Towards an ActiveBerkshire

Strategic Intent

2017 –2021

Contents

Foreword

What we do

Targets

Who we are

Who we work with

How we work

Governance

Board

Foreword

Physical Activity, Sport and Outdoor Recreation have the power to transform lives and communities.

Our intention is to deliver the holistic benefits of being active to all corners of Berkshire.

Over the next 5 years we will support and deliver programmes that positively enhance:

Physical Wellbeing

Mental Wellbeing

Individual Development

Social and Community

Development

Economic Development

Click here to find out why physical activity is so

important

What We Do

LeadWe are the leading voice in Berkshire raising awareness of the benefits of Sport and

Physical Activity and bringing partners together to increase impact

SupportWe help others to improve and

thus deliver more and better outcomes

CommissionWe provide funding for others to

deliver programmes

DeliverWe deliver programmes

through local and national commissioning

and funding

Who We Are

GBA is a not-for-profit

Charity1 dedicated to bringing

money into Sport and Physical

Activity in Berkshire and using

it effectively and efficiently to

deliver impact and make a

difference.

We are one of a national

network of County Sports

Partnerships across England

and we have a wide variety of

partners including Sport

England, national governing

bodies of sport (NGBs) and

their clubs, local authorities,1 Registered charity No. 1150486

school sports partnerships, public health and NHS organisations, other charities and community and economic development agencies.

We recognise the collective and individual health (mental and physical) and social and economic benefits which are the outcome of involvement in regular sport and physical activity

We are therefore dedicated to working to increase participation in all demographics of the county’s population.

We are committed to delivering the intent of HM Government’s Sporting Future: A New Strategy for an Active Nation2 and Sport England’s 2016-2021 strategy3 ‘Towards an Active Nation’ here in Berkshire and supporting Public Health in achieving their vision of ‘Everybody Active Everyday’.

Working with our partners and stakeholders GBA will inspirethe Berkshire population to become more active. In building the Berkshire Legacy we will ensure that we provide equity of opportunity for all social groups to participate,

but we will focus our resources and efforts where we can impact upon those who are under-represented such as women and girls, those with social and economic barriers to participation and people with disabilities.

This strategic plan will enable us to maximise the impact and quality of traditionalsporting provision across Berkshire, as well as developing and delivering innovative new ways of providing sport and physical activity programmes.

2 Published 17 Dec 20153 Published 19 May 2016

Our Vision

We will especially target those who are currently inactive and, within this group, most specifically those traditionally underrepresented in Sport and Physical Activity such as: Women and girls, those from a low socio-economic background and disabled people

Get More People More Active

Mission

Lead, Support, Commission & Deliver

To ensure that we and our partners ‘Get more people, more active, enjoying the benefits of more and better sport & physical activity in Berkshire.

Values

Get Berkshire Active believes in:

Making a difference We focus our energy and resources on projects and programmes that make a tangible difference to the lives of Berkshire residents through sport and physical activity.

Innovation We challenge ourselves to do things in new and better ways and to regularly ask ourselves if we can do things differently.

Quality We deliver our services with quality at the forefront of our thinking and aim for the sporting experience of Berkshire residents to reflect that belief.

Inclusion We collaborate with organisations and individuals with an interest in sport and physical activity and develop productive two way relationships underpinned by professionalism, integrity and respect. We believe in removing the barriers to sport and physical activity for those who are under-represented.

Principles

We will make decisions on where we work, what we do and how

we spend money based on the following guiding principles:

• We will ensure our work is primarily focused on creating long

term Behaviour Change

• We will primarily focus our attention to help the inactive to

become active (rather than the active more active)

• We will evaluate outcomes and make changes based on

analysis

• Setting and meeting

targets, insight and

evaluation will

underpin our

decision making

• We will particularly

support programmes

that are scalable and

sustainable

General Targets

We will help our partners deliver;

Physical Health

• Increasing the % of the population meeting the Chief Medical

Officer’s 150 minute guidelines (1 hour per day for children)

