Get Counted Consumer Panel Profile April 2009
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![Page 1: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/1.jpg)
GetCounted Consumer Panel Profile
April 2009
![Page 2: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/2.jpg)
Total Base : 151,000+. Around 65%-70% are active at any
point of time.
138,000+ Urban Members; represents 286 million Urban Indian
Population, i.e., 84% of total 342 million Urban Indian Population.
13,000+ Rural Members; represents 417 million Rural Indian
Population, i.e., 51% of total 816 million Rural Indian Population.
New members are added every month.
Possibly represents 100% branded Urban Indian Consumers.
Overview
![Page 3: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/3.jpg)
Urban Representation
Based on 960 demographic combinations of the urban population
(4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)
![Page 4: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/4.jpg)
Gender
GenderCoun
t
Male 115,976
Female 22,105
52% 48%
0%20%40%60%80%
100%
Census Representation
Male Female
61%
39%
0%
20%
40%
60%
80%
100%
Urban Pop. Representation (GetCounted Panel - Weighted)
Male Female
![Page 5: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/5.jpg)
Age
AgeCoun
t
Up to 12 244
13-18 6,821
19-24 49,273
25-35 57,494
36-44 15,134
45+ 9,116
18%13% 13%
24%
16% 17%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Upto 12 13-18 19-24 25-35 36-45 45+
16% 17%27%
18% 11% 11%
0%10%20%30%40%50%
Census Representation
Upto 12 13-18 19-24 25-35 36-45 45+
![Page 6: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/6.jpg)
SEC*
SECCoun
t
SEC A 64,670
SEC B 53,967
SEC C 10,999
SEC D 6,396
SEC E 2,849
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and
not on education & occupation of the ‘chief wage earner’
10%
17%
24% 25% 24%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
SEC-A SEC-B SEC-C SEC-D SEC-E
![Page 7: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/7.jpg)
Education
EducationCoun
t
Up to SSC/HSC 20,088
Under Graduate 11,904
Graduate (Gen) 40,432
Graduate (Pro) 30,969
Post Graduate (Gen) 9,941
Post Graduate (Pro) 24,748
34%
13%
29%
10%7% 7%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Up to SSC/ HSC Under Graduate Graduate (Gen)
Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)
![Page 8: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/8.jpg)
Occupation
OccupationCoun
tJr. Salaried Emp. 20,441
Mid Salaried Emp. 23,632
Sr. Salaried Emp. 9,074
Self Employed 5,561
Shop owners/Traders 3,190
Businessmen 7,271Unemployed 5,538
Student 45,074
Retired 1,976
Housewife 5,012
Others 11,311
20%
12%
3% 3% 2% 3% 4%
32%
2%
9% 9%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others
![Page 9: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/9.jpg)
IncomeIncome (Rs.)
Count
Up to 6,250/- 17,498
6,250/- to 12,500/- 30,111
12,500/- to 25,000/- 30,306
25,000/- to 40,000/- 17,105
40,000/- to 80,000/- 11,543
80,000/- to 100,000/- 4,889
100,000/- + 3,775
34%30%
19%
8%4% 3% 2%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000
![Page 10: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/10.jpg)
Urban District Class (by population size)
Town Class Count
Upto 1 Lakh 24,504
1 Lakh – 5 Lakhs 27,625
5 Lakhs + 26,652
Metros 59,3003%
24% 22%
51%
0%
20%
40%
60%
80%
100%
Urban Pop. Representation (GetCounted Panel - Weighted)
Upto 1 Lakh 1-5 Lakhs 5 Lakhs+ Metros
2%
24% 22%
52%
0%10%20%30%40%50%60%
Census Representation
![Page 11: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/11.jpg)
RegionRegion Count
North 36,534
East 12,945
South 53,168
West 35,434
24%15%
29% 32%
0%10%20%30%40%50%
Census Representation
35%
13%
24%28%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
North East South West
![Page 12: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/12.jpg)
Most Expensive Vehicle
Count
Bi-Cycle 19,024
Motor-Cycle/Scooter 75,335
Small/Compact Car 13,445
Mid-Size/Sedan Car 6,653
Premium/Luxury Car 2,054
Others 2,571
No Vehicle 19,000
26%
37%
6%2% 2% 3%
23%
0%
10%
20%
30%
40%
50%
Urban Pop. Representation (GetCounted Panel - Weighted)
Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle
![Page 13: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/13.jpg)
Rural Representation
