Getting Found on Google? Paid vs Free
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Getting Found on Google ? Paid vs Free
Transcript of Getting Found on Google? Paid vs Free
Getting Found on Google ? Paid vs Free
Google Example
1. Web search2. Image Search3. Directory Search4. Shopping Site search5. Topics specific search ( eg Google Group)
How shoppers/buyers seek information of products/services ?
Search Engines and various other channels
6. Blog , classified, bulletins boards, forums etc7. Marketplaces 8. Social Media ie. Facebook, Twitter, Pinterest digg.com , linkedin etc
How shoppers/buyers seek information of products/services ? … continue
Sponsored Search Pay per Click (PPC)
Free Search IndexOrganic search
1. Key word/Phrase website search
2. Image searchimages.google.com
3. Directory search
4. Google Shopping Site www.google.com/shopping
5. Topics specific search (Google Groups)Groups.google.com
6.Blogs, Classifieds, Bulletins BoardsForums etc.
Thebulletinboard.comGoogle.com/blogsearch
www.craigslist.org
Global Marketplace eg www.ebay.com
Domestic Marketplace eg. www.kaymu.com.np
B2B Global Marketplace www.alibaba.com
Global Marketplace www.tradekey.com
B2B Market www.globalsources.com
Special Marketplatform www.homestaybooking.com
B2C Marketplace www.ecrater.com
Directory www.yelp.com
B2C Marketplace www.etsy.com
FromHerHands www.fromherhands.com
7.Search via Marketplaces
8. From Social Medias and News
Selection and Define relevant Keywords Defining title page not only on first page but each page with
unique key words. Use your relevant key word followed by your company name. Heading , body text, footer placement.
Writing good key word enrich and compelling contents on each pages
Name your Image file, Use Alt name
How to make your website search engine friendly
• Fill up Meta Tag, Meta Descriptions
• Site Add on Google http://www.google.com/addurl
• Site Map Submission• Follow simplicity• Get some link to your site
from other sites • See detail on
http://www.google.com/support/webmasters/
• Get free report at http://marketing.grader.com once you have applied all above
• Make your website responsive Design
Continue to make website search engine friendly
Some Tips for Start ups of web store
1.Pick a name that works2.Put up simple website 3.Get some links to your
website 4.Set up twitter , facebook
business page and create facebook simple URL
5.Set up email subscription
6. Get nice logo done7. Kick off a blog may be with your own
domain blog.yourcompany.com 8. Write blog article ( not commercial
advertisement) 9. Set up Google alerts10. Find your nearest competitors and
watch them and check them by using website.grader.com so you can compare with yours.
Tips continue..
Tips continue..
11. Update your linkedin profile , create your company linked in page.12. Find relevant twitter users and follow them.13. Find bloggers who are writing about your topic and leave valuable comments to them. 14. Start building business contacts on facebook ( organize groups) 15. Check your website on website grader
Tips continue
16. Install web analytics 17. Engage your blog commenter 18. Promoter your promoters19. Grab your company name on youtube.
Thank You
Surendra [email protected]. 9851044201
