Get Launched

On LinkedIn Presented by Walt Kasha

April 28, 2011

Career BridgeBuilders Presents

Tonight‟s Topics

What is LinkedIn? – Statistics and reason to join

– Three degrees of separation

Creating Your Profile – Building a effective &

impressive profile

– Recommendations & Introductions

Beyond the Basics – Advance searches – People /

Companies

– Power of Groups

– Building your network

– Introductions

– Personal Connection Strategy

– Improving being found by search engines (SEO)

Configuration & Privacy Settings

– Operating in stealth mode

– Linking to Social Media Sites – good & bad

– Job Notifications & Updates

Key Take Aways: – Leave with the confidence to

build out your profile for success.

– Know how research a company, person or job title

– Get found!

WHAT IS

?

LinkedIn Factoids

• Officially launched in May 2003

• LinkedIn started out in the living room of co-founder

Reid Hoffman in 2002.

• Roughly one million new members join LinkedIn every

week~ 1 new member per second.

• Privately held, but filed for IPO in 2011

• Used by 69 of the Fortune 100 companies for jobs

• 100% of Fortune 500 companies have executives on

LinkedIn

• 1.3+ billion connections between members

• 79+ million job transitions/changes tracked

Three Degrees of Separation

3rd

1st

2nd

YOU

The Numbers are Staggering!

LinkedIn Factoids LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

LinkedIn Factoids LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

LinkedIn Demographics 2011

Source: Amodiovalerio Verde http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

What Can You Do on ?

Find Jobs exclusively listed on Linkedin

Research businesses, clients or potential clients

Expand your online network

Establish your expertise

Increase your personal brand

Find strategic partners

Connect with clients

Market events & more

Real World - How I Landed at HP!

The Premiere HR Destination

• Recruiters, head hunters, decision-makers

tap into LinkedIn to look for & evaluate

candidates.

• LinkedIn is a job board

• Your profile, connections, activity and

recommendations are now your defacto

“references.”

• It‟s also a network for research, learning,

sharing and establishing yourself as a

subject matter expert.

Creating Your

Profile

How Do I Begin?

Your Goal - 100% Completed Profile

Goal: 100% Completed Profile

1. Sign up for a LinkedIn Account • Go to https://www.linkedin.com/reg/join?trk=hb_join

• Make sure you have an active email address

Login to LinkedIn

2. What to enter?

• Employment status

• Company

• Job Title

Job Seeker Currently Employed

Unemployed vs Employed

3. Search your email contacts – SKIP! Select contacts to invite later as you build your network

A.

C.

B.

D.

Getting Connections

3. Select a Free Plan – SKIP Step • Free is fine for most people

Free is The Place to Begin

4. Select a FREE Plan – SKIP this step

4. Time to Edit Your Profile

Editing Your Profile

5. You can change your profile at anytime

4. Time to Edit Your Profile

Breaking Your Profile Down

1

2

3 4

5

6

8

9

7

1. Professional Photo

2. All about you

3. Social media –

twitter, facebook

4. Your Linkedin

address

5. What you offer!

Important

6. Special talents,

training, skills

7. Quickly create your

profile

8. % complete –

instant gratification

9. Get to 100%

requires

recommendations

Viewing Your Profile

Show me what

you look like

and let me see

you‟re real.

Picture, Please.

Share who you

are, what you do,

and add your

motivation.

Summing it All Up

Create an Impactful Profile

• Extensive experience

• Innovative

• Motivated

• Results-oriented

• Dynamic

• Proven track record

• Team player

• Fast-paced

• Problem solver

• Entrepreneurial

vs.

Empty Filler Words Meaty Words

• Do your homework and

research terms

• Find profiles you like and

copy the words

• Use words specific for

industry

10 most

common and

over used phrases

on LinkedIn

Recommendations

Best Practices

• Send a sample to

use as a starting

point and remind

them

• Be generous in your

recommendations of

others.

• Ask for

recommendations

Remember to thank

personally.

Complete Your Profile to 100%

• Current position

• Past positions

• Education

• Profile summary

• A profile photo

• Specialties.

