Adobe Summit 2015 - Penguin Random House - Accelerating Digital Transformation
Adobe - Summit Personas In Action
5
Messaging Miriam Newton Director, Product Marketing
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Transcript of Adobe - Summit Personas In Action
Messaging Miriam Newton Director, Product Marketing
© 2014 SiriusDecisions. All Rights Reserved
6
Challenges
© 2014 SiriusDecisions. All Rights Reserved
7
Acrobat XI Messaging Approach
© 2014 SiriusDecisions. All Rights Reserved
8
The Evolution to Messaging Central
© 2014 SiriusDecisions. All Rights Reserved
9
Results
+59% Web visitors
+53% Web revenue
+10% Orders from email
-78% Time to market
