Getting Started with Oracle Data Miner 11g R2Brendan TierneyScene Setting This is not about DB log mining This is an introduction to ODM And how ODM can be included in OBIEE (next presentation) Domain = University in UK Problem = Student Retention My Background Currently Lecturer DBA Consultant BI Architect Trainer Working with Oracle products since 1992/1993 Oracle version 5 up to 11g Oracle Reports (RPT),ReportWriter 1 . Forms 2.3. Oracle Data Miner since 2005 Data Warehousing since 1997 Data Mining since 1998My Background Deputy Editor of Oracle Scene magazine Deputy Chair of the IrishBI SIG Oracle related article published in First Irish User Group Newsletter SELECTions - 1993 Oracle Scene (UKOUG) Summer 2011 Spring 2012 SELECTJournal (IOUG) Q1 2012My Background Previous Presentations UKOUG COLLABORATE VirtaThon OUG Ireland Conference086 Copyright 2011, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 8Statistics Advanced AnalyticsData & Text Mining Predictive AnalyticsOracle In-Database Advanced AnalyticsComprehensive Advanced Analytics PlatformOracle R Enterprise Popular open source statistical programming language & environment Integrated with database for scalability Wide range of statistical and advanced analytical functions R embedded in enterprise appls & OBIEE Exploratory data analysis Extensive graphics Open source R (CRAN) packages Integrated with Hadoop for HPCOracle Data Mining Automated knowledge discovery inside the Database 12 in-database data mining algorithms Text mining Predictive analytics applications development environment Star schema and transactional data mining Exadata "scoring" of ODM models SQL Developer/Oracle Data Miner GUIROpen SourceThis image cannot currently be displayed. This image cannot currently be displayed.7 Copyright 2011, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 8OracleHardware and Software Engineering to Work Together Oracle is the world's most complete, open, and integrated business software and hardware systems company Data Warehousing, VLDB and ILM Oracle Data Mining 12- in-DB data mining algorithms Mine star schemas, text, transactional data In-DB model build & applyExadata scoring 50+ in-DB statistical functions Oracle R Enterprise Run R in-DB;function push down to SQL Wide library of supported in-DB statistical functions Embedded R supports all R packagesNewNew GUIOracle has taught the RDBMS how to perform data mining, statistical analysis, adv. analytics, etc.8 Copyright 2011, Oracle and/or its affiliates. All rights reserved.Insert Information Protection Policy Classification from Slide 8Who Has ?What is Data Mining Is the non-trival, extraction of previously unknown and potentially useful information from data It does not tell us some magic answer(s) It only gives us more data (or information) which needs to be assessed to see if it is useful Can help us understand what is going on in our data Patterns Ideally suited to a company that was a mature(ish) BI environmentWhat is Data Mining Is the non-trival, extraction of previously unknown and potentially useful information from data It does not tell us some magic answer(s) It only gives us more data (or information) which needs to be assessed to see if it is useful Can help us understand what is going on in our data Ideally suited to a company that was a mature(ish) BI environmentData Mining is about explaining the past to predicting the future. Data Mining AlgorithmsIn-Database Data MiningBased on Slide by Charlie BergerCreating ModelDeploying ModelData ExtractionIn-Database Data MiningMove the Algorithms to the Data(In-Database Data Mining)instead of Move the Data to the Algorithms(Out off Databases Data Mining)CRISP-DMThe ODM ToolPrevious Version of ODM Creating a ModelOracle Data Miner 11g R2 Oracle Data Miner 11g R2 Released in March 2011 Now part of SQL Developer First Major release in several years Has been around since 10g Now has a Work-flow based environment Previously it was Wizard basedODM 11g R2 - New Features Data Exploration Work-flow Generate Multiple Model Model Evaluation Graphical RepresentationsDemoWhat / Where NextOBIEE DashboardCheck out the next PresentationWhere is ODM nowBased on Slide by Charlie BergerHow Much $ / / http://www.execinfosys.com/SAS%20GSA%20PriceList.pdfAccessed 11/11/11US Oracle Technology Commercial Price List (PDF)Download this Price List if you are a Commercial, non Government agencyAccessed 11/11/11Topics for Another Day Oracle Data Mining PL/SQL API Data transformations Automatic Data Transformations Examples of Individual Models Data Mining Java API Oracle R Enterprise EditionContact Detailsemail:brendan.tierney@dit.ietwitter: @brendantierneyweb:www.comp.dit.ie/btierneyDM Course : www.comp.dit.ie/BTierney/DATAMININGBlogs http://brendantierneydatamining.blogspot.com/ This is my Oracle, Oracle Data Mining and related topics blogVideos available on YouTubehttp://www.youtube.com/user/btierney70Video Demo Watch the Demo again Write an article Did you present ? 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