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How You Can Be Part ofthe Big Business of

Digital Book Printing

Big Book Story:

O v e r v i e w

Digital book publishing is predicted to be the greatestsingle growth opportunity in digital printing for the nextdecade at least. There is a rapidly increasing need forshort-run, on-demand books and the many benefits digital on-demand printing solutions deliver: the ability to print in quantities as low as one, lower expensesacross the board, faster turnaround, personalization,customization and more.

Xerox Goes End-to-End to Make You a Best SellerXerox has been providing innovative digital book solutions to our customers for years, and today offers the most comprehensive integrated end-to-enddigital book solutions available. From labor-saving, business-building workflow services and software to our industry-leading products’ powerful digital frontends and engines, from a broad range of in-line,near-line and off-line finishing options to Xerox Supplies,we deliver the solutions you need to thrive in digitalbook publishing.

30 Hours or 30 Minutes? You Choose.For example, one customer has used our integratedteacher’s edition books solution to transform a 30-hour process that was done manually into a 30-minute automated process. Other key solution areas includemanuals, STM (Scientific, Technical and Medical) books,professional books, education supplemental booklets,catalogs and more.

Perhaps one of the most exciting areas of opportunity,though, is what we’ve called “The Sleeping Giant”because of its enormous and as yet untapped potential:limited run self-publishing. Research tells us that up to80 percent of us believe we have a story to tell—a storythat might take one of many forms, from a souvenir photoalbum to the Great American Novel. A very successfulreal-life example of how self-publishing is being usedtoday follows…

Opportunities with few boundaries. A market that’s largely untapped. And a pool of potential customers that includes just about everyone. The digital book story is a great one to be sure.The best part about it?

It’s all true!It’s all true!

Books Are Your GreatestGrowth!Opportunity for

Digital Is a Page-Turner for PaperbacksOffset PaperbackManufacturers, Inc. (OPM),one of the world’s largestmass-market paperback producers, have become digital devotees as well. OPM partnered with Xerox to implement a solution comprisingthe Xerox FreeFlow® Digital Workflow Collection andXerox cut-sheet and continuous feed printers to producebook blocks, as well as a Xerox iGen3® 110 for covers.

The result? OPM now have a fully automated, non-stop,digital production operation that improves productivityand production management throughout a book’s lifecycle. A streamlined workflow has enabled OPM tomeet even the tightest deadlines. And they’ve gone fromproducing about 20 million digital pages annually to 1.5 billion—with plans to move to 5 billion in the nearfuture. As OPM Executive Vice President, Joe Makarewicz,puts it, “The growth of digital printing is making this the most exciting time for our business.” And for yours, too.

The Art of Digital Book PublishingRik van Glintenkamp is a man of many talents. A gifted photographer whose work has appeared regularly inGlamour, Elle, Seventeen, British Vogue and other magazines, he has also directed films and music videos. But his work as an artist, coupled with a nearly lifelonglove affair with the Antarctic, is what led him to addself-publisher to his list of accomplishments. Notably, Rik worked his images of perhaps the most dangerousand foreboding continent in the world into internationally recognized collages.

Echoes in the Ice Finds a Publisher—Its Author!After Rik had accumulated a set of collages chroniclingover 250 years of Antarctic exploration, he decided tocompile them into a book. He approached several majorpublishers without success. Undeterred, Rik took mattersinto his own hands and became a self-publisher, creatingEchoes in the Ice. How? Through a digital book solutionbuilt on the Xerox iGen3® 110 Digital Production Press.

Demand then Supply Leads to SuccessNow when a school needs a single copy for the library or a museum needs 1,000 copies for the gift shop, Rik takes advantage of the digital book publishing business model—demand then supply—to affordablymeet the needs of both. The book serves as a valuableand immediate promotional tool for Rik, providing his work important exposure.

Beyond that is the personal satisfaction: “It’s enormously gratifying for an artist to see his or her work produced in another medium,” says Rik. An opportunity that might have vanished like an echo in the ice without the Xerox iGen3® 110 book solution!

“I didn’t know anything about print on

demand—that you could print high-quality

art books in short runs cost-effectively—

until I saw it done.”—Rik van Glintenkamp

30 Hours or 30 Minutes? You Choose.

30 Hours or 30 Minutes? You Choose.

Xerox ProfitAccelerator™ uPublisher® Digital Books Development KitThe Xerox ProfitAccelerator™ uPublisher® Digital Books Development Kit has been created to ensure you get your share of the enormously promising and vibrant digital books market. Understanding this market andhow to sell within it is key to succeeding, and this kit provides you with all the tools and information you needto get up to speed quickly.

• The Best Little Book of Big Book Ideas, a concise overview covering the book market,the myriad digital opportunities within it, how to sell digital printing to customers inthis market, how to build your digital book sales force and more. Its attractive andinnovative design and clear text make it informative and easy to read, cover to coveror a bit at a time, as you like.

• The Best Little Book of Big Book Hints and Tips, an invaluable resource you and your operators will refer to again and again. Its colorful, easy-to-use design offers a briefsummary of some digital book printing basics, as well as helpful hints and tips aboutdesigning, printing and finishing digital books. And it’s all presented in an easily accessible, user-friendly alphabetical format.

• Why the Digital Book Market Is for You and How to Sell It to Your Customers, a versatile scripted PowerPoint presentation that you can use to tell and sell the bookstory to your customers, prospects and sales force. This presentation has beendesigned as a companion to The Best Little Book of Big Book Ideas.

• Source files for both books so you can print them yourself. It’s a great opportunity to practice and demonstrate your book printing capabilities. And it also makes it easyfor you to share these volumes and the important information they contain withcustomers, prospects, your operators and your sales force.

The kit includes:

©2007 Xerox Corporation. XEROX®, FreeFlow®, iGen3®, uPublisher® and ProfitAcceleratorTM are trademarks of Xerox Corporation. All rights reserved. 3/07

You’ve Got a Role to Play in the Big Book Story…

This Kit Shows You How!

Printed on the Xerox iGen3® Digital Production Press on Xerox Digital Color Elite Gloss 80 lb. Cover.