Getting Funded - What Our Members Look For In A Pitch

www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels

G e tti n g F u n d e d – W h a t O u r M e m b e r s L o o k F o r I n A P i t c h


• They are experienced and have seen many pitches

• You have 10-15 minutes to present

• Focus on getting everyone’s attention from the beginning

• Put yourself in their shoes while preparing your pitch

Angel Audience


• The most important aspect of getting funding is the quality of the people involved in the business– Credible vision about how you will be successful– Personal pride in what you are doing– Passionate about your solution– Straightforward to deal with– Persistent but flexible approach– Your ability to be specific is critical

It’s All About You!


• Ten slides at most• Use everyday language and focus on benefits• Realize that our investors are interested in how they can exit• Cover the major elements of your business model• Be candid about areas that are “works in progress”

• Have a strong close

Short but Powerful Pitch


• Founder bios• Other key personnel• Key required hires and rationale

Slide 1: People


• What is the problem and who has it?• Is this a pain point solution or an unmet need?• Business or consumer with specifics about their

profile• Who is the user? Is there a different buyer?• How big is this market? Is it growing? How big will it

be in three years? Cite any applicable third party sources

Slides 2 & 3: Market Need or Problem Solved


• Combination of what it is and needs met• Describe your product/service• Major customer benefits• Describe pain points it cures or gain points it creates• How is the customer solving this problem or meeting this

need today?• Summary of competition

Slides 4 & 5: Your Product/Service


• Pricing Model Overview– Who is paying?– What is the price point?– Subscription or one time?– Additional revenue streams?

• Marketing Approach– Quick comments on creating demand

• Sales Model– What is required for you to succeed in

terms of sales activities

Slide 6: Go-to-Market


• Revenue over the last twelve months• Number of active customers• Number of prospects that have seen the solution• Current sales funnel• Partner activity/endorsements

Slide 7: Traction


• What needs to happen over the next 12-18 months for you to be successful?

• Product Development• Sales• Marketing• Operations

Slides 8 & 9: Critical Success Factors &

Milestones


• Provide three year projection of sales• What is your pre-money valuation?• State any previous raises• Current burn rate• What is your ask for this round?• Use of proceeds should match Critical Success Factors

slides• Describe potential exit strategies

Slide 10: Financials and Exit

CONTACT


APPLY FOR FUNDING

http://www.mapleleafangels.com/fundingapplication

Getting Funded - What Our Members Look For In A Pitch

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