Get Connected with Forum Nokia

Forum Nokia:

Driving the Business of InnovationGian Luca Cioletti

Head of Buz. Dev. EMEA

Forum Nokia

MoMo Moscow, 22.10.2007

gian-luca.cioletti@nokia.com

Mob: +358 50 342 3554

www.forum.nokia.com

Forum Nokia’s Role in Nokia

Expanding mobile voice

More mobility to enterprisesEnhanced consumer experiences

Forum Nokia creates business opportunities for

mobile developers globally.

2

Forum Nokia

• Tools• Information• Peer-to-peer support• Technical services

www.forum.nokia.com

Forum NokiaThe world’s largest mobile

development community with more than 3 Million registrants

Forum Nokia Developer Programs

www.forum.nokia.com

- OSS community- Universities- Prosumers- product developers …

Forum Nokia

LaunchPad

•Big impact / highly innovative companies

•By invitation only•Approx 300 companies

•Platform engagement offering for developer

companies •Open to all

•Expect to have hundreds of members

•Public community for developers,

prosumers, etc.•Open for all

• 3 Million + members

Ch

amp

ion

s

•Extended offerings within Developer

Programs

PROZones

317 members • The world’s most advanced

mobile development companies

• Provides exclusive technical, business development, and marketing support to:

• Accelerated product development

• Reduce development costs• Leverage Nokia’s marketing

power• Gain exposure in new

markets• Accelerate revenue growth

• Provides specialized content and resources through Forum Nokia PRO Zones:

• Enterprise Zone, Networks Zone, Flash Zone, Symbian Zone, Games Zone, Imaging Zone

Forum Nokia Launchpad

• Provides focused technology access to developer around the world:• Early access API, SDK, tools and docs• Discounted Nokia devices to support development• Free Carbide developer edition tool• Discounted developer services (books, certification exams,

application signing)

• Open to all developers to drive Nokia platform adoption• Early access to technical resources to accelerate application development

Launchpad is Forum Nokia’s latest offering to engage developers with ability to scale and help developers to get everything they need on Nokia platform technologies

Forum Nokia PRO

• Provides advanced technical, business development, and marketing support to:• Streamline product cycles• Reduce development costs• Leverage Nokia’s marketing power• Gain exposure in new markets• Accelerate revenue growth

• Helps member companies create mobile applications at an accelerated pace

• Provides business and marketing visibility to help drive revenue• By invitation only

Forum Nokia Champions

• Champion benefits• Free, one-year Champion membership• Community recognition and professional status building• Networking opportunities• Sponsored technical services• Forum Nokia Champion extranet

• A recognition and reward program for top mobile developers worldwide• Selection is based on contribution and technical skills in Forum Nokia

community

“I am really proud of being selected as a Champion”

“Got to say it’s a good concept, doesn’t cost Nokia much and I was surprised of how flatter I felt”

Leading Platforms & Development Tools

S60 Platform

Java and C++ applications, as well as rich content for Symbian OS smartphones.

Series 80 Platform

Java and C++ applications, as well as rich content for Symbian OS enterprise devices.

3rd Edition SDKs available

SDKs available

Carbide.j Carbide.j

Carbide.c++ Carbide.c++

Carbide.vs Carbide.vs

Carbide.ui

Series 40 Platform

Java™ applications and content for mass-market mobile devices.

3rd Edition SDKs availableCarbide.j

Carbide.ui

…Plus a complete online knowledge base.

• Enable Developer Community generated and contributed documentation.

• Get Online documentation and answers anytime.

•Comprehensive pool of technical documents.

•Extensive selection of code examples.

•Online technical library: technical solutions, known issues, FAQs.

•Device specifications.

New wiki added to online knowledge base.

…Supports widgets to provide integrated web and platform services…

S60 is the first mobile software platform with

integrated widget support.

Enables developers to build and deliver applications with less effort and at a lower cost…

* Source: Nokia June, 2007

93%of Forum Nokia PRO

memberssay membership

has acceleratedtheir R&D efforts.*

Where are we headed?

