Research Panel: Untangling the Consumer Attitude/Behavior Gap - Charlie Attenborough
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Transcript of Research Panel: Untangling the Consumer Attitude/Behavior Gap - Charlie Attenborough
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Sustainable Brands London Conference
Research Panel: Untangling the Consumer Attitude/Behavior Gap ¡ Charlie Attenborough, Managing Director,
International Advertising, National Geographic
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Participating Countries
2012
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Greendex Structure with Weighting
In calculating the total Greendex scores, the sub-indices are weighted as follows:
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Greendex: Overall Rankings
Trends: 2008–2012
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Changes in Overall Greendex Score
Trends: 2010–2012
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I Feel Guilty about the Impact I Have on the Environment
Percentage of Consumers in Each Country, 2012
The white space in this chart represents “3” (on a scale of 1 to 5 where 1 means “Strongly disagree” and 5 means “Strongly agree”) and “DK/NA.”
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The Impact That Our Society Has on the Environment Is So Severe That There Is Very Little Individuals Can Do about It Percentage of Consumers in Each Country, 2012
The white space in this chart represents “3” (on a scale of 1 to 5 where 1 means “Strongly disagree” and 5 means “Strongly agree”) and “DK/NA.”
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