1. Get More From Google Matt Certo President/Founder

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6. Todays Goals

• 30,000 Foot Understanding

• Understand a Methodology

• Explore Specific Tactics

• Practitioners Roadmap

7. Google from 30,000 Feet

8. History Lesson 30,000 Feet

9. Sergey & Larry 30,000 Feet

10. The Algorithm 30,000 Feet

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13. The Algorithm 30,000 Feet

14. The Algorithm 30,000 Feet

15. The Algorithm 30,000 Feet

• Roughly 200 components

• Changes in number and weight

• Values on-page and off-page factors

16. Relevance

• What words are on your page?

• How fresh is your content?

• What words are in your domain name ?

• What pages link to yours?

30,000 Feet

17. 30,000 Feet

18. PageRank 30,000 Feet

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21. 30,000 Feet

22. Practitioners Methodology

23. Methodology

24. Methodology

25. Useful Tactics

26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando

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32. Optimize Pages Useful Tactics

• Title Tags

• H1 Tags

• Domain Name(s)

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36. Update Content Often Useful Tactics

• Google loves fresh text

37. Build Links (Votes) Useful Tactics

• Look at links to competing firms

• Sign up for free and paid directories

• Look for industry-specific opportunities to create links

38. Build Links (Votes) Useful Tactics

39. Useful Tactics

40. Useful Tactics

41. Structure Links Properly Useful Tactics

• WRONG

• For more information, click here .

• RIGHT

• For more information, visit discount Orlando hotels .

42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.

43. Focus on 2 nd Level Pages Useful Tactics

44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean.

45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know.

46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google

47. Practitioners Roadmap

48. First Steps Roadmap Search engine success is a journey, not a day-trip.

49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog

50. Benchmarking/Goals Roadmap

• Assess current standing

• Set 3, 6, 12 month goals

51. Develop Schedule Roadmap

• On-site tactics

• Off-site tactics

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53. Thank you! Matt Certo [email_address] 407-722-7830