PYMNTS.com X giving factoids November 27, 2013
Transcript of PYMNTS.com X giving factoids November 27, 2013
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Source: Adobe Systems Inc, 2013
Estimated Thanksgiving Web sales this year, up 21 percent from 2012.
$1.1
BILLION
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Source: Georgetown Institute for
Consumer Research, 2013
50%Consumers will spend
…of their holiday budget on Thanksgiving-season sales and promotions.
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Source: American Farm Bureau Federation, 2013
…less on Thanksgiving feasts this year.
$0.44
Americans will spend
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Source: National Retail Federation, 2013
…of all Americans will shop on Thanksgiving.10%
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Source: Placed, 2013
46%….of Thanksgiving shoppers will buy items online.
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Source: DDB Worldwide, 2013
57%…of shoppers think that the best holiday sales deals happen during the weekend of Thanksgiving.
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Source: Accenture Holiday Shopping Survey, 2013
41% …of surveyed
Americans say they will not shop on Thanksgiving, will spend time with family.
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Source: Accenture Holiday Shopping Survey, 2013
76%…of shoppers say discount retailers are the top destination for Thanksgiving shopping.
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Source: Accenture Holiday Shopping Survey, 2013
36%…of holiday shoppers plan to shop before midnight on Thanksgiving Day.
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Source: Asurian, 2013
62%…of surveyed smartphone owners plan on using shopping apps on Black Friday.