Congratulations on your journey to becoming an ERA Certified Coach and your commitment to being a leader in the real estate industry.

Below is your “Getting Started” package. It includes:

✓ Overview of the requirements - Pages 2 through 4✓ Completion Workbook – Pages 5 through 20

At anytime, you are welcomed to contact Amy Chorew, VP of Learning, to ask questions or for guidance.

Getting Started Overview

Getting Started

Overview

Step 1: Complete your educational requirements.

There are three classes necessary to completing your educational requirements:

1. ERA Coaching2. ERA Office Productivity3. ERA Agent Business Planning

ERA Coaching

ERA Coaching is a 6-hour class where participants learn about the differences between coaching and managing, the principals of being a coaching, and the REAL coaching model.

ERA Office Productivity

ERA Office Productivity is a 3-hour class where participants learn how to identify areas of focus, reviews their agent population for opportunities of growth, understand the 100+ day affect and its’ role in production, and provides step-by-step instruction on how to create a productivity plan for their office/company.

ERA Agent Business Planning

ERA Agent Business Planning is a 3-hour class where participants learn the differences between a real estate agent and an entrepreneur, writes mission/vision statements, and is introduced to the “My Business Planning” tool.

NOTE: There is NO required order of taking these classes

Getting Started

Overview

Step 2: Complete your demonstration assignments

After each class, there are demonstration assignments intended to ensure application of what you have learned. These tasks must be completed and sent in for review.

Following ERA Coaching class, participants will:

• Select 4 agents to coach. The criteria for this selection is discussed and identified inthe class

• Coach their selected 4 agents for 1 month (expected frequency of 1 time per weekfor 4 weeks).

• Will use REScoreboard to record the activity of their coachees

Following the ERA Office Productivity class, participants will complete:

• Office Productivity Playbook• Each quarter’s training offerings for 1 year• The Top Productivity/Tools Worksheet

Following the ERA Agent Business class, participants will complete:

• Assist the 4 coaching clients in completing a business plan

NOTE: These assignments can be done in any order or simultaneously but be reviewed by the coaching administrator

Getting Started

Overview

Step 3: Apply for the ERA Certified Coach

After completion of Step 1 and Step 2, the participant must complete a form that will allow the administrator to review the work and award the designation.

In the following pages is a workbook that guides you through the process of completing your ERA Certified Coach designation. As noted in the previous section, there are three steps in this process: education, planning, and action.

However, this workbook is organized by education topics and the tasks related to each course. Under each course there is a checklist of activities and applicable forms.

Please note…there is no order to the education topics. You may start anywhere and work on checklists simultaneously.

WORKBOOK

Office Productivity

_____ Identified when/where to take this course.Date/Time: ________________________Location: _________________________

Note: you can find the current schedule posted on the Broker/Manager Facebook page OR request a copy from Amy.Chorew@realogy.com

_____ Completed the course

_____ Completed the 1) Office Productivity Playbook, 2) Quarterly Training Offerings for 1 year, 3) Top Productivity/Tools Worksheet. All are attached.

_____ Sent these three completed forms to Amy Chorew for review: Amy.Chorew@realogy.com

Coaching

_____ Identified when/where to take this course.Date/Time: ________________________Location: _________________________

Note: you can find the current schedule posted on the Broker/Manager Facebook page OR request a copy from Amy at Amy.Chorew@realogy.com

_____ Completed the course

_____ Identified the 4 agents to begin coaching. The selection criteria is in your coursework.

_____ Approached the identified agents and established a coaching schedule. Remember, a minimum of weekly coaching session for 4 weeks. The first coaching session will be 1 hour, followed by weekly, 30 minute, sessions.

_____ Set up each agent in www.REScoreboad.com to track activities and report these activities weekly.

_____ Sent a list of agents coached using the form below to Amy Chorew for review Amy.Chorew@realogy.com. A worksheet is attached.

Agent Name

Closed Transactions

past 12 months# of Weekly

Contact Goals*

Achieve Contact Goal?

Cohort Name

NOTES:

*Calculation worksheet below

Note: This worksheet is located in your Real Coaching Coach Guide

Note: This worksheet is located in your Real Coaching Coach Guide

_____ Identified when/where to take this course.Date/Time: ________________________Location: _________________________

Note: you can find the current schedule posted on the Broker/Manager Facebook page OR request a copy from Amy.Chorew@realogy.com

_____ Completed the course

_____ Identified one agent to assist in completing a business plan.

_____ Completed a business plan with one agent.

_____ Sent the completed plan to Amy Chorew for review Amy.Chorew@realogy.com. A completed plan means a minimum of the Budget worksheet, Goals worksheet (please see example), and the 168 Hours worksheet. Examples follow.

Agent Business Planning

”My Business Planner” Tool

Budget Tab

”My Business Planner” Tool

Goals Tab

SOLO Agent

”My Business Planner” Tool

168 Hours Tab