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Getting the Most out of Events as a Product Person · Getting the Most out of Events as a Product...
Transcript of Getting the Most out of Events as a Product Person · Getting the Most out of Events as a Product...
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Getting the Most out of Events as a Product
Person
Mike BelsitoVice president of employer services at DHS Group
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Getting the Most out of Events as a Product Person
By Mike Belsito@Belsito
Organizer, INDUSTRY 2016
(as well as conference attendee, speaker, mentor and more!)
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What You’ll Learn Today
• What to look for in events to attend• How events can benefit you as a product person • What to do after you attend
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How you see yourself at
conferences
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How your boss sees you at conferences
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How others may see you at
conferences
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You CAN make the most out of events (especially as a product person).
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But… how do you know
where to go?
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Ask yourself these 3 simple questions first…
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Will my customers be
there?
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Will my competitors
be there?
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Will other product
people be there?
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Even if the answer is yes … how can those conferences help?
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1. Develop real, personal relationships.
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1. Develop real, personal relationships.
2. Gain actionable customer insights.
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1. Develop real, personal relationships.
2. Gain actionable customer insights.
3. Pick up a few new tips and tricks.
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1. Develop real, personal relationships.
2. Gain actionable customer insights.
3. Pick up a few new tips and tricks.
4. Watch competitors open the kimono.
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1. Develop real, personal relationships.
2. Gain actionable customer insights.
3. Pick up a few new tips and tricks.
4. Watch competitors open the kimono.
5. Help your friends in sales.
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Case Study #1 The secret party
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Case Study #2 The intimate gathering
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Case Study #3: The advanced plan
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1. You can make any event your own.2. It’s OK to *not* be so open sometimes.3. Remember, customers are people, too!
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But … what do I tell my boss?
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But … what do I tell my boss?
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But … what do I tell my boss?
ActionPlan
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Potential Action Plan1. Evaluate three new tools I learned about from my
peers.
2. Send the “whale” lead a note with the TED Talk we discussed about customer insights (and cc: BizDev)
3. Set up a demo for the potential channel partner I met.
4. Conduct an internal ideation session based off of the method shared by the keynote speaker.
5. Spend more time with the five new platforms I learned about during the vendor showcase.
6. Add everybody I collected cards from to my Twitter follow-list and send a follow-up email/LinkedIn invite.
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Conferences can be your friend
Take action; it could be your best investment
Customers, competitors and product people
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Survey customers on conferences they plan to attend.
Find other attendees through lists, in app, etc.
Search online for the conference #hashtag.
Remember that the speaker lineup is your first list!
Create learning goals prior to attending.
Google/LinkedIn stalk + reach out in advance.
6 Things You Can Do Right Now
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