Get the answers

2

Why Now?

www.streamhub.co.uk Confidential

£150 Million to

£350 Million

$5.5 Billion

$1.8 Billion

The US players have paved the way for premium OTT

And the UK leads the pack in Europe

and more!

3

Loyalty management analytics for media companies to grow, market to

& sell digital audiences

What is Streamhub?

www.streamhub.co.uk Confidential

Broadcasters Web-based Aggregators Content Creators

We are currently working with:

Partners: Customers:

Broadcasters who are looking to better monestise their VOD or

Live streaming services

CNNCNN TruTVTruTVCartoon

Network

Cartoon

Network

Channel n

Region y

Channel n

Region yEach Channel has visibility of their own data only.

Access to all Channels and Regions

See it all in one hub

5

Data collected across all devices from multiple vendors

Keep a birdseye view across all your channels and regions

regardless of the OTT technology

Social:FacebookTwitterYouTube

Panel Data:BARBKantar

VODLiveOpen / Closed

How do all the different factors affect your viewer loyalty?

6www.streamhub.co.uk Confidential

Long formShort form Ads

AVOD / SVOD / LIVE ServicesAVOD / SVOD / LIVE Services

A consolidated view of your videos

7

Simplifying and automating work to prepare those key Editorial,

Marketing and Advertiser reports from multiple services

Other Video PlatformsOther Video Platforms

Proprietary Tech

8

The one-stop video dashboard

Analyse what sells and doesn’t

9

Finding the match made in heaven! What content works best

for your most loyal and least loyal users? How to increase

average viewing times per user?

SEGMENTATION BY CONTENTSEGMENTATION BY CONTENT SEGMENTATION BY LOYALTYSEGMENTATION BY LOYALTY

GENREGENRE DURATIONDURATION

CONTRIBU

TOR

CONTRIBU

TORDEVICEDEVICE

MOST

LOYAL

MOST

LOYAL

LEAST

LOYAL

LEAST

LOYAL

LOCATIONLOCATIONDAY /

DAYPART

DAY /

DAYPART

GROUP / CLUSTER PROFILESGROUP / CLUSTER PROFILES

SHOW

AFFINITY

SHOW

AFFINITY

AD

AFFINITY

AD

AFFINITY

DEVICE

AFFINITY

DEVICE

AFFINITY

ADS

COMPLETE

ADS

COMPLETE

AD

VARIETY

AD

VARIETYLOCATION

AFFINITY

LOCATION

AFFINITY

10CONFIDENTIAL

Anti-churn intelligencePredicting leavers through machine learning and providing

recommendations based on their past engagement history

Increase Loyalty of SnackersConverting 32,000 users

to watch for longer

periods through better

content line-ups and

promotions

Loyalty (engagement) Management

Analysing what makes your content work

11

Key talent KompanySkills SpecialFeature Inside City

% Higher ViewsTOP SUCCES FACTORS

17%

11%

8%

% Higher Unique Views

16%

11%

8%

% Higher Viewing Time

7%

12%

11%

TALENTTHEMES

11www.streamhub.co.uk Confidential

-0.2

-0.1

0

0.1

0.2

PR

ES

S

INT

ER

VIE

WS

FU

NN

Y

SK

ILL

S

TR

AIN

ING

INS

IDE

CIT

Y

AG

UE

RO

TO

UR

E

KO

MP

AN

Y

HA

RT

LA

MP

AR

D

% Higher Unique Views % Higher Viewing Time % Higher Views

Completing the picture

12

KEY DATA SOURCESKEY DATA SOURCES INTEREST BASED PROFILESINTEREST BASED PROFILES

TOTAL

REACH

TOTAL

REACHSENTIMEN

T

SENTIMEN

T

Link together related data about your video to create a better

idea of your fan profiles and overall reach of your content

BRAND

INTERESTS

BRAND

INTERESTS

HOBBY

INTERESTS

HOBBY

INTERESTS

BASIC DEMOGRAPHICS

Age, Gendre, Location, etc

BASIC DEMOGRAPHICS

Age, Gendre, Location, etc

Brands & sub-brands Twitter Facebook YouTube

Manchester City FC 9226 tweets, 886K followers 2081388 likes 10691 subscribers

The FA 16.1K tweets, 1.25M followers 440,320 likes 6950 videos

IRB 28.5K tweets, 1.4M followers 376,517 likes 2700 videos

London

Newcas

tle

LA

New

York

Others Location

iPhone

Web

Client

Android

Hootsui

te

SnappyT

V.com

iPadOthers

Sources

0

5

10

15

20

25

2PM

3PM

4PM

5PM

6PM

7PM

8PM

9PM

10PM

11PM

Day-parts

Advertiser Brand Affinity based on Twitter Affinity to Other Content based on TW & YT

