Getting Social Media Ready by Gerrie Smits at SMWF
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Transcript of Getting Social Media Ready by Gerrie Smits at SMWF
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SOCIAL MEDIA WORLD FORUM-----------------------------
Getting Social Media Ready
by Gerrie Smits@grrRAAK
29.03.2011
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Hello!
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642,613,700
Social Media is huge
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642,613,700
The amount of people active on Facebook
Source: socialbakers.com, 26.03.11
Social Media is huge
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700,000,000,000
Social Media is massive
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700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Social Media is massive
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700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Social Media is massive
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700,000,000,000
The amount of minutes people spend on Facebook.
Source: facebook.com
Per month.
Back in November that was ‘only’ 500 billion
Social Media is massive
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140,000,000
Social Media is immense
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140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Social Media is immense
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140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Social Media is immense
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140,000,000
Amount of Tweets sent.
Source: techcrunch.com
Per day.
Last year that was around 30 million
Social Media is immense
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35
Social Media is colossal
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35
Amount of hours of video uploadedto YouTube.
Source: AFP
Social Media is colossal
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35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Social Media is colossal
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35
Amount of hours of video uploadedto YouTube.
Source: AFP
Per minute.
Last year that was around half.
Social Media is colossal
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300,000
Social Media is about people
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300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
Social Media is about people
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300,000
Amount of people that helpedtranslate Facebook into 70 languages.
Source: facebook.com
For free.
Social Media is about people
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70%
Social Media is about people
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70%
Source: Nielsen
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
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70%
Source: Nielsen
Banners are only trusted by 33%.
Amount of people that trust onlinerecommendations from strangers.
Social Media is about people
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Democratisation of the media
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Democratisation of the media
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Democratisation of the media
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Twitter // Listening & Monitoring
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Source: http://search.twitter.com
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Twitter in times of Crisis
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Twitter in times of Crisis
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But learn your lesson
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18% of people who posted a negative review of the merchant and got a reply ended up becoming loyal
customers and buying more.
Source: http://raak.it/6K
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Don’t just respond, respond suitably
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Twitter // Talk, Broadcast, Share
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The Power of Real-Time
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The Power of Real-Time
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Find balance between promoting yourself and giving other info
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Find balance between promoting yourself and giving other info
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Writing for 140 characters
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Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
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Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
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Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
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Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links, attaching images, video.
:: Each character counts, use URL shorteners like bit.ly
Source: zazzle.com
:: Be short. Allow for space to be ReTweeted.
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Twitter // Build an Audience
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:: Follow interesting people; they may follow back.
How to build your audience
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:: Follow interesting people; they may follow back.
How to build your audience
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:: Follow interesting people; they may follow back.
:: Be interesting.
How to build your audience
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:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
How to build your audience
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:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.
How to build your audience
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:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
How to build your audience
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:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content. People like recognition.Curate & add value.
:: Send people @messages to get noticed.
How to build your audience
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Twitter // Tools
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Twitter.com
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Twitter.com
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Twitter.com
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Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
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Account management
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Twitter on Mobile
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Twitter on Mobile
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Blogs // Writing
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There’s a blog for everything
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62%
Blog to position yourself as expert
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62%
Amount of bloggers who say they have much greater visibility in their industry because of their blog.
Source: Technorati State of the Blogosphere, 2010
Blog to position yourself as expert
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Blog to position yourself as expert
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Blog to share your knowledge
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Blog to make a point
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Blog to explain your product
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Also. Google loves blogs
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Beware! Keep content going
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Blogs // Conversation
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Allow commenting on your blog
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Allow commenting on your blog
:: Reply - be nice.
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Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
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Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
:: Stimulate discussion in your post.
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Comment on other blogs
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Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
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Blogger influencing - Case Study
We helped WHERE, a new shoe brand,to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet:: We developed a blogger engagement plan
Result:: One appearance on influential blog What
Katie Wore quadrupled online sales
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And don’t forget the video bloggers
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And don’t forget the video bloggers
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Blogs // Tools
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Wordpress > 5 steps to publish
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Wordpress > 5 steps to publish
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Wordpress > 5 steps to publish
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Wordpress > 5 steps to publish
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Wordpress > 5 steps to publish
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Wordpress > 5 steps to publish
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Wordpress.com
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Build your company site on Wordpress
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Wordpress plug-ins
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Wordpress mobile themes
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Facebook // Groups or Pages?
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Facebook Groups
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Instead, set up a Facebook Page
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Plus, you get access to Insights
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Facebook // The Full-on Way
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Engage through picture competitions
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Lots of video
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Sell your products
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But...
Photocredit: flickr.com/photos/bradipo
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The Newsfeed is FB’s Special Sauce
It’s the news according to your crowd.
So before you do anything, ask the question: “Will people like it?”
The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.
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/Newsfeed = Live Feed
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/Newsfeed = Live Feed
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Facebook // The Realistic Way
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A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction.
What do you do with a friend? Comment on their photos, like their status, vote on their outfit.
- Peter Yared, VP of Webtrend Appsin ‘Why Most Facebook Marketing Doesn’t Work’
Source: ReadWriteWeb, http://raak.it/6L
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Do you want to do this to your friends?
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Reward Fans with Promotions
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Update with regular & varied ‘human’ content
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Social Media // Integrate it onto your own site
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Social Media Optimisation // your website
:: Make your content shareable.
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Social Media Optimisation // your website
:: Make your content shareable.
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Social Media Optimisation // your website
:: Make your content shareable.
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Connect your website to Social Platforms
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Power of Facebook Connect
Musically.com
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Allow people to comment via Facebook
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Social Media // Location
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Foursquare
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Foursquare
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Specials
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Be creative
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Facebook Places // claim your venue
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Facebook Deals
Source: pocket-lint.com
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Facebook Deals
Source: pocket-lint.com
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Social Media // Summary
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Summary
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:: Start doing it.
Summary
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:: Start doing it.
:: Pick the right solution for your problem.
Summary
Blogs Social Network Viral video Micro blogging Communities
Complexity Best
Awareness Also good Best Also good
Word of Mouth Also good Best Also good
Accessibility Best
Networking Best
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:: Allow for mistakes; you can fix them quickly.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
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:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.
:: Start doing it.
:: Pick the right solution for your problem.
Summary
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Thank you very much & have fun!
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Thank you very much & have fun!
Gerrie Smits
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Thank you very much & have fun!
Gerrie Smits @grrRAAK