Based on 576 demographic combinations of the rural population
(4 regional zones X 3 village classes based on the distance from the nearest town X 4 rural SEC classes X 6 age groups X 2 genders)
![Page 14: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/14.jpg)
Gender
GenderCoun
t
Male 12,183
Female 1,117
68%
32%
0%
20%
40%
60%
80%
100%
Rural Pop. Representation (GetCounted Panel - Weighted)
Male Female
![Page 15: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/15.jpg)
Age
AgeCoun
t
Up to 12 123
13-18 795
19-24 6,154
25-35 4,873
36-44 990
45+ 465
9%
16% 15%
35%
15%11%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Upto 12 13-18 19-24 25-35 36-45 45+
![Page 16: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/16.jpg)
SEC*
SECCoun
t
SEC R1 7,854
SEC R2 3,463
SEC R3 1,229
SEC R4 754
17%
35%
18%
30%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
SEC-R1 SEC-R2 SEC-R3 SEC-R4
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and
not on education & occupation of the ‘chief wage earner’
![Page 17: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/17.jpg)
Education
EducationCoun
t
Up to SSC/HSC 2,469
Under Graduate 1,509
Graduate (Gen) 3,657
Graduate (Pro) 3,084
Post Graduate (Gen) 922
Post Graduate (Pro) 1,659
33%
13%
28%
11%8% 8%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Up to SSC/ HSC Under Graduate Graduate (Gen)
Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)
![Page 18: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/18.jpg)
Occupation
OccupationCoun
tJr. Salaried Emp. 327
Mid Salaried Emp. 720
Sr. Salaried Emp. 1,608
Self Employed 1,381
Shop owners/Traders 461
Businessmen 525Unemployed 878
Student 3,482
Retired 2,441
Housewife 272
Others 1,205
7% 6% 8% 7%3% 2%
10%
25%
14%
3%
13%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others
![Page 19: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/19.jpg)
IncomeIncome (Rs.)
Count
Up to 6,250/- 4,485
6,250/- to 12,500/- 3,842
12,500/- to 25,000/- 2,120
25,000/- to 40,000/- 705
40,000/- to 80,000/- 364
80,000/- to 100,000/- 183
100,000/- + 209
49%
28%
16%
4% 2% 1% 1%0%
10%
20%
30%
40%
50%
60%
Rural Pop. Representation (GetCounted Panel - Weighted)
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000
![Page 20: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/20.jpg)
Distance from nearest town
Distance Count
Less than 5 Km 1,984
5 – 10 Km 7,721
More than 10 Km 3,595
9%
25%
66%
0%
20%
40%
60%
80%
100%
Rural Pop. Representation (GetCounted Panel - Weighted)
Less than 5 km 5-10 Km More than 10 km
![Page 21: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/21.jpg)
RegionRegion Count
North 2,795
East 1,382
South 7,192
West 1,929
43%
17%
25%
15%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
North East South West
![Page 22: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/22.jpg)
Most Expensive Vehicle
Count
Bi-Cycle 3, 697
Motor-Cycle/Scooter 6,726
Small/Compact Car 777
Mid-Size/Sedan Car 231
Premium/Luxury Car 117
Others 246
No Vehicle 1,507
33% 34%
7%4% 4%
1%
17%
0%
10%
20%
30%
40%
50%
Rural Pop. Representation (GetCounted Panel - Weighted)
Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle
![Page 23: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/23.jpg)
Asset Ownerships
![Page 24: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/24.jpg)
Asset Ownerships Count % OwningColour TV 137,756 91%
Mobile Phone 127,159 84%
Fridge 115,049 76%
Computer/Laptop 112,021 74%
VCD/DVD Player 95,369 63%
Washing Machine 89,314 59%
Music System 78,718 52%
Regular Camera 60,552 40%
Digital Camera 54,497 36%
Ipod/MP3 player/Walkman 51,469 34%
Air Conditioner 42,386 28%
Microwave 42,386 28%
Video Camera/ Camcorder 33,304 22%
Physical Asset Ownerships Among Panel Members
![Page 25: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/25.jpg)
Asset Ownerships Count % Owning
Bank Account 122,618 81%
Debit Card 92,342 61%
Life Insurance 89,314 59%
Credit Card 52,983 35%
Medical Insurance/CGHS 48,442 32%
Fixed Deposits 46,928 35%
Mutual Funds 39,359 26%
Stock/Shares 37,845 25%
Financial Asset Ownerships Among Panel Members
![Page 26: Get Counted Consumer Panel Profile April 2009](https://reader038.fdocuments.us/reader038/viewer/2022103116/5589118cd8b42a2c258b45e3/html5/thumbnails/26.jpg)
Thank You!