Profiling your content specific fans

Gender

25%

75%

Sentiment

14

-1

1

3

5

7

9

11

13

15

0

50

100

150

200

250

25

-Oct

28

-Oct

31

-Oct

03

-No

v

06

-No

v

09

-No

v

12

-No

v

15

-No

v

18

-No

v

21

-No

v

24

-No

v

Tweets Facebook Mentions Views

TOTAL TWEETS

200,809TWITTER REACH

20,340,106TOTAL MENTIONS

555,000

How social traction correlates to actual engagement of the shows/videos

Tw

eets

/ F

B M

entions

Vie

ws (

000s)

NEW VIEWERS*

-2%NEW VIEWER’s

+7%

CONFIDENTIAL

NEGATIVE SENTIMENT

22%

POSITIVE SENTIMENT

78%

ROI of social media platforms

Streamhub

(Trial)

Streamhub Unnamed

Real-time ���� ����

Customisable Dashboard

(Content & Audience)���� ����

Loyalty Segmentation ���� ����

Dynamic Charts ���� ���� ����

Multiple Channel & Series Support ���� ����

Video/Programme Profiles ����

Marketing ROI ����

Social Media Analysis ����

NLP Audience Profiling ����

UK Regional / City Level Reports ���� ����

Browsers Distribution ���� ����

QOS Data ����

Delivery (CDN, ISP) ����

Custom Reports ����

Data Consultancy / Insight Reports ����

Vs. Unnamed Video Analytics Vendor Unnamed Video Analytics Vendor

Getting Started

16www.streamhub.co.uk Confidential

Standard monthly subscription� Add our tracking code to your players� Test � Go� 1 month trial period for one channel� Thereafter from £1000 p/m

Data consulting and Bespoke reports� Custom report development� Ad hoc insights using our latest machine learning

recipes

Streamhub USPs

17www.streamhub.co.uk Confidential

1. The layer above- aggregate multiple video & other related data into one service

2. Making audiences happier one at a time- understanding what drives most and least loyal users

3. Machines meet best of industry thinking- data to back the “gut feeling” or to cultivate new ideas

4. Keeping it simple- know what is meaningful vs showing everything possible, and never lose your data again

With you to grow your digital audiences

Thank You

Contact Details:

Aki Tsuchiya aki@streamhub.co.ukwww.streamhub.co.uk

19

Some Fun Stuff

Valentine’s Day Programming analysed

http://www.streamhub.co.uk/whatslovelike/

Our Bloghttp://news.streamhub.co.uk/

Our Labs Projects YouTube scorecard – how did the top 100 rated TV shows do on the

world’s most popular video site? Type “fivecool” and see what

happens!

http://www.streamhub.co.uk/labs/yti/#/shows

20

Media executives and big data technologists converged

The Team DNA

Aki Tsuchiya (Viacom, Joost, Nomura)

Brent Hansen (ex CEO of Viacom Europe)

Richard Harding (ex Director of Tech ITV, Lastminute.com)

Masa Watanabe (McKinsey, founder of DeNA)

Team

Radu Sora (ThomsonReuters, University of Warwick PhD)

Sam (Yahoo)

Srin (Lowe, Havas)

Nick (Joost)

Matteo (PastBook)

Takahiro (Hacker)

Hama (Hacker)

Streamhub in the News

Awards:• DTG TV Innovation Award Winner 2014

• UKTI Supported Exhibitor at IBC 2014

• Streaming Media European Award for Best Analytics

Solution 2013 (prototype)

• Special commendation at MIPCube Labs 2013 (prototype)

Press:• The Guardian

• TVB Europe

• Broadcast Magazine

• Advanced Television

• The Next Web

Panels:• IBC Content Innovation

• EBU BroadThinking

• Future of Broadcasting

• MediaTel Future of Media Research

Ofcom Consultation:• DTG FITT Proposal to Ofcom

21www.streamhub.co.uk Confidential