• At least 3

recommendations

According to

LinkedIn – You are

40 Times more

likely to get found in

a search with a

complete profile

Don‟t Feel Overwhelmed

• Take your time

• Do a little each day

• Edit as needed

Beyond The

Basics

Reasons to Search

• Expand your primary network

• Research companies before you interview

• Research hiring managers

• Reconnect with former colleagues

• Learn about a position – informational interviews

• Find groups to join

• Find profiles you like – terms, phrases

Use Advanced Search to Connect

Fine Tune Your

Search for New

Connections

• Name

• Job Title

• Company

• Industry

• Keyword

• Location

• Relationship

(LinkedIn level)

The Power of Groups

Many Groups to Choose from

– 17,800,000 members in groups

– 1,500,000 new memberships in groups per

week

– 1,200,000 posts, comments to groups per

week

• Alumni groups - where you went to school

• Industry/trade groups and associations

• Former employers – must be appropriate

• Geographic based groups

Groups Give You a Way to Connect

1. Groups are 1 of the

7 different ways to

connect

2. Allows you to send

out an invitation

without having an

email address or

personally knowing

them.

3. Gives you a

common interest to

include in the

invitation

Job Search – Join Groups!

Search Groups

Directory for jobs

within:

• Alumni

• Corporate

• Conference

• Networking

• Non-Profit

• Professional

Building Your LinkedIn Network

How Do You Find People You Missed

• Use Advanced Search

• View “Members” in your groups

• Browse “My Connections”

• Use the “People You May Know” option

• Watch for LinkedIn Suggestions

There Are Many Ways to Connect

Take Advantage of the

People You May Know

Option

• Select from the

menu “Contacts”,

“Add Connections”

• Click on the People

You May Know tab

Browse Members in Your Groups

Start with Career BridgeBuilders

More Ways to Find Connections

Browse your

Connections‟

Connections

to find people

you missed

My Connections My Connections’ Connections

Caution: Auto Invites

Avoid Using the LinkedIn Feature to Connect by

searching your Outlook, Hotmail, Gmail, and

Desktop Contacts

LinkedIn sends out a generic invitation to everyone

which reduces the chance of acceptance

Occupant

16550 Witherspoon Drive

North Hills, CA 90456

vs.

Personalize Your Introductions

Which are you

more likely to

respond to?

Bob, I’d like to add you to my professional network on LinkedIn. Walt

Bob, I would like to add you to my LinkedIn network. We seem to share a lot in common. Walt

Bob, It was great to meet on the flight to SF the other day. Always like talking to a fellow Trojan. Great to learn about your company’s products. Being in sales, I am always expanding my network and would like to have you as a connection. Walt

Lame (Default) Better Best!

• No context

• No reason to accept

• Impersonal

• No context

• Partial reason to

accept

• Context included

• Reason to accept

• Things in common

Personalize Your Introductions

People know

this is the default

message! May be

considered

SPAM

• Subject – name of

person you want to be

introduced

• Ask “What‟s in it for

them” and tell them

• Keep it short and sweet

Getting Introduced from a Connection

Use the Introduction Form

Personal Connection Strategy

• Reduced chance of acceptance

• More difficult to connect with 3rd level connections

• Potential for SPAM

More Connections

Quality

• Close relationships only

• Former colleagues you worked directly for, on projects

• You would recommend them

Fewer Connections

Quality

• Mostly close contacts

• Some less known contacts from events, work colleagues, friends of friends, networking

Hybrid Strategy

Open

Networking

Selective

Networking

Routes to Closing the Deal

Linkedin is where is all begins

LinkedIn Connection

Email exchange

Phone conversation

In person meeting

Job Interview

You Land

the JOB!

Your Profile Stats - Who Viewed You

Let’s you see who

has viewed your

profile

Important: To view

who have viewed

your profile you must

configure your

privacy settings to

allow others to view

when you have

viewed their profile or

upgrade to a paid

account

Quick updates will help people to connect to you as an individual.

Network Updates

Connect to your

Twitter account

Search Engine Optimization

• Optimize how you show up in LinkedIn and outside search

engines (Google, Bing, etc.)

• Search engines „crawl‟ from top down

• Include multiple phrases in Professional Headline

Product Marketing Product / Evangelist / Sales Specialist

• Position most important key words at the top of your profile –

Summary and Specialties

• Use keywords, acronyms that demonstrate your passion, define

you and your expertise.

