Al Gerrie - Mountain Warehouse - eRetail 2014
Transcript of Al Gerrie - Mountain Warehouse - eRetail 2014
THE SHAPE OF THINGS TO COME
HOW TO INCREASEONLINE REVENUEVIA MARKETPLACES
Al GerrieMultichannel Consultant WeArePentagon
WE ARE
Pentagon is a market‑leading ecommerce service provider. Our extensive marketplace management expertise helps businesses sell more online.
WE ARE PENTAGONDELIVERING
INVENTORY CREATION
PRODUCT OPTIMISATIONACCOUNT MANAGEMENT
BRANDED STORE DESIGN SALES & REPORTINGCUSTOMER SERVICE
CLIENTS:
ECOMMERCE MANAGED
Al GerrieHead of Multichannel
Mountain Warehouse• One of the UK’s leading
Sports & Outdoor retailers • 160+ UK Stores• Multi Currency Website• Delivery to over 70 countries• Active on Marketplaces • Localised translations and CS• Offers Click & Collect• Delivers to Argos Stores via eBay• Christmas 2013 +127% YoY online
(OC&C Retail Week)
Whymarketplaces?
• Traffic• Localised offering• Established payments• Low cost of entry• Mobile Solution
• Year round churn• New demographic• 3rd party tools • Test the water• Low risk
How? Direct IntegrationOr Outsource?
Have you got the expertise and experience in house?
There may be downsides...• Compliance• Customer ownership• Commission• Integration
Premium brands CAN sell on marketplaces, without damaging their brand
You do NOT have to
everything!
Marketplaces are perfect for Cross Border Trade
• Translation• Delivery/Returns• Legal entity• Size Matters!• Payment• Tax thresholds
Amazon offers a credible solution for CBT
into Europe, JP, CA & the USA
But Amazon is my competitor!
Amazon will STILL beyour competitor anyway
WE ARE CROSSING BORDERS:
Think outside the UK!
WE ARE CROSSING BORDERS:
eBay has 22 worldwide marketplaces
Start with Australia, the US, France & Germany
No translation required inUS and Australia
OK, where next…Brazil
RussiaIndiaChina
Have you really
finished in Europe?
Zalando and Otto are expanding
Allegro is responsibleFor 1 in 3
Ecommerce transactionsIn Poland
Allegro is also a retailer
Allegro has its ownestablished
Payment gateway
Russia = Ozon
But eBay and Amazon are not far behind...
• Amazon has an office in Moscow• eBay has a Russian site• Delivery is still an issue to Russia
Marketplaces are around 90% of e-commerce in China...
has a 56% share
Australia = Quick win
Amazon targets 50% of the US Market
THE SHAPE OF THINGS TO COME
WeArePentagon.com