0%

Lawn and Garden Pressure washer 54.9% 45.1%

Lawn and Garden Fertilizer 67.1% 32.9%

Lawn and Garden Insecticide/pesticide 19.5% 80.5%

Lawn and Garden Garden hose 100.0% 0.0%

Lawn and Garden Long handled tools 0.0% 100.0%

Lawn and Garden Leaf blower 100.0% 0.0%

Lawn and Garden Landscape fabric 5.7% 94.3%

Lawn and Garden String/line trimmer 0.0% 0.0%

Lawn and Garden Hedge trimmer 50.7% 49.3%

Lawn and Garden Riding lawn mower 90.3% 9.7%

Lawn and Garden Other lawn mower 0.0% 100.0%

Lawn and Garden Snow blower 0.0% 0.0%

Lawn and Garden Chain saw 0.0% 0.0%

Lawn and Garden Underground sprinkler system 68.1% 31.9%

Lawn and Garden Arbor/trellis 25.0% 75.0%

Lawn and Garden Wheelbarrow 31.6% 68.4%

Lawn and Garden Hose reel 100.0% 0.0%

Lawn and Garden Pruning tools 0.0% 0.0%

Lawn and Garden Concrete pavers 29.6% 70.4%

Lawn and Garden Retaining wall blocks 33.7% 66.3%

Lawn and Garden Concrete edger 91.7% 8.3%

Lawn and Garden Stepping stones 0.0% 100.0%

Lawn and Garden Grass seed 89.7% 10.3%

Lawn and Garden Weed killer 85.7% 14.3%

Base: Pro was the user/installer

Page 116: Getting The Work Done - MemberClicks · 2019-04-04 · Tools/Accessories Paint And Sundries Hardware Electrical And Lighting Power Tools/Accessories Plumbing Lawn And Garden DIY Pro

Professional as an Influencer –Outdoor Living

Was professional the

main influencer?

Yes No

Outdoor Living Patio or deck retractable awning 66.6% 33.4%

Outdoor Living Gazebo/Pergolas 26.9% 73.1%

Outdoor Living Swimming Pool/Spa/Hot tub 34.4% 65.6%

Outdoor Living Outdoor Heating 41.3% 58.7%

Outdoor Living Outdoor kitchen 61.7% 38.3%

Outdoor Living Outdoor storage shed 11.8% 88.2%

Outdoor Living Outdoor grill 47.3% 52.7%

Base: Pro was the user/installer