Specialties

Marketing, Social Media, Product Marketing, Web Analytics,

SEO, Campaigns, Evangelist, Technical Sales, Strategy,

Consulting

Product Management, Technical Evangelist, data management,

email archiving, eDiscovery

Search Engine Optimization

• Use the 3 Follow

Links websites

– Blog

– Personal

Website

– Company

Website

• Adds High page

ranks and “link juice”

from LinkedIn

Sources for keywords/phrases

• Google keywords tool https://adwords.google.com/o/Targeting/Explorer?__c=6754278294&__u=7758191394&__o=cues&ideaRequestType=KEYWORD_IDEAS#search.none

• Research other profiles as a guide

Guidance for Responding to Invitations

• You have 4 Choices

– Accept

– Reply (Don‟t Accept Yet)

– Ignore

– Report Spam

• Earlier version of LinkedIn had

the “I Don‟t Know You” option or

AKA “IDK”

• Unless you are sure it‟s SPAM

Be kind to the sender – Click on

“Ignore” and NOT “Report Spam”

• You can receive 5 “Report

Spam” responses before you are

blacklisted

• If you are blacklisted, you must

email LinkedIn to remove you

Configuration &

Privacy Settings

Don‟t Forget to Configure Your Profile

New Simplified Interface to Set Your Privacy Settings

• Select your name

at the upper right

and click the ▼

to select

“settings”

• Note: Notification

frequency has

moved to

Companies and

Groups

Controls Privacy

Settings

Customize Your Public Profile

• If you are a

jobseeker, select

Make my public

profile visible to

everyone

• Make sure your

public profile URL

is customized to

your name

The More Information, the Better!

LinkedIn Is Your Personal Recruiter:

Select the Companies

to Follow

• From the menu click

on Companies

• Search for company

you want to follow

which will notify you

of job openings

• For each company

you follow - click on

Notification Settings

to set the frequency

of alerts

Configure for

each company

Configuration for Jobseekers

Item Recommendation Details

Turn on/off your activity

broadcasts

On You want visibility and people to

see your activity

Select who can see your

activity feed

“Network connections” Can select “your network” for

more visibility

Select what others see when

they view your profile

Anonymous You can stay in stealth mode,

but you will not be able to see

who has viewed your profile

Select who can see your

connections

“Your connections” Share the wealth and it will

come back to you

Change your profile photo

and visibility

Make sure your photo is

visible to “Everyone”

Your photo makes you real

Manage your Twitter settings Display your twitter account,

Share only tweets that

contain #in or li in your

LinkedIn status

Limit your tweets and keep it

professional - you don‟t know

who‟s viewing your profile,

Pre-Launch

Checklists

Do’s.

• Join NOW – LinkedIn is a Work in Progress

• Use the most professional looking photo you have

• Research what others in your field are doing and

industry groups.

• Create a profile describes who you are, your

strengths and passions.

• Connect with friends

• Ignore a connection if you don‟t want to connect

with them

• Reciprocate recommendations

• Treat others with respect

Don’ts.

• Be all about “me”

• Join LinkedIn and forget it

• Spam all your friends with

connections or links

• Get really excited and go

overboard on your profile

• Over connect. Be discerning.

Think about each connection

as a vote of confidence.

• Be a “drive by” social

networker and post

comments and links about

you.

NO wedding or vacation

pictures as your profile

picture!

NO spamming

summary with

keywords!

NO “Guru” or

“Expert” titles!

To Do Checklist.

• Edit Your Profile – Complete it carefully and accurately. If you‟re currently

unemployed, list your current position as “Open to opportunities.”

• Include a Photo – 80x80 pixels in size. Cropped headshot is best.

• Write a Professional Summary – Your headline at the top is important. This

is your first chance to make a good impression. Highlight experience.

• Include Keywords, Skills, Full Name – 3rd person. Use words (keywords &

your full name) for which you want to be found and show up in search results.

• Include Passions – (optional) Add a little something personal.

• Contact Settings – List your availability: career opportunities, consulting

offers, new ventures, job inquiries, and reference requests.

• Website Links – Link to a personal blog, other social network profiles.

• Custom URL – Customize. Include public profile URL in email signature.

• Grow your Network! – Find connections, coworkers, friends.

• Get recommendations – Don‟t be afraid to ask. Recommend others, too.

Recruiters and Hiring Managers often contact people with a compelling profile.

Get Found on LinkedIn.

Linkedin Pays Big Rewards

• Spend a few

minutes a day

• Set goals of 3

new connections

per week

• Join at least 1

Group – Career

BridgeBuilders is

a GREAT PLACE

TO START to

start

Are You Ready

for Blast Off?

References

• http://www.rocktheworldbook.com/linkedin/linkedin-idk-gone

• http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

• http://www.patrickomalley.com/linkedin-speaker-why-email-IDK-1.html

• http://shansteffen.com/7-linkedin-profile-tips-to-make-you-stand-out/

• http://blog.linkedin.com/2009/04/09/matthew-schwartz-msj-grab-recruiters-attention-

with-these-8-simple-linkedin-tweaks/

• http://advice.cio.com/recareered/linkedin_strategies_1_tight_vs_broad_network