Getting Event Attendees Hooked
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Transcript of Getting Event Attendees Hooked
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{from one event site to the next}
Ge2ing A2endees Hooked
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Make their trip report easy (justify and reinforce now) Make it easily sharable (advocates need smart tools) Make the offer easy (renew existing, engage NN)
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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How? • Fill the next site with today’s content
• Promote the slide content, not the site
• Feature resulting blog posts on your site
• Keep the CTA prominent and relevant
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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The steps: Make this year’s audience aware of this socially sharable slide content, which is…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Embedded in the home page of the
subsequent event’s site then incorporate…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Your beautiful, omnipresent retention-‐‑
based call to action for registration so when…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Your biggest advocates view, share, and
comment on the slide content because you…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Made it super-‐‑easy for them to impress
peers, partners, friends and connections who are now…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Your ideal net new a2endee prospects,
warmed up by the advocate’s endorsing social proof which includes…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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The omnipresent call to action for
registration and your opt-‐‑in boxes which is amplified again…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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As your easily-‐‑shared content is liked,
blogged, tweeted and used as a linkedin post in the advocate’s circle and the big bonus is…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Slideshare performs their SEO magic
So each presentation adds another piece of fresh, contextually, keyword-‐‑rich top-‐‑ranked search content which of course…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Drives NN awareness
Gets viewed and followed by others Buries competitive event’s rankings and most importantly…
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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Makes you a genius
Price Media Consulting, Inc. h2p://www.price-‐‑media.com
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btw –we’ve got a few thousand of these
low-‐‑effort, high reward nuggets to share …perhaps we should chat? www.price-‐‑media.com
Price Media Consulting, Inc. h2p://www.price-‐‑media.com