• Decreasing the % of the population undertaking less than 30

minutes per week

Mental Health

• Improving measures of subjective well-being

Individual Development

• Increasing levels of perceived self-

efficacy

Social and Community Development

• Increasing levels of social trust

Economic Development• Using Sport & Physical Activity for

economic benefit

The Berkshire School Games

Festivals

Watch the

Video Here

Specific Targets (SE KPIs)

• Increase % taking part at least 2 x per month

• Decrease in % of people physically inactive

• Increase in number of volunteers doing at least 2 x per year

• Volunteers to be more representative of society

If the effects of

exercise could be

bottled it would be

the medicine of

the century

Key Performance Indicators

Our Key Performance Indicators will be based on a Balanced Score Card Approach and will cover:

Impacta variety of measures connected to getting

more people more active

Finance & Governance a variety of measures

covering financial performance/ sustainability and effective

governance

Stakeholder Valuemeasures around

stakeholder and partner satisfaction

Peoplemeasures around staff satisfaction

Where are we now?Active Lives Survey 2016

Berkshire

Bracknell Forest

West Berkshire

Reading

Slough

RBWM

Wokingham

South East

England

18.7%

16.6%

19.5%

19.2%

26%

18.5%

13.4%

19.7%

25.6%

66.9%

67.8%

68.4%

66.4%

60.2%

69.4%

68.6%

68%

60.7%

14.4%

15.6%

12.1%

14.5%

13.8%

12.2%

18.1%

12.3%

13.7%

InactiveLess than 30 minutes

per week

Fairly Active30-149 minutes

per week

Active150+ minutes

per week

Aim 2 Ensure Slough improves to

better than the average for England

Aim 1 Ensure Berkshire is better than

the combined average of the South East

There are approximately

864,000people in Berkshire

This is damaging to individual health and puts an unnecessary strain on our health care services and budgets

More than

161,500are inactive

In Slough more than

36,000people are inactive

Across our county nearly

260,000people do not meet the chief medical officers guidelines for doing enough activity to positively affect their health

What we need to do

Focus on

• outcomes rather than simply participant numbers

• programmes that deliver long-term behaviourchange not short term participation

• working with our partners to deliver a whole systems approach to change

Unique Value Proposition

We bring funding and

expertise in from national,

regional and local sources to

inspire, enhance, co-ordinate

and deliver physical activity

and sporting outcomes where

they matter locally.

We:

• Advocate the health and wellness benefits of physical activity to

individuals, communities, workplaces and key influencers

• Deliver national and locally commissioned programmes to the

needs of Berkshire

• Champion the power of sport & PA to transform lives and

strengthen community cohesion

• Support, encourage and develop local provision (with tools and

training)

• Bring together disparate groups (including public bodies) and

providers creating efficiencies and enhancing delivery

• Provide opportunities for matched funding making local money go

further

Who We Work WithSport

Sport England

We will work closely with Sport England to deliver their objectives,

locally in Berkshire. We will fulfil our commitment to them to deliver on

the Core Contract Specification for which they fund us. We will

provide them insight on Berkshire to help them make appropriate

investment decisions. Together we will help build capacity in Berkshire

to get more inactive people from every background regularly active.

County Sports Partnership Network (CSPN)

The CSPN are our national partner and advocate and we will work

with them wherever possible to uphold the reputation of the CSP

network. Where applicable we will deliver locally any nationally

agreed / funded programmes sourced by/through CSPN.

National Governing Bodies (NGBs)We have strong relationships with around 20 NGBs working in Berkshire and we aim to influence these and other NGBs to invest greater resources in the county and work with us on our own developments for growing sport and physical activity.

Sports ClubsThrough our existing Club Forum, e-communication and one-to-one contact we will gain insight into the needs and growth potential of clubs in Berkshire and how our services and programmes can best support them to get more people playing, coaching and officiating.

“Coming together is a beginning;

keeping together is progress;

workingtogether is

success”

Henry Ford

Who We Work WithPublic Sector

Local Authorities (LA)

We have a Memorandum of Understanding with

the 6 Berkshire LAs which outlines the special

relationship we have with them. This is based

on working closely together, supporting each

other to build capacity in their areas to deliver

greater impact targeted where it is needed

most. We will help facilitate the spread of good

practice and shared ideas.

