Getting an edge with social - Twitter - Adobe Summit 2012
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Getting an edge with social media - Twitter (Session 16602)
Mike Quinn | Product Marketing | @mikequinn | #Social #AnalyticsBruce Daisley | Director Twitter UK | @brucedaisley
#AdobeSummit
#Social #Analytics
Mike launched Adobe Social Analytics to the European market in 2011 and according to his Twitter profile he does not like Tomatoes too much.Bruce Daisley, Director Twitter UK – Joined Twitter from Google in January 2012
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Q&A and feedback
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Please Tweet during the session#AdobeSummit
#Social
@MikeQuinn
@BruceDaisley
Please rate this session in the app ->
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Key Takeaways
Understand how Twitter uses explicit interests to target content
Learn how businesses are already benefiting from integrating the right social tools and platforms
Optimise social campaigns to meet Key Business Requirements including site traffic and conversions1
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Measuring the tweets, engaging with the audience, converting into business
2010 明けましておめでとうございます - 6,939 2011 Super Bowl final result - 4,064 2012 Womens World Cup Football Final - 7,196 2012 MTV Music Awards
Beyonce - 8,868 Bruno Mars - -“-
2012 US Super Bowl Semifinal Denver Bronco’s - 9,402 2012 US Super Bowl Half time Madonna - 10,245 2012 US Super Bowl final result - 12,223 2012 Chelsea Champions League Semi Final - 13,684 天空の城ラピュタ ‘ Castle in the Sky’ - 25,088 Olympics….
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#Social
flickr.com/photos/ronmacphotos/
flickr.com/photos/ajari/
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Managing, monitoring, engaging & publishing to such vast audiences
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Needs joined up marketing to handle the workflow and management
Bring on the machines to help you brand…
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
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What’s WRONG with this picture?
Social Marketing
Machine
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
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What’s RIGHT with this picture?
Social Marketing
Machine
Make
Manage
Measure
Monetise
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
#ExpChat
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
#ExpChat - stats
Total Tweets: 1,500 Unique Tweets: 264 Original Tweets: 782 ReTweets: 170 Mentions: 548 Impressions: 3,409,550 Audience reached: 281,142
Expedia were the 3rd Trending Topic in the US
Retweet to win facilitated this interaction.
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#Social
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Paddy Power
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Retweet to win
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Paddy Power – A bit of a gamble
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Retweet to win tweet resulted in a huge number of retweets over a short period of time.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Retweet to win
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Analyse how your social campaigns perform
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Link multi channel campaigns to KBR’s
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
All in one tool
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Bruno Mars -MTV 8,868 Tweets per second
Warner Music “Adobe SocialAnalytics measured an artist’s social media campaign. Insights helped optimise when, where and how the campaign team engaged the audience.”
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302% increase
in orders placed on the
artist’s website
194%
increase in website visits within a single
week
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
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Questions
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
Q&A and feedback
19
Thank you for Tweeting during this session#AdobeSummit
#Social
@MikeQuinn
@BruceDaisley
Please rate the session in the app ->
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit#Social
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