Getting Local Reviews in 2015

Local Reviews for 2015

by Corey Barnett,Founder of Cleverly Engaged Marketing

Google Dominates Buying Cycle

Reviews Dominate Google

Reviews are Important

1. Majority of customers use search engines to research services and products

2. Reviews are integrated in the search and research experience. They are extremely visible.

3. Majority of customers trust online reviews as much as personal recommendations

4. Reviews make your business stand out against other options5. Reviews help your business rank higher

Guess the Local Lubbock Business!

Problem with Reviews• Small Percentage Leave Reviews (1 - 2%)• Too Easy to Earn Negative Reviews• Can't Ignore Reviews

How to Earn Positive Reviews

• Step 1: Provide a great customer experience

How to Get Positive Reviews?

• Any business can earn a review!


• Step 2: Plan for Reviews• Acknowledge reviews are important• Identify who owns customer experience• Rank your business against competition• Read competitor reviews• Align team towards reviews


• Step 3: Know Where to Get a Review and How to Get One• Standards for all businesses:

• Industry Specific

• Step 4: Ask for a review!• Start with: loyal customers• Put in place a process with multiple touch points

• Email: those with gmail, ask for Google + review• In Person handouts: when invoice is sent• Postcards sent to customer address• Integrate into your process, make it a routine!

• Ask those happy with your service• Tell people how they can leave a review

• Millennials will know how!



• Step 5: Leave a Review!• As a customer and as a business• Manage reviews


• Hack 1: Get employees to leave reviews• Only if your employees are customers on sites like Yelp, Google +, etc.• Any company should ask for reviews on indeed and glassdoor


• Hack 2: Reply to Reviews and Manage!• Respond to positive and negative reviews• Flag negative reviews from disgruntled employees and competitors• Get multiple employees to flag (while in different locations)


• Hack 3: Fill out your profiles on review sites• Remove duplicates• Make it easy for customers to find review sites• Add unique detailed descriptions and photos• Add the stickers in retail locations• The more reviews you earn, the more likely your customers will review!

Don't Do These Things

• Avoid:• Set up kiosks on location• Be aware that new Google and Yelp users can have reviews flagged• Provide incentives (at least digitally)• Buy Reviews - too risky• Earn too many reviews too quickly

Getting Local Reviews in 2015

Business

Transcript of Getting Local Reviews in 2015