How to get more

Ecommerce Sales

with Google Shoppingwww.youngcow.co.uk

#ATYCAsk The Young Cow

www.youngcow.co.uk

www.youngcow.co.uk

First steps…Where do you start?

• What is Google Shopping?• Where Do Google Shopping Results

Appear?• What Makes Google Shopping Ads

So Good?• Creating your Shopping Ads• Optimising your Shopping Ads

What You need to know

What is Google Shopping

How does it work?When your possible customers search Google for your product, Google will show the customer a picture of your item, its price and your shop name. Customers who click on your ad will be directed to your website where they can buy your item.

You're charged only if someone clicks on your ad and lands on your website. You only pay when Google directs a customer to your shop.

Where Do Google Shopping ResultsAppear?

Your shop on mobile and tablet devicesProduct Listings Ads are featured across multiple screens and applications. Reach customers wherever they are on mobile and tablet devices.

Your Shop on google.co.ukProduct Listing Ads appear on google.co.uk search results in the commercial unit and on the right-hand bar with other ads. Product Listing Ads are labelled as 'sponsored'.

Your Shop on google.co.uk/shoppingSearch results in Google Shopping are built on Product Listing Ads. Shoppers can compare products and make purchases directly from your website or shop.

What do the Ads look like?

1. Google Merchant Centre• Signup submit your product feed

2. Google Adwords• Shopping Campaigns, Product listing Ads

Tip:1. Split your product groups up into

sub groups of brand, specific category or even filtered products that you wish to focus on

2. Place keywords into the first part of product titles

3. No water mark logos on product images

www.youngcow.co.uk

Drive more salesBring your sales catalogue to life with Product Listing Ads.Discover new customersConnect with shoppers on desktop, mobile and tablet devices

What Makes Google Shopping Ads

So Good?

www.youngcow.co.uk

Are you overwhelmed by how much you have to learn about optimising your website?

We are here to helpyoungcow.co.uk/free-marketing-report 01902 213326

Conclusion

#ATYC - Ask The Young Cow

Every Wednesday 1pm UK

www.youngcow.co.uk