12 © 2006 Nokia

Forum NokiaMaximize value to Developers by providing the best technology and business platforms to foster external innovation, and put compelling solutions in the hands of consumers

Nokia - industry preferred innovation platform

Who are our developers?

14 © 2006 Nokia

EMEA52%

Americas30%

China9%

Japan4%

SEAP5%

September 2007

Forum Nokia PRO Members by Region

317 Forum Nokia PRO member companies.

Developer landscape is expanding

Companies Business interest

Individuals & GroupsCommunity engagement

Social belonging

Universities

• Students• Researchers

Commercial Software• SW product developers• Enterprise/customized solutions• Company internal development

Web & Information• Internet services• Media & entertainment content

Consumers• User generated content

• Conversational media• Networking

OSS• Projects

• Communities

What do consumers want today?

17 © 2006 Nokia

Boosting Demand for Mobile Software

Sources: *Nokia April, 2007, **Synovate, ***Telephia, **** Nokia February, 2007

•Over 100 million S60 devices have cumulatively been shipped by S60 licensees to date.*•Approximately 4% of mobile phone users are actively downloading mobile applications.**

•Symbian OS device owners are much more likely to be downloaders. In certain EMEA countries, 23% of them are active downloaders.***

•A typical application downloader is young, has a high phone bill, pays more for his/her device, and uses mobile data, voice and SMS frequently.

•Nokia expects the smartphone market to exceed 250 million units in 2008.****

The content market is changing

Sources: Nokia Smartphone 360, 2006Ovum, 2007

PersonalizationPersonalization

Consumption continues

Consumption continues

GamesGames

Sustainable market

Sustainable market

ProductivityProductivity

Attractive to consumer

Attractive to consumer

Local relevanceLocal relevance

User generated content grow fast

20 © 2006 Nokia

Content discovery dominated by Web

21 © 2006 Nokia

How do developers make money?

22 © 2006 Nokia

Operators are the primary channel today

ConsumerOperators & Aggregators Developer

The way forward…

24 © 2006 Nokia

Unlock the channels

Consumer

Operators & Aggregators

Retail

Nokia

Developer

Build seamless channel experience

WAP & Download!WAP & Download! PC & WebPC & Web Retail & OnlineRetail & Online

Local relevancy Complete portfolio Added value at PoS

Nokia Content Discovery (NCD) Simplifies Access to Content and Revenues

• Easy to discover and use

• Transparent purchase process

• New opportunities for operators and developers

• Easy to refresh skins and software (over-the-air)

• Extensive range of content & applications from third party providers

• Broad Content Delivery Platform compatibility

• Localization for over 40 languages

• Available in a.o. Nokia N95, E65, E61, E61i, E60, N71, N72, N80, N73, N93, E50, E70, N70, 6300, 5700

• End user naming: Catalogs or Download!

DiscoveringDiscovering DiscoveringDiscovering

BrowsingBrowsing BrowsingBrowsing

PreviewingPreviewing PreviewingPreviewing

BuyingBuying BuyingBuying

LaunchingLaunching LaunchingLaunching

Download! and Catalogs offer a great range of content from a single on-device portal.

• The client is now available in over 50 devices - both Series 40 and S60

• The client is expected to be in the hands of over 40 million consumers globally by end of 2007.

• Over 200,000 new NCD clients are activated by consumers each month -- an increasing trend.

• The active user base now exceeds 2 million consumers per month.

Nokia Content Discoverer Benefits All

Developers benefit from the increasing demand for mobile content and applications.

Operators benefit from increasing ARPU.

Consumers benefit from increasing enjoyment of the mobile devices.

MOSH provides a one-to-many channel to allow these creators to share their content with like minded device owners around the

world.

MOSH is

MOSH is a user defined channel for the distribution of applications and other content

for mobile devices.