Local politicians and dignitaries

Develop relationships with MPs, Lead

Councilors and dignitaries that support the flow

of resources into sport and physical activity

within the county.

Who We Work WithHealth

Public Health

Working through our growing network of

Public Health colleagues we will influence

the emerging Health and Wellbeing Boards

to prioritise physical activity and ensure

that sport and physical activity are well-

positioned in the sub-group structure of

each Board. In line with the government

review of sport – we will work to

encourage Health and Wellbeing Boards to

include physical activity as a specific

priority in HWB plans.

Clinical Commissioning Groups and NHS (Sustainability &

Transformation Plans)

Provide expertise, insight and knowledge related to physical activity

to local CCG / NHS groups. As CCG’s become more involved in

prevention and management of conditions using Physical Activity,

GBA will provide support and input as required. GBA can provide

interventions and programmes to support CCG / NHS outcomes.

GBA are integral members of the NHS STP working groups for

Prevention and we will use our expertise and knowledge to

influence their work around increasing physical activity and

decreasing sedentary lifestyles.

“A treatment that could cut 3 per cent of strokes, prevent 30 per cent of dementia, 30

per cent of osteoporosis, radically reduce breast cancer and bowel cancer, not to

mention prevent depression, reduce stress, eliminate type 2 diabetes and cut the

falls that our parents’ generation experience each year.”

“If you could pack all of that into a magic pill, it would be a worldwide pharmaceutical

blockbuster. But the label on the side of this treatment says: ‘activity and

exercise’.”

Sir Simon Stevens – Head of NHS England

Who We Work WithThird SectorDisability Organisations

Building on the strong base created by the

Berkshire Disability Sport Group we will develop

a strategic approach to Disability Sport, which

includes a central support function that feeds

resources into three delivery hubs across the

county. On-going commissioning of disability

sports work to expert organisations.

National Charities

Youth Sport Trust, Ambition, YMCA, Mind,

Macmillan Cancer Support, AgeUk, Mencap,

Alzheimer’s Society, Blind Society (Berkshire

Vision). Work with local branches to provide

opportunities to client/user groups. Work with

local branches to deliver programmes jointly.

Housing Associations

Targeting programmes in areas with communities where individuals

experience significant social, economic and personal hardship to

help build resilience amongst local people. Using our resources to

support partners / individuals and providing our services to

commissioners to deliver community development outcomes.

Who We Work WithPrivate Sector

Leisure, fitness and activity

providers

Develop links between private leisure

providers and NGB products and

programmes. Involve providers in local

discussions about increasing

participation where it impacts upon

their contractual obligations or

business plans.

Local media

Develop mutual relationships with

local media so that they see us as a

‘first-port-of-call’ for commenting on

issues relating to sport and physical

activity.

Berkshire-based companies

Enable and support investment in sport in Berkshire by local

companies both in cash and in-kind through schemes such as

employee volunteering. Work with sporting partners to develop

work-based sport and physical activity and connections to local

sporting opportunities. Deliver HWB products and services for

employers and promote the use of the Workplace Challenge.

Regeneration & LEP

Partnering community regeneration programmes to add value in

tackling socio-economic exclusion.

Who We Work WithEducation

School Sport Networks

We have positive relationships with the many

stakeholders working in sport with children

and young people and will develop a county-

wide strategic plan for children and young

people to inspire a future generation of

athletes, enable better planning and

integration between School Sport Networks

(Primary and Secondary schools), FE, HE,

local authorities, NGBs and clubs.

Further Education CollegesIntegrate FE Colleges into the Berkshire sporting networks to ensure that links between colleges and NGBs deliver increases in participation. Connect FE Colleges to their local sporting networks.

Higher Education Institutions (Reading University)Support Reading University to grow their community sport offer (particularly work with 55+) and create pathways for students into volunteering and community clubs.

How We Work

Get Berkshire Active is the primary strategic lead for the development of community sport and physical activity in Berkshire.

We work in partnership with a range of organisations to increase the quality and range of sports and physical activity provision across the county and build the Berkshire legacy.

