Get Found on Google

YouTube Secrets Revealed!

Use VideoTo be seen by the world!!!!

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Why Youtube?

• 2 Billion Views Per Day on YouTube!

• Avg. Person spends 17 minutes per day on YouTube

•80% of Traffic is U.S.

YouTube has become the 2nd most used search engine behind only Google (and if

you didn’t know already Google owns YouTube)

What we’ll cover:

• The 4 components each YouTube video must have to get MAXIMUM traffic

1. A good title 2. A good description

3. Proper Tags 4. Geo Tagging

Plus a super Secret Ninja Strategy to help you Keep your ranking.

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Before we begin….Get your video uploaded to Youtube

• Login to your YouTube account• Select “upload”• Click “Select Files to Upload”• Choose the video you want to upload

***You can work on the 5 components while your video is being processed*** 7

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Then

1. A Good Title• Your title should include your key

words* or phrase• The closer to the beginning of the

title that your key words* are, the better.

add the | (pipe) symbol and

your name and phone number to the title for additional branding 9

*Hummingbird

• Hummingbird, is Google’s latest update. The new algorithm represents the biggest change to Google’s search functionality in 10 years —– One of the most telling things about Google’s recent updates is that the

company chose to illustrate them with images of its mobile app, not its desktop site. That’s no accident. 

• To sum it up, it looks like this: 1. Mobile is the future, so Google should be attuned

to answering search queries in the most mobile-friendly way.

2.People tend to be conversational with their mobile searches (“How do I get a mortgage for a house?”)

3.Soooooo, the future of Google search is mobile-focused and question-oriented.

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*Hummingbird

• Core to what Google is doing with Hummingbird is a shift in focus away from keywords and towards intent and semantics, which are infinitely more relevant to users.

•  While the Google of a decade ago was focused on delivering search results based solely on queries, the Google of today is drawing insights from a variety of other signals — location, social connections, and even your previous searches.

• SearchEngineLand’s Danny Sullivan told VentureBeat by email… “Have good, descriptive content, and you should be doing all you can be doing to tap into long-tail searches,” 

• SEO consultant Andrew Shotland, puts it slightly differently…“Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’ 1

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2. A Good Description • The description section is 100% SEO

able. • The first sentence should include

your long tail phrase. • Tell the story of what is in your video.

Start your description with http://www.yourwebsite.com for a clickable link to your website.

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3. Proper Tags• Tags are keywords used to identify

your video with the categories you want it related to.

• Use any and all combinations of your key words.

• Use long tail keywords as tags.

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4. Geo Tagging• Google has been “localizing” it’s

search results for a couple of years now.

• The same “local” focused results have been incorporated into Youtube.

• Plus…Google Loves to show Google stuff. Youtube is Google stuff.

*More important now 17

4. GEO Tagging• Select Advanced settings

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4. Geo Tagging • Type in a physical address. • Use your office address. • You can also use a Zip code.

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Transcript and Caption • The Google spiders will pick up

search terms in the transcriptions of your video.

• Youtube automatically creates a transcription of every video complete with time stamps.

• You can edit this transcription to be more SEO friendly.

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Transcript and Caption • First select video manager

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Transcript and Caption • Click the thumb nail image of the

video you want to transcribe.

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Transcript and Caption • Click the Transcript Icon

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Transcript and Caption • Select the Closed Captioning Icon

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Transcript and Caption • Click the drop down and select

English from the list.

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Transcript and Caption • You will see a “track” titled English

automatic caption. Click the bar for more options.

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Transcript and Caption • Drop down the actions button and

select the file type you prefer. They are all plain text editor.

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Transcript and Caption • You will likely be prompted to save or

open, and may need to select the program you want to open the file with.

• I am a PC user and choose NotePad to open any plain text file.

• MAC user have TextEdit as the default plain text editor.

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Transcript and Caption

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Transcript and Caption • The download will be displayed with

a number for each transcribed sequence as well as a time stamp for each sequence.

• The time stamps and numbers are not important.

• You are not trying to make a perfect transcription of your video.

• You are ONLY concerned with SEO favor. 3

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Transcript and Caption • Edit your transcription • Add your long tail phrases

throughout.

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Transcript and Caption • Save your edited transcript

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Transcript and Caption • Click the back arrow button above

the original transcript.

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Transcript and Caption• Select the Add subtitles or CC tab

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Transcript and Caption• Select English again

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Transcript and Caption• Select the option to Upload File

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Transcript and Caption• Select the File type “transcript”

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Transcript and Caption• Select your edited Transcript

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Transcript and Caption• Select the upload button

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Transcript and Caption• Select the set timing button and

you’re done

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Transcript and Caption

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Transcript and Caption• You have successfully added an SEO

friendly transcription to your video. • It is highly unlikely anyone will select

to turn on the Closed Captioning option while watching your video.

• If they do, they will have the option of either the automatic caption or the uploaded caption.

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Transcript and Caption

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Boom!!!!

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