MOSH is designed to provide a

seamless sharing experience,enabling any content creator or user, with any phone, to,

create, upload and share,original or their favorite content including applications,

games, audio, images, video instantaneously.

Providing A Fully Integrated Mobile / PC Experience.

Over 1 million

downloads since launch!

Meeting the needs of our community

MOSH was created to address the needs of Forum Nokia’s 3 million+ strong developer community.

Nokia AdService (NAS)

• Nokia AdService• Nokia AdService aims to become the largest

mobile advertising network in the world.

• The service is based on a sophisticated management platform and enables advertisers and those that work with them to produce campaigns that are targeted to specific user needs.

• Nokia AdService consists of a global network of mobile Internet publishers including Nokia.mobi.

Strategy Analytics (May 2007): In 2011 marketers will spend USD 14.4B into various formsof Mobile Media; Up from USD 1.4B this year

ROI of various kind of advertising:• Print 1%• TV 1%• Radio 2%• Internet 2%• Mobile 5%*

Multimedia enabled devicespenetration growing fast – 48% of Nokia S60 deviceowners Browse Internetseveral times per week

or more often**

Why Nokia in Mobile Advertising?

* 3 in the UK

** Smartphone360 study 2006

Mobile Advertising Growth Considerable ad spending is expectedto shift to the mobile channel

Billions of Euros

123456789

2005 2006 2007 2008 20090

Share of ad spending

100%

2006 Time

Offline

Online (PC Web)

Online (Mobile Web)

Nokia AdService 2007 – Service Offering

• Opt-in Messaging

• Engage with the audience by inviting consumers to opt-in to a dialogue via SMS.

• Media Server

• NAS stores and hosts mobile site for advertising campaings.

• Enhanced Targeting (Device+Geo):

• Provides means for targeting campaigns to mobile devices or device groups. This combined with country targeting.

• Quick and easy way to direct the end users to your Mobile websites for further action

Don’t miss this oppurtunityMobile Advertising• Highest ROI of advertising (5%)• Huge growth in opportunities: In 2011 marketers will spend USD

14.4B into various forms of Mobile Media (Strategy Analytics May 2007)

Nokia AdService: Forerunner in Mobile Advertising

• Benefit from effective campaigns• Mobile phone is wherever the owner is• More targeting options with Nokia’s strong

knowledge of its’ end users• Nokia services and applications

• Unique offer to build the largest mobile publisher network

• Convenient end-to-end solution• From Ad sales to Ad Delivery and Reporting• Fully managed service• Compatible with all devices in the markets

• Wider coverage of end users• Global and local reach

• More advantage of Innovative platform• Continuous Feature Development

Mobile Rules Competition•This year the competition will be

expanded to include mobile applications as well as business plans: a “two-track” competition.

•The goal of the competition is to seek out those entrepreneurs and developers who are creating new value, new revenue and services for mobile workforces and the mobile lifestyle.

•We are looking for new applications that use unique enablers of the Nokia Platforms. The application can be Flash Lite, Java, Symbian or an application onto Internet Tablet (e.g. N800).

•Contest strictly for Nokia supported platforms. www.mobilerules.org

Delivering on Our Mission

Unsurpassed global opportunity for

developers

By end of 2006, Nokia had cumulatively shipped approximately 540 million devices globally based on Nokia platforms for application development.*

Wide choice of applications for

users

6120+ applications available for Symbian OS devices.*** 55,000+ mobile Java applications on the market.**

1 million+ mobile Java downloads every day globally!**

Superior revenue for developers

The mobile services market, excluding voice and other calls and person-to-person messaging, is expected to grow from €28 billion of 2005 to €93 billion in 2010.****

Sources: *Nokia, January, 2007; **Strategy Analytics, December 2006; ***Symbian, November 2006, ****Nokia, November, 2006.

Get close to users.

New excitement.Radical innovation.

Speed of execution.Convert into value and growth.

Thank you……and now questions

www.forum.nokia.com