We define what we do through 4 main areas of work

We will:

• Be the leading voice in Berkshire for raising awareness of the benefits of Sport and Physical Activity; advocating and campaigning for physical activity and sport with key influencers

• Provide the platform that brings key stakeholders together (the ‘glue’ that helps bind)

• Be at the forefront of creativity and innovation

• Influence decision-makers to maintain and wherever possible increase the level of resources available to sport and physical activity in the county

• Benchmark great practice from around the country and bring the best to Berkshire

1 Lead

Making Physical Activity and Sport happen

We will:

• We help others to improve and thus deliver more and better outcomes

• Provide a mix of information, advice and training to a variety of sporting and physical activity stakeholders across the county

• Identify the need for and deliver new services which support the development of clubs, coaches, volunteers and officials in sport

• Identify the need for and deliver new services which support the strategic development of sport and physical activity in Berkshire

• Develop or support new services which enable innovation in sport and physical activity

• Provide support and guidance on funding opportunities

• Be the central source of insight on sport and physical activity in the county supporting our partners to make the right decisions

2 Support

Making things better

The GBA Awards

See the Video here

We will:

• Commission and fund other organisations to deliver impact on our

behalf

• Provide a commissioning service to organisations that wish to

provide funds in Berkshire to increase PA and Sport

• Ensure value for money

• Ensure the highest quality of delivery and safeguarding

• Ensure those that we commission place equality of opportunity and

diversity central to their plans

• Focus Commissioned work on those individuals and areas with the

most need

3 Commission

Enable others to deliver

We will:

• Deliver national programmes in a way that is most effective for

growing participation in Berkshire.

• Involve our local partners and stakeholders in planning for the

delivery of programmes and projects in the county.

• Develop new projects and programmes that target increases in

participation in sport and physical activity by Berkshire residents.

4 Deliver

Getting More People Involved

• Develop new projects and programmes that target increased

participation in the most inactive by target groups such as women

and girls, BME residents, people with disabilities and those with

limited access to sport for socio-economic reasons.

• Develop a sports and physical activity leisure offer that general

public users are willing to pay to access

• Develop saleable products to supply to a wide range of sectors

such as workplaces, leisure, education, CVS, local authority and

health

Governance- Find out more here

GBA is governed by a Board of Trustees who also act as the members and directors of the company.

GBA aspires for the highest standards of governance in line with Company and Charity guidelines and the direction of Sport England.

We will be a Level 3 organisation as defined by the new Code of Governance for Sport.

Board members help define, protect and champion the vision, mission, values and reputation of the organisation.

They ensure that the Board’s decisions take full consideration of the environment in which it operates and that those decisions are made in the best interest of the organisation.

The Board meets quarterly with an AGM in September.

The accounting year for Get Berkshire Active runs between 1st April and 31st March.

The Board has established a Finance & Governance sub-group to monitor financial position, governance and risk management.

Get Berkshire Active Boardas at 01 April 2017

Sue Anstiss

(Chair) Managing Director

of Promote PR

Dr William Bird

MBE GP and Director

Intelligent Health

Amanda

Foister OBE Chief Executive,

ALF Villages

Nigel Howe Chief Executive,

Reading Football

Club

Paul Owen

OBE Director/ Consultant/

Retired CEO British

Canoe Union

Derek PeapleHead Teacher Park

House School Chair

of the School Games

Organising

Committee

Andy

CouldrickChief Executive

at Wokingham

Borough Council

Avril Couper European Technical

Sales Director IBM

Claire

Sweeney (Associate BM)

Finance Director

Get Berkshire

Active

Ria InglebyWellness

Consultant

Naveed

Mohammed Service Manager -

Business Performance,

London Borough of

Hillingdon

Brett Nicholls (Company

Secretary)

CEO Get Berkshire

Active

Karen Ross

MBE Director / Retired

CEO Relate

Berkshire

Carole

Thelwall-Jones Training Consultant

Name(Board role)

Professional role

Berkshire County Sports Partnership trading as Get Berkshire Active

Company No. 7743643.

Registered address: Bisham Abbey National Sports Centre, Marlow Road, Nr. Marlow, SL7 1RR

Registered Charity Number: 1150486

/GetBerkshireActive

@GetBerksActive

+44 (0)1628 472851

info@getberkshireactive.org

getberkshireactive.org